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Mcgarrybowen

McGarryBowen Welcomes Droga5 to the Family

We’re rather enjoying this little back-and-forth between McGarryBowen and Droga5, the latter of which of course just “announced” this week that it lost its own holiday card business to the former. Well, as you can see from the Facebook pic above, the McGB camp is glad to welcome the Droga5 account to its ever-growing portfolio. Why don’t they just unite, call it McGarryDroga and get it over with.

Ha: Droga5 Loses Droga5 Holiday Card Biz to McGarryBowen

We couldn’t resist leaving you tonight with this pretty amusing “announcement” from Droga5, which states that McGarryBowen picked up the Droga5 holiday card account. Yes, in case you haven’t heard about it by now, this is the Drogas’ way of taking the piss a bit this holiday season and it’s a nice follow-up to last year’s full-page ad in the Australian that the agency took out to encourage the industry to have more fun. The “release” nicely captures the tone you’d see in any AdAge report regarding account wins and proves Droga5 has a sense of humor even after losing Bud Light to McGarryBowen.

Read it verbatim after the jump.

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Ain’t No Karaoke Like ‘Mcgarrybowenoke’

If your agency wins an account like Sears, United Continental, Burger King or Bud Light, it’s been a pretty great year. But, if your agency wins all four accounts and Adweek‘s U.S. Agency of the Year crown, it’s probably been the best year ever.

As Kiran suggests, the holidays should be a year of champagne and celebration at Mcgarrybowen’s offices in New York and Chicago. For those of us not invited to the agency holiday parties (which I doubt they’ll be live-tweeting), we’ll have to make due with the festive sounds of “Mcgarrybowenoke” to tide us over as we bemoan our now comparably small billings.

Much like the magic of Jingle Cats before it, Mcgarrybowenoke employs a large library of individually recorded notes and tones to blend into a cohesive whole. In this case, the notes, supplemented by animated gifs of Mcgarrybowen’s employees, construct a holiday tune. Users can choose between such favorites as “Jingle Bells,” “Deck the Halls,” and, for the non-gentiles among us, “Dreidel Song.”

Now, as Adweek framed Mcgarrybowen’s creative in its Agency of the Year writeup, “It’s not exactly what Cannes gold Lions are made of,” but “Mcgarrybowenoke” certainly still gets the “Happy Holidays” message across, doesn’t it? For those among you looking to create “Cannes-worthy” holiday cards (LOL), continue looking to Saatchi and Saatchi LA’s “Nog Pong” stunt from last year. We’re still not ready to declare a 2011 holiday champion, so keep the submissions coming!

Translation’s Indeed in Bud Light Mix, As is McGarryBowen

It looks like our sources from a month back were right as Translation is indeed on the Bud Light agency roster. According to AdAge, Steve Stoute’s NY-based firm will be sharing the A-B InBev brand’s creative duties with none other than McGarryBowen, which caps off a pretty impressive year that includes the Burger King and United Continental account wins as well as Adweek‘s U.S. Agency of the Year nods. Don’t worry, we know how you feel already about McGB, which is probably uncorking quite a few champagne bottles at this point.

As we previously reported, CP+B and Droga5 were each also vying for Bud Light at one point or another and as for Translation, the agency will be working with the brew brand’s new Platinum line and on Super Bowl/NFL work.

With HTML5 Game, McGarryBowen Explores the Galaxy

Though still technically in development, HTML5 has already provided a bevy of groundbreaking websites. And, with the recent announcement that Adobe is discontinuing works on its mobile Flash player (which many are blaming on Steve Jobs and the popularity of iOS devices), the eyes of web developers worldwide are now glued to HTML5 and its promise of a platform that’s only restricted by one’s imagination.

In the spirit of web pioneering, the minds at Mcgarrybowen Labs have decided to combine online gaming with HTML5. The finished product, “Galaxy Explorer,” is not unlike Arcade Fire’s breakthrough interactive music video “The Wilderness Downtown,” utilizing automatically generating multiple browser windows to give a player a fuller interactive experience. As Mcgarrybowen puts it, the game “transforms the way browsers communicate not just with users but with each other, as well.” It can be an awful lot for a laptop to handle, so should you give “Galaxy Explorer” a whirl, make sure to close all other browser windows and stop simultaneously running programs to avoid slowing it down.

And, for the developers out there wondering how they did it, Mcgarrybowen says, “We’ve created illusions of transparent browser windows, animated them with JQuery and Bezier Curves and woven a complex relationship between the browser parent and child windows that communicate with each other and all come together in a cohesive side-scrolling adventure.” It’s pretty nifty, and it’s (hopefully) only a sign of things to come as Mcgarrybowen continues experimenting and creating with HTML5. Credits after the jump.

The Motorola RAZR: Droid Redux

If you watched football yesterday (which, considering all of the close games that were decided by a final drive, you probably should have), you undoubtedly saw the above Verizon spot for the new Motorola RAZR. “Wait, ‘new’ Motorola RAZR?” you might have asked yourself with a mouth full of beer and nachos. “Wasn’t that the phone I gave to that teenage scenester in exchange for a cigarette when the iPhone debuted like four years ago?”

Yes, Motorola’s latest product is turning back the clock a few years. If you can remember the days when the original Motorola RAZR debuted in early 2004, you’ll recall it was a mighty simpler time for cellphones. “Back in those days,” you’ll fondly tell your children, “a phone’s merit was decided by its slim portability, not the quality of escort service it could find you at last call.” Hell, even ask AgencySpy editor Kiran Aditham, and he’ll probably relate the fond memories he had with his Motorola RAZR, before the bespectacled turtlenecked modern-day Edison at Apple HQ created a product that immediately rendered Kiran and his mobile device of choice uncool.

But, as Motorola made known last month, the company is debuting a new, sleek phone that they’re calling the RAZR in homage to the company’s successful old model, one capable of running the new Android “Ice Cream Sandwich” OS debuting at the beginning of next year. As the new “Android king” is debuting for Verizon, the wireless providers’ AOR Mcgarrybowen was charged with making the above ad, which we’re being told is a “teaser” to a launch spot that will be unveiled this Wednesday on prime-time TV. So, dear readers, what say you? Is a phone chopping everything in its path in half going to garner the necessary buzz to challenge the iPhone? Will it at least get current Android users to switch phones? Credits after the jump.

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McGarryBowen, Dentsu Pledge Origami Cranes for Japan

Five months after Japan experienced its worst earthquake ever (and the seventh largest in world history), the country is still reeling from the effects of the disaster. Of course, with the press giving less attention to Japan and more of a focus toward recent events, Japan’s struggles might be getting the cold shoulder from the public eye.

In an effort to continue supporting Japan, McGarryBowen Labs and Dentsu are teaming with GlobalGiving to give financial support and relief to the victims of the natural disaster. Calling their project “Kizuna Cranes,” supporters are asked to select an origami crane design from somewhere around the world, pledge to sponsor the crane with a donation, cut out the crane’s design and fold it accordingly, and watch it as it travels from sponsor to sport across the globe. Learn more about the cranes, what “kizuna” means and how you can participate in the project here. In the meantime, how do you think it compares to relief efforts from BBH, AKQA, TBWA, Grey and Google from earlier this year?

McGarryBowen Wins United Continental

As we’re hearing from tipsters and Ad Age reports, the newly merged Chicago-based United Continental Holdings is handing over its advertising and media duties to McGarryBowen and indie marketing shop Horizon after a five-month review, with billings valued near an estimated $100 million.

McGarryBowen is on one hell of a winning streak, completing a new business trifecta that began with winning Sears in late May and continued with nabbing Burger King a week later. Indeed, the hottest agency in Chicago has become the hottest agency in the country in only a few months. Meanwhile, we recall Rob Schwartzhubris-laden Tweet back in June, when the TBWA CCO responded to losing Mars’ business by declaring with certainty that his agency would win United. Ouch.

In a statement, senior VP of marketing at United Continental Mark Bergsrud said, “We are excited to work with McGarryBowen to develop a marketing communications program that will enable us to tell the story of the new United.” United and Continental merged in October. The incumbents on the account were Minneapolis-based Barrie D’Rozario Murphy and Publicis Groupe-owned Kaplan Thaler Group handling creative, with BDM also handling media.

Buckley, Eakins Out at McGarryBowen

So, once again, a simple call can suffice to confirm our tipsters’ comments as we’ve been told that both Jonathan Buckley and Warren Eakins are no longer with McGarryBowen. Buckley served as COO at the agency while Eakins had an eight-year run at McGB, signing on as executive creative director after spending five years as an art director at W+K. During his time, the latter worked on campaigns for Droid, Brahma Beer and Reebok. Buckley, meanwhile, was one of the agency’s original employees.

Miracle Whip Offers $25K to Newlyweds/Divorcees

Divorce is generally no laughing matter. Really, marriage is no laughing matter either. So, why are Kraft Miracle Whip and McgarryBowen Chicago poking fun of both in a new campaign called “Not for Every Relationship?” Because just as marriage isn’t the right decision for everyone, not everyone likes Miracle Whip more than mayonnaise…or something like that.

Miracle Whip is offering 25 large to one lucky couple who submit an original video explaining how the condiment spread in some way held a marriage together or split it apart. We’re actually guessing a lot of couples submit videos to this contest, further proving that people will do anything for money. What does this have to do with Miracle Whip’s brand positioning at all? If you recall, after Miracle Whip failed at becoming the go-to condiment of the hip twenty-something urban target demographic, it chose to become “controversial,” which was first manifested in the brand’s “Take a Side” campaign from earlier this year.

The Huffington Post might be asking whether or not this campaign makes light of divorce, but perhaps all Kraft wants is people giving the brand any attention at all. If that’s gained by some sort of manufactured controversy, well, so be it?

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