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Grey

Grey Takes Over Papa John’s Biz

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Well, the official word trickled into the inbox a bit late on this, but nonetheless, in case you haven’t heard, Grey has taken over as national AOR for Papa John’s (will this affect his Peyton Manning bonding sessions? Only time will tell). From what we’ve been told, Grey beat out Arnold, BBDO and Doner for the pizza chain’s biz , which calls for a refresh of TV creative as well as integration of digital advertising and social media. Approximately 20 agencies in all participated in the initial RFP process, which kicked off last November. Grey takes over on Papa John’s biz for Ft. Lauderdale-based, Omnicom-owned Zimmerman, which chose not to defend.

In a statement, Papa John’s CMO Bob Kraut says, ” Everyone was impressed with the Grey team and their in-depth understanding of our brand and the QSR pizza category. Grey provided keen insights and strategy, which, combined with excellent creative, will help take the Papa John’s brand to the next level. We’re looking forward to working closely with them and welcome them to the Papa John’s team.”

Papa John’s spending is valued at $120 million.

Grey Stages Ewing Energies Takeover for TNT’s ‘Dallas’

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If you own a car and live in Manhattan, you’ll have reason to celebrate this Monday, especially if you’re a fan of TNT’s Dallas reboot.

To celebrate the season 3 launch of Dallas, Grey New York is organizing a gas station takeover for TNT, with the mystery location being transformed to a Ewing Energies station with prices that will drastically undercut the competition (although 1978 prices may be a bit too much to hope for). The show’s star, Josh Henderson, will be on hand to cut the ribbon and announce the price.

Grey has launched the campaign with a video message from Henderson on the Dallas Facebook page. A multimedia campaign will lead up to the event on Monday, including “radio promotions, billboards, wrapped oil tankers,” more video messages from Henderson, and “a New York Times ad announcing the price cut.” The actual location of the Ewing Energies gas station will be kept secret until Monday, so a keep eye on this campaign, especially if you’re keen on getting some cheap gas after the weekend. This should be a fun way to launch the new season, and we’re guessing the slashed cost of gas at the station will draw quite the crowd and garner a lot of attention for the show.

“Producing a campaign for TNT that effectively showcases how the world’s most powerful fictional family, the Ewings, can blur the lines and wield enough power to change something in the real world is the type of work that Grey lives and breathes for,” says agency executive creative director, Lisa Topol. “Fans will just have to wait and see how generous the Ewings will be with the final price of gas.”

One thing is for sure, though, this guy is excited:

 

Piers Yeld Moves On from Grey Group

peteyeldYes, there is a memo concerning this latest Grey announce and it comes from Grey Group chairman/CEO Jim Heekin, who says this regarding Piers Yeld, who has been with the agency network for nearly six years, serving in a top executive role on one of the agency’s largest accounts as you’ll see below. Here’s the note, ladies and gents:

“I wanted to share the news with you that Piers Yeld, our globe-trotting Global Chief Operating Officer on the P&G worldwide business, will be leaving Grey to conquer new worlds and have some family time.

In reflecting on his 30th anniversary at Grey which he just celebrated, Piers said few people can honestly say they have been fortunate enough to continue to grow professionally and personally at a single agency for so long.  That said, it is impossible to overstate the legacy of accomplishment he leaves us.

On Piers’ watch, Grey has achieved many milestones that have had an immense impact on the success of our global company:

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Nerd + Vespa = Hipster?

-5According to a new creative print campaign from ACW Grey Israel, the difference between a nerd and a hipster is quite small. In fact, add a Vespa and any nerd is instantly transformed into a hipster (even without relocating to Williamsburg).

The simple print ad campaign features two images, a nerd on the left (suspenders, glasses and rolled up pants for the guy; glasses and conservative dress for the girl), and the same photo with a Vespa superimposed in front of the given nerd on the right. Both images are clearly labeled, with the left image reading “Nerd” and the right reading “Hipster.” The campaign acknowledges the blurry boundaries between the two terms, but also assumes that nerds aspire to be hipsters, which I’m not convinced is the case, and that they will believe that the Vespa will make that metamorphosis a possibility, serving as some sort of Hipster Badge of Honor or something. At any rate, it’s a clear indication that Vespa is aware of their popularity with the hipster crowd and now attempting to capitalize on it. Of course, an ad campaign obviously directed toward hipsters is probably the quickest way to curb your appeal with the hipster crowd, so it’s kind of hard to tell who this campaign is going to impact. Young, aspiring hipsters? Aging nerds desperate to appear hip? Again, hard to tell. Stay tuned for credits and the second print ad after the jump. Read more

Marriage Has Been Removed by User: Wing’s YouTube Divorce Ads


Just in case you were too happy about the impending weekend, we’ve got some advertisements for a divorce lawyer for you.

The Law Offices of Esteban Gergely tapped Grey’s Hispanic advertising agency Wing (not to be confused with Wing) for a series of YouTube ads. Wing’s three YouTube spots use thumbnails to allude to celebrity content: Katie Holmes and Tom Cruise’s honeymoon, Katy Perry and Russell Brand’s wedding, and Ashton Kutcher and Demi Moore’s anniversary. When viewers click on these videos of divorced couples however, they are met with a “This video has been removed by user” message, followed by “Divorce happens.” and information for the Law offices of Esteban Gergely. The campaign is designed to “to shock and awe as users are initially searching and expecting to see intimate videos of these now-divorced celebrity couples.” Wing based the campaign on the insights that “the removal of a video from YouTube tells a story on its own” since in the social media age when someone gets divorced they “remove evidence of their former happy lives.” It’s quite a departure from the “Better call Saul” style local ads we’re used to seeing from divorce lawyers. In fact, it’s sort of sneaky. Kind of like divorce lawyers. Credits after the jump. Read more

Grey, Ketchum Auction Off Red Sox Beards for Gillette

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After forever tainting beards and depressing me by winning the World Series (disclosure: I’m a Baltimore Orioles fan), the Boston Red Sox said goodbye to their playoff-grown facial hair in a mass “Shave Off” at Gillette World Shaving Headquarters on Monday, November 4.

If you’d like to commemorate that event, you’ll be glad to know that the “Gillette Fusion ProGlide razors that were used to shave each champion beard,” as well as the beards themselves — called beard ball trophies — are up for auction on eBay thanks to agencies Grey and Ketchum. It’s kind of gross and creepy, but at least it’s for a good cause. All of the proceeds for the auction are being donated to Movember, the global mens charity raising awareness and funds for prostate health through the growth of November mustaches that you may have read about here this month. If you’re interested, you can bid on Shane Victorino‘s beard ball here (the current bid is $1,550), or World Series MVP David Ortiz‘s beard here (current bid 3,050). “I’m glad that the beard that helped me throughout the series can now help raise funds for a great organization like Movember,” said Ortiz.

Gillette senior brand manager Hooman Shahidi says of the Red Sox shavings, “their facial hair has been the symbol of the team since spring training and became part of baseball lore. We hope the shavings help raise awareness for important men’s health issues and find good homes with passionate fans.” I know this is for a good cause and everything, but I’m trying to imagine the type of fan who spends thousands of dollars to obtain and display the facial hair of their favorite player, and “passionate” is not the word that comes to mind.

 

 

Grey NY Cuts Some Staff

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No memos this time around, but while sources tell us that Grey New York is still the agency partner of Radio Shack, the latter has had some financial woes that have now cost the former 45-100 staffers in its Big Apple hub. We’ve been told this equates to approximately four percent of the agency office. According to those in the know, there was an all-staff meeting earlier this afternoon letting Grey crew know the situation. Sources add that no one will be laid off until January but the agency just wanted to inform its staff (we hear 1,100 strong and counting) and tell them it’s working to place those affected across WPP. On a positive note, we hear that Grey NY has added 350 staffers this year (a few of which we’ve covered as you know) and is continuing to add to its digital team. Grey picked up the Radio Shack biz in spring 2012 following a six-month review. The electronics retailer previously worked with Sausalito, CA-based BSS&P.

Mellors Leaves, Myhren Ascends to Worldwide CCO at Grey

torthumb1Grey Group CEO/chairman Jim Heekin just announced a big leadership change at the agency this afternoon. Of course, we do have the memo, but the gist of it is that Tim Mellors, who’s history with Grey dates back to 1998 and who’s served worldwide creative director at the agency since 2007, is parting ways while Grey NY president/CCO Tor Myhren will assume the role of worldwide CCO of the agency network along with maintaining his management post in the Big Apple.

Anyways, Heekin’s memo, which includes memories of Mellors during his lengthy stay at Grey, is below. Read on:

“I wanted to share the news with you that Tim Mellors, Vice Chairman and Worldwide Creative Director of Grey Group, and the founder of our Grey Global Creative Council, has decided to leave while he’s on top since the word “retirement” is not in his vocabulary.

In 2007, I charged Tim with the critical mission of raising Grey’s creative quality and profile around the world.  What he has accomplished is the stuff of legend, surpassing everyone’s wildest expectations, and mostly, our own.  Under his creative leadership, together we have built Grey into a vital, stimulating, confident, winning agency which is respected and increasingly feared by others.

Tim has been a unique, and inspirational, evangelist for Famously Effective work.  He has identified and recruited world-class talent and mentored rising stars from Beijing to Rio.  Ever the free spirit, he’s done it with passion, joy and humor.

Tim came into the Grey orbit in 1998 when we bought his successful agency, Mellors Reay, in London.  After a sabbatical in 2003, we coaxed him back a year later as President and Chief Creative Officer of Grey North America, based in New York, before assuming his global responsibilities.
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Earlier in his career, he set London on fire at Saatchi & Saatchi, creating breakthrough work for British Airways, launching the Independent newspaper and catapulting Margaret Thatcher and the Conservatives into power.  Along the way, he worked at Publicis, GGT, FCB London, DDB and Lintas, amassing 15 Lions, 5 D&AD Pencils, the Grand Prix at the European Advertising Festival and serving on every major worldwide award jury.

While rising to the pinnacle of our business, Tim has managed to be a magazine journalist, a commercial film director, a BBC TV host, a trained psychotherapist, renowned photographer, painter and poet and it’s only Wednesday.

One thing is sure, we will never see his like again.  Please join me in thanking Tim for his vast contributions to Grey and wishing him much happiness as he conquers new worlds.

Importantly, I am very pleased to announce that Tor Myhren will assume the role of Worldwide Chief Creative Officer of Grey, leading the Grey Global Creative Council, in addition to his management role at Grey New York.

Tor has played a pivotal role in the ongoing success story of our flagship, Grey New York.  We have transformed our talent ranks, creative product, digital prowess and new business fortunes, achieving our sixth record year of financial and creative performance in 2013. In his new role, he will have the opportunity to evolve this culture of innovation across our global footprint.

A natural leader and team builder with an intuitive feel for work that captures pop culture imagination on a global scale, I’m confident he will build on the momentum we have achieved and help make us the undisputed leader in our industry.

Please give him your congratulations and full support as we take the next big leap.
#@CC
Regards,

GREYgroup | Famously effective since 1917
Jim Heekin, Chairman & CEO”

Here’s the Memo Regarding Grey’s Hasbro Win

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And now, a little change of pace on the Grey memo front. Michael Houston, who was elevated to CEO of Grey NY this summer, takes the reins to send word out to staff about the agency picking up a major portion of the business for toy/board game giant Hasbro, which counts brands including Marvel and Transformers. According to reports, Grey beat out the likes of Droga5 (Update: We’ve been informed Droga5 was not involved) and Mother for the business. Anyhow, while we await the next GCD announcement, let’s give Mr. Houston the floor to discuss his agency’s second major win in as many months.

 

“Hello, Grey New York.
While we’re barely two weeks into Q4, I’m confident we can already claim 2013 as our best year yet. As if the Gillette win and our organic growth aren’t sweet enough, we’ve received the amazing news that Grey New York has won a sizable share of Hasbro’s brands. Hasbro is a true leader in worldwide innovation, a bold marketer that is, and continually strives to be, best in class. Beyond their stellar business acumen, our new clients are also great people to be around: savvy, fast, inquisitive, and demanding yet unafraid to have fun and laugh. Perhaps this is why they were named by Fortune as one of the “100 Best Companies to Work For” in 2013. Believe me, these are our kind of people.

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Tor Myhren Will Give Away One Possession a Day for a Year

tor1Yep, in case you haven’t heard, Grey NY president/CCO Tor Myhren, man of many memos has been profiled in Time for his rather generous offer, that being valiant and giving one possession each day, every day for a year. This is pretty generous, we must say, and according to our favorite memo writer, what he dubs “The Purge Project” goes like this: “This is not a commentary on consumerism,. The Purge Project was just for me. To see what I really wanted, and really needed…Frankly it has been a very selfish experiment.” We say good on ya, matey.

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