TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Guest Post

How I Realized That Tabasco Doesn’t Give a Sh*t About Me

TABASCO

Today we bring you a guest post by Dave Barton, copywriter and  founder of tover_banda.

The Brand Loyalty Social Media Litmus Test 

Customer loyalty continues to be the Holy Grail for brands large and small. Amid stories of some encouraging staff to ‘delight at all costs’ – Exhibit A being Zappos’ rumored nine hour call to a single customer –  the reality is that different brands foster loyalty in their own way.

So given the same kind of interaction to respond to, how many extra miles would a variety of brands, from very different sectors, go for an individual who’s ultimately trying to help them?

Read more

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!

The Agency Isn’t Dead: Why Niche Is Key to Relevance

shutterstock_91567268

This is a guest post by William Boydston, VP of content solutions at The List, a B2B sales and lead generation resource.

If you want a good idea of where your agency should be going, eat your lunch outside, and watch people. What do you see? He’s got his nose in a smartphone, and she’s sitting on a bench staring at a laptop.

These are the customers that companies want and that agencies know how to find, but given the world’s shift to digital, some have predicted the extinction of ad agencies as we know them.

In fact, an anonymous survey from RSW/US found that 320 marketing and agency leaders see a bleak future for agencies that don’t go digital. Some even predict that the agency world will either be niche, nonexistent, or extinct.

I, however, prefer to think that agencies will survive — but only if they adapt.

Read more

Cannes 2014: South by Southern France via MRY

Cannes

After spending the week at the 2014 Cannes Lions International Festival of Creativity, the good folks over at MRY have pulled together some key takeaways from their experiences overseas. 

David Berkowitz, Chief Marketing Officer

The biggest surprise for my first year in Cannes was how much the festival resembled another that I’ve been going to for years – South by Southwest. Everywhere along the most populated areas of the Palais and the Croisette were banners for tech brands such as Google, Yahoo, Microsoft, Pinterest, Spotify, and the Mobile Marketing Association. Yachts flew flags of companies such as Celtra, Vibrant Media, and True[x]. Even more traditional brands such as the Daily Mail and Clear Channel were heavily touting their digital offerings. On the main stage, celebrities followed suit, with Patrick Stewart taking a “dronie” (a selfie powered by a drone) for Twitter, and Kanye sharing the secrets behind his famous wedding photo on Instagram. Meanwhile, Volvo Trucks won in B2B for a YouTube campaign, while British Airways triumphed in out-of-home awards for a billboard powered by real-time flight data. 2014 is the year tech totally took over the Lions, and there’s no turning back.

Read more