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Zale Biz Lands at GSD&M Idea City


Zale Corporation, home to mall staple Zales Jewelers as well as Zales Outlet, Gordon’s and Canada-based Mappins Jewelers and Peoples brands, has awards its creative and media business to GSD&M Idea City. In a statement, Zale CMO Richard Lennox says, “Because of their solid strength in building brands and creating effective messaging, GSD&M Idea City is a great fit for our advertising needs. We look forward to working with their talented team to build momentum around the Zale brands.”

GSD&M Idea City will be responsible for the usual print, online, TV, radio and OOH efforts on the Zale account, which was previously handled by The Richards Group. According to Idea City, there was no review; instead, the agency connected with Zale through a former client. As far as media duties go, GSD&M will be only be handling media in the U.S. while ZenithOptimedia will continue taking care of Canada.

The first creative work for Zale under Idea City’s watch is expected to break in early 2011.

More: “LL Bean Now Hands Media Account to Idea City

Marianne Malina Bids Adieu to Idea City


Just a little over three months after getting promoted to SVP, group account director on Kohler and Southwest Airlines, 11-year GSD&M Idea City veteran Marianne Malina is leaving the agency.

Contrary to tips that claim she was let go, sources tell us that didn’t any happen in any shape or form and Malina is instead just moving to Amsterdam and focusing on family life. We’ve been told that her Kohler and Southwest responsibilities will now be divvied up between SVP/chief strategist David Matathia and Idea City SVP, business development and new ventures Jonathan Silverstein.

More: “Mike Wilson Resurfaces at GSD&M Idea City

Mike Wilson Resurfaces at GSD&M Idea City


Sources familiar with the matter have confirmed that GSD&M Idea City has a new chief creative officer in Mike Wilson, who may or may not have left his EVP/CCO post at Dentsu of his own volition in July 2009.

Prior to Dentsu, Wilson spent 10 years at Ogilvy as worldwide CD working on accounts including DHL, Kodak and American Express before leaving in 2006. We’ve been told that he will officially assume the Idea City CCO post on June 15.

More: “GSD&M Bumps Up a Handful of Execs

GSD&M’s Latest For BMW: Joyless

Joy is a word that means many things, possibly including “the joy of driving”. But in this spot from GSD&M celebrating BMW’s 35th year of Incorporation in the US, all you feel is the intense power of these cars. It all depends on your personal definition of the word joy &#151 which is as subjective as all get-out &#151 so we can’t say this is right or wrong or good or bad. It’s certainly blood-pumping, and as a car-lover it makes us (er, me) want to get out there and joy the shit out of a BMW. Rather, press the accelerator down and leave most of the tire tread behind. “Raar” said the engine. Kudos to GSD&M for redefining joy, at least for me.

Via Jalopnik

More:BMW Refreshes ‘The Oldest Trick in the World’

GSD&M Really Likes to Get in, Do Something, Then Get on With Life

Two of GSD&M’s clients have very similar tag lines. We sent the shop a note, but haven’t heard back. What we (meaning us + you) want to know is how they became so awesome at selling clients the same. exact. thing. Well, almost the same.

First up, the brand new tag campaign line for Ace Hardware. “Get in. Get help. Get on with your life.” See the ad here.


Hmm, that feels vaguely familiar, no? Indeed it is. Please tell Chili’s we will be eating lunch from one of their fine restaurants today, because we know we can Get in, get out, and get on with our lives. Found it!

Update: The client is aware of the similarity, says GSD&M, but since Chili’s and Ace are in different categories, they don’t mind. Also, Ace’s official tag is “The Helpful Place”. Different teams wrote these lines.


I don’t want to mince words here. This isn’t to say these are bad tag lines. But I think if you sat down with Roy Spence and a few glasses of scotch and asked him, like, “hey Roy &#151 what’s the deal” he’d be all, “C’mon brother, the lines work. That’s good copy. Yeah, we wrote them both. Yeah, they’re really really similar. But you can only squeeze the toilet tissue so many times. Kna’m sayin?” Disclosure: Roy did not say this. And I hear he’s a supremely awesome dude so we hope he doesn’t mind a little fun-poking. In this imaginary conversation, he ends his remarks with, “Have some more Royito’s. You’ll feel better.” I do feel better Roy. Thanks!

More:GSD&M Shucks And Jives, Catches Some Heat For Popeye’s

GSD&M Idea City Bumps Up a Handful of Execs


Austin-based GSD&M Idea City promoted four of its execs to SVP posts, perhaps most notably David Matathia to SVP/chief strategist. Matathia, who’s been with the agency for six years, worked his way up from planner on accounts like Southwest Airlines, PGA TOUR, United Health Group and BMW to eventually account head for BMW where he helped Idea City win the automaker’s global business. Matathia will be in familiar territory at his new post as he’ll now lead the agency’s planning department and continue to steward the BMW team.

Joining Matathia on the promotion front are Marianne Malina, a 10-year Idea City vet who will serve as SVP, group account director on Kohler and Southwest Airlines, and Scott Moore, now SVP, group account director on the ACE Hardware, Caesars and Horseshoe accounts. Meanwhile, John McGrath was promoted to SVP, communications at the agency.

Via The Statesman

More: “Crispin Nabs GSD&M’s BMW Lead Creative

Crispin Nabs GSD&M’s BMW Lead Creative


Jay Russell, GCD at GSD&M is leaving to go to Crispin Porter Bogusky. Heading off with him is partner Mitch Bennett (Update: Russell as CD, Bennett as ACD). Russell is the CD on BMW and according to a source is well liked by the client.

Tied to the move is speculation that the departure could mean Crispin is making a bid for BMW, but we’re reminded that the client recently awarded GSD&M their global account.

Asked if the agency is planning a move on BMW, a CPB representative responded “As a policy, we never discuss anything related to new business &#151 in or out.” As if they’d have answered that anyway. But the question remains: which car company will Crispin go after? This move certainly hints that the agency is gearing up with car-minded creatives &#151 though we have heard Russell will be working on other accounts once at CPB.

More:Audi Sticks it to BMW, Meredes, With Help From Venables Bell

LL Bean Now Hands Media Account to Idea City


Having already beaten out the likes of Cutwater, McKinney and Modernista! in May 2008 to take home AOR duties for L.L. Bean, GSD&M Idea City is now replacing Mediaedge:cia to handle the media buying/planning account for the outdoor apparel brand. L.L. Bean though is keeping schtum on its spending.

More: “We Hear: GSD&M Wins Golfsmith Retail Biz

We Hear: GSD&M Wins Golfsmith Retail Biz


According to a spy in Austin, GSD&M Idea City won the retail account for golf and tennis “superstore” Golfsmith. We’re hearing that billings were set at $5 million in the RFP excluding catalog, web and direct, which has historically been handled in-house. The Golfsmith account, which our tipster likens to a “a small fish in a big agency pond,” had previously been handled by Dallas-based Havas/Euro RSCG subsidiary SWJ.

When we reached Idea City for comment, they could neither confirm nor deny the business win. Considering all the sudden interest in golf thanks to the shenanigans of its best pro, we’re thinking the timing of the deal couldn’t be any better.

More: “Idea City Wins Caesars and Horseshoe Casino Brands

Idea City Wins Caesars and Horseshoe Casino Brands


GSD&M Idea City, the Austin based ad shop, tells us they’ve won two Harrah’s Entertainment brands: Caesars and Horseshoe casinos.

The broadcast, online, print, and out-of-home work they’re preparing is set to launch in 2010, and follows a pitch that lasted just less than a month.

Properties include Caesars Windsor (Ontario), Caesars Las Vegas (Nevada), Caesars Atlantic City (New Jersey), and Horseshoe casinos in Bossier City (Louisiana), Tunica (Mississippi), Hammond (Indiana), Elizabeth (Indiana), and Council Bluffs (Iowa).

The agency did not disclose how much the win is worth or who they competed against. If we’re recollecting correctly, the business had been with, at least in part, R&R Partners in Phoenix. Correction: R&R Partners informs that they were not the agency for Caesars or Horseshoe at the time of the pitch. “Although we did work on Caesars for some time, Leo Burnett was Caesars’ agency at the time of the pitch,” the agency reports. “We never had the Horseshoe account at all.”

More:GSD&M Elevates Luke Sullivan, David Crawford, Greg Lane to Lead Creative Dept.