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NFL Player Guarantees Super Bowl Win via Full-Page Newspaper Ad

As the NFL preseason nears and training camp is in full swing, it’s  tradition  for players to promise their team’s fans a Super Bowl title by the end of the year. While these empty promises are typically spoken to local reporters who blow up the offhanded remarks into front page stories, it’s rare that we seen an athlete actually pay to get his guarantee in the paper.

Perhaps inspired by the Albert Pujols‘s exhibition of gratitude to St. Louis fans or Kevin Youkilis‘s (not real) love letter to Boston in Juggs, Carolina Panthers center Ryan Kalil decided to publish his Super Bowl-sized promise in today’s edition of the Charlotte Observer. His essay, titled “Why the Carolina Panthers will win Super Bowl XLVII, employs a simple, clean style of art direction that David Ogilvy would no doubt be celebrating over Twitter were he still alive at over 100. Just look at that bold, attention-grabbing headline and classic serif font. And, if you have some bored copywriting interns, challenge them to re-write the ad to make it more engaging. Then, laugh in their faces when they can’t outdo a football player.

For non-sports fans, here’s some context via Deadspin: “Kalil didn’t tell any of his teammates before taking out the ad, and he’s probably going to come in from mockery today. But fuck that noise. The Panthers and their fans deserve to be enthusiastic, after many years without even a whiff of optimism. They’ve finally got a quarterback, and they’re putting the appropriate pieces around him, and if you can’t go into a season mentally prepared to go all the way, what’s the point of playing the game in the first place?”

Too true, Deadspinners. Media people, how much do you think a full-page ad in the Observer runs for these days? For the rest of you, do you think Kalil employed the likes of a Charlotte-area agency to help him out? Or, do you think this guy is just a natural talent? Critique away in the comments.

And Now, Some Deep Thoughts from an Advertising ‘Huckster’

If you don’t know who Gene Albamonte is, well now you know, as the NYC-based Possible Worldwide senior copywriter (who works on Dannon and Pringles among other accounts) has penned a new tome called Huckster: An Unnecessary Collection Of Essays On The Advertising Industry. Thebook, which was released a few weeks ago, offers Albamonte’s cynical/satirical take on the industry he and you call your own. According to the tipster who sent us this note about Huckster, which admittedly flew under our radar in recent weeks, “Advertising is particularly absurd when written about in an absurdist manner.” If you’re feeling up to it, you can purchase it through Amazon or just watch Albamonte channel his inner Jack Handey in the clip above.

Mother Creates a Zine for Euro 2012

If you like European football and/or steel drum renditions of Joy Division’s 1980 hit “Love Will Tear Us Apart,” then treat yo’self this Friday morning to the above video from Mother London.

To celebrate the kick-off (pun very intended) of Euro 2012, Mother and British style magazine The Rig Out joined forces to create Paszport!, a one-off fanzine in the style of such famed publications as The End and Boys Own. If you’ve heard of either of those two magazines and are not from Europe, congratulations on earning +3 hipster gold!

The above video, which we assume has plenty to do with Beck’s judging how many times the bottles are shown on camera, captures the release party of Paszport! as a slew of stylish individuals praise the zine’s writing and dedication to football tradition. Yes, blogs do indeed lack the tangible nature that fanzines have, and we’re working on creating one called Ajenseespi!, which you will soon be able to pick at your local agency under a pile of unread issues of Adweek.

So, will it be Spain or Italy who will emerge victorious from Euro 2012? Buy your copy of Paszport! here, and leave your pick for the new ruler of all Europe in the comments section. And if you want to talk NFL or the new BCS playoff system instead, we won’t fault you for it.

AT&T Will Help You Save the World, Ward Off Kiefer Sutherland

As part of a new digitally integrated marketing campaign, AT&T and agency BBDO are launching an original action/drama show, Daybreak, through online video, print, TV, a mobile app and more.

Helmed by Tim Kring, the creator of Fox’s new Kiefer Sutherland thriller Touch, Daybreak’s protagonist uses a bevy of AT&T products save the world. Sound AWFULLY FAMILIAR? Yeah, it’s basically the plot of Sutherland’s last Fox show, 24. In fact, the director of the first couple of episodes is John Cassar, the producer of seasons 1-7 of 24. Confused? Well, to add to the incestuousness, Daybreak and Touch have plots that actually crossover a bit, as seen in the above video that features a creepy child staring, a guy getting shot, and Kiefer Sutherland looking haggard.

Episode three of Daybreak was released to YouTube yesterday, and you can watch it in its entirety above. In short, we have a campaign that lives on multiple different kinds of media that promotes AT&T, Touch, and (probably) the entire 24 box-set on Blu Ray simultaneously. But, won’t this be incredibly difficult for consumers to absorb? According to BBDO North American chairman and CCO David Lubars, “You don’t have to see both series to get value out of Daybreak. It’s a standalone piece of entertainment. But if you do see both [Touch and Daybreak], there’s an extra dimension of connections you can make.”

In conclusion, a cross-promotional cross-media fully integrated campaign is exactly as exhausting as it sounds. Visit Daybreak’s website here, view some traditional media components of the campaign here, and proceed with caution. Remember, Tim Kring is also responsible for NBC series Heroes, so along with 24, the guy has a track record of starting out strong and then basically phoning it in by season 2.

Who’s Ready for the @LeeClowsBeard Book, App?

Those of you ad folks who’ve been playing in the Twitterverse for the last few years have probably grown familiar with Midwest creative director/writer Jason Fox, or perhaps more so with his Twitter alter ego, @leeclowsbeard. Well, Fox, who has been tweeting out pearls of wisdom under the guise of said TBWA legend’s famous facial hair since 2009, has grown popular enough (25,000+ followers and counting) to merit bitter knockoffs and most significantly, both a book and an app. The title? You guessed it, @leeclowsbeard, which will hit bookshelves on June 12.

To promote the app and book, which you can pre-order here, Mr. Fox offers a slideshow that gives you the history of his Twitter effort. We’ve been told that Lee Clow himself flew Fox out to meet in person before deciding to go ahead and publish the title under the banner of TBWA\Chiat\Day LA’s content innovation studio, Let There Be Dragons.

Op-Ed: Pinterest – The Savior of Print?

Let’s check in as we do every month with our pal and HUGE senior marketing strategist Josh Seifert, who this time turns his attention to emerging social media powerhouse Pinterest (which recently even enticed a certain world leader to join). There’s really no need to preface things any further as the hed should adequately tease Seiftert’s topic of discussion today. Take it away, sir.

Ever since a creative director colleague introduced me to Pinterest to put together moodboards, I’ve slowly watched what seems like every single Facebook friend begin following my mostly empty boards. For anyone still unfamiliar, Pinterest is essentially a digital corkboard that lets users “pin” images from various websites, saving them to “pinboards” viewable by the rest of the community. Users can then “repin” things they find on others’ boards, to add it to their own. It’s a terrific tool for finding inspiration, saving stuff you might be interested in later, or just managing ideas visually.

A handful of brands have been quick to start taking advantage of Pinterest—HGTV, Kate Spade, Whole Foods, West Elm. As a highly visual site, fashion and home décor (and brands within those verticals) are pretty obvious fits for Pinterest. More surprising is a recent survey that found 70 percent of users share recipes or other cooking-related photos. As more users begin using Pinterest in more ways, all kinds of brands will surely follow and either create their own presences, or begin using “Pin It” buttons to make content on other digital properties shareable on the site.

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Won’t You Be W+K’s Valentine?

With the season of love/loneliness upon us, W+K Portland has its design studio in the holiday spirit with a series of letterpress Valentine’s Day cards.

Now, these cards aren’t of the “I Choo-Choo Choose You” variety. No, most of these are best for expressing your cupidity with octopi “hugging,” rabbits ready to pounce on one other or text messages declaring, “I Fucking Love You.”

So, if your significant other is tired of soft-focus photos of roses or pictures of Spider-Man saying, “I’m caught in your web, Valentine,” adorning your cards, consider switching it up this year. Hopefully, we’ll get Terry Crews in a romantic Old Spice spot as we near the 14th. Check out one more Valentine card after the jump.

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Ad Pros, Fancy a Facebook Award for Your Mantle?


Back in April, Facebook unveiled the Evolution Bureau-built “Facebook Studio,” a digital space where creative marketing types could showcase and archive their work and comment on the work of others.

At the time of its launch, you probably thought Facebook Studio sounded like a neat idea and something you would submit your agencies’ campaign work to once you had a free minute to upload a case study. Then, as you were reading this, you thought, “Oh yeah, that Facebook ad thing I forgot to do,” and visited Facebook Studio’s site to see if other creatives were making use of the portal.

As it turns out, a lot of agencies have been using Facebook Studio, specifically for the purpose of drawing some attention to social media-specific campaigns and pretty custom tabs. And, perhaps to inspire you to post even more work to the FB space, EVB has now rolled out a series of print ads that urge advertising pros to enter the Facebook Studio Awards, which was announced a couple of months back and is yet another opportunity for self-congratulation among those in the industry who like trophies.


To refresh your memory, the deadline for submission is December 31, and entries will be judged based on the following criteria:

  • Is the campaign social? Are people and social interactions at the core of the idea? Does it motivate people to share?
  • Does it make full use of Facebook marketing products? Does the campaign take advantage of Facebook’s full potential?
  • Does it integrate with other media? Is the Facebook idea part of a larger multimedia campaign?
  • Does it scale? Is it easy for people to interact with and share your content.

Interested competitors can submit their work here. Check out one more ad and credits from EVB after the jump.

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Google ‘Street Boo’ Co-Creator Pens ‘Hate’ Tome to Fictional Co-Worker

Mark Svartz, a former BBH NY ACD who was jointly responsible for perhaps one of the most creative Halloween costumes we saw this year, has written a book called I Hate You, Kelly Donahue. If the title doesn’t give away too much, let us tell you that it looks and sounds like the second coming of Heathers.

Right now, Svartz is going all-out to profess his loathing and promote his book, which comes out Jan. 15, via a Facebook presence, website and even a street campaign (poster above) that lets you dial-in your hate for Kelly (some of the more bizarre messages are posted on the Facebook page). Guess she now knows what Tommy Tutone felt like in the ’80s. We’re looking to get actual page grabs from the book so stay tuned if you’d like. FYI, Svartz is currently back copywriting on the freelance circuit.

Update: Regarding the phone number he posted, Svartz tells us that the calls go to a Google Voice # he set up. He then recorded the voicemail message so it sounds like it’s actually Donahue’s phone line. The scribe then gets email notifications whenever someone leaves a message or text, and it saves the voicemails as mp3s. According to Svartz, he’s already received over 100 messages.

Update 2: Pics!


Now Corp Commemorates World AIDS Day in its Own Odd Way

The late NWA co-founder Eazy-E and attorney/Angels in America protagonist Roy Cohn are the centerpieces of a new, peculiar campaign from the now corporation, which recent gave us Capital One’s “Mascot Challenge” and is now marking today, World AIDS Day, with “This Prick.” We’re not sure why there’s a Colombian “family soldier” being memorialized on the site, but however the shop is approaching it, the goal here is to end AIDS once and for all. The video below featuring various sound bites emphasizes the effort a bit more sincerely than the “Prick” poster work. Now just wear the damn ribbon, Kramer.