Mediabistro - AgencySpy

Pray Tell, How Does One Get a Job in Advertising?

Kiran Aditham — Tue, 09 Apr 2013 11:45:42 +0000

If you’ll indulge us for a moment while we promote home team, for those journos and media folks (and possible Mad Men obsessives) looking to transition into the advertising industry, Mediabistro has spoken to industry experts in a new article called, you guessed it, “How to Get a Job in Advertising.” As they say in the ad game, it’s all in the pitch — and your first client is yourself. While this is probably not the ideal service for the core AgencySpy audience of industry pros, those on the outside looking in can perhaps find it beneficial to get some words from the wise in the ad biz on how to cross over.

The full version of “How to Get a Job in Advertising” is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

New Career Opportunities Daily: The best jobs in media.

FYI, We’ll Be Talking Super Bowl Ads on Monday via Google+ Hangout

Kiran Aditham — Fri, 01 Feb 2013 14:11:02 +0000

If you have a few minutes on Monday at 12:30 PM EST, feel free to tune into our live chat via Google+ Hangout to discuss Super Bowl ads, what worked, what didn’t, the social media impact. It’s like our Quickfire except, you know, visual and live. Along with yours truly, you’ll be graced with the presence of colleague Patrick Coffee, editor of PRNewser, David&Goliath founder/chairman/CCO David Angelo, whose agency will once again have a presence in the Big Game (during the third quarter to be exact), among others. So, feel free to join us for a quick and painless chat, whether you’re hungover or otherwise. Here’s the Hangout info.

New Career Opportunities Daily: The best jobs in media.

Reminder: Mediabistro’s Social Media Marketing Boot Camp Kicks Off This Week

Kiran Aditham — Wed, 17 Oct 2012 12:05:39 +0000

Let’s take a minute to pay the man and let those of you who are interested know that this Thursday, Oct. 18, Mediabistro’s Social Media Marketing Boot Camp begins. The interactive online event is part conference, part small group workshop. Among the folks offering keynote presentations, sessions and how-tos for the Boot Camp, which runs through Dec. 13, are Huge director of product strategy Barbara Pantuso, bloggers/producers from Late Night with Jimmy Fallon and TEDx branding + editorial manager, Lauren Cucinotta.

You can click here to find out more details and register here if you’re so inclined.

New Career Opportunities Daily: The best jobs in media.

Mediabistro is Hiring for Copywriting Teachers

Kiran Aditham — Mon, 15 Oct 2012 12:30:01 +0000

And now, it’s time to pay the man and let you know that our parent Mediabistro is seeking out a couple of teachers for its upcoming copywriting courses. Here’s the copy below:

We’re hiring two new teachers, one to lead an online copywriting for the web class and another for the New York session. New York session is for November. Online is scheduled to start in Jan 2013.

Each class lasts four weeks and here are some details for you below. If interested, please contact Amanda Pacitti at amanda@mediabistro.com.

In this class, you will learn how to:

Write compelling, crisp copy that stays on brand

Weave in search optimization goals to connect with the target consumer

Take messages from traditional to new media platforms while maintaining a uniform campaign

Collaborate with art directors and account managers

Create and alter messages to accommodate various digital media executions

Best use Facebook, Twitter, and YouTubeBuild a portfolio that makes your work stand out

New Career Opportunities Daily: The best jobs in media.

Spike Lee Talks Mars Blackmon, New Kicks and Pretty Much Everything Else

Kiran Aditham — Thu, 27 Sep 2012 12:53:37 +0000

You might know the name Spike Lee, aka ardent Knicks fan, director of the just released Red Hook Summer, classics such as Do the Right Thing, Malcolm X and current personal faves such as Inside Man and 25th Hour. Here’s our input into mediabistro.com’s ‘My Big First Break Series,’ so, let’s hear the man discuss his beginnings, new shoes and his creation of a well-known character…well, at least to us born in a certain era. FYI, he does give kudos to W+K in the process.

New Career Opportunities Daily: The best jobs in media.

Mediabistro Running Courses Contest This Week

Kiran Aditham — Mon, 20 Aug 2012 13:24:44 +0000

Every once in a while, we have to keep you all apprised of what’s going on in Mediabistro land (we call it paying the man), so let us tell you that our parent is running a social media campaign through this Friday for the education department and is asking people to tweet about their favorite teacher, tweeting @mediabistro and including #teacherstory.

Those who participate get a $50 credit toward any Mediabistro course (promo code will be DM’d). The top five best tweets get $100 credit toward any Mediabistro course. And lastly, the winner gets a free Mediabistro course. Check out the landing page for all the rules and details and here are just a couple of examples of what’s being offered:

- Social Media Marketing Boot Camp

- Understand Analytics

New Career Opportunities Daily: The best jobs in media.

Adam Richman on His New Show and What Makes a Great Sandwich

Kiran Aditham — Wed, 13 Jun 2012 16:57:23 +0000

In the third and final part of our Media Beat interview with Adam Richman, the man behind Man vs. Food talks about his latest Travel Channel project, Adam Richman’s Best Sandwich in America. Instead of taking on food challenges, this time, our host travels the nation region by region (10 in all) and narrows down the best sandwiches in each based on what he calls his “BITE” system. Like March Madness itself, there can only be one winner in the end.

This and all MediabistroTV productions can also be viewed on our YouTube Channel.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

Part II | Tuesday: Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

New Career Opportunities Daily: The best jobs in media.

Adam Richman on Landing ‘Man vs. Food’ and His Health Regimen

Kiran Aditham — Tue, 12 Jun 2012 12:00:19 +0000

In Part II of our Media Beat interview with Adam Richman, the Travel Channel star discusses the lengths he went to in order to land the hosting gig for his staple show, Man vs. Food, and how he kept healthy and in shape during its run. One interesting tidbit Richman reveals is that he has it in his contract that there must be a gym in every hotel he stays at. View the rest of our one-one-chat below.

This and all MediabistroTV productions can also be viewed on our YouTube Channel. Be sure to check out Part III of our chat with Richman tomorrow.

Part I | Monday: Adam Richman on Bloomberg Soda Ban: ‘We Are In a Very Precarious Situation as a Society’

New Career Opportunities Daily: The best jobs in media.

Social Media Marketing Boot Camp Starts Tomorrow

Guest — Wed, 06 Jun 2012 13:30:02 +0000

If you want to build your brand or generate revenue for your business, make sure you check out Mediabistro’s Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You’ll learn how to launch a social media marketing campaign and measure its results. continued…

New Career Opportunities Daily: The best jobs in media.

AllFacebook Marketing Conference is Only Four Weeks Away

Kiran Aditham — Tue, 29 May 2012 12:13:54 +0000

It’s time to give a shout out to the parent company and let you know about a mediabistro.com event coming soon to the Bay Area. You might be familiar with what it focuses on. Read below.

AllFacebook Marketing Conference is headed to San Francisco is just four short weeks. Join us on June 28-29 and discover how to build your business and gain customers by taking advantage of Facebook’s latest tools, apps, research, and advertising opportunities. Save $200 with our early bird rates when you register by June 7.

The AllFacebook Marketing Conference program features over 50 of today’s most sought-after social media thought leaders from Facebook, Hearst Digital, Adobe, BO.LT, eBay, AllFacebook Stats, appssavvy, and more! Topics include:

Mastering Facebook’s Evolving Platform
Building a Community with Facebook Pages
Competitive Analysis on Facebook
Using Facebook Ads to Drive Traffic, Sales, and Revenue
The Future of Facebook’s F-Commerce Platform
Monetizing Facebook Games Through Advertising

View the full program here.

Remember, early bird rates end next Thursday, June 7. Sign up now and save.

We hope to see you there!

New Career Opportunities Daily: The best jobs in media.

Last Chance to Save with AllFacebook Marketing Conference Early Bird Rates

Mediabistro Events — Tue, 08 May 2012 14:00:18 +0000

The early bird rates for this year’s AllFacebook Marketing Conference end tomorrow, May 9. Sign up now and save over $200 on passes that give you access to two full days of panels, discussions, presentations, and networking.

The conference features over 40 social media and digital marketing experts who will teach you proven solutions for building your brand and engaging prospective customers on Facebook. This year’s program will focus on Facebook’s latest tools, apps, research, and marketing opportunities, and will take an in depth look at Facebook ads, pages, credits, pages, social video, search history, social data, ROI, and F-Commerce.

Check out the full program here.

Tickets are only $579 when you register by tomorrow ($799 at the door). Sign up now!

New Career Opportunities Daily: The best jobs in media.

Euro RSCG PR Chief Marian Salzman Offers Her Thoughts for a Few

Kiran Aditham — Wed, 18 Apr 2012 11:50:12 +0000

You’re probably familiar with Marian Salzman, who has spent the last year-plus as CEO of Euro RSCG Worldwide PR, North America. Well, our mediabistro.com correspondent Amanda Ernst decided to pick the exec’s brain for a few as part of our “So What Do You Do?” series. Here’s a quick excerpt below, where Salzman discusses her transition from advertising to PR (you might remember she spent over years as EVP/CMO and EVP/chief strategy officer at both JWT and Euro, respectively, prior to heading into PR). Read the full Q+A here.

“How was making the transition from advertising to PR for you?
In advertising, you have very, very large budgets and you are very aesthetic. So, I was used to big budgets where there is a lot of room to experiment and things are very aesthetically pleasing and very visual. In PR, things are not as aesthetic; there’s not as much attention placed on how things look, and there was no margin for error because the numbers are so tight. Also, PR people tend to be afraid, and advertising people tend to be provocateurs. And so I had a very hard time… because I’ve grown up in a world of, ‘There’s no such thing as a mistake; there’s just a bigger challenge to repair.’ Because that’s the nature of the advertising industry: You’re only as big as your last failure.”

New Career Opportunities Daily: The best jobs in media.

Launch a Complete Facebook Marketing Campaign

Guest — Mon, 26 Mar 2012 13:00:47 +0000

The early bird deadline for Mediabistro’s Facebook Marketing Boot Camp is this Wednesday, March 28. You’ll get hands-on experience launching a complete Facebook marketing campaign in six-weeks. The innovative online conference and workshop, starting April 24, will show you how to maximize engagement on Facebook Pages, create strategies for Facebook Ads, and measure results with Facebook Insights. The program includes keynote speeches from Facebook experts, practical how-to sessions, and strategic assignments to help you get started.

Speakers include:

Evan James Andrews
Director of Analytics
Current Media

Geoffrey Colon
President of Social@Ogilvy
Ogilvy & Mather

Insights & Analysis

Setting Boundaries: Separating the Personal & The Professional on Your Facebook Timeline and Brand Page

Brendan Irvine-Broque
Content and Marketing Manager, Facebook Marketing Bible
Inside Network

Emily Las
Director of Digital Media
Starworks Group

Understanding Facebook Brand Pages: An Introduction

Advertising

Amy Porterfield
Author of Facebook Marketing All-In-One for Dummies

Clara Shih
Author of The Facebook Era
CEO of Hearsay Social
Board Director of Starbucks

Marketing with Facebook, The Social Media Megaplatform

Marketing in the Facebook Era

Kelly Winters
Product Marketing Manager, Monetization
Facebook

The Branding Power of Facebook Pages

View full program details.

Check out what previous students are saying about our boot camp series.

Take advantage of our special early bird rate. Sign up now.

New Career Opportunities Daily: The best jobs in media.

More Details on AllFacebook Marketing Conference 2012 – June 28th and 29th in San Francisco

Mediabistro Events — Tue, 13 Mar 2012 13:00:43 +0000

AllFacebook Marketing Conference is coming to San Francisco! On June 28-29, leaders will share their insights on Facebook innovations and monetization issues impacting today’s top digital media and marketing experts. The event will include two days of panels, discussions, and networking around Facebook’s latest tools, apps, demographics, research and marketing opportunities.

If you’re considering attending AllFacebook Marketing Conference, take advantage of early registration pricing and sign up now. Tickets are available at an early bird rate of $399. This price will be good through tomorrow, March 14th only, so be sure to register now.

Who’s speaking?
There are 40 confirmed speakers for AllFacebook Marketing Conference including:

• Robert Scoble, Tech Evangelist, Blogger, Author and Starup Liaison Officer, Rackspace
• Christian Taylor, Founder & CEO, Payvment, Inc.
• Elaine Mesker-Garcia, Social Media Manager, Fuddruckers Restaurants, LLC
• Alex Dale, CMO, King.com
• Reid Spice, Director of Product Strategy, Kenshoo
• Heather Lutze, CEO, Findability Group
• Alex Peiniger, Founder & CEO, All Facebook Stats
• Brian Blond, Chief Revenue Officer, Vitrue
• Carla Bourque, SVP, Buddy Media
• Christ Cunningham, CEO, Appssawy
• Mark Curtis, Founder and President, Enter: New Media
• Seth Lieberman, CEO, Pangea Media

View the full program here.

Remember – early bird rates end tomorrow, March 14, so save your spot and register today!

New Career Opportunities Daily: The best jobs in media.

How to Speak With Confidence At SXSW

Ji Hyun Park — Mon, 12 Mar 2012 14:29:03 +0000

Stepping in front of that Austin audience may not sound hard at first, but public speaking pros warn that being an engaging and helpful panelist takes planning.

“Many people think they can just wing it — I’ve seen it a hundred times — but it’s important to do your homework,” said frequent panelist Nicole Williams, founder and CEO of the career website WORKS by Nicole Williams.

South By Southwest organizer Christine Auten advised, “Look [the panelists] up on LinkedIn and see what groups and organizations they’re part of.” By reading up on interviews they’ve given in the past, you can glean clues as to what they’ll say again and how you can add to that perspective or counter it.

For more tips on wowing the South By crowd, read How to Be a Great Panelist at SXSW (or Any Other Conference). [sub req'd]

New Career Opportunities Daily: The best jobs in media.