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J. Walter Thompson

Coca-Cola Exec Kevin Keith Splits for JWT Atlanta

kevinkeith

After spending the last four years as group director/integrated content marketing at Coca-Cola, Kevin Keith has headed back to the agency side, joining up with JWT’s Atlanta office as director of planning. Keith has taken over for Michael Deszo as of this week and will report to the agency office’s president/CCO, Perry Fair. During his time on the client side, Keith led brand strategy and integrated marketing communications on both Coke and Sprite. Regarding his meeting with Fair and the JWT Atlanta crew, which works on clients including the U.S. Marine Corps, Shell, Transamerica and Quaker State, Keith says in a statement, ““I was introduced to Perry when he joined JWT Atlanta and have followed his accomplishments and work over the past two years. The extensive technology capabilities at JWT and the supporting infrastructure to propel creative ideas into business solutions for clients made the agency very attractive for me, and I’m excited to see what we can invent together.”

During his previous stints in ad land, Keith worked on the account side at the likes of Draftfcb, Lowe and Hal Riney & Partners.

JWT Brazil Uses Graffiti Interventions to Raise Breast Cancer Awareness

JWT Brazil, the agency responsible for the “91 Rock Clock” progressive wake-up app and turning Brazilian teen mag Capricho into an iPhone amplifier for Coca-Cola FM has a new project raising breast cancer awareness for A.C. Camargo Cancer Center.

Dubbed the “Anti Cancer Paste Up,” the project uses the graffiti and tagging around Sao Paulo to raise awareness for breast cancer. The narrator of the spot remarks that everyone always assumes the graffiti was done by male artists. So JWT used painted posters over the graffiti of several artists, in each case pasting over an image of a breast with a post-mastectomy image, in an attempt to spread the message that breast cancer “is a real problem and…can happen to anyone.” The WPP-owned agency hopes that the “youthful language” of graffiti can help them reach young women and convince them to get breast exams that can result in a 90% treatment success rate. It’s the kind of innovative and unusual approach we’ve come to expect from JWT, and should turn some heads to raise awareness of an issue that’s much too easy to ignore. Credits after the jump.
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McCann Exec Martinez to Join JWT, Replace Bob Jeffrey Come 2015

gustavosmallThere will be a major changing of the guards–well, eventually–at JWT’s top ranks as Gustavo Martinez has been tapped to succeed Bob Jeffrey as the agency’s global CEO in 2015. Jeffrey, who’s served as JWT’s top exec for 15 years, will continue in his role as chairman/worldwide CEO through 2014. In a statement regarding his eventual replacement, Jeffrey says, “Over the past few years, Gustavo and I have cultivated a relationship of mutual admiration and respect. He is passionate about the business, devoted to clients and understands that the key asset of the business is the caring, nurturing and understanding of its people. Gustavo Martinez is the future of JWT.” Couldn’t have ended it with a better exclamation point, we say.

While he awaits his move to top of the heap at JWT, Martinez (pictured) will assume the the role of global president of the WPP-owned agency network effective Feb. 2014. The exec currently serves as president for Europe and Asia at McCann Worldgroup, where’s he spent nearly the last three years. Martinez initially joined the Worldgroup from Ogilvy back in early 2011, replacing Brett Gosper as president of the European region. He subsequently moved up the charts at McCann, taking on more responsibility as co-leader of the agency’s Global Brand Community a year later. According to Campaign Asia-Pacific, McCann hasn’t made any announcement yet as to who Martinez’s potential replacement will be.

JWT NY Makes Handful of Creative, Account Hires

JWTnewIt’s been some time since we’ve covered staffing news at JWT New York, but the agency has now sent word out that it’s welcomed some senior staffers, both in creative and account management. On the creative front, toplining the new hire list is Robert Frost (he must have fun with that), a 13-year ad vet who’s made the rounds in senior creative roles at the likes of Y&R and TBWA Chiat\Day but spent the majority of his career at McCann.

During his last stint at said agency, which lasted six years, Frost served as SVP/GCD on MasterCard among other accounts. Now at JWT, he will served as executive creative director on the Vonage account, which the agency won at the beginning of the year. Along with Frost, JWT NY has also brought on RAPP alum Bryan Gaffin to serve as GCD on its healthcare accounts including Johnson & Johnson and Bristol-Myers Squibb as well as Kimberly Samskin-Barger, former creative lead on AmEx OPEN at Digitas, as a CD.

On the account side, meanwhile, Sherri Chambers, who most recently served as group brand director on Carl’s Jr. and Hardees at 72andSunny, joins JWT NY as global business director a yet-to-be-named “new account.” Hmm.

Cool: MPC Unveils ‘Fracture IO’ Case Study

In case you missed it during May’s One Show spectacle, the folks at VFX/production studio MPC have unveiled a little making-of video complete with the minimal house strains of Pantha Du Prince that gives us an inside look at their installation at the Bowery Hotel called “Fracture IO.” The esoteric-sounding project was created for JWT specifically for the One Show and was essentially MPC’s way of “reimagining the photo booth” by rendering images into 3D pieces. Just a little peek into some eye candy as we get out bearings post-July 4th. For more info info on “Fracture,” go here.

Sherman Assumes CEO Role at JWT NY

Well, a friend chimed in with this a little while ago, but guess we got beat to the punch. Anyhow, JWT has welcomed Peter Sherman as chief executive officer of its New York hub. Sherman had spent the last three-and-a-years as EVP/managing director for BBDO Europe and eight years in all at the agency prior to moving back to NYC. Sherman had spent well over a decade at  Omnicom-owned BBDO, which included a four-year stint as managing director of its San Francisco office and EVP/senior account director in NY.

From what we’ve been told, JWT North America CEO David Eastman‘s title remains the same, and despite the NYC shift, he will still oversee the WPP-owned agency’s Atlanta, Chicago, Dallas, Houston and Canada offices, as well as units Digitaria, Lunchbox, JWT Action, JWT Inside, Casa and SCPF. Sherman, meanwhile, will focus specifically on overseeing New York operations. The latter exec adds in a statement, “It will be a privilege to lead this team.”

Diageo Confirms Smirnoff Review

We first started hearing murmurs about this yesterday, and now, we’ve received confirmation from Diageo itself that the spirits giant has launched a global creative review for its vodka brand, Smirnoff. According to Diageo, the company will be handling the review itself and it will consist of “a closed shortlist of agencies.” And yes, JWT New York, which has handled the account for 13 years, has been invited to participate in the pitch.

In a statement, Edward Pilkington, global category director for vodka, rum and gin at Diageo, says, “We have enjoyed a long and successful relationship with JWT during which time we have seen the Smirnoff vodka brand grow into the largest premium spirit brand in the world from 15.1m cases to 26.3 million cases. However, we feel the time is right to refresh the thinking on Smirnoff in order to align with our bold future vision for the brand.”

It’s been some time since we covered Smirnoff, but in recent years, the brand has worked with JWT on, among other things, its campaign with Madonna, who was named “global nightlife ambassador” back in 2011.

JWT Adds Castellano to the Fold

We’ve received confirmation that JWT New York has brought in Bajibot alum Jeffrey Castellano, who specializes in artificial intelligence and works on facial recognition technology, as its creative technology director. No word if this is a newly created position or if Castellano is replacing anyone as of yet, but we’ll let you know. Anyhow, Castellano’s new role at JWT NY calls for him to oversee emerging technology projects as well as digital studio output from its Big Apple hub.

Along with his 15 months as director of  creative technology at Bajibot Media, Castellano has worked with a variety of brands during his career including Pepsi, Tommy Hilfiger, Armani, Chanel, Gap, Banana Republic, J.Crew, GE, Exxon, Budweiser, Coach, Louis Vuitton, State Farm, Foot Locker, Kraft and Victoria’s Secret.

JWT ATL, Wicker Part Ways

We’ve been hearing about this since last Friday, and now it appears to be so as sources familiar with the matter confirm that JWT has parted ways with Lynda Wicker, who has spent well over a decade serving as human resources director at the agency. Wicker has worked out of the WPP-owned agency’s Atlanta office and we’ve been told that there are plans to replace he (as one would think). From what we’re hearing, JWT ATL/Houston/Dallas chief creative officer Perry Fair is addressing staff regarding Wicker’s departure, which goes into effect today. We’ll let you know if and when we hear more.

And Now, a Little Wake-Up Call from JWT/Casa Brazil

JWT Brazil chief integration officer Mauro Cavalletti and his crew continue their string of quirky projects (remember this?) with this latest app called “91 Rock Clock,” which will wake your ass up–but in progressive fashion–as it veers from soft AM gold to heavier rock tunes (think Metallica and Sepultura). Think of it as a snooze button with distortion. In case you’re not based in South America, 91 Rock Radio is a rock radio staple in SA and…well, let the video above explain things. We’re light sleepers, so we’d probably spring out of bed during an REO Speedwagon track, but if you’re into it, you can go here or here to download the app. Credits after the jump.

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