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McKinney

Samsung Gets Cute with Kristen Bell, Dax Shepard

Samsung finally lets up on Apple in its latest spot, instead getting cozy with cute real-life couple Kristen Bell and Dax Shepard.

In the 90-second spot, the couple continuously ditch other plans in favor of staying in and entertaining themselves with the Samsung Galaxy Tab S. It’s a clever idea, and both the execution and the decision to go with an actual couple lend it an air of believability.

The spot begins with Shepard marveling at Bell’s tiny fingers. “How do you even hold things with these little guys?” he asks. This gives an indication of the tone for the rest of the spot, which may spell cuteness overload for some but has already picked up over 5 million views on YouTube in three days. “Hey, we promised we’d hike,” he then reminds her, only for the couple to spend the rest of the day on the Galaxy Tab S wasting time. (The only time either ventures outside the house is when Shepard picks up food to satisfy Bell’s pregnancy cravings.) At one point the couple dress up for an event, but get distracted and soon realize it ended hours ago.

It’s a refreshing approach for Samsung, and a welcome departure from what has become routine Apple-bashing. No word yet on whether this was created by Samsung’s agency of record 72andSunny or in-house, but we will update with that information when we receive it.

Update: We’ve received word that the spot was in fact created by McKinney.

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McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.

The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.

Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out. Read more

McKinney Names Adam Levine CMO

mckinney

Today McKinney announced the appointment of Adam Levine, who most recently served as EVP/global brand marketing director at Deutsch, as its new CMO.

Levine landed at Deutsch’s New York office just over three years ago to help the agency run its Microsoft account. Before that, he spent one year and eight months as chief growth officer at what was then DraftFCB before leaving in January 2011, and the release notes that he helped defend the Merck and White House Office of National Drug Control Policy accounts during that period.

The new CMO has a more extensive agency history than most: his first stint as a Deutsch employee lasted nearly a decade and ended with him serving as EVP/brand director, and he also spent five years working on new business at DDB.

Levine officially left Deutsch for the second time six months ago to become a self-described “free agent”, and in the press release McKinney Chairman/CEO Brad Brinegar clarifies that he will “split his time between McKinney’s new offices in SoHo [which opened in January 2013] and our headquarters office in Durham”. We enjoyed Levine’s official quote:

“…I won’t rhapsodize some BS about my role. It’s actually quite simple: Grow the agency.”

His roles outside the world of advertising include Chairman of the Board at Live Out Loud, a nonprofit created to help gay youth further their own careers by connecting them with established professionals in the community.

McKinney Scares the Crap Out of Galeophobes for Travelocity

Last Friday, McKinney engaged in a bit of strategic “newsjacking” on behalf of client Travelocity, making the most of the phenomenon that is “Shark Week” with a bit of experiential work.

The brand promoted the “How Far Am I from Sharks Right Now” page on social media via its Wandering Gnome spokesperson, who has his own accounts and played a great supporting role in Amelie.

The page itself promotes the client’s service by asking users to enter their current location and then listing would-be vacation destinations that place them either as far away or as close(!) to the nearest shark grouping as they so choose.

Read more

McKinney Channels Golden Girls for ESPN’s SEC Network

McKinney uses the song “Thank You For Being A Friend” (a cover of which is the theme song to the classic show Golden Girls) for a new campaign promoting the launch of ESPN’s SEC network for South Eastern Conference college sports, which launches August 14th.

The 30-second spot, “Animals,” features mascots from the conference, from Mississippi State’s “Bully” to Auburn’s “War Eagle” to Arkansas’ “Tusk.” It’s a simple approach, but between the loveable animal mascots and the Golden Girl nostalgia stoking musical selection, the spot is just plain likeable. And that’s coming from someone who couldn’t care less about college football. Stick around for credits after the jump. Read more

Managing Director George Nguyen Heads to McKinney

George NguyenLast week we posted on the departure of now-former TBWA\Toronto managing director George Nguyen, and today we can confirm that he has landed the same position at McKinney in New York approximately one month after leaving his previous job.

Prior to the move, Nguyen spent more than six years within the TBWA network, rising to the position of country manager for the agency’s Vietnam operations before moving to Canada; his client list during that time included Visa, Asia Pacific Breweries, Johnny Walker, L’Oreal, Nivea, Nissan and Gatorade.

Before joining TBWA, Nguyen worked in various strategic planning/account positions at DDB Seattle, Arnold, Lowe and StrawberryFrog.

Read more

McKinney NY Celebrates ‘Chef Collection’ for Samsung

McKinney New York just launched a new campaign for Samsung Home Appliances, the largest integrated marketing campaign for the brand to date.

At the center of the campaign are two spots, directed by Andrew Douglas, celebrating the “Chef Collection” as an extension of the passionate home cook. The above 30-second spot, for example, highlights Samsung’s range that offers the innovation of being able to cook at two temperatures at once. In “Crock,” it is the “revolutionary Water Wall technology” in Samsung’s dishwasher that gets the spotlight. Just in case you weren’t sure that the “Chef Collection” is for serious home cooks, the voiceover is done by a man with a heavy French accent, so it must legit. In addition to the television spots, the campaign is supported by “three full-page print executions with more than 50 insertions.” We’ve got credits and “Crock” after the jump. Read more

McKinney Promotes Will Chambliss, Owen Tingle to Creative Director

will_chamblissowen_tingle (1)McKinney has announced the promotion of associate creative directors Will Chambliss and Owen Tingle to creative director.

Chambliss joined McKinney from Arnold Worldwide in 2010. While with Arnold he worked on Timberland, Volvo and Fidelity, produced a Super Bowl spot for ESPN, and became a creative director on Carnival Cruises. Before arriving at Arnold, he was a copywriter at Fitzgerald+CO in Atlanta, where he worked on such brands as Coke, Durex, Quikrete and Aruba.

Tingle joined McKinney in 2005 after “running a family-owned-and-operated business with his father in logistic relocation engineering (aka moving).” In 2006, he directed his first commercial, “The Play” for Sony, which was recognized as one of Advertising Age’s Best Spots of 2006. His work has been recognized by One Show, Webby, Art Directors Club, MIXX, Effie, and Cannes. In the past 18 months, he has been working on campaigns for Nationwide Insurance and Big Boss Brewing, including the beer-dispensing arcade game, The Last Barfighter.

“Will and Owen have been the creative backbone for us on Nationwide,” said group creative director Liz Paradise. “They’re totally ambidextrous in that they not only do a lot of the work, but they deftly manage and mentor other creatives on the account. These promotions really just reflect the important roles they had already been playing.”

McKinney Ruins Integrity of Battle for Mentos

McKinney continues in the wacky route with their new spot for Mentos, the 30-second “Never Surrender.”

“Never Surrender,” which marks both the first U.S. television spot for Mentos Gum and the first work for Mentos out of McKinney’s New York office, is set at an actual medieval castle and employs Monty Python and the Holy Grail-style goofiness. The hero of the ad is a happy-go-lucky soldier who is impaled by a dozen or so arrows but will not surrender until his gum loses its freshness. “You are ruining the integrity of battle!” exclaims a disgruntled enemy combatant. The spot ends by introducing the new tagline, “Long Last the Fresh.” While not quite funny, the ad does succeed at least at being memorable for its utter goofiness, and it’s easy to imagine a certain type of viewer repeating the “You are ruining the integrity of battle!” line, so the spot could work to spread awareness for Mentos’ new-ish product. Stick around for credits after the jump. Read more

McKinney Sticks it to iPad, Kindle for Samsung Galaxy Pro

McKinney just launched a new campaign for Samsung’s Galaxy Pro series called “It Can Do That.” If that sounds a lot like Apple’s “There’s An App For That” 2009 campaign for the iPhone 3G, Samsung would probably welcome the comparison. Their 60-second television spot takes on Samsung’s competitors in a very direct way.

The first spot in the campaign — also called “It Can Do That” — showcases the Galaxy Pro’s multi-functional capabilities, while disgruntled users of the iPad and Kindle ask “It can do that?” They also take on a Microsoft Surface user, making fun of the fact that his “tablet” has a keyboard, battery dock and mouse. The spot concludes with the tagline, “The Next Big Thing Is Here.” While the approach borders on being a little smarmy and self-satisfied, it certainly does make the competition look bad by pointing out situations where Samsung’s product can do things that their competitors just can’t. You just have to wonder, and this always seems to be the problem with this kind of approach, if they could have pulled this off without making Samsung users seem kind of mean about it. Stick around for credits after the jump. Read more