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<title>Online - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Wed, 19 Jun 2013 20:30:04 +0000</lastBuildDate>
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<title>Eccentric Millionaire John McAfee Gets Naked, High and Humped in Instructional Uninstall Video</title>
<description><![CDATA[<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/bKgf5PaBzyg?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/bKgf5PaBzyg?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>Millionaire software developer-turned-jungle-dwelling recluse-turned <a href="http://in.reuters.com/article/2012/12/06/belize-mcafee-arrest-idINDEE8B501X20121206">recent murder suspect</a> <strong><a href="http://www.mediabistro.com/John-McAfee-profile.html">John McAfee</a></strong> is here with a four-minute video about uninstalling his namesake software because life&#8217;s just weird like that sometimes.</p>
<p>In this video, McAfree says &#8220;fuck&#8221; and &#8220;shit&#8221; (which is why you&#8217;ve seen this video tagged NSFW by everyone today because no one trusts you to act like an adult and bring headphones to work, you child), does blow, takes his shirt off to flaunt his tribal tattoos, shoots a gun, and gets dry-humped by strippers who the credits tell us appear courtesy of Portland&#8217;s Club Exotica. So, I guess if any Guatemalan or Belizean assassins are currently looking for McAfee, he&#8217;s in Portland. With strippers and guns.</p>
<p>The video functions as an advertisement for <a href="http://www.whoismcafee.com/">whoismcafee.com</a>, a visit to which tells us that McAfee is a guy with a blog about himself that he finances with the help of remnant ads. Also, <strong><a href="http://www.mediabistro.com/George-Jung-profile.html">George Jung</a></strong>, the cocaine kingpin that <strong><a href="http://www.mediabistro.com/Johnny-Depp-profile.html">Johnny Depp</a></strong> portrayed in the 2001 biopic <em>Blow</em>, is apparently currently writing McAfee&#8217;s biography. So yeah, weird, right? Consider yourself totally weirded out by John McAfee. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/eccentric-millionaire-john-mcafee-gets-naked-high-and-humped-in-instructional-uninstall-video_b49857#more-49857" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/eccentric-millionaire-john-mcafee-gets-naked-high-and-humped-in-instructional-uninstall-video_b49857#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/eccentric-millionaire-john-mcafee-gets-naked-high-and-humped-in-instructional-uninstall-video_b49857</link>
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		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[What The...?]]></category>
		<category><![CDATA[Chad Essley]]></category>
		<category><![CDATA[Charleye James]]></category>
		<category><![CDATA[Dan Ackerman]]></category>
		<category><![CDATA[David J. Weiner]]></category>
		<category><![CDATA[George Jung]]></category>
		<category><![CDATA[John McAfee]]></category>
		<category><![CDATA[Johnny Depp]]></category>
		<category><![CDATA[Matt Hazelrig]]></category>
		<category><![CDATA[Robert Peterson]]></category>
<pubDate>Wed, 19 Jun 2013 15:30:38 +0000</pubDate>
  
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<title>Carrot Creative Makes Moving Dramatic with &#8216;Unpakt Network&#8217;</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/2LWndVd1M7Y"></iframe></p>
<p dir="ltr">This parody reality show trend is tiresome, especially because reality shows are already a parody of life. Earlier this month, PBS invented fake reality shows like &#8220;Knitting Wars&#8221; and advertised them coupled with their own message: “The fact that you thought this was real says a lot about the state of TV. Support Quality Programming.”</p>
<p dir="ltr">Now, Brooklyn-based agency/<a href="http://www.mediabistro.com/agencyspy/carrot-creative-farmigo-bring-organic-inside-the-office_b41413" target="_blank">organic farming advocate</a> Carrot Creative has come up with a series of new shows on the “<a href="https://www.unpakt.com/reality/" target="_blank">Unpakt Network</a>,” all centered on moving house. On “America’s Next Top Mover,” contestants struggle with boxes as European-accented judges critique their form. In “Mover Wars,” three movers grit their teeth as they consider the lowest prices they’ll accept. Additional trailers offer previews of “The Moving Truck Whisperer” and “Movebusters.”</p>
<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/Ev1fvAWZ5eg"></iframe></p>
<p>Fans can suggest the name of the next show by tweeting to @unpakt with the hashtag #unpaktreality. If the reality theme is here to stay, I hope at least for a parody of Dance Moms, with moving men and women grooming their children to move boxes in tutus.</p>
<p>See the other videos after the jump</p>
<p> <a href="http://www.mediabistro.com/agencyspy/carrot-creative-makes-moving-dramatic-with-the-unpakt-network_b49816#more-49816" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ella Riley-Adams</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/carrot-creative-makes-moving-dramatic-with-the-unpakt-network_b49816#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/carrot-creative-makes-moving-dramatic-with-the-unpakt-network_b49816</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Ha!]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social Media]]></category>
<pubDate>Wed, 19 Jun 2013 10:56:41 +0000</pubDate>
  
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<title>CP+B, Domino&#8217;s Make the Old New Again with Secondhand Logos</title>
<description><![CDATA[<p><img class="size-full wp-image-49715 aligncenter" title="Graypants – The beginning of a lighting fixture that he is creating from signage and pizza boxes." src="http://www.mediabistro.com/agencyspy/files/2013/06/Graypants-–-The-beginning-of-a-lighting-fixture-that-he-is-creating-from-signage-and-pizza-boxes..jpg" alt="" width="400" height="300" /></p>
<p>Even though Domino&#8217;s recently redesigned their logo, that doesn&#8217;t mean all of the company&#8217;s old materials have to go to waste. The newest content from the pizzamaker and AOR CP+B showcases products built from recycled Domino&#8217;s materials like staff shirts, pizza boxes, and anything that incorporated the old logo. You can check out some of the &#8220;upcycled&#8221; gear on <a href="http://pinterest.com/dominos/upcycled-creations-for-sale/">Pinterest</a> &#8211; the above picture is just one example of the innovative user creations: an in-progress light fixture made of company signane and pizza boxes.</p>
<p><img class="aligncenter size-full wp-image-49723" title="dominosrecycle-001" src="http://www.mediabistro.com/agencyspy/files/2013/06/dominosrecycle-001.jpg" alt="" width="400" height="221" /></p>
<p>This project from CP+B is the latest in a consistent line of inventive campaigns that have helped build up some brand equity for Domino&#8217;s. We&#8217;ve covered a few of the efforts here &#8211; a consumer contest for the &#8220;<a href="http://www.mediabistro.com/agencyspy/dominos-asks-fans-to-create-ultimate-delivery-vehicle_b37438">Ultimate Delivery Vehicle</a>,&#8221; a digital suggestion box called &#8220;<a href="http://www.mediabistro.com/agencyspy/dominos-is-now-assigning-projects-soliciting-ideas_b29188">Think Oven</a>&#8220;, etc. All of the content has been very social and very original, allowing for customers to constantly engage with the pizza chain. Basically, <strong><a href="http://www.mediabistro.com/Papa-John-profile.html">Papa John</a></strong> ain&#8217;t got nothing on that.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/cpb-dominos-make-the-old-new-again-with-secondhand-logos_b49705#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/cpb-dominos-make-the-old-new-again-with-secondhand-logos_b49705</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Crispin Porter & Bogusky]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Papa John]]></category>
<pubDate>Mon, 17 Jun 2013 15:21:56 +0000</pubDate>
  
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<title>Children Compete to Be the Best at Not Doing Drugs</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/jcqOOHzGxSQ"></iframe></p>
<p>From the power trio of Atmosphere Proximity, The Parternship at Drugfree.org and the White House Office of National Drug Control Policy comes the above spot for the &#8220;Above the Influence&#8221; campaign which asks the question, &#8220;Who better to convince kids not to drugs than their peers?&#8221;</p>
<p>Of course, this begs a second question. &#8220;Wait, which of your peers is the BEST at not telling you to do drugs?  That is the peer we need.&#8221; And so, things got interesting. After all, what&#8217;s more American and capitalistic than making this shit into a contest? This isn&#8217;t about the message anymore. No sir, this shit is about TALENT. You got talent? Stand up, let&#8217;s hear it. No talent? SIT DOWN. Do some drugs until you&#8217;re able to talk about them in a raw, powerful way that is better than that other kid&#8217;s way of talking about drugs. Then, you win.</p>
<p>Before you submit your awesome ad idea at <a href="https://apps.facebook.com/ATIMadeByMe/">Above the Influence on Facebook</a>, start strategizing. What kind of shenanigans will your peer group use to their advantage? Perhaps they lost a family member to drugs. Perhaps they&#8217;re recovering addicts themselves. Remember, this isn&#8217;t about drugs. This is about winning, and being the most popular kid at school for appearing in an anti-drug commercial. This is about fame. This is about being the best.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/children-compete-to-be-the-best-at-not-doing-drugs_b49613#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/children-compete-to-be-the-best-at-not-doing-drugs_b49613</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Television]]></category>
<pubDate>Fri, 14 Jun 2013 11:25:44 +0000</pubDate>
  
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<title>Havas Launches New Hub Dubbed &#8216;Havas Crowd&#8217;</title>
<description><![CDATA[<p><img class="aligncenter size-full wp-image-49559" title="havascrowd-001" src="http://www.mediabistro.com/agencyspy/files/2013/06/havascrowd-001.jpg" alt="" width="400" height="145" /></p>
<p>About an hour or so ago, <strong><a href="http://www.mediabistro.com/John-Winsor-profile.html">John Winsor</a></strong>, CEO of Havas-owned, Boulder-based Victors &amp; Spoils, tweeted this: &#8220;Welcome to HavasCrowd.com. Brands can now harness the power of the Havas global community in one place.&#8221; Well, from what we gather upon first glance at the description is that &#8220;Havas Crowd&#8221; is basically taking a page from V&amp;S&#8217; playbook (the agency of course just happens to be powering the site). Should we call this Havassourcing? We&#8217;re not sure, but we checked in with Winsor to get some more explanation and here&#8217;s what he told us:</p>
<p>&#8220;Essentially. It&#8217;s a way for us to capture the brilliant creative and strategic thinking across the global network and apply it to a client&#8217;s brief in a modern, digital way. We believe that the Havas Crowd will allow us to change faster to apply the best thinking and creativity, from anywhere in the world, to solve a client&#8217;s problem.</p>
<div> The advertising industry is changing radically everyday and this cultural change demands that all of us challenge the way we&#8217;ve always done things.&#8221;</div>
<div></div>
<div>Did you get all that? Anyways, we&#8217;re not sure where the wind will take this effort, but if you care to join or hire the crowd, click <a href="http://havascrowd.com/" target="_blank">here</a>.</div>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/havas-launches-new-hub-dubbed-havas-crowd_b49558#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/havas-launches-new-hub-dubbed-havas-crowd_b49558</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[John Winsor]]></category>
<pubDate>Thu, 13 Jun 2013 12:15:06 +0000</pubDate>
  
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<title>Ad Folks Detonate Old Careers for HappyBombs</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://player.vimeo.com/video/67532221?title=0&amp;portrait=0"></iframe></p>
<p>HappyBombs, a &#8220;socially conscious apparel company dedicated to making the world a better place,&#8221; is a passion project that is turning into a real project. We&#8217;ve covered side ventures, short films, etc. created by various ad employees, but this t-shirt company is meant to replace a traditional job, not supplement it. As you&#8217;ll see in the promo video, the founders &#8220;make lots of things for lots of companies. But it hasn&#8217;t been making [them] happy.&#8221; One of the founders is <strong><a href="http://www.mediabistro.com/Phil-Henson-profile.html">Phil Henson</a></strong>, an ACD at Team One LA, the shop that handles Lexus among other accounts, of course. I guess placing bows on top of luxury sedans doesn&#8217;t fulfill the conscience at night.</p>
<p>If you&#8217;re interested in donating, you can find more information over at the <a href="http://www.indiegogo.com/projects/happybombs-apparel-that-makes-an-impact?c=home">fundraising page</a> on Kickstarter little brother Indiegogo. The shirts are not just shirts (are they ever?), however. Half of the profit for each purchase is donated to a charity. No word yet on whether the shirts come with oversized bows, but it&#8217;s a cool project for a cool cause and worth checking out.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/ad-folks-detonate-old-careers-for-happybombs_b49525#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/ad-folks-detonate-old-careers-for-happybombs_b49525</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Phil Henson]]></category>
<pubDate>Thu, 13 Jun 2013 11:06:47 +0000</pubDate>
  
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<title>Jerry O’Connell Encourages Everyday Playfulness for GoGo squeeZ</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/785ydu1BONI"></iframe></p>
<p dir="ltr">The website for GoGo squeeZ’s <a href="http://www.gogosqueez.com/go-playfully/" target="_blank">new campaign</a> is all you need to see. Click on <strong><a href="http://www.mediabistro.com/Jerry-OConnell-profile.html">Jerry O’Connell</a></strong>’s spot, and your heart will sink as you notice the video runs for nearly five minutes. No one has five minutes to watch Jerry and his “Jerry Doubles,” run around being cute. Even kids would rather watch a sarcastic Disney show, I’m sure.</p>
<p dir="ltr">Big Spaceship’s “Wherever You Go, Go Playfully” campaign has good intentions: for every share of their multimedia content, GoGo squeeZ will give $1 to the Life is good <a href="http://www.lifeisgood.com/playmakers/">Playmakers</a>, a nonprofit that provides training and support to childcare professionals. And since apparently 74 percent of parents struggle to keep playfulness in their lives, maybe Jerry’s advice will encourage more moms and dads to spring for some GoGo squeeZes, or invent an imaginary game.</p>
<p>I’m in full support of this campaign’s mission, but using a washed-up star (<em>Piranha 3D</em>, anyone?) and contrived antics seem the opposite of an exuberant ideal. Skip the majority of this campaign’s content, and play away.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ella Riley-Adams</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/jerry-oconnell-encourages-everyday-playfulness-for-gogo-squeez_b49393#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/jerry-oconnell-encourages-everyday-playfulness-for-gogo-squeez_b49393</link>
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		<category><![CDATA[Big Spaceship]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Jerry O’Connell]]></category>
<pubDate>Tue, 11 Jun 2013 11:14:29 +0000</pubDate>
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<title>Op-Ed: Idea Before Experience &#8211; The .Com Era Repeats Itself</title>
<description><![CDATA[<p><img class="alignleft size-thumbnail wp-image-48987" title="cartwheeltarget" src="http://www.mediabistro.com/agencyspy/files/2013/06/cartwheeltarget-150x150.png" alt="" width="150" height="150" /><em><strong><a href="http://www.mediabistro.com/Virginia-AlberGlanstaetten-profile.html">Virginia Alber-Glanstaetten</a></strong>, group director of planning at Huge, has returned with her monthly column for this here site, this time discussing among other things, the mobile web, couponing, digital performance and how a certain well-known retail chain is playing into it all. Why say any more, let her take it away.</em></p>
<p>I was recently reminiscing about the early days of .com: an era where big ideas came first and the business model came later, if at all. We can look back now at what were essentially large scale experiments in digital: Kozmo.com, brought down by its free shipping on any order; Pets.com, the founding fathers of cute overload but otherwise useless for pet owners; and WebVan, whose razor thin margins couldn’t support their vision resulting in 2000 people out of work.  We didn’t really know what we were getting into and, at the time, few people were thinking about things like the user journey, the consumer experience, or basic usability for that matter.</p>
<p>Fast forward to 2013 and we’ve made strides in technology but we continue to make the same mistakes. Perhaps not with the same pageantry as with Webvan or Pets.com, but every day agencies produce work where good user experiences and viable business results take a back seat to a big idea, or at least something that will generate a cycle of good press. As digital has become more sophisticated and extended to multiple platforms, so have our audiences and their expectations.  The gap between great idea and another failure is getting smaller and smaller.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/op-ed-idea-before-experience-the-com-era-repeats-itself_b48984#more-48984" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/op-ed-idea-before-experience-the-com-era-repeats-itself_b48984#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/op-ed-idea-before-experience-the-com-era-repeats-itself_b48984</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Op-Eds]]></category>
		<category><![CDATA[Virginia Alber-Glanstaetten]]></category>
<pubDate>Mon, 03 Jun 2013 13:19:00 +0000</pubDate>
  
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<title>GS&amp;P Parlays Fake Audubon/Obama Twitter Feud into Musical Tweet Project</title>
<description><![CDATA[<p><img class="aligncenter size-medium wp-image-48973" title="audubontweet" src="http://www.mediabistro.com/agencyspy/files/2013/06/audubontweet-300x214.png" alt="" width="300" height="214" /></p>
<p>Last week, those perennial rabble-rousers at <em>The Onion</em> took it upon themselves last week to offer up <a href="http://www.theonion.com/articles/19-tweets-from-the-audubon-societybarack-obama-twi,32625/#19" target="_blank">a blow-by-blow account </a>of a Twitter tiff (albeit fake) between <strong><a href="http://www.mediabistro.com/President-Obama-profile.html">President Obama</a></strong> and The Audubon Society (home to &#8220;<a href="https://twitter.com/audubonsociety" target="_blank">the original tweeters</a>&#8221; as the latter says). The slideshow thus prompted the president (or those handling his Twitter account nowadays) to suggest the Audubon Society as a Friday Follow on Twitter (Mashable has a summary of what transpired <a href="http://mashable.com/2013/05/31/obama-audubon-twitter/" target="_blank">here</a>).</p>
<p>Well, inspired by the goings on, GS&amp;P decided to get its client, Audubon, in on the joke while thanking @BarackObama for the #FF by coming up with a musical effort dubbed &#8220;<a href="http://www.tweetyourtweet.com/" target="_blank">Tweet Your Tweet</a>.&#8221; The project, which is a collaboration between the Goodby camp and Swedish music production company, Dinahmoe,  matches bird chirps to the corresponding tones/letters (a, b, c, d, e, f, g) in your tweets. As you can see in the image above, the president&#8217;s account is aptly enough the first to get a nod in &#8220;Tweet Your Tweet,&#8221; which can get somewhat grating after a while but hey, gotta appreciate the quick turnaround. Regarding the effort, GS&amp;P chief digital officer <strong><a href="http://www.mediabistro.com/Kalle-Hellzen-profile.html">Kalle Hellzen </a></strong>says, &#8220;&#8230;we immediately jumped on the opportunity to bring more #birders into the Audubon society. We developed the perfect &#8216;thank you&#8217; to @barackobama and a fun experience for everyone else to play with.&#8221;</p>
<p>Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/gsp-parlays-fake-audubonobama-twitter-feud-into-musical-tweet-project_b48970#more-48970" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/gsp-parlays-fake-audubonobama-twitter-feud-into-musical-tweet-project_b48970#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/gsp-parlays-fake-audubonobama-twitter-feud-into-musical-tweet-project_b48970</link>
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		<category><![CDATA[Goodby]]></category>
		<category><![CDATA[Ha!]]></category>
		<category><![CDATA[I Have Twatted]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Ben Wolan]]></category>
		<category><![CDATA[Chris Allick]]></category>
		<category><![CDATA[Kalle Hellzen]]></category>
		<category><![CDATA[Marpi Marcinowski]]></category>
		<category><![CDATA[Michael Phillips]]></category>
		<category><![CDATA[Mike Newell]]></category>
		<category><![CDATA[Pablo Rochat]]></category>
		<category><![CDATA[Patrick Wong]]></category>
		<category><![CDATA[President Obama]]></category>
		<category><![CDATA[Roger Baran]]></category>
		<category><![CDATA[Ronnie Allman]]></category>
		<category><![CDATA[Sam Luchini]]></category>
		<category><![CDATA[Scott Shue]]></category>
<pubDate>Mon, 03 Jun 2013 11:15:52 +0000</pubDate>
  
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<title>Let&#8217;s Welcome the Brief, Wondrous Return of DK&#8217;s Stanley Piano</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://player.vimeo.com/video/66835762"></iframe></p>
<p>We first <a href="http://www.mediabistro.com/agencyspy/digital-kitchen-rolls-out-indie-loving-interactive-piano_b36163">learned</a> about Stanley last summer, when he was introduced at the Capitol Hill Block Party in Seattle. Everyone&#8217;s favorite interactive piano that can take take requests via Twitter is back, this time to play at the Chobani SoHo yogurt bar for the New York-based non-profit Sing for Hope. Digital Kitchen is taking care of the creative legwork and will be broadcasting Stanley on <a href="www.singforhope.com">www.singforhope.com</a> June 1-2.</p>
<p>Stanley has collected nearly 2,200 followers in the past year, which is impressive when you take into account that he is just a musical instrument and doesn&#8217;t have thumbs. No word yet on whether Stanley is familiar with Watson, the &#8220;Jeopardy&#8221; computer, but the two could probably have an interesting electronic bromance if they ever got together in the same room. Anyone who would like to request a song can tweet <a href="https://twitter.com/stanleypiano">@StanleyPiano</a>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/lets-welcome-the-brief-wondrous-return-of-stanley-piano_b48941#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/lets-welcome-the-brief-wondrous-return-of-stanley-piano_b48941</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Music!]]></category>
		<category><![CDATA[Online]]></category>
<pubDate>Fri, 31 May 2013 15:23:32 +0000</pubDate>
  
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<title>Businessman Spits Hot Fire in Holiday Inn Express Spot</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://www.youtube.com/embed/d9RyELZ8KNw"></iframe></p>
<p>I did not stay at a Holiday Inn Express last night, so you&#8217;ll have to forgive me if I&#8217;m lacking a certain prowess, but I&#8217;ll try my best to cover the latest commercial from the hotel brand and Fallon. The &#8220;Stay Smart&#8221; campaign launched in 1998 and is back after an extended hiatus. We briefly <a href="http://www.mediabistro.com/agencyspy/monday-morning-stir-144_b46791">covered</a> the revival in April, and now, Holiday Inn is re-releasing the second spot to Youtube after it had a successful run in movie theaters.</p>
<p>In the ad, a mayonnaise whiteboy holding his dry-cleaning walks up to a couple of dudes freestyling on a New York street corner. One of the dudes takes the opportunity to diss the whiteboy with a few lines. Instead of recoiling, the whiteboy hands his clothes to his adversary, then drops an impressive verse, subverting every white/black stereotype in the book. Some of his verbal gems include: &#8220;But how you gonna let a marketing rep rip your rep/ And slip a depth rhyme scheme your mind only dreams in.&#8221; If that&#8217;s how one can gain rapping ability, then Lil Wayne may want to consider staying at a Holiday Inn Express while working on his next album. Think about the marketing possibilities of that celebrity/brand marriage&#8230;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/businessman-spits-hot-fire-in-holiday-inn-express-spot_b48934#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/businessman-spits-hot-fire-in-holiday-inn-express-spot_b48934</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Online]]></category>
<pubDate>Fri, 31 May 2013 14:01:30 +0000</pubDate>
  
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<title>The Wrath of Cannes Returns, Now with Kickstarter-Aided Beer Battle</title>
<description><![CDATA[<p><iframe width="400" height="300" frameborder="0" src="http://player.vimeo.com/video/65673200"></iframe></p>
<p>After taking a year off to just party down and not award its time-honored head-up-ass trophy to anyone, New York-based agency Woods Witt Dealy &amp; Sons has resurrected its annual Cannes-tidote dubbed The Wrath of Cannes. Judging returns on the 2013 go-around, which will take place on June 20 in the Big Apple (location TBD) while the majority of the industry indulges in French Riviera revelry. Meanwhile, this year&#8217;s Wrath is all about one thing: beer. WWD&amp;S has concocted its own brew brand called Wrath of Cannes Bitter Ale, and while they have a recipe, a label design (see below) and a brewer in tow, the agency needs some monetary flow to actually realize its booze-soaked dreams.</p>
<p><img class="aligncenter size-medium wp-image-48861" title="wrathbeer" src="http://www.mediabistro.com/agencyspy/files/2013/05/wrathbeer-185x300.png" alt="" width="185" height="300" /></p>
<p>&nbsp;</p>
<p>And so, channeling the spirits of <strong><a href="http://www.mediabistro.com/Zach-Braff-profile.html">Zach Braff</a></strong>, <strong><a href="http://www.mediabistro.com/Kristen-Bell-profile.html">Kristen Bell</a></strong> and many others before them, WWD&amp;S wants to go the crowdfunding route via Kickstarter, and to do so, they&#8217;re giving potential Wrath entrants a simple brief. To break it down, you can download <a href="http://wrathofcannes.com/dl/wrathbrief.pdf" target="_blank">this brief</a> (.pdf), show up to the party early and get free beer, have your ideas judged, perhaps get friends to donate&#8230;.and drink more beer. The rest of the info is<a href="http://wrathofcannes.com/" target="_blank"> here</a>. Stay thirsty, my friends.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/the-wrath-of-cannes-returns-now-with-crowdfunded-beer-battle_b48860#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/the-wrath-of-cannes-returns-now-with-crowdfunded-beer-battle_b48860</link>
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		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Kristen Bell]]></category>
		<category><![CDATA[Zach Braff]]></category>
<pubDate>Thu, 30 May 2013 11:17:23 +0000</pubDate>
  
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<title>&#8216;Ideas Man&#8217; Retools Workshop, Launches Guerilla Marketing School</title>
<description><![CDATA[<p><img class="aligncenter size-medium wp-image-48705" title="guerillamarketingschool" src="http://www.mediabistro.com/agencyspy/files/2013/05/guerillamarketingschool-300x171.png" alt="" width="300" height="171" /></p>
<p>It&#8217;s been a couple of months since we&#8217;ve heard from <strong><a href="http://www.mediabistro.com/Floyd-Hayes-profile.html">Floyd Hayes</a></strong>, the &#8220;ideas man&#8221; himself who most recently concocted the &#8220;<a href="http://www.mediabistro.com/agencyspy/self-proclaimed-ideas-man-back-with-self-proclaimed-worlds-fastest-agency_b45955" target="_blank">world&#8217;s fastest agency</a>.&#8221; Just before that concept came to light, though, Hayes leveraged his years of experience in guerilla marketing, specifically as a creative director at U.K./NY shop Cunning, to launch a $49 course called &#8220;<a href="http://www.mediabistro.com/agencyspy/ideas-man-leaves-bar-now-offers-free-thinking-for-sale_b43881" target="_blank">Free Thinking for Sale</a>&#8221; (see clip below for reference).<br />
<iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/gaR8NVs9KDA?feature=player_embedded"></iframe></p>
<p>Well, after a few months of trial and error, Hayes has checked in to tell us that he&#8217;s retooled the &#8220;Free Thinking&#8221; concept, shaved the price and has launched an online, interactive workshop called, yes, the Guerilla Marketing School. According to Hayes,  GMS is aimed at anyone interested in marketing, advertising, PR stunts, getting attention for their cause or just developing their creative thinking skills. This time around, Hayes&#8217; workshop will cost you a cool $20 and his GMS course can be taken &#8220;anywhere at anytime, in one go or in snack-sized bites.&#8221; Well, why steal any more of the man&#8217;s thunder, go <a href="http://guerrillamarketingschool.com/" target="_blank">here</a> if interested in learning more.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/ideas-man-retools-workshop-launches-guerilla-marketing-school_b48704#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/ideas-man-retools-workshop-launches-guerilla-marketing-school_b48704</link>
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		<category><![CDATA[Online]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Floyd Hayes]]></category>
<pubDate>Tue, 28 May 2013 10:21:36 +0000</pubDate>
  
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<title>Deadpool Visits Marvel&#8217;s NY Office Because There&#8217;s a Video Game Coming Out or Something</title>
<description><![CDATA[<div style="background-color: #000000; width: 520px;">
<div style="padding: 4px;">
<p><iframe width="500" height="380" frameborder="0" src="http://media.mtvnservices.com/embed/mgid:arc:video:gametrailers.com:f0b919ee-d7cd-4a56-acd2-959383bab95c"></iframe></p>
<p style="text-align: left; background-color: #ffffff; padding: 4px; margin-top: 4px; margin-bottom: 0px; font-family: Arial, Helvetica, sans-serif; font-size: 12px;"><strong><a href="http://www.gametrailers.com/games/2s6rom/deadpool">Deadpool</a></strong></p>
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<p>Meet Deadpool, a Marvel supervillain-turned-superhero who comic book fanatics regard as &#8220;awesome&#8221; and non-comic fans refer to as &#8220;who?&#8221; Deadpool came into existence during the early 90s, a time when a collector-driven mentality molded the industry into what some regard as the &#8220;Style Era.&#8221; With sales at an all-time high, comic books publishers made an effort to churn out as many different characters as they could, focusing more on pizazz (elaborate costumes, big muscles, and huge breasts) than actual storytelling. Many now regard the early 90s as a low-point for the industry, a time when publishers bankrupted themselves both morally and financially to put whatever they could on the shelves in the flashiest packaging possible only to have demand nosedive.</p>
<p>However, a few characters from this era didn&#8217;t get swift deaths when the industry adopted a back-to-basics approach to storytelling in the early 2000s. Among them is Spider-man&#8217;s black-suited monstrous nemesis Venom, who has a ridiculous backstory but looks too cool to dislike. Another is Deadpool, originally an X-Men villain whose Peter Parker-esque sarcastic, quippy persona endeared him to fans who enjoy honest-to-God humor in their superheroes&#8217; repertoire.</p>
<p>In fact, the above trailer from Ignited alums and Activision for <em>Deadpool: The Game</em> actually hits the character&#8217;s personality right on the nose, even if his whole backstory of looking for a job at Marvel HQ makes abso-fucking-lutely no sense in context. Why would Deadpool look for a job at Marvel? It isn&#8217;t explained at all during this trailer&#8217;s 2-minute runtime, nor is it hinted at during the character&#8217;s <a href="http://www.mediabistro.com/agencyspy/deadpool-invades-ny-comic-con-promotes-deadpool-the-game-obviously_b40044">public appearance at Comic Con</a>. Either way there&#8217;s a Deadpool video game coming out in June, so fans are probably almost as stoked as they were when <strong><a href="http://www.mediabistro.com/Ryan-Reynolds-profile.html">Ryan Reynolds</a></strong> played the character in 2009&#8242;s <em>X-Men Origins: Wolverine</em>. Have fun, you guys!</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/deadpool-visits-marvels-ny-office-because-theres-a-video-game-coming-out-or-something_b48571#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/deadpool-visits-marvels-ny-office-because-theres-a-video-game-coming-out-or-something_b48571</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Ryan Reynolds]]></category>
<pubDate>Wed, 22 May 2013 11:40:21 +0000</pubDate>
  
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<title>SF-Based Heat Gets New Logo, Website, Goes a Little Overboard With it</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://player.vimeo.com/video/66590773?portrait=0"></iframe></p>
<p>San Francisco shop Heat, who you may know best for their <a href="http://www.mediabistro.com/agencyspy/?cx=014154320031312368439%3Araw4wekamrk&amp;cof=FORID%3A11&amp;s=1&amp;q=heat+ea">high-profile work</a> on a bevy of EA Sports video game franchises, just launched <a href="http://sfheat.com/">a brand new agency website</a> that reveals a new logo, in which the &#8220;e&#8221; in &#8220;Heat&#8221; is backwards because that&#8217;s how you know someone is hip to 2013, yo. But, you gotta keep dat ish lowercase, because you don&#8217;t want to end up like KoRn with a backwards capital &#8220;R&#8221; or you&#8217;ll look super 90s. You don&#8217;t want that.</p>
<p>Having worked in an agency during a full site redesign, I know the hard work and excitement that goes into the endeavor. Many times, almost every creative in the agency contributes to the finished product, which you&#8217;ll talk about at length to your friends in the weeks leading up to the launch. &#8220;Just wait until our new site launches,&#8221; you&#8217;ll say, eyes wide with excitement and wonder. &#8220;It looks amazing.&#8221; It&#8217;s hard to blame you for being so giddy, as it feels as though your employer&#8217;s site is representative of your own job. The cooler it looks, the more it validates you. &#8220;I work at &#8216;x&#8217; agency,&#8221; you imagine saying to a hot young thing at a bar. Oh, what&#8217;s that? Bam, show them that sexy new site on your phone (it better be responsive), and explain how cool your job is.</p>
<p>Of course, the problem is, no one outside of your agency gives the slightest shit what your site looks like. Now, this SHOULD NOT make you feel you bad about being emotionally invested in a redesign. After all, even though your friends don&#8217;t care, it doesn&#8217;t mean that potential new business won&#8217;t. So go ahead, be like Heat. Hire a weird second-line style band confused if they should be from New Orleans or Germany to dance around your office for a little while. Film yourself looking at your new sign, backwards &#8220;e&#8221; and all. Get stoked and know that, for the record, I think your new (responsive!) site looks pretty frickin&#8217; cool. So cool, in fact, that I&#8217;m going to link it again right <a href="http://sfheat.com/">here</a>. Congrats!</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/sf-based-heat-gets-new-logo-website-goes-a-little-overboard-with-it_b48512#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/sf-based-heat-gets-new-logo-website-goes-a-little-overboard-with-it_b48512</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[What The...?]]></category>
<pubDate>Tue, 21 May 2013 11:31:55 +0000</pubDate>
  
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