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Social Media

Fake Love, Droga5 Send Out #MorningWin Trophies for belVita

Droga5 and experiential agency Fake Love collaborated on a recent campaign for belVita, mailing out trophies to the people behind their favorite #MorningWin tweets.

For the campaign, they selected their favorite #MorningWin tweets, then created trophies documenting the individuals performing the tasks they described with a 3D printer and mailed them out to the winners, a pretty cool way to make the leap from digital to real world engagement. When they “ran out of fake gold” they selected other contestants to receive digital trophies. Droga 5 and Fake Love also selected a group of celebrities to promote the campaign, who tweeted out their own “morning wins” and posted pics when they received their trophies. These celebrities include Mario Lopez, Timbaland, Diana Nyad, Tamera Mowry, Sean Lowe, Peter Facinelli, Sean White, Wayne Brady and Mike Epps. Check out the video above for a more thorough documentation of the campaign, and stick around for credits after the jump. Read more

Threshold Interactive Seeks to Stop Excessive Hashtags with New App

John Montgomery (chief innovation officer) and the folks over at Threshold Interactive want to rid the Internet of its biggest problem: over-hashtagging. So they’ve developed a free app called Hash Snag that “rids the world of useless, meaningless hashtags by replacing, clarifying or deleting them altogether.”

Hash Snag is pretty simple: you simply enter your message and/or hashtags, see if your hashtags get “hash snagged,” and then share your post, while learning a valuable life lesson about the responsible use of hashtags. We’re not sure what made Threshold the hashtag police, but someone had to do it, so we’re glad they took the initiative. So the next time you’re thinking about posting a hashtag filled tweet, make sure it clears Hash Snag first. The app is available for mobile devices or from Google Play.

Trop50 Tries to Keep the Juice Going on New Year’s Resolutions

Trop50′s “Resolution Rescue” campaign, produced by the newly merged Agency Republic (and Critical Mass), is sort of like a digital addiction sponsor. Only, the sponsor doesn’t try very hard to stop you from your addiction and really only wants you to drink more low-calorie orange juice.

Resolution Rescue offers a semi-personalized response to those who tweet about potentially breaking their New Year’s resolutions. The video above gives a good example of the creative work: @MissTrixster wants to stop eating sweets and do more exercise, so Trop50′s response makes a clever joke about training by staring at muffins. Agencies that roll out these response-based campaigns typically have a few options that repeat, but to Agency Republic’s credit, there seems to be enough detail and personalization to tailor to the needs of most tweeters.

Of course, the campaign also hinges on a few ridiculous points: people need to tweet thoughts about breaking resolutions without actually breaking them, and the resolutions need to be simple. What if your resolution is to stop tweeting? What if your resolution is to stop drinking sugary drinks? Does Trop50 send you a black screen? Credits after the jump.

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Hill Holliday Producer Raps to Promote ‘Tweethearts’ for NECCO

Hill Holliday has a new campaign for NECCO’s classic Sweethearts, “#1 selling non-chocolate Valentine’s Day candy,”  that personalizes the messages on the candy hearts via Twitter.

Here’s how it works: simply visit the Tweethearts site and tweet your message to @tweethearts, then take a look at your Tweetheat, fill out the name and address where you want it sent, pay $29.99 (yikes!) for a one pound bag, and wait 3-5 business days for the gift to show up. Users who don’t wish to order the candy can choose to simply share the digital image of their peronalized Tweetheart instead, not a bad option for those who don’t feel like ponying up $29.99 for a small bag of candy. Hill Holilday VP and creative director Rick McHugh was very excited about the campaign, saying, “Turning something that’s digital into something that’s physical is a dream creative assignment, and we’re thrilled to bring it to life for NECCO.”

The best part of the campaign has to be Hill Holiday producer Chuck Woodard rapping in the above video. Needless to say, it’s pretty funny. We’ll abstain from commenting further, and hand this one over to the comments section…

 

Integer Dallas Answers ‘Ask A Slurpee Hour’ in Style

Integer Dallas took the helm for Slurpee’s “Ask A Slurpee Hour” today on the brand’s Facebook pace, and the results were pretty hilarious. Since the results basically speak for themselves, I’ve decided to reproduce some of the highlights below:

Slurpee Cannabis

Slurpee Santa

Slurppe Marry It

 

Slurpee Dead

 

Slurpee Taiwan

Nissan Wants You to Open ‘The Briefcase’

Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the chance to win one of three 2014 Rogues.

The video opens with a man getting in a hired car for his usual commute home from work. When a motorcycle pulls up and hands off a briefcase to the driver, however, all hell breaks loose. Soon everyone seems to be after the Rogue, including a helicopter that attempts to land on the car. In the end, they run into a blockade and a man shouts “Open the briefcase,” at which time viewers are prompted to click on a link to open it. This link clicks through to the contest on Nissan’s Facebook page. It’s a clever, interactive way to lead viewers to the contest, even if the video is a little over the top. Fans of the brand should enjoy having a background story going into the contest, where they can enter once per day, or more if they share information about the contest via email or social media — a pretty good way to incentivise sharing.

The contest begins today and runs through February 13th at 11:59 PM. You can enter the contest here for your chance to win a 2014 Nissan Rogue. Credits after the jump.

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RAPP Crafts Charming Animated Holiday Card via Vine

The folks over at full-service agency RAPP, have created a charming animated holiday card using Vine.

Its elegant simplicity (a short animation of ornaments climbing up a Christmas tree) makes it simultaneously one of the best uses of Vine and one of the more tasteful agency holiday cards of the season. Even Vine-haters may come around on this one (okay, probably not). It’s worth a quick view (above) as it won’t take more than a few seconds. Short, tasteful and to the point: what’s not to like? If you’re having trouble getting into the Christmas spirit, with a little over a week to go, it just may help nudge you over the edge. Thanks for keeping it classy, RAPP.

Erwin Penland, Saint Nick Team Up to Create ‘Klaus Score’

It appears Santa is keeping up with the times and has embraced social media. Erwin Penland (which of course took over ad duties on Denny’s a few months back) has teamed up with Old Saint Nick himself (and, we suspect, the NSA) to create the “Klaus Score” (which we assume is inspired by Klout score), a new social media metric measuring naughtiness/niceness.

To determine if you’ve been naughty or nice this year, “Santa factors in your Twitter, Facebook and Instagram activity to his complex algorithm” and determines whether you’ll be getting a lump of coal or a bunch of bright, shiny packages. Watch the video above to learn more about the magical algorithm Erwin Penland and Santa developed to measure social media niceness. If you’d like to find out your own Klaus Score, head over to getyourklausscore.com. It may be the best way to discover whether you’ve landed on the naughty or nice list this year. With only nine days until Christmas time is running out to change your status.

My Klaus Score is a 60, making my current status “Master of Merriment.” Let us know your own Klaus score in the comments section. We suspect a few of you may have been naughty.

Ta No Mapa! Draws a More Complete Rio de Janeiro

In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, there are more than 1,000 favelas that simply appear as blank or incomplete spaces on maps. However, some folks at JWT Brazil just launched a campaign with the educational organization Afroreggae that will let students in Rio conduct research and accurately draw a new map that includes the favelas. The goal of “Ta No Mapa!” is to let kids interview business owners and ultimately manage the online mapping platform as a means of social communication. Think of it as digital networking for future employees who, until this point, have limited access to this type of social media entrepreneurship and creativity.

JWT and Afroreggae hope to expand to other cities and favelas in the future if the project succeeds. Bem feito and credits after the jump.

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As Long as There’s Internet, 360i’s Holiday Party Will Never End

How can a party never end? Well, when you create dozens of Vines of your employees dancing and post them on a website called Non-Stop Dance Spot, the evidence takes on an air of permanence, as long as the server bills and domain checks are paid. This feels like Friday news, but in the coming season of office parties, we thought it would be worthwhile to show you what’s going on at Dentsu-owned 360i: A lot of two-stepping, some spinning, and mild hip thrusting that gets the job done. The website subs out the Vines every six seconds, so there’s always something new to look at. Somebody put a lot of effort into this silliness. I’m writing about this silliness. But even though it’s silly, it’s certainly unique as far as office parties are concerned.

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