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<title>People - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Havas Discovery Parts Ways with MD</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49862" title="chrisoliverhavas" src="http://www.mediabistro.com/agencyspy/files/2013/06/chrisoliverhavas.png" alt="" width="112" height="117" />We&#8217;ve received confirmation that Havas Discovery, a network with a handful of offices ranging from Baltimore to Toronto, has parted ways with managing director <strong><a href="http://www.mediabistro.com/Chris-Oliver-profile.html">Chris Oliver</a></strong>, who had served head of the agency&#8217;s CRM practice for three years. Oliver was based out of the Baltimore office of Discovery, which serves as the data, analytics, digital and CRM arm of the holding company that has worked with past and present clients including Chase, Sonic and Liberty Mutual.</p>
<p>Prior to his most recent gig, Oliver spent several years as a client partner at what was EHS 4D and worked as account director at TBWA\Tequila for nearly five years before that. No word yet on a replacement for Oliver at Havas Discovery, which <a href="http://www.mrweb.com/drno/news17423.htm" target="_blank">recently promoted</a> current president <strong><a href="http://www.mediabistro.com/Paul-Marobella-profile.html">Paul Marobella</a></strong> to a larger role as group president, a title that now calls for him to also oversee ops at experiential agency Havas Impact and brand agency, Palm + Havas.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/havas-discovery-parts-ways-with-md_b49859#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/havas-discovery-parts-ways-with-md_b49859</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Chris Oliver]]></category>
		<category><![CDATA[Paul Marobella]]></category>
<pubDate>Wed, 19 Jun 2013 14:46:28 +0000</pubDate>
  
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<title>Powley Assumes Global Prez Role at iCrossing</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49836" title="brianpowley" src="http://www.mediabistro.com/agencyspy/files/2013/06/brianpowley.png" alt="" width="119" height="113" />Well, after some <a href="http://www.mediabistro.com/agencyspy/icrossing-cuts-some-staff_b46581" target="_blank">cuts here</a> and a <a href="http://www.mediabistro.com/agencyspy/icrossing-shuts-down-shop-in-salt-lake-city_b43413" target="_blank">shuttering there</a>, we finally have some positive news to report in 2013 about iCrossing, mainly that the Hearst-owned digital agency has promoted six-year vet <strong><a href="http://www.mediabistro.com/Brian-Powley-profile.html">Brian Powley</a></strong> to global president. Powley, who initially joined iCrossing in 2007 to manage the agency&#8217;s San Francisco office before taking on the role of chief client officer and subsequently president of its North American operations. Powley takes over for president/CEO <strong><a href="http://www.mediabistro.com/Don-Scales-profile.html">Don Scales</a></strong>, who&#8217;s leaving iCrossing after seven years at the helm.</p>
<p>Prior to his joining iCrossing, which currently counts 18 global offices and clients including Beam, Coca-Cola, Pep Boys and FedEx (but<a href="http://www.mediabistro.com/agencyspy/icrossing-picks-up-directv-digital-biz_b35494" target="_blank"> no DirecTV</a>?), Powley held managing director positions on the West Coast at both MRM and what was then Modem Media.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/powley-assumes-global-prez-role-at-icrossing_b49834#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/powley-assumes-global-prez-role-at-icrossing_b49834</link>
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		<category><![CDATA[Agencies]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Brian Powley]]></category>
		<category><![CDATA[Don Scales]]></category>
<pubDate>Wed, 19 Jun 2013 11:34:52 +0000</pubDate>
  
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<title>Grey NY, Digital CD Thurlow Part Ways</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49758" title="jpthurlow-001" src="http://www.mediabistro.com/agencyspy/files/2013/06/jpthurlow-001.jpg" alt="" width="95" height="110" />Sources familiar with the matter confirm that <strong><a href="http://www.mediabistro.com/John-Paul-Thurlow-profile.html">John Paul Thurlow</a></strong>, who&#8217;s spent just over two years at Grey New York serving as VP/sole global digital creative director across its beauty accounts including Pantene and Clairol, is no longer with the agency. From what we&#8217;ve been told, Thurlow was &#8220;let go.&#8221; Prior to his stint at Grey, the Brooklyn-based creative has also had fairly lengthy CD stints in London at the likes of LBi and Critical Mass.</p>
<p>Along with his 15-plus years of agency experience, Thurlow perhaps more interestingly moonlights as an illustrator whose <a href="http://www.itsnicethat.com/articles/2308-john-paul-thurlow" target="_blank">Covers series</a> has been<a href="http://www.juxtapoz.com/illustration/covers-by-john-paul-thurlow" target="_blank"> featured in <em>Juxtapoz </em></a>among other trades. Regarding his exit from Grey, which we hear is currently ramping up staff on its<a href="http://www.mediabistro.com/agencyspy/grey-wins-gillette_b47642" target="_blank"> recently won Gillette biz</a>, one tipster laments that Thurlow &#8220;deserved a hell of a lot better.&#8221;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/grey-ny-digital-cd-thurlow-part-ways_b49756#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/grey-ny-digital-cd-thurlow-part-ways_b49756</link>
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		<category><![CDATA[Grey]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[John Paul Thurlow]]></category>
<pubDate>Tue, 18 Jun 2013 11:05:40 +0000</pubDate>
  
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<title>Hmm, So CE Chief Ludwig Appears to Be Out After All</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49665" title="celudwig" src="http://www.mediabistro.com/agencyspy/files/2013/06/celudwig.png" alt="" width="117" height="117" />Well, isn&#8217;t that something. Less than a week after sources familiar with the matter told us that the Campbell Ewald executive team &#8220;<a href="http://www.mediabistro.com/agencyspy/hill-holliday-can-rest-easy-today_b49413" target="_blank">remains in place</a>&#8221; following the agency winning Cadillac account management duties, <em>AdAge</em> <a href="http://adage.com/article/agency-news/campbell-ewald-ceo-bill-ludwig-depart-detroit-agency/242096/" target="_blank">today<em> </em>echoes </a>what many tipsters were saying prior to the win, that chairman/CEO <strong><a href="http://www.mediabistro.com/Bill-Ludwig-profile.html">Bill Ludwig</a></strong> is out. Since June 6, we&#8217;ve been hearing on the Spy Line that Ludwig (and possibly one other member of the executive team) was literally shown the door days prior to CE securing its portion of said automaker&#8217;s account. <em>AdAge</em>, though, merely reports that Ludwig has &#8220;stepped down.&#8221;</p>
<p>Ludwig, who still toplines CE&#8217;s<a href="http://www.c-e.com/agency/leadership/Bill-Ludwig.html" target="_blank"> leadership section on its site</a>, has been with the Detroit stalwart for the duration of his 30-year ad career, starting as a copywriter before moving up the ranks to chief creative/strategy officer to his most recent position at the top of the agency&#8217;s food chain. We&#8217;ll try to get some comment from Campbell Ewald if possible and will update if and when we can.</p>
<p><strong>Update: </strong>The same sources familiar with CE that we talked to last week tell us that &#8220;nothing&#8217;s changed&#8221; since last week, so yeah, consider us confused.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/hmm-so-ces-ludwig-appears-to-be-out-after-all_b49664#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/hmm-so-ces-ludwig-appears-to-be-out-after-all_b49664</link>
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		<category><![CDATA[Campbell Ewald]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Bill Ludwig]]></category>
<pubDate>Mon, 17 Jun 2013 09:30:35 +0000</pubDate>
  
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<title>Miami Ad School Grad Bids Eerie Farewell</title>
<description><![CDATA[<p><iframe width="500" height="375" frameborder="0" src="http://www.youtube.com/embed/OXBYD9U_llo?feature=player_embedded"></iframe></p>
<p>It&#8217;s been a while since we&#8217;re covered some ad school-related stunt like this, hasn&#8217;t it? I dunno, maybe not, but we&#8217;re senile. Anyways, it seems this video&#8217;s been up for quite some time and it comes from one <strong><a href="http://www.mediabistro.com/Mustafa-Ulker-profile.html">Mustafa Ulker</a></strong>, a Miami Ad School copywriting grad who&#8217;s come up with a rather ominous way to bid farewell to his institution and land a proper agency gig in the process. Ah, gone are the days when two ad school gals could just say to an agency, <a href="http://www.mediabistro.com/agencyspy/dear-agencies-please-hire-these-two-straight-girls-or-theyll-get-married_b23631" target="_blank">hire us or we&#8217;ll get married</a>. Now, we have this, in which Ulker bought up domains that are not actually sanctioned by Miami Ad School, at least we think, but have the names and cities in which MAS is housed involved nonetheless.</p>
<p>Hey, according to Ulker, it seemed to have worked the first time when he bought the domain miamiadschoolistanbul.com and eventually landed a slot in the school. Can the budding copywriter, who&#8217;s now based in NYC, recapture the magic again? Well, he&#8217;s fresh out of MAS, agency world, so your move. You can read his full manifesto<a href="http://www.goodbyemiamiadschool.com/" target="_blank"> here</a>.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/miami-ad-school-grad-bids-eerie-farewell_b49645#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/miami-ad-school-grad-bids-eerie-farewell_b49645</link>
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		<category><![CDATA[People]]></category>
		<category><![CDATA[What The...?]]></category>
		<category><![CDATA[Mustafa Ulker]]></category>
<pubDate>Fri, 14 Jun 2013 15:33:52 +0000</pubDate>
  
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<title>Neary Back on the Freelance Circuit</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49621" title="caniceneary" src="http://www.mediabistro.com/agencyspy/files/2013/06/caniceneary.png" alt="" width="87" height="87" />After spending just nine months as group creative director at Darien, CT-based Colangelo Synergy Marketing, where he worked with brands including Trojan and Guinness, <strong><a href="http://www.mediabistro.com/Canice-Neary-profile.html">Canice Neary</a></strong> has headed back into freelancing. We&#8217;ve reached out to the man himself for comment, but from what sources tell us, Neary, who&#8217;s currently based in New York, is heading back to his native turf in Chicago. The creative vet of course was the man who quietly took over the creative reins at the now-defunct Element 79 once <strong><a href="http://www.mediabistro.com/Dennis-Ryan-profile.html">Dennis Ryan</a></strong> <a href="http://www.mediabistro.com/agencyspy/dennis-ryan-takes-cco-post-at-olson_b14683" target="_blank">left for the CCO gig</a> at Olson in 2011, but <a href="http://www.mediabistro.com/agencyspy/canice-neary-out-at-element-79_b34224" target="_blank">subsequently left </a> after just a year at the helm. Neary spent 11 years in all at Element 79, which was folded into DDB Chicago last fall.</p>
<p>During his career, the copywriter by trade has had full-time gigs at the likes of Lowe and W+K and has freelanced for several shops including 72andSunny and VSA.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/neary-back-on-the-freelance-circuit_b49620#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/neary-back-on-the-freelance-circuit_b49620</link>
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		<category><![CDATA[People]]></category>
		<category><![CDATA[Canice Neary]]></category>
		<category><![CDATA[Dennis Ryan]]></category>
<pubDate>Fri, 14 Jun 2013 10:37:41 +0000</pubDate>
  
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<title>Ad Folks Detonate Old Careers for HappyBombs</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://player.vimeo.com/video/67532221?title=0&amp;portrait=0"></iframe></p>
<p>HappyBombs, a &#8220;socially conscious apparel company dedicated to making the world a better place,&#8221; is a passion project that is turning into a real project. We&#8217;ve covered side ventures, short films, etc. created by various ad employees, but this t-shirt company is meant to replace a traditional job, not supplement it. As you&#8217;ll see in the promo video, the founders &#8220;make lots of things for lots of companies. But it hasn&#8217;t been making [them] happy.&#8221; One of the founders is <strong><a href="http://www.mediabistro.com/Phil-Henson-profile.html">Phil Henson</a></strong>, an ACD at Team One LA, the shop that handles Lexus among other accounts, of course. I guess placing bows on top of luxury sedans doesn&#8217;t fulfill the conscience at night.</p>
<p>If you&#8217;re interested in donating, you can find more information over at the <a href="http://www.indiegogo.com/projects/happybombs-apparel-that-makes-an-impact?c=home">fundraising page</a> on Kickstarter little brother Indiegogo. The shirts are not just shirts (are they ever?), however. Half of the profit for each purchase is donated to a charity. No word yet on whether the shirts come with oversized bows, but it&#8217;s a cool project for a cool cause and worth checking out.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/ad-folks-detonate-old-careers-for-happybombs_b49525#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/ad-folks-detonate-old-careers-for-happybombs_b49525</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Phil Henson]]></category>
<pubDate>Thu, 13 Jun 2013 11:06:47 +0000</pubDate>
  
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<title>Google Fiber&#8217;s Latest Spot Makes High-Speed Dreams Come True</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/WLsW2ZXtlko"></iframe></p>
<p dir="ltr">Better than any of their <a href="http://www.mediabistro.com/agencyspy/with-google-fiber-kansas-city-will-have-something-to-brag-about_b36706">campaigns</a> with colored blocks and folky music, Venables Bell &amp; Partner’s latest spot for Google Fiber exemplifies the coming-together of technology, passion, and creativity.</p>
<p dir="ltr">Last summer, Google Fiber was introduced to Kansas City. In the year that followed, Google wanted to “see how high speed Internet could impact lives.” At Children’s Mercy Hospital, they met <strong><a href="http://www.mediabistro.com/Nick-LeGrande-profile.html">Nick LeGrande</a></strong>,<a href="https://fiber.google.com/about/nicksfirstpitch/" target="_blank"> a 13-year-old baseball player</a> who has been diagnosed with aplastic anemia, a life-threatening blood disorder. His mom said he’s only cried once during the subsequent ordeal, when his doctor said he couldn’t play baseball.</p>
<p dir="ltr">Last night, Google Fiber technology (and the generosity of the company itself),  gave Nick the chance to get back in the game. He threw the first pitch at an Oakland A’s game, even though his illness prevents him from being around crowds and he’s 1,800 miles away from the stadium. With help from a Google-Fiber enhanced, <a href="http://www.deeplocal.com/" target="_blank">Deeplocal</a>-built telerobotic pitching machine, Nick’s movements were translated to Oakland as he felt the field in Kansas City via live camera. He stood on a specially-made indoor baseball stadium, with real sod and clay. The crowd cheered in real life and <a href="https://twitter.com/search?q=%23nicksfirstpitch">online</a>. I cried.</p>
<p>Here’s hoping VB+P continues in this innovative, benevolent direction. If Google Fiber means making dreams like this come true, then we need it all across America. In the meantime, our thoughts are with Nick.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Ella Riley-Adams</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/google-fibers-latest-spot-makes-high-speed-dreams-come-true_b49534#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/google-fibers-latest-spot-makes-high-speed-dreams-come-true_b49534</link>
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		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Venables Bell & Partners]]></category>
		<category><![CDATA[Nick LeGrande]]></category>
<pubDate>Thu, 13 Jun 2013 09:36:57 +0000</pubDate>
  
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<title>Elm Takes Creative Helm at DDB California</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49501" title="jasonelm" src="http://www.mediabistro.com/agencyspy/files/2013/06/jasonelm1.png" alt="" width="145" height="144" />In case you haven&#8217;t heard the news today, 15-year Deutsch LA vet <strong><a href="http://www.mediabistro.com/Jason-Elm-profile.html">Jason Elm</a></strong>, who last served as EVP/group creative director on Diamond Foods and Playstation (he<a href="http://www.mediabistro.com/agencyspy/lester-partners-with-elm-on-playstation-biz-at-deutsch-la_b42075" target="_blank"> was joined by</a> 180LA alum <strong><a href="http://www.mediabistro.com/Gavin-Lester-profile.html">Gavin Lester</a></strong> on the latter account late last year) has assumed the chief creative officer post at DDB California. Elm assumes a position that&#8217;s been left vacant at the Omnicom-owned agency&#8217;s Cali operations (L.A., San Francisco) since January when <strong><a href="http://www.mediabistro.com/Lisa-Bennett-profile.html">Lisa Bennett</a></strong> <a href="http://www.mediabistro.com/agencyspy/bennett-out-as-ddb-west-cco_b43836" target="_blank">stepped down from her CCO role</a>. Bennett has since been appointed as EVP/creative for DDB North America.</p>
<p>As for Elm, during his lengthy stay at Deutsch LA, where he started as a copywriter, the senior creative subsequently played a major role in PlayStation efforts, creating the Twitter feed for @TheKevinButler and leading creative on <a href="http://www.youtube.com/watch?v=iY0Jj9qSfTQ" target="_blank">the award-winning &#8220;Michael&#8221; work</a> for the console. His new boss, DDB California (formerly DDB West) CEO <strong><a href="http://www.mediabistro.com/Mike-Harris-profile.html">Mike Harris</a></strong>, speaks his name and sings his praises in a statement, saying, “Jason was recently, and rightly so, named to <em>Business Insider</em>’s ‘people most-sought after by rival agencies’ list. He is a creative genius and a superstar in the industry and I have no doubt that his creative vision will elevate the level of our work, across departments.”</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/elm-takes-creative-helm-at-ddb-california_b49495#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/elm-takes-creative-helm-at-ddb-california_b49495</link>
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		<category><![CDATA[DDB]]></category>
		<category><![CDATA[Deutsch]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Gavin Lester]]></category>
		<category><![CDATA[Jason Elm]]></category>
		<category><![CDATA[Lisa Bennett]]></category>
		<category><![CDATA[Mike Harris]]></category>
<pubDate>Wed, 12 Jun 2013 13:37:30 +0000</pubDate>
  
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<title>Draftfcb NY Welcomes Florio Along with Jordan as GCD</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49480" title="renataflorio" src="http://www.mediabistro.com/agencyspy/files/2013/06/renataflorio.png" alt="" width="125" height="133" />A week after announcing the hiring of BBDO NY alum <strong><a href="http://www.mediabistro.com/Kevin-Jordan-profile.html">Kevin Jordan</a></strong> as group creative director, Draftfcb New York has found a second person to assume said title. In a memo sent to staff around noon yesterday, DFCB NY CCO  <strong><a href="http://www.mediabistro.com/Javi-Campopiano-profile.html">Javi Campopiano</a></strong> revealed that the agency has brought on <strong><a href="http://www.mediabistro.com/Renata-Florio-profile.html">Renata Florio</a></strong> as a fellow GCD. The newest hire, who indulged us in <a href="http://www.mediabistro.com/agencyspy/heres-todays-quickfire-super-bowl-ad-qa-this-time-with-wing-cco-renata-florio_b43800" target="_blank">a Super Bowl quickfire Q+A</a> this year, most recently served as CCO at Grey Group&#8217;s Hispanic agency unit, Wing. We&#8217;re checking to see what accounts each new GCD will be working on, but in the meantime, you can read Campopiano&#8217;s note below to find our more about the pair if interested.</p>
<blockquote><p>&#8220;Hi all,</p>
<p>You might have already met them in some corner of our offices but in case you haven’t, let’s officially say hello and welcome to Kevin Jordan and Renata Florio, our newest creative department SVPs and group creative directors.</p>
<p>Kevin was most recently at BBDO New York, where he was responsible for remarkable campaigns for AT&amp;T and GE. Before that, he worked at Havas Worldwide where he was one of the creatives behind the highly successful and awarded Dos Equis “The Most Interesting Man in the World” campaign. (He insists that the idea is somehow based on himself. We’ll soon see.)</p>
<p>Before Renata came to the U.S. to be the creative leader at Grey’s Hispanic marketing agency called Wing in September of 2011, she worked at some of the best agencies in her native Brazil, including  BBDO, StrawberryFrog, Saatchi &amp; Saatchi, Publicis and DM9DDB, where she was part of the team that helped the shop to be “Agency of the Year” at Cannes. She’s been a part of some of the most recognized campaigns of the past few years, including the mega-awarded “Windows” for FedEx. Her experience in the U.S. general market includes campaigns for clients like Red Lobster, Radio Shack and P&amp;G.</p>
<p>So let’s say welcome and boas-vindas (pronounce bowushbeendus) to both of them.</p>
<p>More to come soon.</p>
<p>Javi&#8221;</p></blockquote>
<p>&nbsp;</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/draftfcb-ny-welcomes-florio-along-with-jordan-as-gcd_b49474#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/draftfcb-ny-welcomes-florio-along-with-jordan-as-gcd_b49474</link>
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		<category><![CDATA[DraftFCB]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Javi Campopiano]]></category>
		<category><![CDATA[Kevin Jordan]]></category>
		<category><![CDATA[Renata Florio]]></category>
<pubDate>Wed, 12 Jun 2013 11:31:33 +0000</pubDate>
  
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<title>Mullen ECD Rosch to Lead Acura Biz in LA</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49469" title="peterrosch" src="http://www.mediabistro.com/agencyspy/files/2013/06/peterrosch.png" alt="" width="106" height="109" />After spending the last nine months working out of Mullen&#8217;s Boston HQ, <strong><a href="http://www.mediabistro.com/Peter-Rosch-profile.html">Peter Rosch</a></strong> is heading to the agency&#8217;s L.A. office to serve as executive creative director and lead day-to-day creative efforts on the Acura business. Mullen, of course, won the Acura account as part of the big Honda decision back in March and according to the agency, Rosch played a key role in securing the win. Prior to Mullen, the new Acura ECD spent a year at BBH NY (actually his second tour of duty at the agency), where he perhaps most notably penned the now-beloved &#8220;Susan Glenn&#8221; spot for Axe.</p>
<p>Along with his two decades in the ad biz, during which time he&#8217;s also held senior creative roles at the likes of BMB and Lowe &amp; Partners Worldwide, Rosch is an author whose  <a href="http://www.amazon.com/dp/B007RQISJK/ref=cm_sw_su_dp?tag=viglink124468-20" target="_blank"> <em>My Dead Friend Sarah: A Novel </em></a> was published last year. Now as an ECD at Mullen L.A., Rosch will lead the creative unit in an office that&#8217;s projected to house over 80 staffers by year&#8217;s end.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/mullen-ecd-rosch-to-lead-acura-biz-in-la_b49467#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/mullen-ecd-rosch-to-lead-acura-biz-in-la_b49467</link>
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		<category><![CDATA[Mullen]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Peter Rosch]]></category>
<pubDate>Wed, 12 Jun 2013 10:58:34 +0000</pubDate>
  
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<title>Powers Assumes Global CSO Role at McCann</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49444" title="powersmccann" src="http://www.mediabistro.com/agencyspy/files/2013/06/powersmccann.png" alt="" width="110" height="122" />Busy day on the IPG-related front, to say the least, as now McCann Erickson has announced that <strong><a href="http://www.mediabistro.com/Suzanne-Powers-profile.html">Suzanne Powers</a></strong> has joined the agency in the global role of EVP/chief strategy officer. Powers takes over for <strong><a href="http://www.mediabistro.com/Daryl-Lee-profile.html">Daryl Lee</a></strong>, who was bumped up to global CEO of McCann sibling, UM. The new global CSO, meanwhile, arrives from CP+B, where <a href="http://www.mediabistro.com/agencyspy/powers-takes-global-strategy-post-at-cpb_b9912" target="_blank">she spent two-and-a-half-years</a> in a similar position as global strategy officer.</p>
<p>In a statement, McCann Worldgroup chairman/CEO <strong><a href="http://www.mediabistro.com/Harris-Diamond-profile.html">Harris Diamond</a></strong> says of his agency&#8217;s new hire, “We are pleased to have Suzanne join us. Suzanne has the energy, passion and skills to lead our incredibly talented group of strategic executives. She brings us a unique perspective on how to build global insights and ideas across our brands, geographies and culture.”</p>
<p>Prior to CP+B, Powers spent a decade at TBWA, moving up the ranks from account planner to global strategy director, working with brands including Mars, Nivea and GSK along the way.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/powers-assumes-global-cso-role-at-mccann_b49442#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/powers-assumes-global-cso-role-at-mccann_b49442</link>
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		<category><![CDATA[McCann]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Daryl Lee]]></category>
		<category><![CDATA[Harris Diamond]]></category>
		<category><![CDATA[Suzanne Powers]]></category>
<pubDate>Tue, 11 Jun 2013 17:01:34 +0000</pubDate>
  
	<media:content url="http://www.mediabistro.com/agencyspy/files/2013/06/mccannerickson-001.jpg" width="290" height="140" medium="image" />
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<title>We Hear: Cereda Lands at MTV Scratch? (Update: Yes)</title>
<description><![CDATA[<p><img class="alignleft size-full wp-image-49360" title="chriscereda" src="http://www.mediabistro.com/agencyspy/files/2013/06/chriscereda.png" alt="" width="126" height="126" />We&#8217;re still awaiting some confirmation/clarification from the MTV camp on this, but we&#8217;ve received word from a few sources that <strong><a href="http://www.mediabistro.com/Chris-Cereda-profile.html">Chris Cereda</a></strong>, who&#8217;s seemingly disappeared into the ether since we reported on his <a href="http://www.mediabistro.com/agencyspy/we-hear-chris-cereda-out-at-translation_b45422" target="_blank">departure from Translation</a> earlier this year, has landed a job with MTV Scratch. In case you didn&#8217;t know, Scratch is a unit launched by the Viacom-owned stalwart that aims to connect millienials and brand partners (including Microsoft/Bing/Xbox and Warner Bros. among others) and lead creative across MTV Networks via original content, design and product development among other things. <a href="http://scratch.viacom.com/#!/about" target="_blank">Here&#8217;s an FAQ</a> that should help explain things a bit more.</p>
<p>Anyhow, as you may know, prior to his yearlong stint at CCO at Translation, Cereda served as ECD at KBS+ and worked on MasterCard among other accounts while at McCann during his career. We&#8217;re checking on all fronts with this latest matter, but apparently, MTV&#8217;s made Cereda&#8217;s arrival official, just not public. We&#8217;ll keep you posted.</p>
<p><strong>Update: </strong>The Viacom camp has confirmed that Cereda has started as a creative director at what is now known as Scratch, Viacom Media Networks.</p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/we-hear-cereda-lands-at-mtv-scratch_b49358#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/we-hear-cereda-lands-at-mtv-scratch_b49358</link>
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		<category><![CDATA[People]]></category>
		<category><![CDATA[We Hear...]]></category>
		<category><![CDATA[Chris Cereda]]></category>
<pubDate>Mon, 10 Jun 2013 14:18:03 +0000</pubDate>
  
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<title>AD/&#8217;Ghost Owl&#8217; Sprays Some Cool Onto Draftfcb SF</title>
<description><![CDATA[<p><iframe width="500" height="281" frameborder="0" src="http://player.vimeo.com/video/67768111"></iframe></p>
<p>I bet your office lobby &#8211; if you have an office lobby &#8211; doesn&#8217;t look as artistic as the new and improved office lobby for Draftfcb SF. One of the agency&#8217;s art directors brought in local graffiti artist <strong><a href="http://www.mediabistro.com/Ghost-Owl-profile.html">Ghost Owl</a></strong> to freshen up the lobby with a staggering wallscape. As ad folks often do, Draftfcb SF turned non-client work, and in this case, office redecoration, into a creative endeavor. There&#8217;s a short video showing how Ghost Owl worked his ghost magic with the spray cans, a cool watch if you want to see how he layers and shades colors up close. A bumpy hip-hop beat plays over the clip, completing the woozy old-school West Coast feel. I&#8217;d be willing to bet that E-40 approves of this Bay Area collaboration.</p>
<p>Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/ghost-owl-sprays-some-cool-on-draftfcb-sf_b49218#more-49218" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/ghost-owl-sprays-some-cool-on-draftfcb-sf_b49218#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/ghost-owl-sprays-some-cool-on-draftfcb-sf_b49218</link>
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		<category><![CDATA[DraftFCB]]></category>
		<category><![CDATA[Moving Pictcha]]></category>
		<category><![CDATA[People]]></category>
		<category><![CDATA[Arron Creechley]]></category>
		<category><![CDATA[Ghost Owl]]></category>
		<category><![CDATA[Jacob PEP Pepper]]></category>
		<category><![CDATA[Zac Maricondia]]></category>
<pubDate>Thu, 06 Jun 2013 15:32:20 +0000</pubDate>
  
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<title>Sweden Opens Up with &#8216;Yellow and Blue Pages&#8217;</title>
<description><![CDATA[<p>&nbsp;</p>
<p><img class="aligncenter size-medium wp-image-49153" title="swedeyellow" src="http://www.mediabistro.com/agencyspy/files/2013/06/swedeyellow-272x300.png" alt="" width="272" height="300" /></p>
<p>Perhaps in an effort to indulge everyone&#8217;s inner-stalker, Made @Sweden will release the <a href="http://www.madeatsweden.com/">Yellow and Blue Pages</a>, a comprehensive contact list for the top creatives who work in the country&#8217;s communication industry. Before the guide comes out <a href="https://www.canneslions.com/talent_training/academies.cfm?section_id=136" target="_blank">on June 16 at Cannes</a>, Made @Sweden is pumping up the publicity, taking out ad space in the festival&#8217;s program and daily newspaper to promote the literal and figurative open book. Take a second to focus on how European this it. I&#8217;d be stunned if American professionals did the same thing. Farfar alum/current McCann Europe chief innovation <strong><a href="http://www.mediabistro.com/Matias-PalmJensen-profile.html">Matias Palm-Jensen</a></strong>, who may or may not be a character from <em>The Girl with the Dragon Tattoo</em>, is even giving out the phone number to his summer home. I think Made @Sweden is underestimating how relentless and annoying people can be when given a chance to anonymously contact someone, but the openness is certainly refreshing in theory.</p>
<p>After the jump, you can also watch clips for Civil Rights Defenders and the Natalia Project, two ventures nominated at this year&#8217;s Cannes associated with the Made @Sweden creative academy.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/sweden-opens-up-with-the-yellow-and-blue-pages_b49141#more-49141" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/sweden-opens-up-with-the-yellow-and-blue-pages_b49141#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/sweden-opens-up-with-the-yellow-and-blue-pages_b49141</link>
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		<category><![CDATA[Cannes]]></category>
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		<category><![CDATA[Print]]></category>
		<category><![CDATA[What The...?]]></category>
		<category><![CDATA[Matias Palm-Jensen]]></category>
<pubDate>Wed, 05 Jun 2013 14:55:08 +0000</pubDate>
  
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