TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Music!

JWT Brazil Raises Cancer Awareness by Surprising Audience with Unexpected Choir

This one is tough to take, but that’s kind of the point.

JWT Brazil created another attention-grabbing event raising cancer awareness for A.C. Camargo Cancer Center. After crafting a graffiti intervention for breast cancer last month, the agency set it sights on raising awareness for larynx cancer. As you may know, the main risk factor for larynx cancer is smoking, so this came complete with an anti-tobacco message.

Even more so than with the graffiti intervention, JWT Brazil uses the element of surprise to their advantage. A packed audience at MASP’s auditorium was waiting diligently to see the famed São Paulo University Choir. Instead, they were met by a very different kind of vocal ensemble: the Sua Voz Choir, made up of larynx cancer patients. The choir used “esophageal voice, prosthesis, electronic larynx (vibrator), oral speech and sound’s articulations” to make their way through Beatles classics “All You Need Is Love” and “She Loves You.” Their performance serves as a harrowing reminder of the dangers of larynx cancer, and the choir concluded it by unrolling an anti-smoking banner. Say what you will of the campaign (although you have to admit that JWT Brazil did a good job delivering their message in a unique way while catching their audience off guard), but you have to admire the bravery of the Sua Voz Choir.

 

Creature Trades Beef for Beats at Vinyl Storefront

creaturesound

Today, Seattle-based agency Creature (they of recent storefront fame) opened a vinyl record shop in their ever-changing office window where customers can buy records by the pound. It’s a call back to nostalgia for family-run butcher shops and the original small business. You even buy your records out of a deli case and take them home wrapped in butcher paper. The first person to conduct business in Elpee’s Beat Shop bought 10 pounds worth of music. Thankfully, at $1.46 per pound, 10 pounds of “Choice Cuts” records costs much less than 10 pounds of tender ribeye. For the thriftier shoppers, there’s always the “Prime Beats” quality of vinyl selling for $1.03 per pound.

 

The storefront, with all of it’s Seattle-y charm, will be open weekdays throughout the holiday season as well as the occasional weekend. I’m not sure what kind of records you can buy – one of the press photos shows off a cutely tattered Nat King Cole album – but for a place rooted in music history, I’m hoping there’s plenty of variety. As of the opening, Creature promised 1,000 albums for sale. And if seeing all the butcher paraphernalia makes you hungry, there’s always Meat Loaf.

GE, Barbarians, Ladytron Member Collaborate to Make Freight Logistics Interesting

In an attempt to “artistically demonstrate the complexity involved in the tightly-orchestrated intermodal process that is required to move goods,” GE and Barbarian Group collaborated with Reuben Wu, of British band Ladytron, to create a new music video (of sorts) called “Over 2 Million Containers, 2000 Routes.”

To create the music for the video, Wu integrated organic terminal sounds from CSX Intermodal Terminal in North Baltimore, Ohio with original instrumentation. The video takes the terminal sounds and original music, and creates a natural fit for the them “synchronized against key moments in the intermodal process.” This may all sound very complicated and clinical, but the video succeeds at making this process appealing, giving the viewer an idea of all the complexity that goes into the “tightly-orchestrated intermodal process” in a way that is actually enjoyable.

It’s an interesting and unique way to offer people a view of a key hub in the largest railroad in the eastern United States. Without the unusual approach, you couldn’t really explain something like freight logistics without causing all kinds of migraines. But thanks to Reuben Wu, G.E. found a way to make it palatable. Now let us never talk of freight logistics again.

Visa Sings for FIFA’s League of Nations in World Cup Spot

The 2014 World Cup may not start for 183 days, but Visa is jumping on the publicity wagon extra early with “One Worldwide,” a singing welcome for all 32 teams playing in Brazil. Sources tell us Atmosphere Proximity is on the creative of the campaign. All of the singing comes courtesy of the Children’s Choir of Petropolis.

The three-and-a-half-minute video drags a little long since it fits in lyrics for every nation. Kids are cute, it’s hard to argue against that, and kids in face paint puffing out their chests in support of their respective teams can be fun, but the music choice gives off a haunting, strange tone at times. Let’s just say this is a far cry from Lionel Messi‘s Samsung spot that used little kids singing the Lorde single “Royals.” That felt flashy and happy with some high-production value. Made the viewer feel excited about soccer. The Visa spot doesn’t do any of those things. At least there’s still time to rethink things for the next 182 days.

Tribal Worldwide, Volkswagen Reinvent Driving Music with ‘Play The Road’

Tribal DDB–sorry, Tribal Worldwide as it’s now known–collaborated with Volkswagen, electronic vets Underworld, production company B-Reel and director Anders Hallberg to create “Play The Road,” a 2:47 video showing the Volkswagen Golf GTI turned into a musical instrument by a new iPhone app.

The video, filmed over two nights in London, shows precision driver Thomas Wulff utilizing the new app to create new music, recorded by Underworld but “controlled by the speed and steering of the car itself.” It’s a cool idea, and while the music created isn’t exactly mind blowing, it really does seem to sync with the driving experience well. Of course, having a precision driver like Wulff showing your car off doesn’t hurt either. At the end of the long spot, Volkswagen plays on their usual “Drivers Wanted” tag, changing it to “Musicians Wanted.” So far, the iPhone app used in the ad has not been made commercially available. Although Volkswagen UK was offering visitors to their Facebook page a chance to win the opportunity to experience the app , the competition now appears to be closed.

If you’d like to learn more about “Play The Road” and how it was developed, Tribal worked with director Ed Sayers to create “”How We Reinvented Driving Music.” It’s an interesting look at the new technology, and those involved with creating it. Be forewarned though, it may just make you want the app more. We’ve included it, along with credits, after the jump.  Read more

Coke Zero is Under the Assumption that You Still Like, Respect Metallica

Yesterday, metal legends and running joke Metallica performed a concert at Antarctica’s Carlini Scientific Base to 120 people in a transparent dome of some sort. Of the 120 attendees, 20 were scientists from Russia, Korea, China, Poland, Chile, Brazil and Germany. These winners of “Music Zero” “enjoyed the talent of Metallica in a quite exceptional way: through headphones, to respect the harmony of the environment,” which…wait, what?

It’s impossible to blame anyone at the concert for rocking out at this concert. After all, once you get bored of watching penguins slide around on their stomachs, there’s not a lot entertaining that happens on the most-desolate of continents. But, I have to wonder, why is a brand that seems to target college-aged youth trying to make a statement with a band like Metallica, who the average millennial may remember first from their douche-y drummer getting pissy about Napster and again from the 2004 couples therapy session, Some Kind of Monster?

Now, this could be a sign of things changing at Coke Zero, and a decision from on high to start marketing to a consumer who remembers that Metallica was actually a pretty solid band pre-Load. It’s also very possible that Coke Zero had some money to burn and no other band was willing to travel to Antarctica to throw a concert. But, in a world where metal is getting an awesome resurgence via bands like METZ, Deafheaven, and Liturgy, there’s gotta be a better alternative to Metallica. Set list after the jump.

Read more

Alarm Clocks Go Social with God Morgon

Screen Shot 2013-12-06 at 2.47.11 PM

What if you could replace the dooming anticipation of your inevitable alarm clock ring with something spontaneous and interactive? We’re not talking about technology from Minority Report, but God Morgon, a Swedish company, linked up with Spotify for “a social wake-up clock” that let’s you choose songs for your friends’ alarms. Imagine if you give over Spotify power of attorney to that friend who wants to ruin your sleep by picking Slipknot. Or if a friend wants to trick you into oversleeping, he/she can throw on some Enya.

God Morgon is actually Sweden’s third largest juice brand – there’s got to be a joke in there somewhere. Sweden’s third tallest midget. But this non-juice product is very cool and seems simple and intuitive. Below, you can see some images of the interface:

Screen Shot 2013-12-06 at 3.05.10 PM

We Are From LA Helms ‘World’s First 24-Hour Music Video’ for Pharrell

24happy1

Here’s something to amplify the TGIF feeling: We Are From LA, a directing collective from production company Iconoclast, has launched the “world’s first 24 hour long music video” for Pharrell Williams‘s new song, “Happy.”

24happy4

The song itself is simple, fun and catchy. We Are From LA’s interactive video allows users to switch between various dancers in different locations, at different times of the day and night. It’s a pretty cool concept, although it would be nice if switching between dancers was a little more fluid and seamless. The dancers in the video range from unknown actors to the very famous (Steve Carrell, Magic Johnson, Gavin DeGraw, Tyler the Creator, etc.) to Pharrell himself. Because of the nature of recording so much footage, they keep things pretty simple, which actually fits the mood of the song perfectly. Head on over to 24hoursofhappy and spend a few minutes checking it out (though we don’t recommend watching for 24 hours).

Between this and the new video for Bob Dylan‘s classic “Like A Rolling Stone,” it seems the age of fine-tuned interactive music video has arrived. Credits after the jump. Read more

Rooster Gets a New Employee Who Does Not Party Rock

Belarusian tennis player Victoria Azarenka may have LMFAO hair-fluff RedFoo, but Rooster NY has the next best thing: a new employee who may or may not be SkyBlu. Can we just take a second to look at how ridiculous the proper nouns are in that sentence? Enough odd syllables in there to give a linguist a migraine. Anyway, Rooster’s in-house video shows the uncomfortable relationship between SkyBlu’s stunt double (actually Art Director Justin Steinburg) and Gavin McInnes as McInnes tries to figure out if his new colleague is a millionaire pop-rapper who likes, among other things, shots, Miami, champagne showers, bad sunglasses, and even worse hair.

Rooster’s previous side projects always reach for the ridiculous laughs, with McInnes regularly playing the office’s clueless father figure when he’s not getting punched in the face. This is no different. Here’s to celebrity look-a-likes and the hope that Mr. Steinburg gets a haircut.

To Fight Animal Cancer, Dogs and Cats Sing, Dance, and Even Rap

Yes, that’s right, a dog raps in the two-minute “We Could Be Heroes” music video meant to raise awareness and money for animal cancer. The video for Pet Trust comes from Toronto-based Red Urban and appears to be a sort of “We Are the World” spin-off with dogs and cats. The opening over-the-should shot of a paw pressing against a keyboard tells you all you need to know. If you love animals, you’ll probably find this cute. If you don’t, you’ll probably find this cringingly corny.

Regardless of your position, I’m sure we all want to find a cure for animal cancer, so this campaign can always block any creative criticisms behind a shield of philanthropy. But even though the animal-personified-as-human motif  lacks substance, it’s hard to navigate this kind of project without resorting to Sarah McLachlan territory. And by comparison, Red Urban took a more positive approach that doesn’t make you want to immediately change the channel or start weeping. Points for that, and credits after the jump.

Read more

<< PREVIOUS PAGENEXT PAGE >>