On Monday, The Oprah Winfrey Show will look a lot like MadMen. Monday’s special episode, called “The Oprah Winfrey Show: Oprah Goes Back in Time — The ’60s,” will be decked out in 60s stuff, according to the Times’ ArtsBeat blog. Jon Hamm and January Jones will be on as special guests, too. America has officially gone MadMen crazy.
Let’s be honest here: last night’s premier of MadMen (season 3!) was so packed with brands that from here on out it will be impossible to tell which are paid and which aren’t. That’s due in part to the fact that the show deals so frequently with brands and that Matthew Weiner will kill anyone who talks about details.
The last thing I want to do is spoil the show so if you haven’t seen it, maybe stop reading after this: the program’s ratings set a record over last year, climbing 33% to 2.8 million. According to the Live Feed,
“Moreover, adults 18-49 jumped 71%, from 705,000 to 1.2 million. And you use the cume number from the premiere and AMC’s two repeats, “Mad Men” garnered 4 million viewers, up 29% from last year’s premiere episode cume. AMC also noted that its create-your-own “Mad Men” avatar was downloaded 485,000 times.”
Tomorrow’s episode of The Week in Advertising will go further into what we thought about the premiere episode. In the meantime, check out this BrandWeek story about the show’s product placements.
OK just one little thing: my favorite part of the episode is when Don and Sal are on the plane back from Baltimore and Don turns to Sal and says, “just one thing,” or whatever. Then he goes on to explain how the new campaign for London Fog should include the tagline, “limit your exposure.” Best double entendre, ever.
If you’re in Times Square Sunday night you can catch the season premier. We’ll be at home with a bottle of scotch, a pack of Luckies and all our ill-conceived notions that we could ever make it in advertising.
Vanity Fair sent Betty and Don, er, John Hamm and January Jones (sexiest probably-fake name, ever?) to Nassau, the Bahamas for a photo shoot by recently be-poored photog Annie Leibovitz. F*ck everyone.
Don Draper is no longer the man of our time, despite not existing. A gent who has up until this point been a personal hero of sorts is now just pissing me off. Oh, boo hoo, you stole someone’s identity and created a new life for yourself where your career is ironically creating false emotions so people will buy your clients’ cancer causing, orgasm inducing products.
OK that’s done. The Vanity Fair piece accompanying this shoot is long. Those of you with time to spare, click here. The rest of you can go back to hating the idea of Don Draper’s life, while simultaneously loving the show that will save us all on August 18th. Unless it sucks, for some reason.
We aren’t sure we like any of these ideas, but if you’re into it you can participate in AMC’s MadMen promos throughout the week leading up to the show’s season 3 premiere (beginning August 10). The events are as follows:
Hilton Bar Partnership — Drink like a Mad Man! Visit the Hilton New York and the Millennium Hilton for a Brandy Alexander, Tom Collins or other classic Mad Men inspired cocktails. Great, anyone who’s had a drink at the Hilton bar remembers how much money they didn’t have in their wallet upon exiting. But trudging through sweaty super-downtown could only be less painful after a few of these babies.
Wednesday, August 12 — Saturday, August 15, 9:00pm-12:00AM
“The Golden Age of Advertising — Go MAD over the original video art installation celebrating the Golden Age of Advertising that will be projected on the facade of the Museum of Arts and Design, or MAD Museum at 2 Columbus Circle.” Colombus Circle is the ish, and we can definitely say that sitting near the fountain while watching the show would be cool, especially if the breeze was drifting a fine mist about the area. Approved.
Friday, August 14th, 7:10 PM
“New York Mets Gone Mad! Celebrate the 1960s, the team’s inaugural decade, as the New York Mets take on the San Francisco Giants. Lucky fans will be awarded Mad Men fedoras and fans 21 and over will be able to drink like a MAD Man as Don Draper inspired cocktail specials are served at select Citi Field bars.” Hmm, I take Draper for a Yankees fan, though he’d probably only pretend to care anyway. He’d also be packing a flask at such a plebeian event, but those gate guards pat crotch like prison wardens these days. Cocktails and baseball!
Sunday, August 16
“Season Three Premiere Live Screening — Watch the Season 3 premiere live and on the big screen in Manhattan’s Times Square and come dressed in your swankiest sixties attire to enter our pre-screening costume contest starting at 8pm. Free and open to the public.” Times Square, now with seating, is maybe the last place on earth a normal human would want to spend their Sunday night. But now that it’s sans traffic (mostly), this could be a good deal. Unfortunately, public drinking equals illegal in NYCland, so be sure to vodka+sprite it or something before hand. 1980s style lawn chairs provided, if you can get one before the damn tourists.