Draftfcb GCD Applebaum Heading to JWT
We’ve received confirmation that Jill Applebaum, who’s spent nearly two years at Draftfcb New York, is heading to JWT’s Big Apple hub. From what we’ve been told, Applebaum is starting her new gig as a creative director at JWT on Jan 2 (tipsters add that she’ll be working on Skinny Cow and Smirnoff North America among other accounts). During her time at DFCB NY, Applebaum not only helped lead creative on the SeaWorld business, but was also a CD on the agency’s notable work for Oreo including the “Pride Cookie” and its Wicked Witch of the West-styled Halloween effort, which earned some props from Buzzfeed.
According to those in the know, Applebaum will work at Draft NY through year’s end. Prior to joining said agency, Applebaum spent over a decade at Y&R/BrandBuzz, moving up from ACD to creative director and working with clients such as Burt’s Bees, Jaguar, Dymo, Sharpie and LG. During her career, the creative vet also spent time at DMB&B and Ogilvy.
Ahh, so this is the “good news” we’ve been hearing about. Nearly three months after
From what we’ve been told by those in the know, JWT has had to let go of staff in both its Atlanta and New York offices. Nope, it wasn’t related to client loss, but client needs according to sources familiar with the matter. As far as numbers go, 10-15 have been let go including a handful of production staffers in Atlanta while the cuts in NYC ran across departments. And now, here’s a statement from the JWT camp:
Sources familiar with the matter confirm that JWT Atlanta and senior partner/creative director
Once again, our tipsters were on the money. Sources familiar with the matter confirm that
While we’re on the CP+B topic, might as well tell you that 




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