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GSD&M

GSD&M, Welikesmall Make Science Look Cool for U.S. Air Force

Yeah bitch, science!

If you’ve been paying attention to education in this country, you probably know that U.S. students aren’t stacking up so great against students around the world. They’re currently ranked 25th globally in what educators have taken to calling STEM: science, technology, engineering and mathematics.

In an attempt to get more students to pursue careers in science and technology (other than meth manufacturing), the U.S. Air Force teamed up with agency GSD&M to create a project called the Air Force Collaboratory, described as “an online educational platform that pairs students with Air Force experts to tackle three unclassified military projects.” The projects include a prototype technology to rescue people trapped in collapsed structures, determining where to launch the newest GPS satellite, and designing the next generation of unmanned aerial vehicles.

GSD&M partnered with interactive design consultancy Welikesmall to create video content from three Air Force bases, including Air Force Space Command — one of the most restricted-access areas in the country. Using video, including shots captured by crawling through debris in simulated earthquake conditions, GSD&M and Welikesmall created an informative and engaging video. They make science and technology seem kind of cool, not always an easy feat. The video was lacking one crucial piece though: Bill Nye.

Welikesmall also created a social media network that allows the Air Force to constantly update the site with new content, projects and notifications. They even turn the project into something of a game, with users able to see how their ideas rank against their peers. It will be interesting to see what new ideas emerge from this endeavor. Credits after the jump. Read more

Dezso Returns to GSD&M

We’ll make this quick. After spending the last three years at JWT Atlanta as senior partner/director of strategic planning, Michael Dezso has returned to the Omnicom umbrella, rejoining Austin-based GSD&M as VP/strategy director on Southwest as well as new business efforts (he had a similar role at said agency during his first rodeo). During his most recent stint at JWT, Dezso oversaw planning efforts for clients including Nokia, Scana Energy and U.S. Virgin Islands Tourism. Along with JWT, Dezso also spent time at BBDO’s office in the ATL, where he served as VP/senior account planner.

Since Some Say We Don’t Cover GSD&M Enough, Let’s Finish Off Tuesday with This

Soooo, a friend forwarded a memo sent to staff from Duff Stewart, CEO at Austin-based, Omnicom-owned GSD&M (the Idea City part, by the way, was dropped like third-period French in early 2011; the sign on the building, though, is another story). Anyhow, changes are now afoot specifically in GSD&M’s communications department, mainly that SVP of said division John McGrath, who’s been with the agency for well over six years, and senior manager, comms Adele Hazan, are striking out on their own. As a result, eight-year GSD&M vet Melanie Mahaffey is moving up the ranks. Why spoil it all, though, read on for Stewart’s explanation, verbatim:

“Over the past few years, our GSD&M Communications team has been at the center of some of the most innovative and entrepreneurial activities at the agency. From expanding our digital properties to live-event production including regular music showcases, the SXSW Industry Party and other major events, they have consistently created and championed new ways to build our agency brand, business and culture.

Read more

Adams Leaving GSD&M for Client-Side Gig

After 14 years of service at Austin-based, Omnicom-owned GSD&M, we’ve received confirmation that Galen Adams is leaving for a client-side gig. From what he hear, Adams, who most recently served as sports buying director at the agency, is leaving for a chief marketing officer gig as director of marketing and sponsorships at a salon chain called, you guessed it, Sport Clips. We’ve been told that the parting is amicable and it appears to be true in this case as GSD&M will continue to be able to work with Adams and tells us that it’s “flattering for a client/brand to ask anyone to move over.” We’ve been told that this week is his last at GSD&M. During his time, Adams helped run their sponsorship program among other things.

GSD&M Welcomes New Walgreens Creatives

Two-and-a-half months after picking up lead creative duties for Walgreens, Austin’s own GSD&M has added two new creative directors to work on the drug store chain’s account. Joining the Omnicom-owned agency are Sean LaBounty and Hayden Gilbert, who you see striking a pose above and who have most recently worked at DDB and The Richards Group, respectively. Prior to DDB, LaBounty spent time as a CD during the Vitrone/Reichenthal era at Y&R while Gilbert served as an ACD/copywriter on Nationwide Insurance and American Airlines for four years while at TM Advertising.

 

GSD&M Promotes Pair to GCDs

The “idea city” that is Austin-based, Omnicom-owned GSD&M has promoted CDs Robert Lin and Jeff Maki to group creative directors. Both creatives have been with the agency since 2005 and have collectively worked on efforts for past and present GSD&M clients including BMW, Kohler and the recent Jarritos Mexican soda launch. Now, as GCDs, the pair will continue working on Jarritos and will oversee creative on the Marshalls, Victoria and Pacifico beer accounts.

Prior to joining GSD&M, Lin spent two-and-a-half years as a senior art director at fellow Texas-based operation The Richards Group, playing his part in client work for Home Depot, Corona and Red Lobster. Maki, meanwhile, joined GSD&M from TBWA\Chiat\Day, where he spent nine years as a copywriter on iTunes, Nissan, Infiniti and Playstation among other accounts. We’ll leave it up to you to judge their headshot.

Russell Takes ECD Post at GSD&M

A lot of happenings to report at the Austin-based, Omnicom-owned GSD&M, which has confirmed that Jay Russell has been appointed as executive creative director at the agency. From what one tipster tells us, “They finally got it right.”In addition to the promotion of Russell, who rejoined GSD&M after a stint at CP+B, the former has promoted Marianne Malina (welcome back) to president, will have Betty Pat McCoy and Carmen Graf to lead the media department and name Jeanne Crockett as SVP/operations.

During his first stint at the TX-based GSD&M, Russell eventually moved up to group creative director on the now-defunct BMW biz. The new creative boss will take over for Mike Wilson, who was ousted from GSD&M nearly 18 months ago.

 

GSD&M Wins Walgreens?

Well, guess you can’t win ‘em all, McGarryBowen. Barely a week after narrowing its creative agency search down to two finalists, GSD&M and the aforementioned McGB, Walgreens has reportedly decided on the former. Here’s a note a tipster sent to us around 9:45 this morning: “GSD&M is new agency of record for Walgreens, besting BBDO, McGarry Bowen and united Publicis offering (they were the incumbent).” The “Publicis offering” we believe they’re referring to is the digital marketing work for the chain, which was previously handled by Digitas.

Neither GSD&M nor Walgreens responded to our inquiries this morning. According to AdAge, the review didn’t include multicultural, media or digital media planning/buying.

GSD&M, Mullen Let it Snow

For most Americans, the hope of a “White Christmas” is diminishing with each new weather report. So, GSD&M and Mullen are taking it upon themselves to give a wintry experience to those whom God has deprived of snow and fun.

GSD&M is presenting the “One-Sided Snowball Fight,” an opportunity for users to pelt helpless employees with snowballs. The dude in the Santa costume in Andy Miller, a creative director/copywriter at the agency. When typing in “creative” on the site’s search bar, Mr. Miller is the first person who comes up, which is why his video gets on our site. Ah, the power of SEO.

Currently, GCD Jay Russell has been engaged in more snowball combats than any employee according to the site leaderboard (609 times). If you recall, Jay returned to the agency in July after a stint at CP+B. Obviously, the man was missed.

Meanwhile, Mullen is using Google Maps’ API to create “Snowify.Me,” a website that adds snow to any location. From the location, users can add a variety of holiday decorations that change size according to distance (including the Royal Couple and Occupy Wall Street-ers). Pictured above, you’ll find MediaBistro’s NYC offices (link here). If only it was actually this festive in real life. Applause to GSD&M and Mullen for the gift of seasonally appropriate weather.

GSD&M Nabs a Pair of Crown Brands

While they await the HomeAway decision (with unbridled enthusiasm), GSD&M has been awarded the creative business for two Crown Imports brands in the meantime. The Austin-based agency will now support the up-and-coming Pacifico and Victoria brews (#15 and #20 import beers in the U.S., respectively, according to their stats) on general market consumer positioning, creative strategy and execution.

GSD&M, whether you know it or not, was involved in the Corona Light/Modelo pitch from a couple of months ago, though those two accounts eventually went to Goodby. But, apparently, the Austin operation made an impression on Crown at the time, which explains why the agency won two pieces of business today. In a statement, Crown Imports CMO Jim Sabia says, “Our current momentum coupled with projected growth for Victoria and Pacifico requires innovative creative executions. Moving forward GSD&M’s work will deliver on that need, further positioning Victoria and Pacifico to build on current success and fully leverage the incredible potential of these great beer brands.”

The Pacifico and Victoria creative work had previously been handled by Creature and Pereira & O’Dell, respectively. Having now taken over, GSD&M will be implementing new ad creative in the U.S. for Pacifico while also helping gain visibility and building brand loyalty for the relatively new Victoria beer. From what we hear, the agency is also building a bar in their office, so now we have a pretty good idea what they’ll be stocking it with.

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