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Ogilvy

Ogilvy Japan Turns Sleeping Drunks into Billboards

In Japan, hard work and a low alcohol tolerance mean that at the end of the week countless people literally drink until they drop and fall asleep on the street. In Tokyo, for instance, the sight of drunks sleeping in the street on a Friday night is considered normal. To help curb this phenomenon, bar chain Yaocho got together with Ogilvy Japan to turn sleeping drunks into human billboards.

In an effort to shame people into more responsible drinking habits, Ogilvy Japan found sleeping drunks and outlined their bodies in white tape, with the message, “#Nomisugi,” which translates roughly to “Too drunk.” Passers-by around Japan have been sharing the impromptu outdoor ads on Instagram and Twitter. Whether or not the stunt was staged, it certainly has made its presence known, and most likely influenced a few bar-goers into taking it a little easy. Stick around for credits after the jump. Read more

Ogilvy & Mather UK Promotes Annette King to CEO

087b5a9Annette King has been promoted to CEO, Ogilvy & Mather UK, WPP reports. She will succeed Paul O’Donnell, who has been promoted to CEO, Ogilvy & Mather Europe, Africa and the Middle East (EAME), with both filling their new roles immediately. King will continue to report to O’Donnell, who retains his role as chairman of Ogilvy & Mather UK; she will also continue leading OgilvyOne in the EAME region.

King has risen rapidly through the ranks of OgilvyOne since joining the agency in August of 2000. She was promoted to managing director of OgilvyOne UK in 2008, and was made chief executive officer just nine months later. Under her tenure as CEO, OgilvyOne UK grew by 30 percent, and King was promoted to CEO, OgilvyOne EAME and awarded a position on the Ogilvy & Mather Worldwide Board. Read more

Ogilvy Appoints New ED of Content Production

Jenny GaddJenny Gadd has joined Ogilvy & Mather in its New York office as Executive Director of Content Production.

A native of Sweden, Gadd took the path less traveled to the Ogilvy office, working on both the agency and production sides of the business. After beginning her career at Fallon Worldwide, she moved into production with Believe Media and production management at Swedish agency North Kingdom.

In her new role, Gadd will oversee both broadcast and online video producers and report to New York CPO Matt Bonin; she will also serve on the Film Craft jury at the 2014 Cannes Lions Festival.

Lou Aversano Named CEO of Ogilvy & Mather New York

Lou Aversano_Ogilvy smallToday Ogilvy & Mather announced the promotion of Lou Aversano to chief executive officer of of Ogilvy & Mather New York. Aversano receives the promotion from chief operating officer, effective immediately, and will continue to report to North American chairman and CEO John Seifert. In the new role, Aversano will be responsible for overseeing all of Ogilvy & Mather New York’s business performance, creative strategy, operations, client relationships and talent management across all disciplines, including advertising, customer engagement, public relations, digital, shopper and branded content.

Aversano first joined the Ogilvy & Mather team back in 1994 as an account supervisor, moving to Paris in 1996 to help lead the IBM account in Europe. In 200o, he moved back to New York as a member of the IBM worldwide leadership team, becoming president of the IBM business globally in 2007. He was promoted to chief operating officer in 2011. Aversano’s work with IBM has helped lead Ogilvy & Mather to countless awards, including over 50 Effie awards for effectiveness. Most recently, Lou partnered with the IBM team at Ogilvy for the “Made With IBM” campaign, which debuted at the Masters earlier this month.

“Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20,” said John Seifert. “No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

Falusi, Paterson Move Up the Ranks at Ogilvy NY

corinnafalusi1-140SOgilvy’s NY HQ has given the bump-up to two of its senior creatives as the agency has promoted group creative director Corinna Falusi, who works on IKEA and Coke, to ECD, and creative director Michael Paterson, who works on American Express, to senior partner/GCD. Falusi, you may recall, joined O&M nearly two years ago from StrawberryFrog, where she spent nearly a decade and last served as ECD. Paterson, meanwhile, has been with Ogilvy’s New York office for five years, during which time he’s also worked on the “A Smarter Planet” campaign for IBM as well as efforts for Gap.

From what we’ve been told, the pair isn’t replacing anyone in their respective positions, but are just being promoted “due to their great work and the need for creatives at a higher level.”

Tiffany’s Appoints Ogilvy as Global Agency Partner

After a four-month search, New York-based luxury jewelry retailer Tiffany & Co., which had previously handled marketing internally, has found a global agency partner in Ogilvy & Mather, whose NYC and Paris offices will serve as the creative and strategic hubs for the brand. In a statement regarding Tiffany & Co’s decision, the retailer’s SVP/CMO Caroline Naggiar says, “We were impressed by Ogilvy’s experience in luxury, creative approach to solving consumer challenges in a new era of brand building and proven ability to implement integrated campaigns across the globe. We believe they will be instrumental in further enhancing our global business.”

Sources familiar with the matter, meanwhile, tell us that Ogilvy, which will handle print, digital, video and out-of-home for Tiffany’s in tandem with the latter’s in-house marketing team, beat out BBDO and TBWA\Paris in the retailer’s review that was managed by Ark Advisors. From what we hear, other agencies in the mix were Grey, Sid Lee and M&C Saatchi.

BBH Producer Mercadal Heads to Ogilvy

rubenmercadalAfter spending the last seven years at BBH London, where he last served as executive producer/partner, Ruben Mercadal has headed to the States to join up with Ogilvy New York in the newly created position of senior film content producer. During his long stay at BBH’s London hub, Mercadal racked up One Show, Clios, D&AD and Cannes Lions for his work on Johnnie Walker’s 2009 campaign, “The Man Who Walked Around the World.” In addition to the whiskey brand, Mercadal served as agency producer for a host of other clients including Axe (remember this from last year?), Audi, Dunlop, Mentos and Barclays.

Prior to BBH, Mercadal worked as a broadcast producer at the London offices of both Publicis and Saatchi & Saatchi. He officially assumed his new role at Ogilvy on Tuesday.

Ogilvy Channels Paris ECD to Head Up East Coast Ops

chrisogilvySources familiar with the matter tell us that Chris Garbutt, who has been with Ogilvy & Mather for the past seven years, has joined up with the WPP-owned agency’s East Coast operations, has joined up to head up its East Coast U.S. operations. Prior to this time at O&M, Garbutt worked for several years at TBWA\Paris and South African-based TBWA\Hunt Lascaris. We’ll await for a statement soon from Ogilvy on the matter. From what we’ve been told, Garbutt will be moving to the agency by year’s end. Here’s a comment from those in the know:

“The multi- award-winning creative director of Ogilvy Paris would he desires elsewhere? If the rumor begins to swell in advertising world, it is because it is founded. According to our information , a transfer of the “chief creative officer” to Ogilvy New York is under consideration. It could be done ‘ by the end of the year ,’ said a spokesman for the agency , insisting on the “quite natural” character of this movement, in an international group where “offices in New York Paris and work closely in the management of brands”.

In fact , functions and especially the title of Chris Garbutt in the New York cousin had not yet been determined, as well as the conditions for eventual succession in the Paris office. If this departure became effective – he is still there to manage teams, Ogilvy would have to work hard to find the equivalent of South African hunter Lions (18 in 2013, including a Grand Prix Outdoor) , like a fish in the water with the digital , which led twice Ogilvy France on top of Eurobest . It is for this young successor of Bernard Bureau that the function of “chief creative officer” for all of Ogilvy France had been specially created in mid-2012 . He knows O & M long : it started at Ogilvy and Mather MTSR , South Africa in 1995 , before joining France and especially TBWA \ G1 on Nissan budget. Then return Ogilvy in 2008 as Creative Director of Ogilvy Paris. .

Laurentino to Assume Global ECD Role on Unilever at O&M

laurenmeng

After spending the last three years at TBWA\London, where he currently serves as executive creative director and global CD for McDonald’s, Andre Laurentino is heading to Ogilvy to assume the global ECD post on Unilever, effective February 2014. The Brazilian native will remain based in London when he joins O&M, whose U.K. office serves as the global hub for Unilever brands including Dove and Hellman’s. Laurentino (pictured alongside his new boss, O&M worldwide CCO Tham Khai Meng) succeeds Gerry Human, who has now been bumped up to CCO at Ogilvy London.  During his career, the new Ogilvy global ECD worked for several years at the likes of AlmapBBDO and Lew’Lara\TBWA, picking up Cannes Lions, D&AD and One Show Pencils along the way.

O&M Japan Illustrates Kids’ Dreams for Konica Minolta

Here’s a cheery Monday item: Ogilvy&Mather Japan’s created a “Dream Printer” project for Konica Minolta, asking children what they dreamed of being when they grew up and then showing them what it would look like if their dreams came true.

Playing off the brand’s core concept of “Giving Shape to Ideas,” Ogilvy&Mather set up shop in Gantry Plaza State Park in New York, placing their “Dream Printer” in the middle of the park. The printer asked curious children what to write down their dream. Within minutes, the “Dream Printer” dispensed an illustration of the child fulfilling his or her dream, much to their delight. Ogilvy&Mather and Konica Minolta spread a lot of smiles during the process, and you can check out the project in the video above. At the end of the video, as night falls, the printer’s true identity is revealed.

“We wanted to encourage children by showing them that the more you imagine, the more your dreams take shape,” explained Yuki Kobayashi, general manager of Konica Minolta’s CSR, Corporate Communications & Branding Division. “Dream Printer” is a cute little project, part of a larger campaign employing the ”Giving Shape to Ideas” concept in different ways. Whether or not it helped spread brand awareness, “Dream Printer” made a bunch of kids happy, which we think is a great accomplishment in itself. If you can spare the 3:26 to watch “Dream Printer,” it just might be the positive start to the week that you need. Credits after the jump.  Read more

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