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Ogilvy

CCO Calle Sjoenell Leaving Ogilvy New York

CalleSjoenellFB_400x400This morning we can confirm that Chief Creative Officer Calle Sjoenell will soon leave Ogilvy New York to return to his native Sweden.

Sjoenell spent five years at BBH, reaching the deputy CCO level before joining Ogilvy in 2012. During his more than two years at Ogilvy New York, he helped produce work for clients ranging from Caterpillar, Norelco, Phillips and Fanta to, most recently, Coca-Cola and Depend.

His brother Pelle also currently serves as ECD at BBH LA.

While the internal Ogilvy memo doesn’t give us much in the way of details, the Swedish magazine Resume reports that Sjoenell will soon be “home after eight years in the United States” and that he has accepted the role of Creative Director at Lowe Brindfors. He will replace Rickard Villard, who left the agency in May.

The internal memo from Global CCO Steve Simpson below.

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Ogilvy, Organic, Everyone Else Drop Their Pants for Depend


How far would you go to sell a pitch? For the creative team behind the new advertising campaign from Depend, the answer is “down to the ankles.”

At least that’s what Ogilvy team members Calle Sjoeneel (CCO), Victoria Azarian (GCD), and Danielle Vieth did when they went to pitch the “Underwareness” campaign to Kimberly-Clark, the makers of Depend adult diapers incontinence products: after the opening notes of “Get Ready for This” by 2 Unlimited started playing, all dropped to their skivvies to reveal they were wearing Depend undergarments.

“It’s time to bring it out in the open — it’s time to drop your pants for Underwareness. A cause to support the over 65 million people who may need Depend underwear. Show them they’re not alone, and show off a pair of Depend, because wearing a different kind of underwear is no big deal.”

“It was a pretty amazing moment,” Ms. Azarian said. Read more

Ogilvy & Mather Embarks on ‘Journey to Extraordinary’ for Holiday Inn

Ogilvy & Mather, New York’s latest campaign for The Holiday Inn examines the inspirational stories of individuals who have made the “Journey to Extraordinary” in a series of web documentaries.

The first in the series explores the story of Scott Rigsby, a double-amputee who was told by doctors at the age of eighteen that he would never run again. Not only did Scott prove the doctors wrong, he went on to become a marathoner, tri-athlete, world record holder, author and motivational speaker. A certain Panama City Holiday Inn location played an important role in his story, keeping Scott from homelessness, and the 3:30 video focuses on Scott’s recovery while staying there and his friendship with hotel owner Julie Hilton.

The “Journey to Extraordinary” series will continue over the course of the summer and into the fall, with a new documentary added weekly via the brand’s Tumblr, Facebook, and Twitter  pages, as well as on YouTube. Stick around for credits after the jump. Read more

Geometry Global, Chivas Pay Tribute to the ‘Modern Gentleman’

Geometry Global, or the “recently merged entity of G2, OgilvyAction and JWTAction”, went all out to promote client Chivas 18/Hong Kong in this campaign specifically designed for distribution on Facebook.

While it initially appeared as three short films–each one celebrating a different modern, socially-conscious entrepreneur–you can now check out the whole thing at once.

You may note the complete lack of alcohol in this film. As the campaign itself notes, “Modern Gentlemen do not pursue material gains, but a legacy of changing the lives of others”. Understandable, then, that they don’t have the time or inclination to drink during the day.

The brand made a few cocktail suggestions for such gentlemen in the form of Facebook offers for drinks like “Lighten Up the Dark“, which sounds delicious if you like Cointreau.

Credits after the jump.

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Ogilvy Wins Nationwide As ‘On Your Side’ Turns 50

Nationwide Logo on your side_full

Nationwide is back on Ogilvy’s side, signing the agency’s New York office as creative AOR for its coming campaign.

This move comes as the brand’s defining tagline, itself an Ogilvy & Mather creation, turns 50; it also follows the signing of a multi-year marketing deal with Denver Broncos quarterback Peyton Manning.

Expect the subsequent campaign, which will debut alongside the 2014 NFL season in September, to focus heavily on the pigskin sector with TV, print, digital and out of home. The press release notes that it will “aim to deepen Nationwide’s long-term presence in professional football to better engage with football fans” while Nationwide CMO Matt Jauchius says, “we’re confident in Ogilvy’s unique ability to bring to life the authentic connection that Nationwide shares with Peyton Manning to drive meaningful business results.”

Nationwide’s relationships with McKinney, McCann and Moxie will not be affected.

No word on whether said campaign will help Manning forget a certain night in February.

Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola

Plants Make Us Happy

Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”

Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump. Read more

ECD Keith Anderson Joins Ogilvy from AMV BBDO

Keith_Anderson

In news we missed last week, Ogilvy & Mather signed creative veteran Keith Anderson as ECD/Head of Art in its New York office.

Anderson brings a particularly extensive resume to his new role: he previously led creative for BlackBerry at AMV BBDO. Prior to his stint at that shop, Anderson spent nearly two full decades at Goodby, Silverstein & Partners, rising to the level of associate partner/director of design and–according to the press release–playing a crucial role in the agency’s transition into the digital age.

Following his New York move, Anderson will handle IBM, BlackRock and new business while reporting to Ogilvy North America CCO Steve Simpson.

Ogilvy Japan Turns Sleeping Drunks into Billboards

In Japan, hard work and a low alcohol tolerance mean that at the end of the week countless people literally drink until they drop and fall asleep on the street. In Tokyo, for instance, the sight of drunks sleeping in the street on a Friday night is considered normal. To help curb this phenomenon, bar chain Yaocho got together with Ogilvy Japan to turn sleeping drunks into human billboards.

In an effort to shame people into more responsible drinking habits, Ogilvy Japan found sleeping drunks and outlined their bodies in white tape, with the message, “#Nomisugi,” which translates roughly to “Too drunk.” Passers-by around Japan have been sharing the impromptu outdoor ads on Instagram and Twitter. Whether or not the stunt was staged, it certainly has made its presence known, and most likely influenced a few bar-goers into taking it a little easy. Stick around for credits after the jump. Read more

Ogilvy & Mather UK Promotes Annette King to CEO

087b5a9Annette King has been promoted to CEO, Ogilvy & Mather UK, WPP reports. She will succeed Paul O’Donnell, who has been promoted to CEO, Ogilvy & Mather Europe, Africa and the Middle East (EAME), with both filling their new roles immediately. King will continue to report to O’Donnell, who retains his role as chairman of Ogilvy & Mather UK; she will also continue leading OgilvyOne in the EAME region.

King has risen rapidly through the ranks of OgilvyOne since joining the agency in August of 2000. She was promoted to managing director of OgilvyOne UK in 2008, and was made chief executive officer just nine months later. Under her tenure as CEO, OgilvyOne UK grew by 30 percent, and King was promoted to CEO, OgilvyOne EAME and awarded a position on the Ogilvy & Mather Worldwide Board. Read more

Ogilvy Appoints New ED of Content Production

Jenny GaddJenny Gadd has joined Ogilvy & Mather in its New York office as Executive Director of Content Production.

A native of Sweden, Gadd took the path less traveled to the Ogilvy office, working on both the agency and production sides of the business. After beginning her career at Fallon Worldwide, she moved into production with Believe Media and production management at Swedish agency North Kingdom.

In her new role, Gadd will oversee both broadcast and online video producers and report to New York CPO Matt Bonin; she will also serve on the Film Craft jury at the 2014 Cannes Lions Festival.

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