We hear from a tipster today that the number of parties involved in the summer-long Infiniti pitch is down to two.
One thing is certain: this has been an epic pitch. The review began way back in December 2013, and in May the company’s own director of marketing told AdAge that agencies chasing the account (which has been with TBWA for more than a decade) would “have their work cut out for them”. Another dream client, then.
In June, the pitch officially involved seven agencies, and July saw that number drop down to four: Anomaly, BBH, CP+B and GS&P. Our source claims that the first two shops are no longer in the running, that one of them voluntarily dropped out of the review, and that WPP still isn’t happy about the fact that it did not make the first list of finalists. That would mean that Omnicom could still retain its longtime client — and that it’s now competing against MDC rather than WPP or Publicis.
No matter who wins the pitch, the account will remain with TBWA until the end of the year.