And so it continues with the industry reaction to Publicom Omnicis Prime or whatever the new entity is called nowadays. We’ve just obtained separate memos to staff sent this morning from IPG chairman/CEO Michael Roth and IPG Mediabrands CEO Matt Seiler regarding their competitors’ merger. The former prefaces his lengthy note with the headline “Too Big to Fail?” while the latter offers a few reasons why IPG is dandy along with a little hint of some good news to come very soon on the UM front. We’ll just leave you with this Seiler tidbit below and let you read Roth’s perspective after the jump.
Says the Mediabrands chief exec, “Later today, we will announce another new business win, this time for UM. In the words of the newest IPG Mediabrands client, ‘scale matters, up to a point’…IPGMB is ‘big enough’ & then it’s about tailored service, which is where you rise above the rest.…”I think that says it all.” Read on what Roth has to say including IPG’s thoughts on major M&A efforts. We say it’s an interesting read.