This 30-second spot, produced by Venables Bell & Partners, attempts to show the audience how billionaire superheroes commute to work. The average worker takes the bus, the train, maybe drives an average car. Tony Stark drives an Audi R8 supercar. Of course, he could also just commute in his Iron Man suit, which would make the R8 seem irrelevant, but that wouldn’t be very good Audi product placement.

You’ve seen this type of spiel before: “It’s never a bad day at work when your commute looks like this.” I’ve never been a fan of this pitch to consumers. After enough time, a car becomes a car. And if your job still sucks, if you have that pontificating boss, or you work till 9 p.m., going home in an R8 won’t stop you from hating a job (but it might help you attract women). And with a minimum MSRP of $114,000 on last year’s model, you’ll most likely hate your bank account afterward, too. But at least it looks cool, right? Credits after the jump.

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7. This first spot from St. John Ambulance is a tricky one. We follow the life of this man who is apparently suffering from cancer. It’s tragic, really, the kind of sad story you hope your life never turns into. And then things get better. But wait, not so fast, there’s a twist ending! It’s sad as all heck in a way, but eye opening. Views: 205,482.

6. Personally I’m a bit surprised this hasn’t gone further – it’s a piece with our favorite sports brand, Red Bull. This time they strapped lights onto wake boards and shot a video of athletes doing a water course at night. It’s magical, in a way, how the lights streak across the sky. Very mushroomy. Yet it’s only got 260,437 views – a rare miss for the brand. But still, you’d kill for that many views on your latest thing, no?

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As the opening moments states, viewer discretion is advised with this lengthy promo from RPA and Tool, who for the fourth year in a row are teaming up to hype the Newport Beach Film Festival. If you haven’t seen Corbin’s Bernsen‘s epic, award-winning (ok, not really) The Dentist saga or better yet The Marathon Man, consider this clip called “Mandible” the Cliff’s Notes version.

Again, this is not for the squeamish (though as a horror fan it’s not all that shocking; as a guy who’s got a dentist appointment next week, that’s another story), but in a statement regarding “Mandible,” RPA creative director Scott McDonald says, “We wanted to demonstrate the power of film by taking audiences to a heightened state of emotion and then pulling them back to reality, reminding them that they’re watching particles of light on a screen.” Perhaps what we’re seeing is how RPA felt during the recent Honda review, but who knows, they came out of it pretty OK and so will you. The Newport Beach Film Festival begins April 25 and runs through May 2. Enjoy the show, kids. Credits after the jump.

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6. Friggin Geico. Can they stop with the ads already? First, they’re so good. Second, they’re just so good. Third, the Pillsbury Doughboy appears in this week’s line-up, and though it only has 9,864 views, it’s just so good.

5. David After Dentist started a fantastic trend where people record their loved ones. Here’s a couple of quotes from this girl after getting her wisdom teeth pulled: “They were just trying to help me chew and I didn’t accept them.” and “They just wanted to be a part of my body…and I said NO! Get out! I didn’t mean it. You can come back if you want”. Just 86,207 views, you’re welcome.

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What if people only interacted through text messaging? They could still meet up and walk around together, but is our world headed for non-verbal communication ruled by Autocorrect? These are the questions at the root of “The Dystopianest Dystopia Ever,” a short film written and directed by freelance copywriter Jon Murray, who most recently worked at Leo Burnett, Toronto.

In the short film, a guy and a girl meet outdoors with cell phones in hand, ready to talk by texting. People no longer communicate with eye contact or use their vocal cords, but the guy has his epiphany that will undermine the “dystopianest dystopia.” If our future is headed in that direction, doctors who treat Carpal Tunnel Syndrome should be patting themselves on the back.

The video is only two minutes, but it packs an efficient punch. And even if you don’t care about the future of technology, it’s a well-done creative project that you can watch for free, so why not support? Credits after the jump.

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Our old pal Chris Baker, the former BBDO New York copywriter, Google Creative Lab alum and current BuzzFeed CD, is back with yet another fun side project dubbed “Movie Meets Movie.”  The man who’s helped create a variety of interesting, amusing efforts over the years including “Unbaby Me” and  “M Night School” is now enticing the film geek in all of us to head to the MMM site, read and take part in creating the ideal movie equation.

As Baker and his partner on the project, Jeanelle Mak, explain, “The X meets Y formula, as it turns out, is a succinct, and almost more interesting way to quickly know what a movie is about, and when you come up with a perfect equation, one that embodies the movie and shows off your movie knowledge, you should get credit for it. That’s why we’re here.” There are plenty of submissions already posted on the site, and you can add your own “deconstruction” by simply owning a Facebook account. Who’s to say this won’t distract us the rest of the day as it seems to be constantly updating.

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8. A bit of irony today for our least watched clip is Domino’s ‘thank you’ clip, which is a clip showing 50k+ dominoes being toppled in order. It was originally meant to thank their Facebook fans, all 8 million of them, for being such good fans. Strangely, despite 5 days since being published, the clip only has 17,860 views. Maybe there’s something to those allegations that Facebook is hiding newsfeed updates, after all.

7. Coming at number seven today is a clip billed as a type designer’s wet dream. Aptly titled “Dream,” this music video rolls through more typefaces than one can easily count, and does so in an artistic fashion that will make you regret being limited to kerning. 83.4k views ain’t bad for a little type design video.

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So it would seem that the weird Lana Del Rey music video produced by Jaguar was merely a tease foreshadowing bigger things to comes. In fact, Del Ray’s four-minute warble-fest “Burning Desire” is actually the soundtrack to a new short-film that heavily integrates the Jaguar F-Type, Desire.

Starring Golden Globe-winning actor Damian Lewis (Homeland) and Shannyn Sossamon (who’s been kind of quiet since starring in such films as 40 Days and 40 Nights and Wristcutters: A Love Story), Desire is the result of a collaboration with Jaguar, Ridley Scott Associates and agency Brooklyn Brothers (the guys behind the Alec Baldwin/John Krasinski New Era spots). The short film has no official release date beyond “spring,” and a press release describes it as “a story of betrayal, retribution, passion and greed.”

In a statement, Lewis says of his involvement, “Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I’m looking forward to being the first to drive the F-TYPE in film.”

Of course, this isn’t the first time we’ve seen a car company give its marketing a turn for the cinematic. In fact, it’s been over a decade since BMW Films’s Clive Owen-starring series The Hire gained critical acclaim for its groundbreaking approach to car advertising. In 2013, will the same sort of execution move F-Types? I suppose we’ll find out soon.

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ART & COPY trailer from Baldwin& on Vimeo.

Film dot com reporter Eric Snider called it, “[a] highly watchable portrait of one of America’s most distinctive communication tools.”

Other folks involved:

Executive Producers: David Baldwin, Gregory Beauchamp, Kirk Souder, Mary Warlick

Producers: Jimmy Greenway, Michael Nadeau

Cinematographer: Peter Nelson

Editor: Philip Owens

Music: Jeff Martin

More to come.

More: “Documentary About Advertising Heads Off To Sundance”

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