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Saatchi & Saatchi

Saatchi & Saatchi NZ Helps Kiwis Hold on to Summer for L&P

It’s hard to relate to, as below freezing temperatures continue here in the northeast US, but in New Zealand people are just returning from summer holiday. Saatchi & Saatchi New Zealand has launched a new campaign for L&P in an attempt to help Kiwis hold on to that summer feeling as they return to work and school.

Beginning this week, L&P is offering people in Auckland, Wellington and Christchurch “the chance to swap their shoes for jandals, bring a bit of summer to their workplace, or even take an impromptu urban dip to cool off.” It’s an interesting outdoor campaign for a product that many associate with summer. And who wouldn’t want a free towel or flip-flops (jandals if you’re in New Zealand, apparently)?

As Saatchi & Saatchi creative director Guy Roberts explains, “We’ve all experienced that sinking feeling when the holidays are over and we’re forced to hang up our togs, get back into our work clothes and re-join the commuter crowds to work or Uni. You’re back at your desk and reduced to watching the best days of summer from your office or classroom window. For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

The campaign will roll out over the next six weeks, with “a range of customised ad-shels, street posters and promotional partnerships.” As the brightest thing we have to look forward to in this region is a weekend with temperatures in the 40s, I’m sure I’m not the only one who feels a little envious hearing about this campaign. Stick around for credits after the jump. Read more

Evolve Asks Gun Owners Not to Be Dumbasses

Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses.

Saatchi & Saatchi’s pro-bono campaign features a short, satirical video called “The Bill of Rights for Dumbasses.” The 1:40 video portrays Thomas Jefferson and other historical figures debating the language of the second amendment. Jefferson thinks the amendment runs a little long, and after much debate, convinces the rest of the council to remove the “as long as they aren’t being dumbasses about it” part from the amendment. While the founding fathers are debating the matter, viewers are treated to a humorous montage of gun owners engaging in questionable practices, before Jefferson concludes it’s common sense that you shouldn’t act that way with a gun. The video ends with the founding fathers playing pinata with a gun, followed by the tagline, “It’s the right to bear arms, not the right to be dumbass” and a message prompting viewers to go to takeonthecode.com and sign the code of gun responsibility.

Evolve co-founder Rebecca Bond hopes that “Humor can be a gateway to taking away the defensiveness that is the legacy of these discussions.” Joe Bond, also an Evovle co-founder, added, “We want the ‘Dumbass’ concept to catch on in popular culture the way ‘friends don’t let friends drive drunk’ did for safe driving.”

Since it’s rare to find people discussing guns without getting hysterical about it, Saatchi & Saatchi’s employment of dumb humor is somewhat refreshing. But will it really chip away at the defensiveness that gun rights activists feel when discussing anything related to guns? Or are they more likely to take offense at the video depicting gun owners, and even founding fathers, as dumbasses? Unfortunately, I doubt the video will convince many viewers to “take on the code,” because even though Evolve professes to be a “third voice” in the gun debate without political affiliation, gun rights activists will still likely view the video’s satire as an attack on them. Meanwhile, the video will appeal to plenty of gun reform proponents — people who don’t need any convincing on the importance of gun safety, and mostly don’t own guns (and therefore have no need to take Evolve’s pledge). That’s too bad, because Evolve’s responsibility code is really just common sense and something any gun owner should be able to get behind — which makes this feel like a missed opportunity. Credits after the jump.

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Ace Saatchi & Saatchi’s ‘#FlakerDate’ May Make You Nauseous

Philippines-based Ace Saatchi & Saatchi have a new Valentine’s Day campaign for Head and Shoulders, called “#FlakerDate,” that just may make you feel a little sick to your stomach.

“#FlakerDate” is focused around a long television spot featuring three guys set up on staged blind dates with an actress. That actress has an embarrassing dandruff problem that puts a damper on any romantic inclinations the guys might have. A hidden camera catches their reactions as her head scratching leaves dandruff on her clothes, the floor, the table, and even her food and drink (that’s when things get a little cringe-worthy). Needless to say, the guys are a little freaked out.

The spot has been gaining popularity on YouTube (currently up to almost 500,000 views), as well as being featured on a talk show, so Ace Saatchi & Saatchi definitely have people’s attention. If my reaction is any indication, they also have people feeling a little queasy.

Saatchi & Saatchi Brussels Pits Samsonite Against the World

Samsonite tapped Saatchi and Saatchi Brussels to craft a new campaign putting their products to the test in a series of online videos called “Samsonite Vs. The World.”

In the online series, several products from the world’s largest luggage brand face a series of tests meant to demonstrate the real-life testing Samsonite puts their products through. Each test was designed to highlight the selling point of each particular product. Samsonite’s Paradiver faces a simulated monsoon in “Samsonite Vs. Monsoon,” with the suitcase’s contents, most notably a book of matches, remaining dry throughout the test. The Samsonite Cosmolite endures quite the beating in “Samsonite Vs. Gravity,” dropped from a 15 meter height into a luggage cart to demonstrate its “impact-resistant Curv material.” Least impressive has to be “Samsonite Vs. Chicken,” which emphasizes the lightness of Samsonite Short-Lite by comparing it to a chicken. To keep things lighthearted and pleasant, each of these tests is narrated by a charming British chap.

The “Samsonite Vs. The World” campaign will be launched to online travel and lifestyle media throughout Europe starting today. Check out “Samsonite Vs. Monsoon” above, and stick around for “Samsonite Vs. Gravity” and credits after the jump. Read more

You Should Probably Be Rolling on Molly When Watching These New Skol Ads

What the hell?

Well, credit Brazilian-based F/Nazca Saatchi & Saatchi for truly capturing that disorienting mix of horniness and fearfulness that comes with doing a bunch of drugs and then grinding up on a bunch of weirdos for a few hours. A new campaign for African and South American beer brand Skol (not to be confused with American chewing tobacco brand Skoal, which is still around apparently) advertises ‘The Summer Beats Festival,’ a series of 20 parties/concerts around Brazil that features the country’s best DJs.

What’s the appeal, your uncultured ‘Merican self might ask? Well, rumor has it that if you get fucked up enough and dance harder than anyone else, there’s a strong likelihood that you’ll have sex with a girl wearing a tiger mask, a guy wearing a rabbit mask, or (jackpot!) both at the same time. That certainly sounds fun, doesn’t it?

A collection of shorter sports promises that after your wild night of substance abuse and terrifying lovemaking, you get to relax on one of Brazil’s many gorgeous beaches, which may or may not be filled with floating piles of garbage. Then, of course, it’s out again for another night of intermittent bouts of crying and psychotic screaming. Woo! Two more spots, and credits, follow after the jump.

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Thanks to Duracell, a Deaf Seattle Seahawks Player Is the NFL’s Feel-Good Story of the Year

Derrick Coleman isn’t exactly an NFL superstar. But, thanks to a new campaign for Duracell and by helping his team, the Seattle Seahawks, earn a place in next weekend’s NFC Championship game, he may soon become a household name.

From Saatchi & Saatchi NY and Park Pictures director AG Rojas comes the above “Trust Your Power” spot, which in just two days has already netted 1.6 million plays on YouTube. Following Coleman’s career from his days as a young boy being mocked for his hearing aid through going undrafted out of college, it’s a well-told story of overcoming adversity and, remarkably, ties Coleman’s success to Duracell in a not-so-terrible way.

In case you’re wondering, the spot doesn’t mention that while Coleman went undrafted after college, he was picked in 2012 by the Seahawks and made his NFL playing debut earlier this year. The highlight of which so far was the above TD scored on Monday Night Football last month, which itself is accidentally symbolic of the unlikelihood of Coleman’s career. If this Duracell spot is playing during the commercial breaks, it will be downright impossible to root for anyone other than the Seahawks to win the Super Bowl this year.

Saatchi & Saatchi NZ, Tui Offer Cricket Fans Chance to ‘Catch a Million’


Okay, so we’ll start this one by admitting we have no idea what cricket is all about, but Saatchi and Saatchi New Zealand are behind a new campaign for Tui beer, called “Catch A Million,” giving fans the opportunity to win their share of one million dollars.

Fans can win $100,000 by making a one-handed grab in the stands while wearing a special orange Tui t-shirt. So far the campaign has been a big success, says William Papesch, Tui marketing manager, with “a sea of Tui orange at grounds and the first one-handed winner, Michael Morton in Hamilton on Jan 8th.” The promotion is  a pretty clever way to get a bunch of people to advertise your product for free, even if it comes with a potentially hefty price tag. Now if only someone could explain the rules of cricket to us… Credits and footage of the first winning catch after the jump. Read more

Ten European Countries Ring in 2014 with Deutsche Telekom

An estimated 1.1 billion photos and videos were shared online during festivities this New Year’s Eve, a fact celebrated by Deutsche Telekom with their “Share 2014″ video.

The 90-second spot “was a tight and successful collaboration between Deutsche Telekom’s two roster agencies: Saatchi & Saatchi and DDB Tribal.” The agencies used crowdsourcing in ten European countries — Germany, Poland, Hungary, Czech Republic, Slovakia, Austria, Netherlands, Croatia, Montenegro and Macedonia — to compile some highlights of European’s New Year’s Eve celebrations. There are plenty of fireworks, people drinking, 2014 glasses, smooches, and dancing. But there’s also a little girl waking up an old man (possibly her grandfather) sleeping in a chair by blowing a party blower in his face — which is a good enough reason to give this one a view. The spot ends with the fitting #Share2014 hashtag and “Life is for Sharing” tagline.

The idea was to tap into people’s feelings of hope and excitement for 2014 “and use it to welcome a whole new year of sharing”, explains Jason Romeyko, Saatchi & Saatchi European creative director Deutsche Telekom. Links to the video on YouTube are being promoted via social media platforms in the ten participating countries. We expect lots of people will check it out to see if their footage made it. You can view “Share 2014″ above — it’s a perfect way to stoke your excitement for the new year while nursing that second day hangover.

F/Nazca Saatchi & Saatchi Spreads ‘Kitchen Kindness’ for Electrolux Brasil

Earlier this month, Sao Paulo-based F/Nazca Saatchi & Saatchi launched their “Electrolux Kindness Kitchen” campaign for Electrolux Brasil, which filled some of their appliances with food for those who want to do good this Christmas.

Here’s how it works: During this month, “when a consumer buys any of the ‘full’ products, he or she will receive the household appliance at home and Electrolux will donate all the food to those in need.” It’s a pretty simple way to do some holiday philanthropy, and one that can make a world of difference to a family in need. The campaign was designed to give back to the community and highlight “the company’s social positioning in the country.” It includes the above online film, as well as display ads, a hot site, and social media. This campaign’s focus on digital was nothing new for Electrolux, who invested 10% of the company’s communication budget on digital this year — making it the environment they invested in the most.

The video explains the genesis of the campaign, linking it to all manner of small kindnesses, and offers a brief explanation of how it works. It does a good job of introducing the idea behind the campaign and prompting viewers to further action, such as visiting the campaign site.

“Electrolux Kindness Kitchen” is a refreshingly philanthropic campaign, and it gives people a compelling reason to buy a new appliance during the holiday season. More companies should engage in this kind of community action, during December or otherwise. Credits after the jump. Read more

Saatchi & Saatchi NY CCO Con Williamson Announces Resignation

220410-Con-Williamson-1-bodyWe’ve just received confirmation from sources outside of Saatchi & Saatchi’s New York offices that CCO Con Williamson announced today his plans to leave the agency, reportedly to start a new shop. A toast in his honor was held at the NY agency earlier today.

Williamson joined Saatchi & Saatchi in 2010 after a CCO stint at the agency formerly known as Euro/RSCG NY. Over the past decade he’s also spent time at Fallon, JWT, and his own agency, Lodge212.

No word yet on who’ll be joining Williamson at his as-yet-unnamed new agency, but we’ve heard tips that a few other Saatchi NY colleagues announced their resignations today too. A more official announcement from Williamson and the agency is expected tomorrow. As always, we’ll keep you updated.

Also, as it’s Friday, we’ve embedded a Drake video below.

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