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Havas

Havas Strikes ‘Match’ for Cracker Barrel’s Campfire Meals

Havas Worldwide has a new spot for Cracker Barrel, promoting the chain’s limited-time Campfire Meals.

The 15-second ad, entitled “Match,” features a campfire set handcrafted from paper, wood and canvas. A toy owl perches on a stump, followed by a human hand lighting a match and lights a campfire illuminating a screen displaying Cracker Barrel’s Campfire Meals. Aside from the digitally inserted footage and CG embers on the fire, everything was “manually-operated, custom-built or hand-crafted” and shot in a single take. While it can come across as a bit hokey (which actually kind of makes sense for the brand), and the voiceover copy leaves something to be desired, the diorama set has a certain charm to it. It may have even been more effective with diorama stand-ins for Cracker Barrel’s Campfire Meals instead of the digital footage used. Read more

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ECD Carl Rogers Leaves Havas

Carl RogersToday we confirmed that Executive Creative Director Carl Rogers is no longer with Havas.

We have very little in the way of details at the moment, so we’ll recap:

Havas Discovery President Paul Marobella recruited Rogers in March of last year to run the newly-formed “digital/analytics/CRM arm” in Baltimore. He was quickly promoted to ECD at Havas Chicago and worked “across offices” from New York to Baltimore.

In his own words, he “directly managed in excess of 16 accounts and 75 creatives across 3 agencies” and helped win the DISH, Dos Equis and other accounts.

He also blogged.

Read more

Infiniti Courts Seven Agencies in Global Account Pitch

Infiniti

Infiniti Motor Co. will meet (or has already met) with seven agencies before selecting finalists to pitch for its global creative account, Adweek reports.

The meetings took place this week, and leave Infiniti “on track to complete its search by August,” according to Adweek. Infiniti’s initial request for proposal reported that the brand spends approximately $450 million annually. Among the agencies in the running are Publicis, FCB, Havas Worldwide (pitching with sister shop Arnold), Bartle Bogle Hegarty, M&C Saatchi and Crispin Porter + Bogusky, according to Adweek‘s sources. Interestingly, also pitching is Goodby, Silverstein & Partners, partnering with incumbent Omnicom agency TBWA. After the initial meetings, Infiniti will narrow the field to three or four agencies, a cut that “could come as soon as next week.” Infiniti’s RFP noted that “alternative approaches are paramount as Infiniti cannot outspend its competitors in broadcast,” and identified the U.S., China and Hong Kong as priority markets.

Durex Tells Footballers: ‘Don’t Fake It’

A new spot for Durex combines football/soccer and double entendre with a cheeky call for footballers to stop faking it–their ridiculous on-field “injuries”, that is.

The spot brings the overwrought drama with a little help from one Don Giovanni:

Coincidentally (or not), this campaign arrives at the same time as a super-serious survey sponsored by Durex which found that “I want to watch football” happens to be the number one excuse British men use to avoid having sex with their significant others. Numbers two and three: “I’ve got a bad back” and “I’m too tired.”

We wonder what sort of advice Durex might have for LeBron James…

Havas Worldwide is creative AOR for Durex, but we don’t have credits at the moment.

Havas Chicago Goes Bilingual for DISH Network

Yesterday marked something of a minor cultural milestone: the  first-ever Spanish language YouTube masthead in the U.S. went live and ran all day on Times Square’s NASDAQ tower screen. Havas Chicago handled creative for the campaign, which adopted World Cup themes to promote the DishLATINO brand to the general market with a little help from that classic duo, T and A.

There’s a multi-faceted promo page, but here’s the English-language version of the spot:

DISH reportedly worked with Havas on the creative and partnered with Google on YouTube promo strategies, reporting “above-average click through and video completion rates.”

Spanish version and credits after the jump.

Read more

Two C-Level Changes at Havas

Havas-Worldwide-Logo

This morning we can confirm two departures at Havas Worldwide.

Kersten Mitton Rivas, Managing Director of Havas New York, will be leaving the agency today to take on a new role as President of Source Marketing. The agency, based in Norwalk, Connecticut, is part of the MDC Partners group and specializes in “right now marketing.

Rivas has been with Havas since 2006, when it was still called Euro RSCG; prior experience includes a stint as Account Director at FCB. Rivas’ industry accolades include the 2013 Advertising Working Mother of the Year Award sponsored by Advertising Women of New York and Working Mother magazine.

In other news, Chief Strategic Officer James Lou has also left the agency’s Chicago office. Lou joined Havas in 2011 after working on the strategy side at DDB and McCann, among others. No word on his post-departure plans.

Former Havas CEO Jones Made a Lot of Money in 2013

David-Jones-042811In news that will surely warm the cold, jaded heart of any copywriter, designer or other creative struggling to stand out at an independent agency, Havas Worldwide paid now-former CEO David Jones $13.5 million bucks last year.

In fact, he made 7 of those millions simply for stepping down to fulfill his “burning desire to be an entrepreneur“–or, as we call it in the blog world, “the possibility of making even more money.”

This morning our future colleages at AdWeek combed through the company’s annual report to reveal those important stats. This fact stood out to us:

“Jones received another $1.2 million compensation for a non-compete clause and his role as an advisor to the younger Bolloré”

So he received a significant sum for advising the man who replaced him. Jones was unavailable for comment, presumably because he was too busy laughing about the fate of the Publicis-Omnicom merger.

Havas Media Launches Havas Media Labs

-44This week Havas Media announced the launch of Havas Media Labs, which they state will underline “its commitment to offering a cutting edge, real-time data and content based response to changing client needs.”

Havas Media Labs will be led by Head of Futures, Amy Kean, and will also broker relationships between brands and start-ups. They’ve selected people analytics provider and neuroscience specialist Cognisess as their first partner, whose role will be “to help transform the way it recruits and evaluates its staff.” Havas Media Labs defines its own role as being “to use technology to solve clients’ brand and business problems, adding a future-proofing layer to their consumer understanding and communications,” offering long-term solutions rather than short-term fixes. To accomplish this they will collaborate with Tech City start-ups through a partnership with Three Beards. Read more

CDO Alex Bombeck Leaves Havas to Join Sparks Grove

alexBombeck2After receiving related tips for at least a week, we can confirm that Alex Bombeck is now the former Chief Digital Officer at Havas Worldwide.

A spokesperson told us that he would be moving with his family to Atlanta to ”take on new responsibilities”, and a fresh-off-the-virtual-press release tells us that those responsibilities include leading Sparks Grove, or “the marketing strategy and creative division of global consultancy North Highland.”

Bombeck earned the CDO title less than a year ago; previous roles included President of Havas Digital North America.

The hire comes amid something of a growth spurt for Sparks, which recently added “5,000 square feet of additional space in its Atlanta office” and promoted Bombeck’s predecessor Maria Bothwell to managing director and president of new ventures at North Highland.

Bombeck will report to North Highland CEO Dan Reardon.

Creative Director Kate McCagg Joins Havas New York

Kate McCaggThis morning we confirmed that Kate McCagg, most recently creative director at Razorfish, has left Portland for New York and a CD spot on the Havas Worldwide roster.

An agency spokesperson confirmed that McCagg started at Havas last week and that she is “partnering with Monica Escobar to lead Ritz (Mondelez) and working across other accounts as well.”

The official statement from Havas CCO Darren Moran:

“Kate is a thoroughly modern creative director. She’s a thinker and a maker. A writer and a lover of design. A humanist and a tech geek. Half of her career has been spent at ‘traditional’ shops, half at a digital agency. So she can do a lot and do it well, which makes Havas the perfect place for Kate. We’re thrilled she’s joined us.”

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