It looks like we’re in the same boat as Adweek on this one as BBDO has declined to comment and has referred all inquiries to Pfizer, which of course has yet to respond. But from what the tipsters have been telling for the last hour or so, the agency has nabbed the Viagra account from McGarryBowen, which has handled ad duties for Pfizer’s erectile dysfunction drug since the fall of 2009. We’re following up once again with Pfizer and will let you know, but if it’s all legit, this would be BBDO’s third account win in a month following Emirates and the ING New York City Marathon. Perhaps the Gillette loss is quickly becoming a distant memory after all.
Update: By now, you’re probably all well aware of the BBDO/Viagra partnership, and though it took a while, Pfizer has sent over this statement regarding its agency move:
“In Pfizer’s ongoing effort to seek improved operating effectiveness and efficiency, we investigated strategies to consolidate our Marketing Agency supply base across the product portfolio. After an objective and thorough assessment of operating models and supplier capability, Pfizer consolidated our brand marketing agency activity into three global holding companies: WPP, Omnicom, and Publicis.
mcgarrybowen (MB) has been an exceptional agency partner and has helped us generate substantial awareness of Viagra and executed high-quality programs on behalf of the brand. The decision to end our relationship with MB was only due to the Pfizer enterprise-wide agency consolidation. MB will remain on the business until the end of 2013. We value their creativity and partnership greatly.”