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Saatchi & Saatchi

Saatchi & Saatchi NY Delivers Poignant Story for Walmart

Saatchi & Saatchi NY are helping Walmart in their bid to get you to please not hate them, delivering a an emotionally effective (some may say emotionally manipulative, given how Walmart treats their own employees) online spot for their “Work is a Beautiful Thing” campaign telling the story of Patrick.

Patrick introduces himself by saying, “When I was born the doctor said I had a condition that affected every part of me, from my body to my brain.” His whole life, Patrick is treated differently: sent to a different school, put on a different team, talked to “a different way.” But Patrick doesn’t let his disability stand in his way, as his fierce determination to be independent leads him to learn how to drive, to learn to walk again when his condition causes him to lose feeling in his legs, and to get a job at a local factory where he’s part of a team.

“My whole life, people have been telling me I have a learning disability,” Patrick says in a line turning that phrase on its head, “I guess they’re right, because I’ve never learned how to give up.” This great line is followed by the “Work is a beautiful thing” tagline and Walmart’s message: “It’s why we’re committed to the American factory, and all the people who work there.”

As you’ve probably gathered, it’s impossible not to like Patrick, so Saatchi & Saatchi hopes that by aligning Walmart with him, it’s a little harder for people to hate Walmart, too. Patrick’s poignant story is already making waves on YouTube, where it’s garnered over 600,000 views in five days. If it wasn’t for people’s reluctance to have anything to do with WalMart (let’s say this was an ad for Target, for example) that figure would probably be even higher. As is, Saatchi & Saatchi NY did a fine job here, with a conversation changer that just may get a few people to rethink their views on the retail giant, and which stands as great work regardless. Credits after the jump. Read more

Saatchi & Saatchi Italy Launches CoorDown Campaign for World Down Syndrome Day

For the third consecutive year, Saatchi & Saatchi is launching a campaign for CoorDown in celebration of World Down Syndrome Day, which will occur on March 21st. The theme for this year’s World Down Syndrome Day is “the right to happiness and well-being of people with Down syndrome,” with the goal being to “promote a culture of diversity and true integration into society, especially in the worlds of school and work.”

Saatchi & Saatchi’s campaign was inspired by an email that an pregnant mother, expecting a child with Down’s syndrome, sent to CoorDown. “What kind of life will my child have?” the mother asks.

To respond to the expectant mother, and others like her, Saatchi & Saatchi filmed responses from 15 individuals with Down syndrome from across Europe, in their native languages. Through the CoorDown YouTube channel this group replies to the mother’s question, answering that her son can expect a happy life, just like theirs. “He’ll be able to hug you,” says one man; “He’ll be able to talk and tell you he loves you,” promises another girl. They explain that the woman can expect her son to go to school, and later get a job and be able to take her out to dinner on his salary. “Sometimes it will be difficult. Very difficult. Almost impossible.” the group admits, “But isn’t it like that for all mothers?” It’s a really touching video, and a perfect encapsulation of this year’s World Down Syndrome Day theme.

This year, CoorDown Onlus — Coordinator of the National Association of people with Down syndrome — will lead “an international project which includes ten associations from nine different countries: Italy, France, Spain, Croatia, Germany, England, Russia, United States and New Zealand.” The “Dear Future Mom” also has a social component, built around the official hashtag #DearFutureMom.

As mentioned, the campaign marks the third consecutive year Saatchi & Saatchi has teamed up with CoorDown. Their previous two campaigns met with tremendous success, including 11 Lions at the last two Cannes International Festivals of Creativity and a Grand Prix at ADCE. Stick around for credits after the jump. Read more

Saatchi & Saatchi Denmark Surprises Slurpers for Coca-Cola

Back-to-back Saatchi-related posts, you say? Truly sheer coincidence. Anyhow, if you’ve ever shelled out the price of admission to see a movie in theaters only to have the experience ruined for you by some person loudly munching popcorn or slurping their soda, or if you’ve ever been that person, then you can probably relate to Saatchi & Saatchi Denmark’s latest stunt for Coca-Cola.

In an alternative to the usual PSAs discouraging people from making noise during film screenings, the agency had a surprise in store for Copenhagen film-goers. For the stunt, the creative team made their own genre films, while also capturing an unknowing audience with a green screen and hidden camera. As patrons “arrived at the cinema and settled into their seats, a retouch artist then quickly edited them into a bespoke film that was shown on the big screen to rapturous applause.” The two genre clips, directed by Christian Eagles Borg of Duckling Copenhagen, were “Gangster,” in which, “we see an actor, who represents a member of the audience, transported into a scene where a cop is being buried alive as she casually munches on her popcorn” and the romance “Stableboy” in which Coca-Cola slurping film-goers are inserted right into the middle of a love scene.

The stunt was not exactly easy to pull off. “We have seen real people in advertising before, but not — to our knowledge — so quickly after they have been filmed, and combined with previously shot footage in this way.  It required a hell of a lot of prep to get it right on the night,” said executive creative director Jason Mendes.

You can check out the Coca-Cola slurp stunt above, and stick around for credits after the jump. Read more

Saatchi LA Concludes Muppets Campaign for Toyota Today

Saatchi & Saatchi LA released the latest online video for their Muppets Toyota campaign yesterday, featuring Kermit and Pepe filling up at a gas station en route to the premiere of Muppets Most Wanted in Los Angeles. The campaign, which began with the Muppets at the Super Bowl and followed them on a schlep across the country as they posted images on Facebook and Instagram en route to their film’s premiere, concludes today as the Muppets pull up to the red carpet at the Muppets Most Wanted premiere.

The new video, one of four released for the campaign thus far (we imagine there may be one more filmed on the red carpet), sees Kermit and Pepe shooting the shit with gas station attendants, and even hitting on some ladies. Notably, when Kermit mentions that Miss Piggy will like it that they get the windshield cleaned, Pepe badmouths her and says she’ll just make the inside dirty anyway. Kermit can’t help but agree. Upon leaving the station, the pair realize they may or may not have actually filled up the tank.

The spot is kind of fun, but leaves a lot to be desired (it doesn’t help that they already did a gas station spot with Pepe). Maybe it’s just that I have high expectations for all things Muppets, but it feels like there was the opportunity for something more here. The other videos released for the campaign elicit much the same reaction, although Rolf and Rizzo’s video is a slight step up. It’s great to see the Muppets in action, and these are far from terrible, but I wish Saatchi and Toyota could have done more with the opportunity. Stick around for a pair of Saatchi LA’s other Muppet spots for Toyotoa, along with credits, after the jump. Read more

Greenpeace Takes P&G/Head & Shoulders Protest Straight to Saatchi & Saatchi

GP0STO9ANThis Wednesday we brought you news of Greenpeace’s campaign exposing Procter & Gamble’s destructive palm oil sourcing practices in Indonesia and calling on the company to change their ways with a “Thank You, Mom” referencing video and a protest at P&G’s Cincinnati headquarters.

Now, Greenpeace has taken the campaign to Saatchi & Saatchi, who advertise the company’s Head & Shoulder’s product (which Greenpeace has chosen as a prime target). “Saatchi and Saatchi have spent years understanding how the public thinks. They’ll know that P&G’s customers want to wash away dandruff without wiping out tigers. So who better to advise it to break its ties with forest destruction?” said Richard George, forests campaigner at Greenpeace UK.

Greenpeace volunteers set up a division lobby at Saatchi & Saatchi’s London offices today, forcing staff arriving at the office to choose between a “Protect Forests” entrance and a “Destroy Forests” entrance. While workers arrived, Greenpeace volunteers kept tallies on which entrances they chose, with 163 workers choosing the “Protect Forests” entrance and 48 opting for “Destroy Forests.” A Greenpeace volunteer in an orangutan costume (orangutans habitats are being destroyed for the palm oil plantations that P&G uses to source their palm oil) was also on hand for the event.

“From the results of our survey, with 211 Saatchi employees passing through the division lobby and 163 choosing the ‘protect forests’ lobby, it looks as though they’re not really in favour of forest destruction after all. A lot of P&G customers feel the same way. Hopefully Saatchi’s will pass that on to their client,” George said. We’ve included Greenpeace’s “Thank You, Mom” tackling video above, in case you need a refresher. Let us know what you think of the group’s Saatchi & Saatchi office invasion in the comments section if you wish. Read more

Saatchi & Saatchi NZ Helps Kiwis Hold on to Summer for L&P

It’s hard to relate to, as below freezing temperatures continue here in the northeast US, but in New Zealand people are just returning from summer holiday. Saatchi & Saatchi New Zealand has launched a new campaign for L&P in an attempt to help Kiwis hold on to that summer feeling as they return to work and school.

Beginning this week, L&P is offering people in Auckland, Wellington and Christchurch “the chance to swap their shoes for jandals, bring a bit of summer to their workplace, or even take an impromptu urban dip to cool off.” It’s an interesting outdoor campaign for a product that many associate with summer. And who wouldn’t want a free towel or flip-flops (jandals if you’re in New Zealand, apparently)?

As Saatchi & Saatchi creative director Guy Roberts explains, “We’ve all experienced that sinking feeling when the holidays are over and we’re forced to hang up our togs, get back into our work clothes and re-join the commuter crowds to work or Uni. You’re back at your desk and reduced to watching the best days of summer from your office or classroom window. For many kiwis, L&P and summer go hand in hand and we hope this campaign will help kiwis hold on to that great summer feeling just a little bit longer.”

The campaign will roll out over the next six weeks, with “a range of customised ad-shels, street posters and promotional partnerships.” As the brightest thing we have to look forward to in this region is a weekend with temperatures in the 40s, I’m sure I’m not the only one who feels a little envious hearing about this campaign. Stick around for credits after the jump. Read more

Evolve Asks Gun Owners Not to Be Dumbasses

Today, Saatchi & Saatchi New York is launching the first ever campaign for the gun responsibility organization Evolve, encouraging people to take personal responsibility for gun safety and generally not be dumbasses.

Saatchi & Saatchi’s pro-bono campaign features a short, satirical video called “The Bill of Rights for Dumbasses.” The 1:40 video portrays Thomas Jefferson and other historical figures debating the language of the second amendment. Jefferson thinks the amendment runs a little long, and after much debate, convinces the rest of the council to remove the “as long as they aren’t being dumbasses about it” part from the amendment. While the founding fathers are debating the matter, viewers are treated to a humorous montage of gun owners engaging in questionable practices, before Jefferson concludes it’s common sense that you shouldn’t act that way with a gun. The video ends with the founding fathers playing pinata with a gun, followed by the tagline, “It’s the right to bear arms, not the right to be dumbass” and a message prompting viewers to go to takeonthecode.com and sign the code of gun responsibility.

Evolve co-founder Rebecca Bond hopes that “Humor can be a gateway to taking away the defensiveness that is the legacy of these discussions.” Joe Bond, also an Evovle co-founder, added, “We want the ‘Dumbass’ concept to catch on in popular culture the way ‘friends don’t let friends drive drunk’ did for safe driving.”

Since it’s rare to find people discussing guns without getting hysterical about it, Saatchi & Saatchi’s employment of dumb humor is somewhat refreshing. But will it really chip away at the defensiveness that gun rights activists feel when discussing anything related to guns? Or are they more likely to take offense at the video depicting gun owners, and even founding fathers, as dumbasses? Unfortunately, I doubt the video will convince many viewers to “take on the code,” because even though Evolve professes to be a “third voice” in the gun debate without political affiliation, gun rights activists will still likely view the video’s satire as an attack on them. Meanwhile, the video will appeal to plenty of gun reform proponents — people who don’t need any convincing on the importance of gun safety, and mostly don’t own guns (and therefore have no need to take Evolve’s pledge). That’s too bad, because Evolve’s responsibility code is really just common sense and something any gun owner should be able to get behind — which makes this feel like a missed opportunity. Credits after the jump.

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Ace Saatchi & Saatchi’s ‘#FlakerDate’ May Make You Nauseous

Philippines-based Ace Saatchi & Saatchi have a new Valentine’s Day campaign for Head and Shoulders, called “#FlakerDate,” that just may make you feel a little sick to your stomach.

“#FlakerDate” is focused around a long television spot featuring three guys set up on staged blind dates with an actress. That actress has an embarrassing dandruff problem that puts a damper on any romantic inclinations the guys might have. A hidden camera catches their reactions as her head scratching leaves dandruff on her clothes, the floor, the table, and even her food and drink (that’s when things get a little cringe-worthy). Needless to say, the guys are a little freaked out.

The spot has been gaining popularity on YouTube (currently up to almost 500,000 views), as well as being featured on a talk show, so Ace Saatchi & Saatchi definitely have people’s attention. If my reaction is any indication, they also have people feeling a little queasy.

Saatchi & Saatchi Brussels Pits Samsonite Against the World

Samsonite tapped Saatchi and Saatchi Brussels to craft a new campaign putting their products to the test in a series of online videos called “Samsonite Vs. The World.”

In the online series, several products from the world’s largest luggage brand face a series of tests meant to demonstrate the real-life testing Samsonite puts their products through. Each test was designed to highlight the selling point of each particular product. Samsonite’s Paradiver faces a simulated monsoon in “Samsonite Vs. Monsoon,” with the suitcase’s contents, most notably a book of matches, remaining dry throughout the test. The Samsonite Cosmolite endures quite the beating in “Samsonite Vs. Gravity,” dropped from a 15 meter height into a luggage cart to demonstrate its “impact-resistant Curv material.” Least impressive has to be “Samsonite Vs. Chicken,” which emphasizes the lightness of Samsonite Short-Lite by comparing it to a chicken. To keep things lighthearted and pleasant, each of these tests is narrated by a charming British chap.

The “Samsonite Vs. The World” campaign will be launched to online travel and lifestyle media throughout Europe starting today. Check out “Samsonite Vs. Monsoon” above, and stick around for “Samsonite Vs. Gravity” and credits after the jump. Read more

You Should Probably Be Rolling on Molly When Watching These New Skol Ads

What the hell?

Well, credit Brazilian-based F/Nazca Saatchi & Saatchi for truly capturing that disorienting mix of horniness and fearfulness that comes with doing a bunch of drugs and then grinding up on a bunch of weirdos for a few hours. A new campaign for African and South American beer brand Skol (not to be confused with American chewing tobacco brand Skoal, which is still around apparently) advertises ‘The Summer Beats Festival,’ a series of 20 parties/concerts around Brazil that features the country’s best DJs.

What’s the appeal, your uncultured ‘Merican self might ask? Well, rumor has it that if you get fucked up enough and dance harder than anyone else, there’s a strong likelihood that you’ll have sex with a girl wearing a tiger mask, a guy wearing a rabbit mask, or (jackpot!) both at the same time. That certainly sounds fun, doesn’t it?

A collection of shorter sports promises that after your wild night of substance abuse and terrifying lovemaking, you get to relax on one of Brazil’s many gorgeous beaches, which may or may not be filled with floating piles of garbage. Then, of course, it’s out again for another night of intermittent bouts of crying and psychotic screaming. Woo! Two more spots, and credits, follow after the jump.

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