TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ogilvy

Ogilvy Appoints New ED of Content Production

Jenny GaddJenny Gadd has joined Ogilvy & Mather in its New York office as Executive Director of Content Production.

A native of Sweden, Gadd took the path less traveled to the Ogilvy office, working on both the agency and production sides of the business. After beginning her career at Fallon Worldwide, she moved into production with Believe Media and production management at Swedish agency North Kingdom.

In her new role, Gadd will oversee both broadcast and online video producers and report to New York CPO Matt Bonin; she will also serve on the Film Craft jury at the 2014 Cannes Lions Festival.

Lou Aversano Named CEO of Ogilvy & Mather New York

Lou Aversano_Ogilvy smallToday Ogilvy & Mather announced the promotion of Lou Aversano to chief executive officer of of Ogilvy & Mather New York. Aversano receives the promotion from chief operating officer, effective immediately, and will continue to report to North American chairman and CEO John Seifert. In the new role, Aversano will be responsible for overseeing all of Ogilvy & Mather New York’s business performance, creative strategy, operations, client relationships and talent management across all disciplines, including advertising, customer engagement, public relations, digital, shopper and branded content.

Aversano first joined the Ogilvy & Mather team back in 1994 as an account supervisor, moving to Paris in 1996 to help lead the IBM account in Europe. In 200o, he moved back to New York as a member of the IBM worldwide leadership team, becoming president of the IBM business globally in 2007. He was promoted to chief operating officer in 2011. Aversano’s work with IBM has helped lead Ogilvy & Mather to countless awards, including over 50 Effie awards for effectiveness. Most recently, Lou partnered with the IBM team at Ogilvy for the “Made With IBM” campaign, which debuted at the Masters earlier this month.

“Lou has done a phenomenal job serving our New York office for the past three years and IBM for the past 20,” said John Seifert. “No one is better suited for this unique leadership opportunity than Lou. He will put his heart and soul into making New York the best it can be. Both the agency and our clients will benefit from Lou’s dedicated leadership.”

Falusi, Paterson Move Up the Ranks at Ogilvy NY

corinnafalusi1-140SOgilvy’s NY HQ has given the bump-up to two of its senior creatives as the agency has promoted group creative director Corinna Falusi, who works on IKEA and Coke, to ECD, and creative director Michael Paterson, who works on American Express, to senior partner/GCD. Falusi, you may recall, joined O&M nearly two years ago from StrawberryFrog, where she spent nearly a decade and last served as ECD. Paterson, meanwhile, has been with Ogilvy’s New York office for five years, during which time he’s also worked on the “A Smarter Planet” campaign for IBM as well as efforts for Gap.

From what we’ve been told, the pair isn’t replacing anyone in their respective positions, but are just being promoted “due to their great work and the need for creatives at a higher level.”

Tiffany’s Appoints Ogilvy as Global Agency Partner

After a four-month search, New York-based luxury jewelry retailer Tiffany & Co., which had previously handled marketing internally, has found a global agency partner in Ogilvy & Mather, whose NYC and Paris offices will serve as the creative and strategic hubs for the brand. In a statement regarding Tiffany & Co’s decision, the retailer’s SVP/CMO Caroline Naggiar says, “We were impressed by Ogilvy’s experience in luxury, creative approach to solving consumer challenges in a new era of brand building and proven ability to implement integrated campaigns across the globe. We believe they will be instrumental in further enhancing our global business.”

Sources familiar with the matter, meanwhile, tell us that Ogilvy, which will handle print, digital, video and out-of-home for Tiffany’s in tandem with the latter’s in-house marketing team, beat out BBDO and TBWA\Paris in the retailer’s review that was managed by Ark Advisors. From what we hear, other agencies in the mix were Grey, Sid Lee and M&C Saatchi.

BBH Producer Mercadal Heads to Ogilvy

rubenmercadalAfter spending the last seven years at BBH London, where he last served as executive producer/partner, Ruben Mercadal has headed to the States to join up with Ogilvy New York in the newly created position of senior film content producer. During his long stay at BBH’s London hub, Mercadal racked up One Show, Clios, D&AD and Cannes Lions for his work on Johnnie Walker’s 2009 campaign, “The Man Who Walked Around the World.” In addition to the whiskey brand, Mercadal served as agency producer for a host of other clients including Axe (remember this from last year?), Audi, Dunlop, Mentos and Barclays.

Prior to BBH, Mercadal worked as a broadcast producer at the London offices of both Publicis and Saatchi & Saatchi. He officially assumed his new role at Ogilvy on Tuesday.

Ogilvy Channels Paris ECD to Head Up East Coast Ops

chrisogilvySources familiar with the matter tell us that Chris Garbutt, who has been with Ogilvy & Mather for the past seven years, has joined up with the WPP-owned agency’s East Coast operations, has joined up to head up its East Coast U.S. operations. Prior to this time at O&M, Garbutt worked for several years at TBWA\Paris and South African-based TBWA\Hunt Lascaris. We’ll await for a statement soon from Ogilvy on the matter. From what we’ve been told, Garbutt will be moving to the agency by year’s end. Here’s a comment from those in the know:

“The multi- award-winning creative director of Ogilvy Paris would he desires elsewhere? If the rumor begins to swell in advertising world, it is because it is founded. According to our information , a transfer of the “chief creative officer” to Ogilvy New York is under consideration. It could be done ‘ by the end of the year ,’ said a spokesman for the agency , insisting on the “quite natural” character of this movement, in an international group where “offices in New York Paris and work closely in the management of brands”.

In fact , functions and especially the title of Chris Garbutt in the New York cousin had not yet been determined, as well as the conditions for eventual succession in the Paris office. If this departure became effective – he is still there to manage teams, Ogilvy would have to work hard to find the equivalent of South African hunter Lions (18 in 2013, including a Grand Prix Outdoor) , like a fish in the water with the digital , which led twice Ogilvy France on top of Eurobest . It is for this young successor of Bernard Bureau that the function of “chief creative officer” for all of Ogilvy France had been specially created in mid-2012 . He knows O & M long : it started at Ogilvy and Mather MTSR , South Africa in 1995 , before joining France and especially TBWA \ G1 on Nissan budget. Then return Ogilvy in 2008 as Creative Director of Ogilvy Paris. .

Laurentino to Assume Global ECD Role on Unilever at O&M

laurenmeng

After spending the last three years at TBWA\London, where he currently serves as executive creative director and global CD for McDonald’s, Andre Laurentino is heading to Ogilvy to assume the global ECD post on Unilever, effective February 2014. The Brazilian native will remain based in London when he joins O&M, whose U.K. office serves as the global hub for Unilever brands including Dove and Hellman’s. Laurentino (pictured alongside his new boss, O&M worldwide CCO Tham Khai Meng) succeeds Gerry Human, who has now been bumped up to CCO at Ogilvy London.  During his career, the new Ogilvy global ECD worked for several years at the likes of AlmapBBDO and Lew’Lara\TBWA, picking up Cannes Lions, D&AD and One Show Pencils along the way.

O&M Japan Illustrates Kids’ Dreams for Konica Minolta

Here’s a cheery Monday item: Ogilvy&Mather Japan’s created a “Dream Printer” project for Konica Minolta, asking children what they dreamed of being when they grew up and then showing them what it would look like if their dreams came true.

Playing off the brand’s core concept of “Giving Shape to Ideas,” Ogilvy&Mather set up shop in Gantry Plaza State Park in New York, placing their “Dream Printer” in the middle of the park. The printer asked curious children what to write down their dream. Within minutes, the “Dream Printer” dispensed an illustration of the child fulfilling his or her dream, much to their delight. Ogilvy&Mather and Konica Minolta spread a lot of smiles during the process, and you can check out the project in the video above. At the end of the video, as night falls, the printer’s true identity is revealed.

“We wanted to encourage children by showing them that the more you imagine, the more your dreams take shape,” explained Yuki Kobayashi, general manager of Konica Minolta’s CSR, Corporate Communications & Branding Division. “Dream Printer” is a cute little project, part of a larger campaign employing the ”Giving Shape to Ideas” concept in different ways. Whether or not it helped spread brand awareness, “Dream Printer” made a bunch of kids happy, which we think is a great accomplishment in itself. If you can spare the 3:26 to watch “Dream Printer,” it just might be the positive start to the week that you need. Credits after the jump.  Read more

What Exactly is Ogilvy’s ‘Project Sunlight’ for Unilever?

Unilever, the international conglomerate producing over 400 products, hasn’t always had a sterling environmental and social record. In 2007, Greenpeace targeted the corporation for the deforestation of Indonesian rainforests linked to its sources of palm oil. The UN Environmental Programme called palm oil plantations the leading cause of deforestation in Indonesia. Then, in 2011, Unilver partnered with Proctor and Gamble in a European washing powder price-fixing scheme. About the best thing you could say about Unilever was “at least they’re not Nestlé.”

But in recent years Unilever has been doing a lot to change public perception and at least appear to work toward sustainability. They were a founding member of the Roundtable on Sustainable Palm Oil and in 2012 announced that its sustainable palm oil target would be reached three years ahead of schedule, as well as promising “100% palm oil from certified traceable sources by 2020.” But a report issued last week by the International Labor Rights Forum and Sawit Watch found ”flagrant disregard for human rights at some of the very plantations the RSPO certifies as ‘sustainable.’” These human rights violations included “labor trafficking, child labor, unprotected work with hazardous chemicals, and long-term abuse of temporary contracts.”

So here we are a week later, on Universal Children’s Day, and Unilver has a new campaign called “Project Sunlight,” which it describes in a press release as appealing to everyone, but particularly parents, “encouraging them to join what Unilever sees as a growing community of people who want to make the world a better place for children and future generations” and “a new initiative to motivate millions of people to adopt more sustainable lifestyles.”

At the center of Ogilvy London’s campaign is the video, directed by Academy Award-winning director Errol Morrisand scored with the worst Pixies cover you’ve ever heard, ”Why Bring A Child Into This World?.” which answers that question by stating that our grandchildren will live in a better place than we do. It’s a slick, well-produced 4:26 clip charged with sentimentality and promise, especially if you’re a new or expectant parent.

Read more

Memac O&M Extends UN Women Campaign with ‘The Autocomplete Truth’

The latest in Dubai-based Memac Ogilvy & Mather’s campaign for United Nations Women is the affecting 1:30 video, “The Autocomplete Truth.” This short video comes on the heels of the virally successful print/online campaign launched this September that attempted to “start a conversation on the major barriers that are in place of women’s economic, political and social empowerment across the globe” — issues central to UN Women.

“The Autocomplete Truth” began, according to the Memac Ogilvy announce, when the team did a search for the term “women should” and were astounded by the sexist autocorrect results: “women should stay at home,” “women should be slaves,” “women should be in the kitchen,” “women should not speak in church.” The short video begins positively, with a montage of women’s rights achievements from women’s suffrage to Sarah Attar‘s appearance in the 2012 Summer Olympics. Then the video poses the question of where we are today, before answering with the troubling autocomplete results. It comes as a bit of a shock following the optimistic portrayal of women’s rights successes that precedes it, a perfect way to disrupt the impression that society has somehow advanced beyond sexism and illustrate the continued importance of women’s rights campaigns.

Although I don’t question the veracity of the team’s March 9, 2013 Google searches (location obviously has a significant impact on results), I wondered what my own Google search for “Women should” would bring up. The results were a bit more optimistic, with the top results: “women shoulder bags,” “women should be in combat,” “women shoulder exercises,” and “women should be allowed in combat.” I’ll take “shoulder bags” over “should be slaves” any day, of course. However, when I repeated the experiment with some of the other search terms from the print campaign, my results were pretty much in line with the those of the campaign. My “women shouldn’t” search had “go to business school” as the top result, go figure. Pretty depressing stuff, and ample evidence that discrimination against women is still a dominant force in 2013. Misogynistic commenters of AgencySpy, please stay the fuck out of this one.

<< PREVIOUS PAGENEXT PAGE >>