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J. Walter Thompson

Ann Mack Leaves JWT for ‘Facebook’ Startup (Memo Included)

ann mackToday we received confirmation that Ann Mack–a former Adweek reporter who worked with JWT for the past ten years, most recently as Director of Trendspotting–will leave the agency for a position on the Facebook team.

Here’s the memo from chairman/CEO Bob Jeffrey on her West Coast relocation:

I have some bittersweet news to share.

After a very successful 10-year run at JWT, Ann Mack will be leaving us at the end of April. She is going west to Silicon Valley and joining Facebook to help build their market insights practice.

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J. Walter Thompson Company Is Your New JWT

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The week’s biggest spoiler to date has nothing to do with “Game of Thrones” or “Mad Men.”

Martin Sorrell of WPP dropped an extremely premature bomb during an “executive breakfast” hosted by the Wall Street Journal: JWT will once again become the J. Walter Thompson Company as part of its 150th anniversary “rebranding.”

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JWT Italia Crafts ‘Hexagon Huracan’ for Lamborghini

JWT Italia worked with director Antony Hoffman and BRW FILMLAND Milano to create “Hexagon Huracan,” designed to unveil the new Lamborghini Huracan at the Geneva Auto Show in Switzerland.

The cinematic 3:55 video follows a James Bond-like spy as he is awakened by a bolt of thunder and receives a transmission “tasking him to reach a target amidst a hurricane that rages in Hollywood blockbuster fashion.” The agent braves the storm in a new, bright orange Lamborghini Huracan. From here out, the video is, understandably, heavy on the auto-porn, showing the new Huracan pulling off all kinds of impressive maneuvers. When the agent finally reaches his mark he says, “It’s good, I made it.  Just next time, wake me up a little earlier,” followed by the “Instinctive Technology” tagline and Lamborghini logo.

“Hexagon Huracan” has impressively slick production, with Hollywood-style action — although there’s unsurprisingly not much to the story. The Huracan, of course, looks great performing all the stunts necessary for the video, which should certainly turn a few heads among the car nerd crowd. Stick around for credits after the jump. Read more

JWT Toronto Plugs Canadian Film Festival in Zombie-Themed Spot

JWT Toronto worked with director Jonathan Bensimon to create the above zombie-themed spot promoting the Canadian Film Festival, which runs from March 20-22.

The 2:49 effort follows the story of Antoine Zombé, a zombie actor who is an actual zombie and also happens to be Canadian (so he’s a polite zombie). “Canadian Zombie” traces Antoine’s career arc from his early days struggling with auditions — “More zombie, less polite Canadian,” one director tells him — to his success as a movie star (complete with zombie takes on popular hits, like “Raging Zombie,” “Eating Private Bryan,” and “I, Zombie.” It’s a fun, tongue-in-cheek approach to promoting the Canadian Film Festival, where “The films are great” and, like Antoine, “they just happen to be Canadian.” Stick around for credits after the jump. Read more

JWT Atlanta Makes Some Cuts

jwtlogoNo exact numbers have been divulged but sources familiar with the matter confirm that JWT’s Atlanta office has had to part ways with “a handful” of employees this week. From what we’ve been told by sources, the key reason for the cuts is sequestration, specifically the fact that most government accounts faced a reduction in allocated funding in 2014 due to the automatic slashing of budgets. JWT ATL has handled a couple of government accounts (U.S. Marine Corps, for one) and has felt the impact of the sequestration. If we find out more, we’ll keep you posted.

Razorfish Alum Bonn Joins JWT NY to Head Up Digital Creative

bonnjwtJWT New York has added another executive creative director to its flagship office following the hiring of Andy Carrigan and Jon Zast in December. Frederic Bonn, ECD at Razorfish NY, has joined in the same role at JWT NY and will oversee digital creative across the office, which has won new biz from Puma and Google as of late. Bonn spent well over four years in all at Razorfish, working on efforts for Mercedes-Benz, Uniqlo  and Citibank among other accounts. During his career, served as a creative director of the London and New York offices of what Euro RSCG 4D as well as Ogilvy Interactive, Paris.

His new boss, JWT North America CCO Jeff Benjamin says in a statement, ““Here we are in 2014 and it seems almost backwards to be hiring an ECD for digital. The reality is that digital simply moves too fast to expect everyone to have the expertise brands demand. It is hard to imagine, but the next 10 years will dwarf the innovation we’ve seen from the last. In this evolving world of real-time marketing, platforms, newsrooms, apps, social, invention and whatever happened today — you need digital leaders who can help brands and agencies stay ahead of the pace and places digital is pushing. Frederic brings a selfless talent and wisdom that is too rare in this industry, but necessary to succeed,”

 

JWT, MassMarket Make Using Tissues Seem Fashionable

MassMarket and JWT New York have partnered up with noted fashion designer Isaac Mizrahi to make blowing mucus into a tissue fashionable for Kleenex in the new spot “Do My Thing.”

The 30-second spot, directed by Grady Hall, highlights different women (there are only women in this ad, because men don’t use tissues — they just blow snot rockets) expressing their personal style with their Kleenex selection. The new designs follow the ladies, enveloping their surroundings in their patterns and colors. To achieve the effect, MassMarket “brought together an interesting mix of artists and techniques to smoothly unite the multiple shots for this project,” explains VFX supervisor Diego Vazquez. This included implementing “traditional 2D, stylistic motion graphics and dynamic 3D.” The team’s distinctive visual design really shines in the spot, succeeding at making Kleenex’s new styles seem appealing and inviting. Credits after the jump. Read more

Ta No Mapa! Draws a More Complete Rio de Janeiro

In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, there are more than 1,000 favelas that simply appear as blank or incomplete spaces on maps. However, some folks at JWT Brazil just launched a campaign with the educational organization Afroreggae that will let students in Rio conduct research and accurately draw a new map that includes the favelas. The goal of “Ta No Mapa!” is to let kids interview business owners and ultimately manage the online mapping platform as a means of social communication. Think of it as digital networking for future employees who, until this point, have limited access to this type of social media entrepreneurship and creativity.

JWT and Afroreggae hope to expand to other cities and favelas in the future if the project succeeds. Bem feito and credits after the jump.

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JWT Nabs Puma Biz

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“Forever Faster.” Remember that mantra as it’s the 2014 tagline for Puma, which has now appointed JWT as its global creative agency in a move that will span North America, Europe, Latin America, Asia-Pacific and Middle East/African regions. In a statement, the sports/shoe/apparel brand’s CEO Björn Gulden says, “In JWT, we have found an agile agency with a global reach that understands the PUMA brand and culture. The team quickly proved that they could deliver on our new mission to become the Fastest Sports Brand in the World. Together we’ll craft a more nimble creative structure that will allow us to support all of the company’s sporting and lifestyle categories with a single consumer message and streamlined creative concept across territories.”

JWT New York will spearhead creative on the account, which was previously handled by Droga5. According to sources, BBH and Barton F. Graf 9000 were also in the pitch, which we hear JWT wasn’t initially invited to but eventually became a “dark horse.” Yet, “chemistry” worked out and due to touting a “small agency-style creative” at a network agency, which the brand didn’t expect, JWT won out thanks to a pitch led by the agency’s NY CEO Peter Sherman, North American CCO Jeff Benjamin and director of business development Emilie Vasu.

Garrett, JWT Inside Part Ways

tonyajwtWe’ve received confirmation that after spending the last three years as managing director of the JWT Inside’s New York office, Tonya Garrett has left the agency. We’ve been told that Garrett’s last day was actually Nov. 15 at Inside, which in case you didn’t know, is the JWT unit that aims to “advance employee engagement through comprehensive advertising, marketing and employee communications services.” Sources familiar tell us, though, that Garrett isn’t going too far as she’s transferring to another WPP company with the full support of JWT Inside management.

After serving on the account side for several years at the likes of Razorfish and iCrossing, Garrett joined JWT Inside in summer 2010 to lead the NY office alongside creative director Timothy Bruns, who parted ways with the agency back in August. We’ve been told that neither of their roles are being replaced at Inside and that their duties are being absorbed by existing staffers.

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