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Outdoor

Mr. President Brings Bacardi Bat to Life with ‘Bat Beats’

In case you missed it, newly formed creative agency Mr. President treated SXSW attendees to the creation of a live music track using the movements of 100,000 bats at Austin’s “Bat Mecca,” Congress Bridge, a means of bringing the brand’s iconic bat logo to life.

The track was created by “using a bespoke software app, which allows the user to interact with a series of composed sounds triggered by the bats movements. Capture of the bats movement was then “streamed into a digital grid, with each square triggering and affecting specific sounds, beats, pitches and tempos.” The software was designed by Immsersive represented by Partizan, one of the companies responsible for the opening and closing ceremonies at the 2014 Sochi Winter Olympics (the Paralympics closing ceremony was arguably the real grand finale). Music producer Craig Richards will release a remix of the track some time next month.

“Defying convention and expectation is part of the Bacardi rum DNA and continues to be today. The Bat Beats music experience is just that – a demonstration of the brand values that still alive and strong today,” says Kofi Amoo-Gottfried, Bacardi rum global communications director.

Stick around after the jump to hear the Bacardi “Bat Beats” track, along with credits. Read more

Riney Creative Duo Spreads Luck of the Irish Across San Francisco

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To get their hometown of San Francisco in the St. Patrick’s Day spirit, Riney ACDs EJ Slody and Alex Palomo are now sending out a drone carrying a bag of real four-leaf clovers “flying over key locations” in the city.

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Dubbed the Good Luck Drone, the UAV will fulfill its mission of spreading just that over the city by flying to any destination given to it through Instagram. Visitors to http://instagram.com/goodluckdrone# can simply type a location on its flight map pic and the drone will fly to the destination and send you a pic or video to let you know that luck was spread to the desired location. The project has just started, so if you live in San Francisco, why not head on over to Instagram and give it a shot? It could give your St. Patrick’s Day an extra touch of drone-spread good fortune.

DigitasLBi Labs, Klépierre Launch Personalized Digital Shopping Experience

Digitas LBi Labs, the agency’s tech-inspired incubator, and European real estate investment company Klépierre collaborated to create “Inspiration Corridor,” a digital prototype personalizing experiences in shopping malls by providing customized product recommendations and telling users where to go to shop for them.

According to DigitasLBi Paris deputy GM/connected commerce lead, Vincent Druguet, the project began with the insight that “consumers rarely know every single shop in a mall, and are even less aware of their newest products. Right now, there’s a wealth of product information available to people through personalized search engines. Our idea was to offer people all this information in a fun and experimental way, using digital technology in shopping malls.”

The “Inspiration Corridor” works by using an infra-red camera to analyze individual consumers upon entering with body scanning technology. Then, a “device equipped with QUIVIDI video analysis and PigData product recommendation scans the visitors and their outfits within 10 seconds and registers the collected data: their gender, age, and clothing style.” This results in a personalized “mood board” tailored to the individual consumer. Users can also scan the bar code on recently purchased items to get recommendations for matching accessories. Then, the “Inspiration Corridor” simulates window shopping, allowing consumers to walk through the corridor select the products they’re interested in. Each item they choose “affects the recommendation engine, made with PigData, and simultaneously updates the product selection.” Upon leaving, “customers can synchronize their product selection to the Klépierre mobile application using iBeacon technology.”

For a better idea of how it works, you can watch the prototype in action above. It’s a pretty nifty device, allowing users to combine digital and offline shopping in exciting ways. Stay tuned for credits after the jump. Read more

Saatchi & Saatchi NZ Helps Kiwis Hold on to Summer for L&P

It’s hard to relate to, as below freezing temperatures continue here in the northeast US, but in New Zealand people are just returning from summer holiday. Saatchi & Saatchi New Zealand has launched a new campaign for L&P in an attempt to help Kiwis hold on to that summer feeling as they return to work and school.

Beginning this week, L&P is offering people in Auckland, Wellington and Christchurch “the chance to swap their shoes for jandals, bring a bit of summer to their workplace, or even take an impromptu urban dip to cool off.” It’s an interesting outdoor campaign for a product that many associate with summer. And who wouldn’t want a free towel or flip-flops (jandals if you’re in New Zealand, apparently)?

As Saatchi & Saatchi creative director Guy Roberts explains, “We’ve all experienced that sinking feeling when the holidays are over and we’re forced to hang up our togs, get back into our work clothes and re-join the commuter crowds to work or Uni. You’re back at your desk and reduced to watching the best days of summer from your office or classroom window. For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

The campaign will roll out over the next six weeks, with “a range of customised ad-shels, street posters and promotional partnerships.” As the brightest thing we have to look forward to in this region is a weekend with temperatures in the 40s, I’m sure I’m not the only one who feels a little envious hearing about this campaign. Stick around for credits after the jump. Read more

Jung Von Matt Presents ‘Renovated Billboards’ for OBI

Hamburg-based agency Jung Von Matt has created an interesting new outdoor campaign for OBI, the largest DIY store in Germany.

The new campaign was launched as a result of price wars between independent stores in the country causing ugly billboards to pop up everywhere. OBI wanted something visually appealing to set them apart. “Why do people advertise products that are supposed to make our homes look nicer using adverts that make everything look uglier?” they asked. So JVM came up with “renovated billboards,” which are essentially outdoor advertisements showing what costumers could use OBI’s products to accomplish. It’s an innovative solution that benefits not just OBI, but also the run-down locations where Jung Von Matt renovated. Areas that otherwise would be inundated with ugly advertisements were instead renovated in a way that should get people to notice OBI. Check out the results for yourself in the video above, and stick around for credits after the jump. Read more

Cossette Games the Arctic for Royal Canadian Mint

Educational video games typically offer up half-hearted gaming experiences that grow staler by the click. It’s like the developers weren’t sure how to balance the knowledge with the fun, so they just half-assed both parts. Rarely do we get to enjoy the two like in an Oregon Trail. Who knew caulking a river could be so much fun?

Based on the screenshots and trailer for the Royal Canadian Mint’s new digital children’s game, Cossette has teased enough creativity to at least get kids interested in checking it out. The release marks the 100th anniversary of first Canadian Arctic expedition (although according to the trailer, the timeline should start in November 1913). I haven’t played the game myself – I’m a bit outside the 6-11 year-old age range – but in terms of advertising, I was surprised by the amount of storytelling and suspense in the trailer. The graphic aren’t exactly going to challenge the Grand Theft Auto franchise, but this actually looks like a game rather than a textbook pretending to be a game. Credits after the jump.

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Draftfcb Chicago Lets Pets Speak for The Shelter Pet Project

We thought we’d round out Monday on a cute note.

Draftfcb Chicago created a new pro-bono campaign for The Shelter Pet Project that lets the animals speak for themselves. Working in partnership with The Ad Council, The Humane Society of the United States, and Maddie’s Fund, Draftfcb’s integrated campaign features TV, outdoor and web PSAs promoting pet adoption. The campaign showcases the adorable and amazing personalities of real dogs and cats adopted from shelters, who practically reach through the screen and invite viewers to play with them. Draftfcb plans to take things a step further later this week with the launch of a new online experience on The Shelter Pet Project’s website allowing visitors “to virtually meet and play with the pets from the PSAs.” You can view the PSA for the friendly feline Stetson above, while dog lovers can meet the energetic Arnie below. Still not enough aww to round out your Monday? Stick around for another feline/canine pair and credits after the jump.

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Grey Stages Ewing Energies Takeover for TNT’s ‘Dallas’

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If you own a car and live in Manhattan, you’ll have reason to celebrate this Monday, especially if you’re a fan of TNT’s Dallas reboot.

To celebrate the season 3 launch of Dallas, Grey New York is organizing a gas station takeover for TNT, with the mystery location being transformed to a Ewing Energies station with prices that will drastically undercut the competition (although 1978 prices may be a bit too much to hope for). The show’s star, Josh Henderson, will be on hand to cut the ribbon and announce the price.

Grey has launched the campaign with a video message from Henderson on the Dallas Facebook page. A multimedia campaign will lead up to the event on Monday, including “radio promotions, billboards, wrapped oil tankers,” more video messages from Henderson, and “a New York Times ad announcing the price cut.” The actual location of the Ewing Energies gas station will be kept secret until Monday, so a keep eye on this campaign, especially if you’re keen on getting some cheap gas after the weekend. This should be a fun way to launch the new season, and we’re guessing the slashed cost of gas at the station will draw quite the crowd and garner a lot of attention for the show.

“Producing a campaign for TNT that effectively showcases how the world’s most powerful fictional family, the Ewings, can blur the lines and wield enough power to change something in the real world is the type of work that Grey lives and breathes for,” says agency executive creative director, Lisa Topol. “Fans will just have to wait and see how generous the Ewings will be with the final price of gas.”

One thing is for sure, though, this guy is excited:

 

DHL Trolls Competitors with Clever Stunt (Update)

We’re not sure who is behind this one, but DHL pulled a clever stunt and, in lieu of a traditional advertising campaign, had their competitors advertise for them (if the above video is to be believed).

To accomplish this they taped the packages with thermoactive foil and cooled them to below the freezing point. So competing companies like UPS and TNT picked up what appeared to be a black package, but when they went to deliver it (to carefully selected, not so easy to find locations) the box had transformed to reveal the message, “DHL Is Faster.” So employees of competing companies were walking around the city, advertising DHL’s services for free. Assuming this isn’t a hoax, it has to be one of the more clever marketing stunts in recent memory. Video of the stunt, appropriately titled “Trojan Mailing,” has been gaining a good deal of attention on YouTube. It’s already gained over 500,000 views since being added on Wednesday. I think it’s fair to call DHL’s tactic a resounding success.

Update: “This was not something that was initiated by DHL,” a rep for the company told Consumerist in an e-mail. “The video was created by an external agency for their own internal competition. We were aware in advance of the intention to use it for this purpose. We were not aware of any plans to share it externally.” No word yet on which agency was involved.

David&Goliath Puts On Live AR Experience for California Lottery

David&Goliath wanted to do something a little different to promote the California Lottery’s California Black Exclusive Scratchers tickets as part of their “Luck Will Find You” campaign. So the El Segundo, CA-based agency teamed up with production company V Squared Labs to create the “first-ever real-time, augmented reality experience.”

Utilizing “a mix of live TV production and augmented reality,” David&Goliath and V Squared Labs brought Lady Luck to life on a massive LED screen at L.A. live on February 9th. Select bystanders were given the opportunity to dance and interact with Lady Luck in real time. Pulling off the augmented reality experience was made more difficult by having “set times to go live and nail the performance before the next advertisement went on,” combining some of the more difficult aspects of live television with those associated with creating a believable experience out of augmented reality technology. After each performance, the scene was reset and the crew went through the whole process all over again. It’s exhausting just thinking about it. In order to account for any mishaps, and to make the experience as seamless as possible, V Squared Labs “created a custom software platform to react to real-time interactions,” including any possible mishaps.

“It was all about creating a fun, engaging, interactive piece of entertainment,” says David Angelo, founder/CCO of David&Goliath, and it seems the agency was willing to pull out all the stops to make it happen. Check out the video above to see how the whole thing came together, and stick around for credits after the jump. Read more

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