<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet title="XSL_formatting" type="text/xsl" href="http://www.mediabistro.com/common_v4/xsl/content.xsl"?>

<rss version="2.0"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
    xmlns:media="http://search.yahoo.com/mrss"
	>

<channel>
<title>Mcgarrybowen - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Thu, 23 May 2013 20:50:58 +0000</lastBuildDate>
<docs>http://blogs.law.harvard.edu/tech/rss</docs>
<atom:link href="http://www.mediabistro.com/agencyspy/category/mcgarrybowen/feed" rel="self" type="application/rss+xml" />

<generator>http://wordpress.org/?v=3.4.1</generator>

<item>
<title>We Hear: Livingston Heading to McGarryBowen?</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-47053" title="livingston" src="http://www.mediabistro.com/agencyspy/files/2013/04/livingston1.jpg" alt="" width="87" height="91" />Yes, that&#8217;s the word on the street/tips line. For the last week, we&#8217;ve been hearing that <strong><a href="http://www.mediabistro.com/Doug-Livingston-profile.html">Doug Livingston</a></strong>, who we reported was <a href="http://www.mediabistro.com/agencyspy/livingston-leaving-grey-ny_b46765" target="_blank">leaving his post</a> as EVP/director of digital integration, is joining up with McGarryBowen. Now, spies on the ground tell us that it is indeed so, though no title/start date has been disclosed as the usually responsive, Dentsu-owned agency is being unusually quiet about this particular matter. We&#8217;re trying to light a fire, but we&#8217;ll keep you posted. As mentioned previously, Livingston spent six years in all at Grey and oversaw digital biz dev, recruitment and client assignments while at said agency.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/we-hear-livingston-heading-to-mcgarrybowen_b47051#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/we-hear-livingston-heading-to-mcgarrybowen_b47051</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=47051</guid>
		<category><![CDATA[Grey]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[We Hear...]]></category>
		<category><![CDATA[Doug Livingston]]></category>
<pubDate>Fri, 12 Apr 2013 11:39:28 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2013/04/livingston1.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>McGarryBowen Makes Some Cuts in Chicago</title>
<description><![CDATA[<p><img class="alignleft size-thumbnail wp-image-44602" title="mcgarrybowen" src="http://www.mediabistro.com/agencyspy/files/2013/02/mcgarrybowen-150x150.jpg" alt="" width="150" height="150" />We&#8217;ve received confirmation that McGarryBowen did indeed cut staff this week in its Chicago office as part of a&#8211;stop me if you&#8217;ve heard this one before&#8211;&#8221;restructuring to better align with client needs.&#8221; We&#8217;ve been told that the cuts, which affected approximately 10 staffers across departments in Chicago (or roughly five percent of said office&#8217;s workforce and less than one percent of McGB&#8217;s U.S. network), were not due to client loss.</p>
<p>Tipsters, as usual though, are saying otherwise, alleging that there was an internal announcement made today at McGarryBowen Chicago regarding a phasing out of more than one account. We&#8217;re of course following up with the agency to try to get some clarification/verification on this particular matter. <strong>Update: </strong>The McGarryBowen camp assures us that there was no client loss announced today. Perhaps some are still shell-shocked by<a href="http://www.mediabistro.com/agencyspy/reebok-reunites-with-ddb_b43277" target="_blank"> the Reebok loss </a>last month.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/mcgarrybowen-makes-some-cuts-in-chicago_b44600#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/mcgarrybowen-makes-some-cuts-in-chicago_b44600</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=44600</guid>
		<category><![CDATA[Mcgarrybowen]]></category>
<pubDate>Wed, 13 Feb 2013 17:00:55 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2013/02/mcgarrybowen.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>McGarryBowen Shows Off Verizon&#8217;s Tech Solutions with a Little Help from Philip Glass</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/pPr-CQ5IWlk?feature=player_detailpage"></iframe></p>
<p>We&#8217;ve been told by those in the know that this new effort from McGarryBowen NY for Verizon called &#8220;Powerful Answers&#8221; actually marks the wireless carrier&#8217;s first ever corporate branding campaign. Set to the sounds of legendary composer <strong><a href="http://www.mediabistro.com/Philip-Glass-profile.html">Philip Glass</a></strong>, Verizon veers from the usual Wireless and/or FiOS promotion to, according to parties involved, &#8220;showcase tech solutions that no one knew they did.&#8221; As you can see in the spot directed by Park Pictures&#8217; <strong><a href="http://www.mediabistro.com/Lance-Acord-profile.html">Lance Acord</a></strong> above as well as the anthem clip below, some Verizon folks are lab rats whose tech prowess translates into solutions for medical emergencies just as easily as they could the classroom. We didn&#8217;t know there was side to them, but hey, you learn something new every day. Exhaustive list of credits after the jump.<br />
<iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/J4Xm8E9Chlg?feature=player_detailpage"></iframe></p>
<p> <a href="http://www.mediabistro.com/agencyspy/mcgarrybowen-shows-off-verizons-tech-solutions-with-a-little-help-from-philip-glass_b43136#more-43136" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/mcgarrybowen-shows-off-verizons-tech-solutions-with-a-little-help-from-philip-glass_b43136#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/mcgarrybowen-shows-off-verizons-tech-solutions-with-a-little-help-from-philip-glass_b43136</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=43136</guid>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[Alex Weston]]></category>
		<category><![CDATA[Andy McKenna]]></category>
		<category><![CDATA[Brian Do]]></category>
		<category><![CDATA[Cameron Coombs]]></category>
		<category><![CDATA[Christel Hazard]]></category>
		<category><![CDATA[Christopher Reintz]]></category>
		<category><![CDATA[Dan Bora]]></category>
		<category><![CDATA[Dante Piacenza]]></category>
		<category><![CDATA[Dinah Rodriguez]]></category>
		<category><![CDATA[Eddie Reina]]></category>
		<category><![CDATA[Eve Kornblum]]></category>
		<category><![CDATA[Gordon Bowen]]></category>
		<category><![CDATA[Jackie Kelman Bisbee]]></category>
		<category><![CDATA[Jason Slack]]></category>
		<category><![CDATA[Jerry Krenach]]></category>
		<category><![CDATA[Joanne Garber]]></category>
		<category><![CDATA[Justin Kumpata]]></category>
		<category><![CDATA[Justin Pollock]]></category>
		<category><![CDATA[Kim Christensen]]></category>
		<category><![CDATA[Kirk Baxter]]></category>
		<category><![CDATA[Lance Acord]]></category>
		<category><![CDATA[Laura Kirby]]></category>
		<category><![CDATA[Laurence Gega]]></category>
		<category><![CDATA[Lisha Tan]]></category>
		<category><![CDATA[Mark Koelfgen]]></category>
		<category><![CDATA[Mary Ann Marino]]></category>
		<category><![CDATA[Megan Meloth]]></category>
		<category><![CDATA[Nathan Gross]]></category>
		<category><![CDATA[Parker Whipple]]></category>
		<category><![CDATA[Philip Glass]]></category>
		<category><![CDATA[Rachel Hulvey]]></category>
		<category><![CDATA[Ricardo Aspiazu]]></category>
		<category><![CDATA[Roseanne Horn]]></category>
		<category><![CDATA[Salen Andrews]]></category>
		<category><![CDATA[Stephanie Diaz-Matos]]></category>
		<category><![CDATA[Steve Rosen]]></category>
		<category><![CDATA[Toby Louie]]></category>
		<category><![CDATA[Tom Poole]]></category>
		<category><![CDATA[Tom Sewell]]></category>
		<category><![CDATA[Trevor Gureckis]]></category>
		<category><![CDATA[Valerie Romer]]></category>
<pubDate>Fri, 11 Jan 2013 15:02:40 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2013/01/verizon-logo1.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Let&#8217;s See How Long You Can Watch Verizon&#8217;s 3-Minute &#8216;Jingle Bell Rock&#8217; Cross-Country Lip-Dub</title>
<description><![CDATA[<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/SJTR5WZwN1g?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/SJTR5WZwN1g?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>From Mcgarrybowen comes the above saccharine spot, a 3-minute long opus for Verizon that gets people from across the country the perform a lip-dub to &#8220;Jingle Bell Rock.&#8221;</p>
<p>Out of duty to AgencySpy readers, Mediabistro, and my fellow man, I eventually watched (almost) the entire thing. However, on my first try, I made it to the 41-second mark. Can you do better? Leave your time in the comments.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/lets-see-how-long-you-can-watch-verizons-3-minute-jingle-bell-rock-cross-country-lip-dub_b41553#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/lets-see-how-long-you-can-watch-verizons-3-minute-jingle-bell-rock-cross-country-lip-dub_b41553</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=41553</guid>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[What The...?]]></category>
<pubDate>Wed, 28 Nov 2012 10:32:00 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2012/11/halloatesjingle.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>Sears, Mcgarrybowen Parody Rom-Coms in New Holiday Spot</title>
<description><![CDATA[<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/x1QSXMyVYuU?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/x1QSXMyVYuU?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Yes, romantic comedies are formulaic. Yes, everyone is aware of this. Yes, it is because everyone is a aware of this that romantic comedies are frequently the subject of parody and criticism from almost everyone. But, just because making fun of rom-coms isn&#8217;t exactly an original thought doesn&#8217;t mean Mcgarrybowen Chicago is going to shy away from resurrecting the everyone&#8217;s favorite &#8220;run-through-the-airport-for-your-true-love&#8221; trope in &#8220;Connecting Flights,&#8221; the agency&#8217;s new holiday spot for Sears.</p>
<p>Now, just because making fun of romantic comedies has become as formulaic as the genre itself doesn&#8217;t mean your mom isn&#8217;t going to laugh her ass off when she sees our handsome beau eat shit on a refrigerator. In fact, I would hypothesize that it&#8217;s the most ardent fans of rom-coms that are also the most ardent fans of rom-com parodies. And, admit it, you chuckled a little bit too, because people getting hurt is always comedy gold. Always.</p>
<p>I know many of you were hoping that Mcgarrybowen would reinvent the wheel when  it <a href="http://www.mediabistro.com/agencyspy/report-sears-biz-now-in-mcgarrybowens-hands_b18828" target="_blank">won Sears last spring</a>, and judging by some of the comments here, you&#8217;ve been less than satisfied with the results. But, hey, this is a silly holiday ad targeting moms and the dads who love them. Can&#8217;t we all get together over a nice Christmas goose, peppermint-flavored hot chocolate, and each other&#8217;s company to watch pretty people slam into refrigerators face-first? Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/sears-mcgarrybowen-parody-rom-coms-in-new-holiday-spot_b40653#more-40653" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/sears-mcgarrybowen-parody-rom-coms-in-new-holiday-spot_b40653#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/sears-mcgarrybowen-parody-rom-coms-in-new-holiday-spot_b40653</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=40653</guid>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Alexis Kaplan]]></category>
		<category><![CDATA[Brandy Ricker]]></category>
		<category><![CDATA[Charles Salice]]></category>
		<category><![CDATA[Julia Pepe]]></category>
		<category><![CDATA[Kevin Thoem]]></category>
		<category><![CDATA[Kira Carstensen]]></category>
		<category><![CDATA[Lee Remias]]></category>
		<category><![CDATA[Lisa Burke Snyder]]></category>
		<category><![CDATA[Marianne Newton]]></category>
		<category><![CDATA[Marisa Wasser]]></category>
		<category><![CDATA[Matt Lenski]]></category>
		<category><![CDATA[Morgan Thoryk]]></category>
		<category><![CDATA[Ned Crowley]]></category>
		<category><![CDATA[Rita Le Roux]]></category>
		<category><![CDATA[Tim Case]]></category>
<pubDate>Fri, 02 Nov 2012 11:35:14 +0000</pubDate>
</item>
<item>
<title>Yes, We Are Trying to Reach Translation about Bud Light</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-37122" title="BudLight1" src="http://www.mediabistro.com/agencyspy/files/2012/08/BudLight1.jpg" alt="" width="215" height="310" /></p>
<p>Well, here was the one line we received at precisely 12:11 pm today:  &#8220;Translation was just handed the bud light account from <strong><a href="http://www.mediabistro.com/Paul-Chibe-profile.html">Paul Chibe</a></strong>.&#8221; Chibe, if you didn&#8217;t know, is CMO of Bud Light parent, Anheuser-Busch InBev. Seeing as we just interviewed <strong><a href="http://www.mediabistro.com/Steve-Stoute-profile.html">Steve Stoute</a></strong> for an upcoming Media Beat (which will post in two weeks), we&#8217;ve reached out to get some sort of reaction from the Translation boss or someone at his agency regarding the reports that the Bud Light account is now <a href="http://adage.com/article/agency-news/a-b-inbev-cuts-mcgarrybowen-hands-bud-light-translation/236542/" target="_blank">solely in its hands</a>. Considering that Stoute &amp; Co. are also involved with a Budweiser festival called<a href="http://www.madeinamericafest.com/" target="_blank"> &#8220;Made in America</a> in a few weeks that will include Jay-Z and Pearl Jam among a ton of other acts, we&#8217;re not taking it as a big shock that A-B InBev would  be expanding its relationship with the New York-based Translation.</p>
<p>If you recall, Translation and McGarryBowen were both <a href="http://www.mediabistro.com/agencyspy/translations-indeed-in-bud-light-mix-as-is-mcgarrybowen_b26853" target="_blank">handed the Bud Light business </a>last December. We&#8217;re now hearing that another major account could be leaving McGB in the near future, but we&#8217;ll keep schtum until we learn more.</p>
<p><strong>Update: </strong>Here&#8217;s a quick comment from Translation president <strong><a href="http://www.mediabistro.com/Leann-Leahy-profile.html">Leeann Leahy</a></strong> regarding its AOR status: &#8220;We’re thrilled to have earned Bud Light’s trust since having been awarded a large portion  of the business in mid-December. We look forward to doing more great work for this  ambitious client.”</p>
<p>&nbsp;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/we-are-trying-to-reach-translation-about-bud-light_b37121#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/we-are-trying-to-reach-translation-about-bud-light_b37121</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=37121</guid>
		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[Leann Leahy]]></category>
		<category><![CDATA[Paul Chibe]]></category>
		<category><![CDATA[Steve Stoute]]></category>
<pubDate>Mon, 06 Aug 2012 13:57:15 +0000</pubDate>
</item>
<item>
<title>Shuttleworth Leaves DFCB Chicago for McGarryBowen</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-36439" title="shuttleworth" src="http://www.mediabistro.com/agencyspy/files/2012/07/shuttleworth.png" alt="" width="72" height="78" />Well, the tips we&#8217;ve been receiving since last Thursday have proven to be true (like most of the time) as <strong><a href="http://www.mediabistro.com/Jamie-Shuttleworth-profile.html">Jamie Shuttleworth</a></strong> has left his chief strategy officer post at Draftfcb Chicago to take on the CSO role at McGarryBowen&#8217;s Windy City office, which we&#8217;re hearing has been without a proper planning/strategy head for nearly a year.</p>
<p>Shuttleworth&#8217;s time with DFCB dates back to the days of Foote Cone &amp; Belding, which he joined in 1997. According to a statement from a Draft spokesperson, since that time, &#8220;Jamie has had a tremendous impact on our agency. His greatest legacy is the best-in-class planning capabilities he has put in place and the many great people he has trained who will carry on in his absence.  We thank Jamie for his many contributions to our company, and wish him continued success.&#8221;</p>
<p>As a result of Shuttleworth&#8217;s departure, DFCB Chi has promoted <strong><a href="http://www.mediabistro.com/John-Kenny-profile.html">John Kenny</a></strong>, who has spent the last six years at the agency and most recently served as SVP, group director of strategic planning, to head of the strategic planning practice. <strong><a href="http://www.mediabistro.com/Vita-Harris-profile.html">Vita Harris</a></strong>, meanwhile, continues in her role as Draftfcb worldwide chief strategy officer.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/shuttleworth-leaves-dfcb-chicago-for-mcgarrybowen_b36436#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/shuttleworth-leaves-dfcb-chicago-for-mcgarrybowen_b36436</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=36436</guid>
		<category><![CDATA[DraftFCB]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Jamie Shuttleworth]]></category>
		<category><![CDATA[John Kenny]]></category>
		<category><![CDATA[Vita Harris]]></category>
<pubDate>Mon, 23 Jul 2012 12:00:58 +0000</pubDate>
</item>
<item>
<title>McGarryBowen Promotes Cooke to Global Biz Dev Role</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-34073" title="brandoncooke" src="http://www.mediabistro.com/agencyspy/files/2012/06/brandoncooke.png" alt="" width="83" height="87" />Yesterday, we received a memo sent by <strong><a href="http://www.mediabistro.com/Gordon-Bowen-profile.html">Gordon Bowen</a></strong> that announced the promotion of <strong><a href="http://www.mediabistro.com/Brandon-Cooke-profile.html">Brandon Cooke</a></strong>, who has spent the last two-plus years at McGarryBowen as director of business development in the New York office. Well, it looks like Cooke&#8217;s title just got a little fancier as he will now serve as managing director, global business development. Here, let ol&#8217; Gordon explain and read the rest of the memo after the jump:</p>
<blockquote><p>&#8220;As we expand our global network with the opening of the London and  Dusseldorf mcgarrybowen offices&#8211;with more to come&#8211;we are making an  important change in how we approach New Business development.  While  each mcgarrybowen office will continue to have their own New Business  lead, we are pleased to announce that Brandon Cooke will now be  responsible for global new business development for prospective clients  whose business requires multiple offices from the mcgarrybowen network  working in concert.  Effective today, I am proud to announce a new title  for Brandon Cooke, which is Managing Director, Global Business  Development.  Brandon will report directly to me in this new position.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/mcgarrybowen-promotes-cooke-to-global-biz-dev-role_b34070#more-34070" class="more-link">continued&#8230;</a></p></blockquote>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/mcgarrybowen-promotes-cooke-to-global-biz-dev-role_b34070#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/mcgarrybowen-promotes-cooke-to-global-biz-dev-role_b34070</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=34070</guid>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Brandon Cooke]]></category>
		<category><![CDATA[Gordon Bowen]]></category>
<pubDate>Fri, 01 Jun 2012 10:21:01 +0000</pubDate>
</item>
<item>
<title>McGarryBowen Welcomes Droga5 to the Family</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-27290" title="mcgarrydroga" src="http://www.mediabistro.com/agencyspy/files/2011/12/mcgarrydroga.png" alt="" width="487" height="319" /></p>
<p>We&#8217;re rather enjoying this little back-and-forth between McGarryBowen and Droga5, the latter of which of course <a href="http://www.mediabistro.com/agencyspy/ha-droga5-loses-droga5-holiday-card-biz-to-mcgarrybowen_b27182" target="_blank">just &#8220;announced&#8221; this week</a> that it lost its own holiday card business to the former. Well, as you can see from the <a href="http://www.facebook.com/photo.php?fbid=10151068873910504&amp;set=a.319307460503.343110.294387270503&amp;type=1&amp;theater" target="_blank">Facebook pic</a> above, the McGB camp is glad to welcome the Droga5 account to its ever-growing portfolio. Why don&#8217;t they just unite, call it McGarryDroga and get it over with.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/mcgarrybowen-welcomes-droga5-to-the-family_b27289#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/mcgarrybowen-welcomes-droga5-to-the-family_b27289</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=27289</guid>
		<category><![CDATA[Droga5]]></category>
		<category><![CDATA[Ha!]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
<pubDate>Wed, 21 Dec 2011 11:02:25 +0000</pubDate>
</item>
<item>
<title>Ha: Droga5 Loses Droga5 Holiday Card Biz to McGarryBowen</title>
<description><![CDATA[<p><img class="aligncenter size-medium wp-image-27187" title="holiday-cards" src="http://www.mediabistro.com/agencyspy/files/2011/12/holiday-cards2-300x300.jpg" alt="" width="300" height="300" />We couldn&#8217;t resist leaving you tonight with this <a href="http://www.droga5.com/pressrelease/" target="_blank">pretty amusing &#8220;announcement&#8221; </a>from Droga5, which states that McGarryBowen picked up the Droga5 holiday card account. Yes, in case you haven&#8217;t heard about it by now, this is the Drogas&#8217; way of taking the piss a bit this holiday season and it&#8217;s a nice follow-up to last year&#8217;s <a href="http://www.mediabistro.com/agencyspy/droga5-takes-out-full-page-newspaper-ad-in-the-name-of-fun_b11549" target="_blank">full-page ad in the </a><em><a href="http://www.mediabistro.com/agencyspy/droga5-takes-out-full-page-newspaper-ad-in-the-name-of-fun_b11549" target="_blank">Australian</a> </em>that the agency took out to encourage the industry to have more fun. The &#8220;release&#8221; nicely captures the tone you&#8217;d see in any <em>AdAge </em>report regarding account wins and proves Droga5 has a sense of humor even after <a href="http://www.mediabistro.com/agencyspy/translations-indeed-in-bud-light-mix-as-is-mcgarrybowen_b26853" target="_blank">losing Bud Light</a> to McGarryBowen.</p>
<p>Read it verbatim after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/ha-droga5-loses-droga5-holiday-card-biz-to-mcgarrybowen_b27182#more-27182" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/ha-droga5-loses-droga5-holiday-card-biz-to-mcgarrybowen_b27182#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/ha-droga5-loses-droga5-holiday-card-biz-to-mcgarrybowen_b27182</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=27182</guid>
		<category><![CDATA[Droga5]]></category>
		<category><![CDATA[Ha!]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
<pubDate>Mon, 19 Dec 2011 21:00:07 +0000</pubDate>
</item>
<item>
<title>Ain&#8217;t No Karaoke Like &#8216;Mcgarrybowenoke&#8217;</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-26884" title="mcgarrybowenoke" src="http://www.mediabistro.com/agencyspy/files/2011/12/mcgarrybowenoke.png" alt="" width="470" height="274" /></p>
<p>If your agency wins an account like Sears, United Continental, Burger King or Bud Light, it&#8217;s been a pretty great year. But, if your agency wins all four accounts and <em>Adweek</em>&#8216;s <a href="http://www.adweek.com/news/advertising-branding/agency-year-mcgarrybowen-137016?page=1">U.S. Agency of the Year </a>crown, it&#8217;s probably been the best year ever.</p>
<p>As <a href="http://www.mediabistro.com/agencyspy/translations-indeed-in-bud-light-mix-as-is-mcgarrybowen_b26853">Kiran suggests</a>, the holidays should be a year of champagne and celebration at Mcgarrybowen&#8217;s offices in New York and Chicago. For those of us not invited to the agency holiday parties (which I doubt they&#8217;ll be <a href="https://twitter.com/#!/mcgarrybowen">live-tweeting</a>), we&#8217;ll have to make due with the festive sounds of &#8220;<a href="http://holiday.mcgarrybowen.com/">Mcgarrybowenoke</a>&#8221; to tide us over as we bemoan our now comparably small billings.</p>
<p>Much like the magic of <a href="http://www.youtube.com/watch?v=iClHpepBY1I">Jingle Cats</a> before it, Mcgarrybowenoke employs a large library of individually recorded notes and tones to blend into a cohesive whole. In this case, the notes, supplemented by animated gifs of Mcgarrybowen&#8217;s employees, construct a holiday tune. Users can choose between such favorites as &#8220;Jingle Bells,&#8221; &#8220;Deck the Halls,&#8221; and, for the non-gentiles among us, &#8220;Dreidel Song.&#8221;</p>
<p>Now, as <em>Adweek</em> framed Mcgarrybowen&#8217;s creative in its Agency of the Year writeup, &#8220;It’s not exactly what Cannes gold Lions are made of,&#8221; but &#8220;Mcgarrybowenoke&#8221; certainly still gets the &#8220;Happy Holidays&#8221; message across, doesn&#8217;t it? For those among you looking to create &#8220;Cannes-worthy&#8221; holiday cards (LOL), continue looking to Saatchi and Saatchi LA&#8217;s &#8220;<a href="http://www.nogpong.com/">Nog Pong</a>&#8221; stunt from last year. We&#8217;re still not ready to declare a 2011 holiday champion, so keep the submissions coming!</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/aint-no-karaoke-like-mcgarrybowenoke_b26870#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/aint-no-karaoke-like-mcgarrybowenoke_b26870</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=26870</guid>
		<category><![CDATA[Mcgarrybowen]]></category>
<pubDate>Tue, 13 Dec 2011 11:59:08 +0000</pubDate>
</item>
<item>
<title>Translation&#8217;s Indeed in Bud Light Mix, As is McGarryBowen</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-26855" title="budplatinum" src="http://www.mediabistro.com/agencyspy/files/2011/12/budplatinum.jpg" alt="" width="300" height="363" /></p>
<p>It looks like our sources from a month back <a href="http://www.mediabistro.com/agencyspy/sources-translation-in-bud-light-platinumsuper-bowl-play_b25886" target="_blank">were right </a>as Translation is indeed on the Bud Light agency roster. <a href="http://adage.com/article/agency-news/mcgarrybowen-translation-land-bud-light/231529/" target="_blank">According to <em>AdAge</em></a>, Steve Stoute&#8217;s NY-based firm will be sharing the A-B InBev brand&#8217;s creative duties with none other than McGarryBowen, which caps off a pretty impressive year that includes the Burger King and United Continental account wins as well as <em>Adweek</em>&#8216;s U.S. Agency of the Year nods. Don&#8217;t worry, we know <a href="http://www.mediabistro.com/agencyspy/heres-the-mcgarrybowen-created-bk-ad-youve-been-um-waiting-for_b22255" target="_blank">how you feel</a> already about McGB, which is probably uncorking quite a few champagne bottles at this point.</p>
<p>As we previously reported, CP+B and Droga5 were each also vying for Bud Light at one point or another and as for Translation, the agency will be working with the brew brand&#8217;s new Platinum line and on Super Bowl/NFL work.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/translations-indeed-in-bud-light-mix-as-is-mcgarrybowen_b26853#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/translations-indeed-in-bud-light-mix-as-is-mcgarrybowen_b26853</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=26853</guid>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
<pubDate>Mon, 12 Dec 2011 16:30:11 +0000</pubDate>
</item>
<item>
<title>With HTML5 Game, McGarryBowen Explores the Galaxy</title>
<description><![CDATA[<p><iframe width="500" height="350" frameborder="0" src="http://player.vimeo.com/video/31160848?title=0&amp;byline=0&amp;portrait=0"></iframe></p>
<p>Though still technically in development, HTML5 has already provided a <a href="http://html5awesome.com/">bevy of groundbreaking websites</a>. And, with the <a href="http://www.zdnet.com/blog/storage/adobe-bites-mobile-flash-bullet/1560">recent announcement</a> that Adobe is discontinuing works on its mobile Flash player (which many are blaming on <strong><a href="http://www.mediabistro.com/Steve-Jobs-profile.html">Steve Jobs</a></strong> and the popularity of iOS devices), the eyes of web developers worldwide are now glued to HTML5 and its promise of a platform that&#8217;s only restricted by one&#8217;s imagination.</p>
<p>In the spirit of web pioneering, the minds at Mcgarrybowen Labs have decided to combine online gaming with HTML5. The finished product, &#8220;<a href="http://galaxy-explorer.com/">Galaxy Explorer</a>,&#8221; is not unlike Arcade Fire&#8217;s breakthrough interactive music video &#8220;<a href="http://thewildernessdowntown.com/">The Wilderness Downtown</a>,&#8221; utilizing automatically generating multiple browser windows to give a player a fuller interactive experience. As Mcgarrybowen puts it, the game &#8220;transforms the way browsers communicate not just with users but with each other, as well.&#8221; It can be an awful lot for a laptop to handle, so should you give &#8220;Galaxy Explorer&#8221; a whirl, make sure to close all other browser windows and stop simultaneously running programs to avoid slowing it down.</p>
<p>And, for the developers out there wondering how they did it, Mcgarrybowen says, &#8220;We&#8217;ve created illusions of transparent browser windows, animated them with JQuery and Bezier Curves and woven a complex relationship between the browser parent and child windows that communicate with each other and all come together in a cohesive side-scrolling adventure.&#8221; It&#8217;s pretty nifty, and it&#8217;s (hopefully) only a sign of things to come as Mcgarrybowen continues experimenting and creating with HTML5. Credits after the jump.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/with-html5-game-mcgarrybowen-explores-the-galaxy_b25971#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/with-html5-game-mcgarrybowen-explores-the-galaxy_b25971</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=25971</guid>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Steve Jobs]]></category>
<pubDate>Thu, 17 Nov 2011 15:00:52 +0000</pubDate>
</item>
<item>
<title>The Motorola RAZR: Droid Redux</title>
<description><![CDATA[<p><object width="500" height="375"><param name="movie" value="http://www.youtube.com/v/IYJ9Fg3waWE?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="http://www.youtube.com/v/IYJ9Fg3waWE?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>If you watched football yesterday (which, considering all of the close games that were decided by a final drive, you probably should have), you undoubtedly saw the above Verizon spot for the new Motorola RAZR. &#8220;Wait, &#8216;new&#8217; Motorola RAZR?&#8221; you might have asked yourself with a mouth full of beer and nachos. &#8220;Wasn&#8217;t that the phone I gave to that teenage scenester in exchange for a cigarette when the iPhone debuted like four years ago?&#8221;</p>
<p>Yes, Motorola&#8217;s latest product is turning back the clock a few years. If you can remember the days when the original Motorola RAZR debuted in early 2004, you&#8217;ll recall it was a mighty simpler time for cellphones. &#8220;Back in those days,&#8221; you&#8217;ll fondly tell your children, &#8220;a phone&#8217;s merit was decided by its slim portability, not the <a href="http://shitthatsirisays.tumblr.com/">quality of escort service it could find you</a> at last call.&#8221; Hell, even ask AgencySpy editor <strong><a href="http://www.mediabistro.com/Kiran-Aditham-profile.html">Kiran Aditham</a></strong>, and he&#8217;ll probably relate the fond memories he had with his Motorola RAZR, before the bespectacled turtlenecked modern-day Edison at Apple HQ created a product that immediately rendered Kiran and his mobile device of choice uncool.</p>
<p>But, as <a href="http://mashable.com/2011/10/19/motorola-droid-razr-ice-cream-sandwich/">Motorola made known last month</a>, the company is debuting a new, sleek phone that they&#8217;re calling the RAZR in homage to the company&#8217;s successful old model, one capable of running the new Android &#8220;Ice Cream Sandwich&#8221; OS debuting at the beginning of next year. As the new &#8220;<a href="http://gadgetbox.msnbc.msn.com/_news/2011/11/07/8682369-motorola-droid-razr-review-the-new-android-king">Android king</a>&#8221; is debuting for Verizon, the wireless providers&#8217; AOR Mcgarrybowen was charged with making the above ad, which we&#8217;re being told is a &#8220;teaser&#8221; to a launch spot that will be unveiled this Wednesday on prime-time TV. So, dear readers, what say you? Is a phone chopping everything in its path in half going to garner the necessary buzz to challenge the iPhone? Will it at least get current Android users to switch phones? Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/the-motorola-razr-droid-redux_b25456#more-25456" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/the-motorola-razr-droid-redux_b25456#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/the-motorola-razr-droid-redux_b25456</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=25456</guid>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Mcgarrybowen]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Avi Oron]]></category>
		<category><![CDATA[Brad Wood]]></category>
		<category><![CDATA[Bruce McCloskey]]></category>
		<category><![CDATA[Colleen O'Donnell]]></category>
		<category><![CDATA[Dan Glass]]></category>
		<category><![CDATA[Drew Lippman]]></category>
		<category><![CDATA[Gabby Gourrier]]></category>
		<category><![CDATA[Gina Pagano]]></category>
		<category><![CDATA[Jason Slack]]></category>
		<category><![CDATA[Jay Veal]]></category>
		<category><![CDATA[Jean Scofield]]></category>
		<category><![CDATA[Jerry Krenach]]></category>
		<category><![CDATA[Jessica Gardner]]></category>
		<category><![CDATA[Kiran Aditham]]></category>
		<category><![CDATA[Laurence Gega]]></category>
		<category><![CDATA[Mark Koelfgen]]></category>
		<category><![CDATA[Noam Murro]]></category>
		<category><![CDATA[Roseanne Horn]]></category>
		<category><![CDATA[Russell Lambrecht]]></category>
		<category><![CDATA[Shawn Lacy]]></category>
		<category><![CDATA[Tiffany Chang]]></category>
		<category><![CDATA[Toby Irwin]]></category>
<pubDate>Mon, 07 Nov 2011 13:05:35 +0000</pubDate>
</item>
<item>
<title>McGarryBowen, Dentsu Pledge Origami Cranes for Japan</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-22062" title="kizuna" src="http://www.mediabistro.com/agencyspy/files/2011/08/kizuna.png" alt="" width="453" height="311" /></p>
<p>Five months after Japan experienced its worst earthquake ever (and the <a href="http://www.3news.co.nz/Japan-quake---7th-largest-in-recorded-history/tabid/417/articleID/201998/Default.aspx">seventh largest</a> in world history), the country is still reeling from the effects of the disaster. Of course, with the press giving less attention to Japan and more of a focus toward recent events, Japan&#8217;s struggles might be getting the cold shoulder from the public eye.</p>
<p>In an effort to continue supporting Japan, McGarryBowen Labs and Dentsu are teaming with <a href="http://www.globalgiving.org/projects/japan-earthquake-tsunami-relief/">GlobalGiving</a> to give financial support and relief to the victims of the natural disaster. Calling their project &#8220;Kizuna Cranes,&#8221; supporters are asked to select an origami crane design from somewhere around the world, pledge to sponsor the crane with a donation, cut out the crane&#8217;s design and fold it accordingly, and watch it as it travels from sponsor to sport across the globe. Learn more about the cranes, what &#8220;kizuna&#8221; means and how you can participate in the project <a href="https://kizunacranes.com/">here</a>. In the meantime, how do you think it compares to relief efforts from <a href="http://www.mediabistro.com/agencyspy/bbh-will-sweat-for-japan-all-day-and-night_b17013">BBH</a>, <a href="http://www.mediabistro.com/agencyspy/adc-one-club-akqa-join-together-for-japan-not-awards_b18609">AKQA</a>, <a href="http://www.mediabistro.com/agencyspy/tbwa-latest-to-give-a-sht-about-japan_b18417">TBWA</a>, <a href="http://www.mediabistro.com/agencyspy/grey-does-its-part-for-japan-relief_b17649">Grey</a> and <a href="http://www.mediabistro.com/agencyspy/google-translates-messages-for-japan_b17276">Google</a> from earlier this year?</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/mcgarrybowen-dentsu-pledge-origami-cranes-for-japan_b22058#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/mcgarrybowen-dentsu-pledge-origami-cranes-for-japan_b22058</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=22058</guid>
		<category><![CDATA[Mcgarrybowen]]></category>
<pubDate>Tue, 16 Aug 2011 14:33:05 +0000</pubDate>
</item>

</channel>
</rss>
