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Havas

Havas Worldwide Introduces ‘The Breath Holder’ in Clever PSA

Havas Worldwide, Helsinki has launched a new PSA entitled “The Breath Holder.”

In it, we see a young kid practicing holding his breath. Each time, he seems to make it a bit longer, and keeps track of his times. At first it may seem like he’s doing this out of boredom, or perhaps to make a go at the record, but his real reason is revealed at the conclusion of the spot. We won’t give anything away, but you can check out the clever 60-second spot for yourself above. Read more

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North American President Leaving Havas for Indie BDD

joy schwartsThis morning AdAge ran a story confirming the eminent departure of Joy Schwartz, who most recently held the position of president of performance marketing, Havas Worldwide Chicago.

According to our tipsters, this came as news to those who work(ed) for her.

Schwartz, who spent more than twelve years with Havas, will run the just-announced Chicago office of BDD or Barrie D’Rozario DiLorenzo (formerly Barrie D’Rozario Murphy), starting next week. As the piece notes, the Minneapolis-based agency has expanded its executive team in recent months, hiring president and partner Kevin DiLorenzo from OLSON and opening a San Francisco office while preparing to set up shop in New York as well.

Our tips specifically claim that staffers received no announcement regarding Schartz’s departure — and that they learned of the news first thing this morning via the AdAge piece itself.

Contacts did not respond to AdAge or this blog, but other sources (who apparently know more than those who contacted us) told the magazine that the agency has begun searching for Schwartz’s replacement. She assumed the role of president in May after serving as co-president since 2009.

Updates as we receive them.

Havas Crafts Rhyming, Animated Spot for Terminix

Havas created a new campaign for pesticide brand Terminix, centered around a rhyming, animated broadcast spot called “Death to Mosquitoes,” promoting the brand’s Attractive Targeted Sugar Bait.

The 90-second spot opens on an idyllic backyard, complete with swimming pool. “It’s sometimes simple to forget, but you are all full of blood,” begins the voiceover, “He may not attract all the girls, but to mosquitoes he’s a stud.” From there the spot’s Seussian rhyming and simple animation tell the story of a summer ruined by mosquitoes and the Terminix Attractive Targeted Sugar Bait that saves it. Both the spots style and approach are a bit of a throwback to a bygone era, but “Death to Mosquitoes” works, managing to be memorable in a category where it’s hard to make an impression (even in mosquito-filled August). Read more

Havas Taps Former College Football Stars for DISH Network

Havas Worldwide Chicago tapped former college football stars Matt Leinart, Heath Shuler and Brian Bosworth in their latest spot for DISH Network, promoting the DISH Anywhere app.

Also featuring the kangaroo mascots that just refuse to go away, the spot finds the three athletes deciding to head back to college after misunderstanding a conversation about watching live college football anywhere with DISH’s app. This is about as painful as the rest of DISH’s recent advertising, with the involvement of Leinart, Shuler and Bosworth the only thing really differentiating it. Hardcore college football fans might get a kick out of seeing the trio, but for the rest of us this is just another annoying DISH ad. Credits after the jump. Read more

Havas Strikes ‘Match’ for Cracker Barrel’s Campfire Meals

Havas Worldwide has a new spot for Cracker Barrel, promoting the chain’s limited-time Campfire Meals.

The 15-second ad, entitled “Match,” features a campfire set handcrafted from paper, wood and canvas. A toy owl perches on a stump, followed by a human hand lighting a match and lights a campfire illuminating a screen displaying Cracker Barrel’s Campfire Meals. Aside from the digitally inserted footage and CG embers on the fire, everything was “manually-operated, custom-built or hand-crafted” and shot in a single take. While it can come across as a bit hokey (which actually kind of makes sense for the brand), and the voiceover copy leaves something to be desired, the diorama set has a certain charm to it. It may have even been more effective with diorama stand-ins for Cracker Barrel’s Campfire Meals instead of the digital footage used. Read more

ECD Carl Rogers Leaves Havas

Carl RogersToday we confirmed that Executive Creative Director Carl Rogers is no longer with Havas.

We have very little in the way of details at the moment, so we’ll recap:

Havas Discovery President Paul Marobella recruited Rogers in March of last year to run the newly-formed “digital/analytics/CRM arm” in Baltimore. He was quickly promoted to ECD at Havas Chicago and worked “across offices” from New York to Baltimore.

In his own words, he “directly managed in excess of 16 accounts and 75 creatives across 3 agencies” and helped win the DISH, Dos Equis and other accounts.

He also blogged.

Read more

Infiniti Courts Seven Agencies in Global Account Pitch

Infiniti

Infiniti Motor Co. will meet (or has already met) with seven agencies before selecting finalists to pitch for its global creative account, Adweek reports.

The meetings took place this week, and leave Infiniti “on track to complete its search by August,” according to Adweek. Infiniti’s initial request for proposal reported that the brand spends approximately $450 million annually. Among the agencies in the running are Publicis, FCB, Havas Worldwide (pitching with sister shop Arnold), Bartle Bogle Hegarty, M&C Saatchi and Crispin Porter + Bogusky, according to Adweek‘s sources. Interestingly, also pitching is Goodby, Silverstein & Partners, partnering with incumbent Omnicom agency TBWA. After the initial meetings, Infiniti will narrow the field to three or four agencies, a cut that “could come as soon as next week.” Infiniti’s RFP noted that “alternative approaches are paramount as Infiniti cannot outspend its competitors in broadcast,” and identified the U.S., China and Hong Kong as priority markets.

Durex Tells Footballers: ‘Don’t Fake It’

A new spot for Durex combines football/soccer and double entendre with a cheeky call for footballers to stop faking it–their ridiculous on-field “injuries”, that is.

The spot brings the overwrought drama with a little help from one Don Giovanni:

Coincidentally (or not), this campaign arrives at the same time as a super-serious survey sponsored by Durex which found that “I want to watch football” happens to be the number one excuse British men use to avoid having sex with their significant others. Numbers two and three: “I’ve got a bad back” and “I’m too tired.”

We wonder what sort of advice Durex might have for LeBron James…

Havas Worldwide is creative AOR for Durex, but we don’t have credits at the moment.

Havas Chicago Goes Bilingual for DISH Network

Yesterday marked something of a minor cultural milestone: the  first-ever Spanish language YouTube masthead in the U.S. went live and ran all day on Times Square’s NASDAQ tower screen. Havas Chicago handled creative for the campaign, which adopted World Cup themes to promote the DishLATINO brand to the general market with a little help from that classic duo, T and A.

There’s a multi-faceted promo page, but here’s the English-language version of the spot:

DISH reportedly worked with Havas on the creative and partnered with Google on YouTube promo strategies, reporting “above-average click through and video completion rates.”

Spanish version and credits after the jump.

Read more

Two C-Level Changes at Havas

Havas-Worldwide-Logo

This morning we can confirm two departures at Havas Worldwide.

Kersten Mitton Rivas, Managing Director of Havas New York, will be leaving the agency today to take on a new role as President of Source Marketing. The agency, based in Norwalk, Connecticut, is part of the MDC Partners group and specializes in “right now marketing.

Rivas has been with Havas since 2006, when it was still called Euro RSCG; prior experience includes a stint as Account Director at FCB. Rivas’ industry accolades include the 2013 Advertising Working Mother of the Year Award sponsored by Advertising Women of New York and Working Mother magazine.

In other news, Chief Strategic Officer James Lou has also left the agency’s Chicago office. Lou joined Havas in 2011 after working on the strategy side at DDB and McCann, among others. No word on his post-departure plans.

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