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McCann

Commonwealth/McCann Launches ‘The New Us’ Olympic Campaign for Chevy

Commonwealth/McCann Detroit is launching a new campaign for Chevrolet called “The New Us” featuring eight new spots that will run during the 2014 Sochi Olympic Games.

At the heart of the new campaign is the 60 second brand anthem “#TheNew Us,” which will debut tonight during the Opening Ceremonies. The spot “blends real-life events, news clips, and social media to show that even though the world is constantly changing, the things that matter most remain the same.” Most notably, the spot shows a gay wedding ceremony over the narration, “Like the old love, the new love starts with a kiss,” in a well-timed show of support for gay rights (Take that, Putin).

“Perhaps more than any other event, the Winter Games represents the global values that unite us,” explained Tim Mahoney, ‎chief marketing officer, Global Chevrolet and Global GM Marketing Operations. “In this context, we saw an opportunity to extend the Find New Roads story by showing how Chevrolet is helping consumers try new things and break new ground.”

For the social media aspect of the campaign, Chevrolet is asking consumers, “What’s #TheNew to you?” (which is kind of awkwardly phrased, no?) and encouraging them to share their own stories.

The other television spots in the campaign highlight how new technologies in select Chevy models improve consumers’ lives. One of these spots, “The New Family” for the Chevy Traverse, contains a refreshing mix of unorthodox families (including multiple gay couples) with the positive message, “While what it means to be a family hasn’t changed, what a family looks like has.” It’s a genuinely nice message, and a great way to show solidarity with American LGBT athletes competing in the games. You can check out “The New Family” below, along with “The New World” for Chevy Cruze and campaign credits after the jump.
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McCann Erickson Launches ‘Not-So-Super’ Campaign for NY State Anti-Trafficking Coalition

McCann Erickson has launched an integrated social media campaign called Not-So-Super to raise awareness about sex trafficking for the New York State Anti-Trafficking Coalition.

“Sex trafficking is commonly perceived as something that happens far away, in other parts of the world. We are eager to try to change that perception.” said Tom Murphy, co-CCO of McCann New York. Because of this, it’s all too easy for people to dismiss the sex trafficking epidemic as something that doesn’t concern them, but it’s a very real issue much closer to home than many suspect.

McCann’s “Not-So-Super” campaign shines a light on the sex trafficking epidemic happening in New York, elsewhere in this country, and all over the world. “It is the buyers of commercial sex who drive such a high demand that girls as young as 12 are trafficked across state lines to meet it. We need to address the day in and day out demand to bankrupt this so-called business model and put an end to the buying and selling of young girls once and for all,” says Sonia Ossorio, President, National Organization for Women – New York City. So McCann is hoping their campaign can help curb the demand for commercial sex, which spikes around big events like the Super Bowl, that leads to the exploitation of women and children by pimps and sex traffickers.

At the center of the campaign is the “Not-So-Super” website and the above video, a harrowing look at the victims of sex trafficking and the increased demand placed on sex workers during the Super Bowl and other big events (accompanied by an increase in the likeliness of physical abuse at the hands of their clients and pimps/traffickers). It’s hard to watch, especially on the Friday going into Super Bowl weekend, but it’s an important message that needs to be shared and a stark reminder that some dread the impending arrival of the big game. The website also offers a telephone hotline for people who are or may know victims of sexual trafficking, and a variety of other resources. The full campaign will “span film, print, street activities, a website and twitter initiatives.” Hopefully, “Not So Super” can help make a difference for victims of sexual trafficking at one of their most vulnerable times of the year.

Garcia, Commonwealth Part Ways (Updated)

commonwealth

We’ve received word that Joe Garcia, who’s been with Commonwealth for three years and has previously worked out of McCann Midwest, is no longer with the agency. Garcia served as president of Commonwealth, the IPG-owned, Chevy-focused, Detroit-based branch. Prior to his time at Commonwealth, Garcia spent over seven years at BBDO Detroit, where he last served as president. We’ll keep you posted if and when we hear more.

Update: And so the story goes, McCann has appointed Team Detroit alum Sharon Wacker as managing director, North America while promoting Kate MacNevin to executive director of global operations for Commonwealth. Bill Kolb, CEO of Commonwealth/McCann, says in a statement, Bill Kolb, chairman/CEO of Commonwealth//McCann, said, “We are excited to welcome Sharon. Her deep understanding of the North American auto marketplace makes her ideally suited to the task of building on our success with Chevrolet in North America Kate has an exceptionally effective record of helping to build and expand Chevy’s businesses and is a great judge of not only what builds a strong brand, but also what drives traffic into dealerships. In her expanded new global role she will be key to helping further develop the Chevrolet brand across the globe.”

Lubar Assumes Global CMO Role at McCann Worldgroup

alexlubar1After spending just 18 months as chief marketing officer, North America for McCann, Alex Lubar is quickly moving up the ranks as he’s now assumed the newly created position of global CMO at the Worldgroup. Prior to joining McCann, Lubar spent well over three years at Grey, last serving as SVP/new business. Says McCann CEO/chairman Harris Diamond in a statement, “What makes Alex so effective in business development, in addition to tenacity, is that he relishes the complexity of brand challenges in today’s complex business environment and he knows how to harness resources to create innovative multiplatform solutions.”

Along with Lubar’s promotion, McCann has also brought on fellow Grey alum Chioma Aduba as new business group director in its New York office.

 

CP+B Alum Reilly Heads to McCann as Part of Global Creative Shift

robreilly1Barely a month after parting ways with Crispin Porter + Bogusky, Rob Reilly, who last served as partner/worldwide chief creative officer at said agency, has moved over to McCann Worldgroup, where he assumes the role of global creative chairman. Reilly, who spent a decade at CP+B, and now joins an agency that is promoting Linus Karlsson to creative chairman of its Chevy-focused unit, Commonwealth, and Andreas Dahlqvist haCCO of said unit as well as president of the McCann Creative Leadership Council. Karlsson and Dahlqvist had previously served as CCO and deputy CCO, global brands, respectively of McCann Erickson.

In a statement, McCann Worldgroup chairman/CEO Harris Diamond says, “With the addition of Rob and with Linus and Andreas’ new roles—teamed with Luca Lindner (President, McCann Worldgroup) and our other Worldgroup creative leadership that includes Prasoon Joshi, Washington Olivetto, Joyce King ThomasMonica Moro, Leandro Raposo and John Mescall, as well as the rest of our creative teams around the world—we continue to strengthen our focus on global client leadership and our commitment to delivering McCann’s highest standards of creative excellence.”

McCann Hong Kong Channels Classic John Woo to Bid Adieu to Old Office

Chances are, this is literally the most gangsta advertising news you’ll read today. Employees at McCann Hong Kong paid tribute to their old office in a video that serves as an homage to  John Woo 1986 crime classic,  A Better Tomorrow.

The building, Sunning Plaza, has been McCann Hong Kong’s home for over thirty years, and its entrance was actually used as a location for Woo’s film. McCann was one of the very first tenants of Sunning Plaza following its construction and their heartfelt tribute makes it seem they will really miss their former home — and that they really know their Hong Kong gangster films. Sunning Plaza is being demolished for redevelopment, much to the dismay of its tenants (McCann and otherwise). McCann Hong Kong has already moved into its new office at Hysan Plaza, where they threw an office warming party last Friday. You can watch the tribute video above, in which McCann Hong Kong employees walk out of the building in much the same manner as characters in A Better Tomorrow, set to music from the film. These guys certainly know how to make an exit.

Lindner Assumes Newly Created Role of McCann Worldgroup Prez

lucalindnerJust over a year after taking on an expanded position as president of McCann Worldgroup Americas, adding to his existing role as president of Latin America, Africa and Middle East, Luca Lindner has now been elevated to the role of McCann Worldgroup president, proper. The nine-year McCann vet, as you may know, most recently served in a co-president role at Worldgroup alongside, with each leading their respective regions. Of course, Martinez left McCann to take on the role of global president of JWT, with the plan being to succeed the latter’s chairman/CEO Bob Jeffrey in 2015.  As a result, Lindner has been promoted to the newly created global role, overseeing all McCann Worldgroup operations and reporting to CEO, Harris Diamond. From what we’ve been told, there are no plans to replace Lindner’s former position at the agency.

Lindner, wh0 kicked off his ad career at TBWA\Paris, spent a handful of years as vice chairman of Leo Burnett EMEA and president of its Fiat Coordination Center.

Schuster Out at McCann

schuster1After spending the last two years at McCann WorldGroup, specifically serving as head of its global creative unit Craft (formerly known as EXP), Fred Schuster is out at the agency, according to sources familiar with the matter. You might remember Schuster from his time at Ogilvy and CEO of its global creative production unit,  RedWorks. No word yet if there are plans to replace, but we’ll keep you posted.

MacLaren McCann Delivers Barbershop Heckling for Mastercard

The Toronto Maple Leafs and Montreal Canadiens have the oldest, and arguably fiercest, rivalry in the NHL. So to celebrate the two teams meeting in the NHL season opener this year, MacLaren McCann and Mastercard invited fans to submit their best heckles on Twitter, Facebook and YouTube. They then took these messages and delivered them, via barbershop quartet.

During opening night on October 1st, over the course of eight hours, 56 heckling videos were shared, each dedicated to the user who submitted the message. The campaign was a hit, with over 4.3 million Twitter impressions and over 17,000 social engagements. While the idea behind the campaign is kind of interesting in theory, the execution suffers from a loose definition of “heckling.” Case in point can be viewed in the above video: “OMG, can’t sit down to study. So pumped for tonight.” is decidedly not a heckle. The problem with this idea is that its entertainment value increases with the meanness of the heckling. But for obvious reasons, Mastercard and MacLaren McCann wanted to keep things family friendly. What we’re left with too often is a barbershop cheerleading squad, considerably lamer than a heckling barbershop quartet. It almost feels like a bait-and-switch. Check out a couple of our favorites, along with credits, after the jump. And feel free to chime in with your thoughts in the comments section.  Read more

McCann Toronto’s Peel-Off Tattoo Posters Double as Fading Fast Coupons

Have a tattoo that you regret? Maybe that Alex Rodriguez ink seemed like a good idea at the time. Maybe you thought you’d always love 98 Degrees as much as you did in 1999. But getting a tattoo removed is hard, right?

McCann, Toronto is working on dispelling that conception with their new work for laser removal center Fading Fast. They’ve created an outdoor campaign featuring billboards of tatted-out individuals. The catch? The tattoos can be peeled off to reveal that they are, in fact, coupons for 50% off tattoo laser removal at Fading Fast. McCann’s video for the campaign, featured above, shows people interacting with the posters and gradually removing all the tattoos. Bonus points go to the agency for featuring the music of The Ramones.

The campaign is a clever way of making tattoo removal seem easy, while also giving those who might be interested in removal incentive to go directly to Fading Fast. We suggest Chris Brown avail himself of their services if he’s in Toronto any time soon. Credits after the jump. Read more

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