Now that Creature has offered its twist on window shopping during the holidays, the Seattle-based agency returns with another outdoor effort of sorts, which it’s dubbing “You Were Here.” Celebrating the clash between “vanity and voyeurism,” the shop has adorned its storefront window with what seems to be a two-way mirror not unlike one you’d see in any interrogation during a cop drama. Well, just as you’d imagine, Creature’s eyes are on you as well and by using two laptop-controlled cameras complete with motion-sensing programs, the agency captures the various passersby and posts the images to a Tumblr site.

As Creature explains, the goal of “You Were Here” is to not only gain attention from pedestrians, but play up the fact that many of those wandering by have no idea what the hell the agency does. We’re not sure if this somewhat invasive, but fun effort makes it any clearer, but enjoy the show if you’re in the neighborhood while it lasts.

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There are two kinds of Major League Baseballs fans. The first is the type that gets stoked for the season every spring, keeps up through May, gets bored as hell, and tunes back in around September if his or her team has a legitimate shot at the postseason. The second fan is the diehard nerd. Think of the odd bunch of New York sportswriters who started what would become Fantasy Sports in the 1980s. Think of someone like Nate Silver, who got his start in the intricacies of baseball metrics before he became the numbers-driven face of the 2012 presidential election. This type of person, typically one who suffers from a severe case of Obsessive-Compulsive Disorder, is the driving force behind keeping Major League Baseball alive in an era where the NFL continues to rise is popularity.

With a new contraption, MLB and New York-based agency Breakfast (of “Bike With a Brain” fame) are going to make the palms of baseball nerds sweat. Mission Control, a large interactive device that now resides at the MLB Fan Cave in Manhattan, allows weirdos to see, in real time, statistics about MLB games currently in progress. With more than 30 switches adorning the 20-foot long electronic thingy, fans can see metrics like strikes, home runs, stolen bases, and tweets because why the hell not. It even plays a pretty little light show, because baseball fans love pretty little light shows.

See more on Breakfast’s website here.

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In Germany recently, moviegoers got more (or less) than their money’s worth when a trip to the theater turned into a lesson on empathy. Havas Dusseldorf and fiftyfifty, a magazine for the homeless, teamed up to increase awareness about how those less fortunate struggle to survive in the cold. Customers sat in freezing movie theaters and were given blankets, so they could experience firsthand how the homeless spend nights and winters. On screen, a short documentary played, where homeless people were interviewed about the simulation. As you’ll see in the clip above, the temperature in the movie theater dipped to 46 degrees Fahrenheit, which one homeless interviewee describes as “cosy.”

The campaign, titled “Frozen Cinema,”  is meant to inspire donations–we all know the homeless endure the harshest of conditions, but just experiencing some of what they go through for an hour could change anyone’s perspective. Think about it the next time you go to the movies and absently destroy a bag of popcorn and say something like, “it’s too cold in here.”

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We’ve received word that bi-coastal production house Bajibot, which has recently worked with DDB on State Farm’s “Go to Bat” and Translation on the Bud Light Platinum website, has picked up digital assignments for Cee-Lo Green‘s new sake brand, Ty Ku, as well as work for NYC-based self-serve yogurt chain called 16Handles (we’ve been told talks about digital AOR status are in progress) and Cornell Medical to redesign their Neurology and Brain and Mind Research Institute websites.

In addition to the new workload, Bajibot, which introduced us to its “tri-copter” drone last fall, threw a party last week and gave guests and/or agency partners from the likes of BFG9000, BBDO, Arnold and Publicis Kaplan Thaler a new toy to play around with in the form of a souvenir dispenser. The case study video for what’s being dubbed “Project: B-Hive” is above.

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5.This Sunday brings the mid-season return of The Walking Dead. To all you posers out there who haven’t read all 96 of the comics, know that what you’re missing is so much more gruesome and terrible than the show could ever be. Nonetheless, this Grand Central installation that counts down the days to the premier by way of giant rotting zombie fingers is worth note. The zombies are a nice touch, if not brother-in-law-creepy. The video only has 2,051 views, but the idea’s got legs that could out run a zombie herd any day of the Apocalypse.

4. Eyes, prepare thyselves for moisture-shedding. Here, watch as little Liam tries out his 3D printed, free prosthetic hand. Made by the internet, this little guy’s robo-hand is immediately improving his life. Yes, it kind of looks like that T2 thing we all had as kids, except Liam’s probably lets you flip the bird without popping a blood vessel in your eye. At 117,539, we’re glad to see Liam’s new prosthetic doing well.

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As far as consolation prizes go, free Jell-O pudding events for the San Francisco 49ers and their fans might not be able to take the sting away from a three-point Super Bowl defeat. But, beggars (and losers) can’t be choosers, so CP+B solicited the help of 49er Hall-of-Famer Ronnie Lott to spread the word about the Jell-O Pudding Drops taking place throughout San Francisco on February 5th.

It looks as if helicopters will fly over the city and drop snackpacks at the five designated drop zones Vietnam-style, which if true, makes this campaign 47 times better. Will San Franciscans walk underneath the onslaught of pudding screaming, “I love the smell of chocolate in the morning?” But, if napalm smells like victory to Robert Duvall, then chocolate pudding must smell like defeat to the Bay Area. Is it wise to associate your brand with losing?

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Are Kid ‘n Play getting any royalties from this at all? Sadly doubt it, but those merry pranksters from Jump Off TV along with Teef Online have returned with another U.K.-based effort to promote a show called House Party. This time, our protagonist, now with lady friend in town, has moved the shenanigans from an IKEA to a Sony Store. Under the guise of wanting to test out sound systems for a New Year’s party, the mischievous music-lover, just like in IKEA, manages to get customers eventually busting moves while frustrating staffers in the process. This latest lightning-quick, in-store soiree feels actually more “impromptu” than the last, though the luster has been slightly lost. Still, we wouldn’t mind if this actually went down, staged or not, at a big box store on our shores.

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In our honest opinion, it seems that the folks at CP+B are unleashing most of their creative prowess when it comes to work for Kraft Mac ‘n Cheese, following up efforts including “Mac & Jinx” and a Twitter-inspired TV spot with this new one starring formerly homeless voiceover, Ted Williams. This time, the man with the golden voice gets his own mural courtesy of artist Tom Deininger, who constructed a 12X12 “digital macaroni” mural based off of the agency and brand’s “Dinner, Not Art” iPad app. Truth be told, no noodle was wasted in this project in which Kraft has donated 10 edible noodles for every noodle Deininger used. According to the Crispin camp,  this finished 126-frame mosaic resulted in nearly 126,000 noodles donated. Peep the “Dinner” hub here.

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Disclaimer: Before I criticize The Window Shop, a charitable pop-up store created by Creature, I want to say that it’s the thought that counts.  The agency converted its office windows in Seattle into a small store, so shoppers can literally pick and purchase out of a window, with all of the proceeds going to Hamomi Children’s Centre, which educates and cares for orphaned children from Nairobi. Even though most of the items for sale are silly, cheap, uninteresting, and useless, I hope people buy them anyway to support disadvantaged African kids. I’m guessing Creature is banking that you will, too.

The problem with The Window Shop is that it’s full of random ephemera that could only appeal to people who’ve been on Hoarders. If your hick cousins from Mississippi would pass on the Leggy Lamp (a la A Christmas Story below), odds are it’s not for you.

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Sorry for sitting on this all day, but we’ve come to realize that we’re once again hitting the holiday skids, so we need some end of day uplift with this effort from KesselsKramer, which just recently opened an outpost in L.A.’s Chinatown. Here, folks on a random day in London’s East End were treated to a lovely, condiment, soda and whatever you have-based cacophony after trying to make their way in purchasing some Red Stripe. Yeah, who the hell needs Skrillex after all, just enjoy this Jamaican-tinged jammy and be jealous next time you’re buying soda, beer, a lotto ticket or corn chips in your pajamas at 2AM. Credits after the jump.

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Oh, what a tease, but truth be told, our expression would be just the same as these dumbfounded Oslo residents, who just happened to stumble upon a downtown dance party they weren’t invited to. Yet, having invoked the powers of Michael Jackson in the “Billie Jean” video, the passersby step on a glowing tile and, voila, the party comes to them. Therein lies the concept of this campaign from McCann Oslo to promote Microsoft’s “Live Tiles” real-time info tool for Windows 8 and Windows Phone 8 (side note: MSFT is actually being sued over Live Tiles as we speak). Hometown dance-rockers Datarock do a serviceable job in this ditty, which leaves us wondering how or why that bespectacled guy never flinches or puts down his sandwich through the entire affair. Good on him. Credits after the jump.

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For those of you who are somehow still undecided on who to vote for this Election Day, perhaps Stefan Haverkamp can make things easier for you. The New York-based Miami Ad School teacher and JWT/MRM alum, who’s given us everything from webcam stalker films to 9/11 memorials over the years, is back with another installment of “Gum Election.”

The video above should give you the gist of the street art project, which Haverkamp initially launched in 2008 as a way of not only encouraging people to vote, but making the streets cleaner in the process. Hell, with less than two weeks  left before we determine our 45th president, perhaps a stick of Juicy Fruit, Big Red or whatever it is you chew is the best way of proving that democracy really can work.

Credits:

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We were a bit stacked on the campaign front yesterday, but we couldn’t overlook this amusing, somewhat creepy but ultimately harmless effort from the folks at Atlanta’s Fitzgerald+CO for pizza chain, Mellow Mushroom. We’ve been told that the chain, which was founded nearly 30 years ago near Georgia Tech University, embraces a hippie mentality, a fact that’s reflected in its rather, um, laid-back mascot you see in the clip above.

The rather dazed and confused character is part of Fitz+CO’s effort to gain Twitter followers for its client and show to love for a select few current ones. But rather than just click follow on their Twitter profile, the agency decided to take it several steps further and actually have a couple of mascots, “Mel” and “Dude,” trail 20 @mellowmushroom followers over a period of one week. The video you see is hopefully a precursor for many more to come. Additionally, if you want to “Follow Mellow,” click here and you could win free pizza for a year. Hey, there are currently 130 Mellow Mushroom locations in 100 cities, so you could be in luck. Credits after the jump.

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TD Bank, with the help of Philly agency Tierney and production company PRG, is offering some respite from the concrete jungle that is NYC with a new experiential campaign that touts the financial chain’s commitment to the woodlands. Don’t worry, the project’s not preachy or really self-aggrandizing. Instead, the parties involved have erected an interactive video wall at the TD Bank storefront on 14st and 5th Ave that lets passersby feign interaction with the forest and creatures within. How? By using a PRG Mbox, which serves as the video wall server that normally up until now been used for large-scale shows for the likes of Jay-Z and Spiderman: Turn Off the Dark. While curious folks get their touch on and “interact” with the woods, an LED ticker scrolls out habitat acreage preserved, in NYC landmark units, so everyone gets to oooh, aahh and get their learn on all at the same time.

In addition to the wall, Tierney and the rest of the gang have set up a pair of audio-enabled electronic viewmasters across Manhattan, from Columbus Circle to Union Square (with more to come), which allow those of you who are sick of the cityscape to peer into the forest. You have a few weeks to immerse yourselves as the viewmasters will be up through Nov. 11. If you’re interested, check out a footage clip after the jump along with credits.

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Yes, cyclists are generally pretty annoying. They disobey traffic signals, swerve stupidly in front on your car, and when they’re not cycling, they spend the majority of their time talking to you about it. But, despite this, no one deserves to be cardoored by someone not paying attention when exited a vehicle. Yes, this even includes Joseph Gordon-Levitt in that stupid-looking movie of his.

Yesterday, the NYC department of transportation dispersed 26,000 of those little stickers to cab driver’s around the city. What’s the big deal about cardooring? Well, let me tell you about it: When you get car-doored, the impact is like getting plowed over by an NFL defensive back while running a receiving route over the middle of the field. Also, cardoors usually happen as a surprise, so cyclists have absolutely no way to brace for impact. Then, you either find yourself either going through a car window, flipping over the top of the door (the best case scenario), or being flung into traffic. Depending on the street, the third option also comes with the added chance of death by being run over. So, it should come as no shock to you that after the first time I was car-doored, I walked away from city cycling for a year.

In other words, there are many way to show cyclists that you hate them. You can flip them off, honk at them, and hurl obsolescent at them. You can even slyly follow them to their local hipster coffee shop and steal their bike seat while they’re inside. But, please, don’t take out a cyclist. It hurts.

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