Hey kids, here’s a little update on our sister site Semanticweb.com‘s Web Media Summit that will take place in NYC on September 14. You might have heard of this little publishing firm called Hearst, and now, Semantic Web has added Michael Dunn, VP/CTO of its Interactive Media division, to its roster of speakers that already includes folks from Razorfish, Getty Images and more. According to our mediabistro.com sibling, “Semantic Technolgies are changing the way media companies are approaching advanced media monitoring, analytics, publishing, ad targeting, content distribution, and SEO.” For the sake of avoiding further semantics, we’ll just direct you to Semantic Web’s update on the event here.
Yes, we have to pay the man from time to time so let us say that mediabistro.com is having a one-day sale on all its courses today. It’s technically called the “Summer Starts Now!” sale and today, June 1, you can save 25 percent on any course with promo code SUMMER25.* You can select from over a hundred new media, writing and journalism courses today and today only. Did we mention it’s today? Check out two featured courses below and click here to view them all.
*This offer may not be applied to past purchases or combined with any other discounts or promotions. Not valid for Weekend Warrior: 2-Day Film School, Certificate Programs, Self-Paced Courses, or How-To Videos.
Love is in the air today, of course, and mediabistro is showing some for you by offering up Valentine’s Day promotional discounts on its classes. Today and today only, if someone enrolls using the promo code LOVE25 by 5pmET, they’ll get 25 percent off an upcoming class. One such course that might be of interest is Copywriting for the Web, which will be taught by Derek Schieps starting March 17.
Sure, it might not thrill the hardened agency folks in our audience, but feel free to pass it on to some newbies or those looking to hone their skills who dwell within your circle of trust. FYI, if copywriting isn’t floating your boat, this discount applies to ALL classes in the mediabistro course listings. Read some more important info about the promotion here.
It’s nearing the end of day at the end of the week, and since we have to cater to the mediabistro.com mothership every once in a while, we’ll just close things out with a little shameless self-promotion. Considering it’s technically “advertising,” we’ll do our part by plugging this evergreen spot for our home turf’s education department. We’ll refrain from playing ad critic this time and just say that this clip, directed by our own Weston Almond, promotes MB’s various courses. One thing we’re wondering, though, is why everyone looks so serious on such a seemingly nice day.
With our Creative Pro series off the ground, Mediabistro’s Ben Kessler spent a few minutes with Steve Nasi, VP/creative director at McCann Erickson. A former ACD and CD at various shops ranging from Agency.com to Ogilvy, Nasi discusses topics such as getting past a creative block, inspiring ad-related books, “cuddling up” to difficult clients, problems in advertising today and the perils of going “edgy” among other things. If interested in viewing more, sign up to Creative Pro here.
How is semantic Web applied in the business world? Writer Katie Bunker asked Jay Myers, lead Web development engineer for BestBuy.com and a speaker at mediabistro.com’s upcoming Semantic Web Summit, about profitability: In the long run, how can the benefits of semantic Web technology translate into dollars for companies like Best Buy?
“I consider the semantic Web to be a great resource in driving insights both externally to our customers and internally to our business teams. It is widely accepted that better visibility in search engines drives more traffic to your product, and in this case, foot traffic into our stores.”
“As an organization, we have many different types of data available right under our noses — product details, customer feedback, customer forums, product sales data, and social data, just to name a few. Internally, we can leverage semantic technologies to harness the power of this data and be able to ask questions of it to help address real world business needs.”
Jay Myers talks about how to create a strategy around linked data, e-commerce, marketing, and brand positioning at the upcoming Semantic Web Summit East Nov. 16-17 in Boston.
We’ve gotta help out home team every once in a while, and today (and today only), Mediabistro’s Learn crew is offering a 25 percent discount on November courses. How does that affect the AgencySpy audience, exactly? Well, one of the courses being offered is Copywriting for the Web, which runs for four weeks beginning this Thursday, Nov. 4th.
Copywriting for the Web, which is targeted at budding scribes or those who could use a refresher course in creating “compelling web copy,” will be taught by Amanda McCormick, who has written copy for clients including Lexis-Nexis, Lifetime Television, the New York Observer online and Virgin Atlantic Airways. Find out more info here.
As we continue our quest to be everything to everyone, we’ll be representing at the ADC Young Guns event tonight at 7pm…come say hi (I’ll be the one busting a tan fedora). 50 creatives from 14 countries age 30 and under will be presented with ADC Young Guns Cubes. Here are further deets:
Wednesday, October 21, 2009, 7:00-10:00 pm
ADC Gallery, 106 West 29th Street, NYC
Food and open bar
DJ: Luke and Zach Go Boating
ADC members: free
Non-members: $25 (proceeds go to ADC scholarship programs)
- Winning professional and personal work will grace the ADC Gallery walls until November 6.
- ADC Young Guns 7 book, published by Moleskine, will be released at the event.
- For the first time, ADC-Moleskine grants will be awarded to top winners.
- This year’s ADC Young Guns also get a chance to create original artwork for NYC’s recently opened Ace Hotel.
You can find out more here.
Mediabistro is always putting on events, so today and tomorrow we’ll be stopping by the UGCX conference. That is, the user generated content expo, in Manhattan on 8th ave. between 34th and 35th.
Some cool speakers include:
— BuzzFeed’s Jessica Amason
— blip.tv co-founder Justin Day
— Wired contributing editor Jeff Howe
— I Can Has Cheezburger? CEO Ben Huh
— SVP/Executive Director, Firstborn Multimedia Dan Lacivita