Today we bring you a guest post by Dave Barton, copywriter and founder of tover_banda.
The Brand Loyalty Social Media Litmus Test
Customer loyalty continues to be the Holy Grail for brands large and small. Amid stories of some encouraging staff to ‘delight at all costs’ – Exhibit A being Zappos’ rumored nine hour call to a single customer – the reality is that different brands foster loyalty in their own way.
So given the same kind of interaction to respond to, how many extra miles would a variety of brands, from very different sectors, go for an individual who’s ultimately trying to help them?