The spot is a mock infomercial, featuring Robinson crooning hits about Verizon’s service, touting the amount of recordable time provided. In one song, “I Save Every Show About Hoarders,” he admits that he records, and never deletes, shows about hoarders, currently up to 167 episodes. Other hits include “Damn, Fishing Gets All Dangerous,” “Sports Highlights on the Toilet” and “Zombie Movies in Bed.” It’s a funny approach, and Robinson is endearing as always. The only problem with a fake bad infomercial is that it will never be as funny as a real bad infomercial. But then the spot’s real competition is other ads from cable providers and it wins, hands down. There’s also a 15 second edit of the spot, but a lot is lost in the process. Stick around for credits after the jump. Read more
In case you thought that the world of football…sorry, soccer…stopped operating after Germany triumphed in Rio this summer, Commonwealth//McCann would like to correct you on behalf of client Chevrolet.
The spot, which stars eleven young people from around the world who jumped at the chance to prove their dedication to Manchester, first aired last weekend to coincide with the team’s first Premier League match.
Universal McCann (UM) has named Kasha Cacy as the agency’s new U.S. president, Adweek reports. Cacy succeeds Sarah Personette, who exits following maternity leave for a position as head of global business marketing at Facebook. In the new role, Cacy will be responsible for overseeing “business development, strategy, cross-channel planning and buying, analytics and custom content development for all North American accounts.”
Cacy has spent seven years at Universal McCann, most recently serving as global chief product officer. Prior to UM, Cacy served as senior vice president, group director strategic planning at McCann Erickson following a three-year stint at Ogilvy.
Global CEO Daryl Lee noted that Cacy is “beloved by her clients,” adding,”We’re making a strategic bet that someone who knows strategy and can act like a client consultant should be the front-face of the brand.”
“My focus will be very client-oriented,” Cacy said. “I have a passion for bringing in new clients, innovating new products and finding the best of what we have to offer.”
Following Cacy’s promotion the agency is looking for a new chief product officer, a search Cacy is reportedly helping to conduct.
Today brings news that agency vet Mat Bisher has been promoted from GCD to ECD at McCann. His primary responsibilities in the new role will concern the global Microsoft account and New York-based Jose Cuervo.
The release tells us that Bisher, who joined the agency as Senior Art Director in 2005, helped McCann win both accounts (the latter thanks to the “Have a Story” campaign starring one Jack Bauer). We also know him as one of the minds behind the now-infamous clip telling us what, exactly, a “digital ninja” does.
Bisher’s work to date has earned plaudits from the usual suspects including Cannes, the Clios, the Webbys, the One Show and more; at McCann his past clients include Verizon Wireless, MasterCard, Chevy, Nature Valley and Dentyne.
Global Creative Chairman Rob Reilly writes, “…Mat is one of the brightest stars we have, so it made sense to move him into a position to succeed on a big stage.”
At first glance, this spot looks like a scene from The BoxTrolls with the titular characters sitting around a rabbit hole or a spot where a friendly campfire used to be.
Note the tagline “Only you can set them free”. Yes, this is a Dulcolax ad and those guys are poops looking for a way out of some lucky soul’s small intestine.
McCann Health in Shanghai are the
culprits masterminds behind this constipation of visuals. According to Adweek, it ran in Singapore newspapers and bus shelters.
”Instead of approaching the dramatization from the patient’s [point of view], we approached it from the excrement’s.”
Those with long memories may recall that this isn’t the first time Dulcolax has made a poop joke…
McCann Worldgroup announced the appointment of Mark Lund as CEO of McCann Worldgroup UK today. Lund will begin his role in October and will be responsible for “integrating McCann Worldgroup’s operations and more than 1,500 employees throughout the UK across Advertising, Relationship Management, Promotion/Event/Shopper Marketing, Design, Public Relations, Healthcare, and Digital Marketing.”
Lund was most recently a co-founder and managing partner of the London agency NOW for three years. Prior to co-founding NOW, Lund served a stint as CEO of the Central Office of Information (COI), the UK government’s marketing agency which also happens to be the country’s largest client. Before that he co-founded Delaney Lund Knox Warren (DLKW), which went on to become a top 10 agency in the UK. Read more
While Bennett most recently served as managing director at AnalogFolk, he has an extensive agency history doing work on the account side: he spent more than a year as digital account director at M&C Saatchi London and handled various MARS clients in addition to Absolut, Nissan and others at TBWA\Chiat\Day before moving to JWT as director of digital strategy.
After leaving JWT, he spent two years launching and running AnalogFolk, scoring clients in the sports, beverage and apparel categories and bringing his influence to bear on everything from site redesigns to digital OOH and short films.
On joining McCann, he writes, “I’m thrilled to be part of the team…the opportunity to help build on the existing digital capabilities and add to the agency’s current momentum is thoroughly exciting.”
New York president Chris Macdonald notes that Bennett will work with accounts across the entire agency to help develop a range of digital platforms including “mobile, web [and] physical digital elements.”
A new campaign from Commonwealth//McCann, Detroit for Chevrolet is allowing fans to be a part of Manchester United’s new shirt reveal.
Through a digital experience at www.chevroletfc.com “fans can be among the first to sign up and virtually wear the new shirt via their social channels.” A 60-second video stokes Manchester pride by following the history of the Manchester United shirt from the early 20th century to present day. Fans march down the street singing the “Glory, Glory, Man United” anthem. As each generation takes off their Manchester United shirt, a new group emerges, progressing in time to the modern day as the crowd makes their way to Old Trafford Stadium. Upon arrival they are joined by stars Wayne Rooney, Juan Mata, Robin van Persie and David De Gea wearing the new Chevrolet-branded jersey. Several Manchester United legends are also hidden in the crowd throughout the spot. “The History of the Manchester United Shirt” will run on both broadcast and digital channels. The effort marks the launch of Commonwealth//McCann, Detroit’s “What Do You #PlayFor?” campaign, celebrating Manchester United and soccer for Chevrolet. Stick around for credits after the jump. Read more
Today brings a couple of top-level shifts at McCann XBC (that’s EXTRABOLD CONDENSED) unit: a new president and a new chairman.
You may recall that Thomas, who spent 16 years at McCann and served as its CCO until 2010, returned to the agency at the end of 2012 to run the new all-things-MasterCard unit after stepping down and leaving to spend two years working as a freelance consultant and experimenting with long-form journalism at (the excellent) Longreads.
Bulchandani’s promotion is leading the headlines: as President, she will work with all McCann Worldgroup/Interpublic shops in XBC (MRM//McCann, R/GA, Octagon) in order to “ensure that the global Priceless platform works in new and ever more relevant ways”, or promote MasterCard around the world.
She’s been with McCann for more than 17 years, most recently rising to the level of Chief Strategy Officer in 2005.
Both Bulchandani and Thomas will work with MasterCard CMO Raja Rajamannar, who writes:
“I am confident under [Bulchandani's] leadership and Joyce’s creative direction that the MasterCard and McCann XBC partnership will be even stronger and the work even more contemporary and culturally relevant.”
You’re almost certainly aware that General Motors is currently suffering through a scandal created by its lack of tech savvy. Yet, even as the terrible PR is somehow increasing sales numbers for the automaker, a new spot created by Commonwealth/McCann indicates that Chevrolet wants customers to know that it’s moving on. In fact, we might say that the brand has begun “a new journey.”
This spot is ostensibly all about the 4G Wi-Fi available in new models, but in a larger sense it’s about how Chevrolet is moving forward on all cylinders and bringing its customers along for the ride.
The July 4th debut was no accident, either: as Chevy’s VP of Marketing puts it, “What better time than the Fourth of July to celebrate the new independence that Chevrolet provides”…via working Wi-Fi.
In order to reinforce this point, the team at Commonwealth/McCann Detroit adroitly make the sort of “that was then, this is now” juxtapositions that one sees in many campaigns for products with tech components.
Credits after the jump.