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McKinney

McKinney Channels Golden Girls for ESPN’s SEC Network

McKinney uses the song “Thank You For Being A Friend” (a cover of which is the theme song to the classic show Golden Girls) for a new campaign promoting the launch of ESPN’s SEC network for South Eastern Conference college sports, which launches August 14th.

The 30-second spot, “Animals,” features mascots from the conference, from Mississippi State’s “Bully” to Auburn’s “War Eagle” to Arkansas’ “Tusk.” It’s a simple approach, but between the loveable animal mascots and the Golden Girl nostalgia stoking musical selection, the spot is just plain likeable. And that’s coming from someone who couldn’t care less about college football. Stick around for credits after the jump. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Managing Director George Nguyen Heads to McKinney

George NguyenLast week we posted on the departure of now-former TBWA\Toronto managing director George Nguyen, and today we can confirm that he has landed the same position at McKinney in New York approximately one month after leaving his previous job.

Prior to the move, Nguyen spent more than six years within the TBWA network, rising to the position of country manager for the agency’s Vietnam operations before moving to Canada; his client list during that time included Visa, Asia Pacific Breweries, Johnny Walker, L’Oreal, Nivea, Nissan and Gatorade.

Before joining TBWA, Nguyen worked in various strategic planning/account positions at DDB Seattle, Arnold, Lowe and StrawberryFrog.

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McKinney NY Celebrates ‘Chef Collection’ for Samsung

McKinney New York just launched a new campaign for Samsung Home Appliances, the largest integrated marketing campaign for the brand to date.

At the center of the campaign are two spots, directed by Andrew Douglas, celebrating the “Chef Collection” as an extension of the passionate home cook. The above 30-second spot, for example, highlights Samsung’s range that offers the innovation of being able to cook at two temperatures at once. In “Crock,” it is the “revolutionary Water Wall technology” in Samsung’s dishwasher that gets the spotlight. Just in case you weren’t sure that the “Chef Collection” is for serious home cooks, the voiceover is done by a man with a heavy French accent, so it must legit. In addition to the television spots, the campaign is supported by “three full-page print executions with more than 50 insertions.” We’ve got credits and “Crock” after the jump. Read more

McKinney Promotes Will Chambliss, Owen Tingle to Creative Director

will_chamblissowen_tingle (1)McKinney has announced the promotion of associate creative directors Will Chambliss and Owen Tingle to creative director.

Chambliss joined McKinney from Arnold Worldwide in 2010. While with Arnold he worked on Timberland, Volvo and Fidelity, produced a Super Bowl spot for ESPN, and became a creative director on Carnival Cruises. Before arriving at Arnold, he was a copywriter at Fitzgerald+CO in Atlanta, where he worked on such brands as Coke, Durex, Quikrete and Aruba.

Tingle joined McKinney in 2005 after “running a family-owned-and-operated business with his father in logistic relocation engineering (aka moving).” In 2006, he directed his first commercial, “The Play” for Sony, which was recognized as one of Advertising Age’s Best Spots of 2006. His work has been recognized by One Show, Webby, Art Directors Club, MIXX, Effie, and Cannes. In the past 18 months, he has been working on campaigns for Nationwide Insurance and Big Boss Brewing, including the beer-dispensing arcade game, The Last Barfighter.

“Will and Owen have been the creative backbone for us on Nationwide,” said group creative director Liz Paradise. “They’re totally ambidextrous in that they not only do a lot of the work, but they deftly manage and mentor other creatives on the account. These promotions really just reflect the important roles they had already been playing.”

McKinney Ruins Integrity of Battle for Mentos

McKinney continues in the wacky route with their new spot for Mentos, the 30-second “Never Surrender.”

“Never Surrender,” which marks both the first U.S. television spot for Mentos Gum and the first work for Mentos out of McKinney’s New York office, is set at an actual medieval castle and employs Monty Python and the Holy Grail-style goofiness. The hero of the ad is a happy-go-lucky soldier who is impaled by a dozen or so arrows but will not surrender until his gum loses its freshness. “You are ruining the integrity of battle!” exclaims a disgruntled enemy combatant. The spot ends by introducing the new tagline, “Long Last the Fresh.” While not quite funny, the ad does succeed at least at being memorable for its utter goofiness, and it’s easy to imagine a certain type of viewer repeating the “You are ruining the integrity of battle!” line, so the spot could work to spread awareness for Mentos’ new-ish product. Stick around for credits after the jump. Read more

McKinney Sticks it to iPad, Kindle for Samsung Galaxy Pro

McKinney just launched a new campaign for Samsung’s Galaxy Pro series called “It Can Do That.” If that sounds a lot like Apple’s “There’s An App For That” 2009 campaign for the iPhone 3G, Samsung would probably welcome the comparison. Their 60-second television spot takes on Samsung’s competitors in a very direct way.

The first spot in the campaign — also called “It Can Do That” — showcases the Galaxy Pro’s multi-functional capabilities, while disgruntled users of the iPad and Kindle ask “It can do that?” They also take on a Microsoft Surface user, making fun of the fact that his “tablet” has a keyboard, battery dock and mouse. The spot concludes with the tagline, “The Next Big Thing Is Here.” While the approach borders on being a little smarmy and self-satisfied, it certainly does make the competition look bad by pointing out situations where Samsung’s product can do things that their competitors just can’t. You just have to wonder, and this always seems to be the problem with this kind of approach, if they could have pulled this off without making Samsung users seem kind of mean about it. Stick around for credits after the jump. Read more