2014 TIME 100 GalaNative advertising is a new toy/necessary tool print publications are using to supplement their revenue due, in large part, to the popularity of the Internet thing you’re using right now.

While publishers are monetizing their content with form and function, advertisers are looking to place their brands in areas that seem more natural … and profitable.

A few stalwarts of the publishing arena have been holding out, but we can now add another to the surrender list in the form of Time magazine.

Reports say Time Inc. CEO Joe Ripp will create a new eight-person team to specialize in developing those native ads. Although the mag announced its descision to tinker with the cover months ago, this new team is the kicker.

Ready to call your clients?

Read more