In honor of Presidents Day, the folks behind LasVegas.com/Vegas tourism are offering full presidential pardons for your long weekend debauchery. To get your Twitter-based absolution, just confess your sins and tweet #VegasPardon. Or if you just so happen to be at the Las Vegas airport today, you can get pardoned in person and start your shortened work week anew tomorrow.
My my, where does the time go? Well, Facebook as you may know has officially turned 10, and with that, the social network has teamed up with L.A.-based production company Strike Anywhere to say thanks in a matter of 60 seconds. Seeing as Facebook’s 10, the parties involved probably figured why not show how other kids from across cultures celebrate this auspicious birthday? The clip above is quick, cute and brings back those ol’ childhood memories. We’re gonna go shed some tears now. Credits after the jump.
Integrated agency Stack has launched a new campaign for Nivea Men Originals sharing “life hacks” to help make life a little easier for Nivea Men customers.
The online campaign launched today with the first “Life Hacks” video, which shows a bloke suiting up for a Sunday football (soccer) game while utilizing a series of lifehacks. These hacks include throwing wrinkly laundry in the tumble dryer with an ice cube instead of ironing (I’ve got to try that one), using rechargeable batteries in your remote, putting smelly shoes in the freezer to eliminate unpleasant odors (may cause cold feet), and others.
The “Life Hacks” campaign, which will appear across social media channels such as YouTube and Facebook, was designed around “the truism that men use the internet as a source of how-to guides, tips and new information,” explained Stack CEO Liz Wilson. “Life Hacks offers an original yet relevant way to engage with the audience who consider men’s skincare regimens as elaborate and cumbersome. It is a fun way of busting that myth.”
Check out the full video above, and keep your eyes peeled for more “Life Hacks” from Stack and Nivea Men in the near future.
What with all the silly social media campaigns and stunts that fill our inbox every day, it’s incredibly refreshing to see a project that demonstrates how to “hack” a well known platform in a smart, strategic way. And no, I don’t mean create a top-heavy Facebook app that crashes when you try to vote for some stupid brand idea.
From Toronto-based Cossette comes the “Instagram Time Machine,” part of a campaign for the Toronto Silent Film Festival. Now, if looking at Instagram your mobile phone vertically (or via desktop view), this makes no sense. “Why are there photos of just white spaces?” you may ask. But, if you turn your phone horizontally, voila! A virtual tour celebrating a century of silent film’s greatest star, Charlie Chaplin featuring videos, old movie posters, etc. Now THIS is a smart, innovative new way to use Instagram.
Now, as with any social “hack,” this has its limitations. There’s the aforementioned inability to make this work on a desktop (unless, i guess, you turn your monitor sideways). There’s also the issue of following this account, as it’s not going to be sending any new photos anytime soon due to its already completed structure. But, for five minutes, it’s a really ingenious thing to play with, even if you couldn’t care less about silent film. Good on Cossette, and if this thing gets more eyeballs, expect to see copycats creeping up next week. Search for “TSFF2014″ on Instagram to find the account, and view credits after the jump.
McCann Erickson has launched an integrated social media campaign called Not-So-Super to raise awareness about sex trafficking for the New York State Anti-Trafficking Coalition.
“Sex trafficking is commonly perceived as something that happens far away, in other parts of the world. We are eager to try to change that perception.” said Tom Murphy, co-CCO of McCann New York. Because of this, it’s all too easy for people to dismiss the sex trafficking epidemic as something that doesn’t concern them, but it’s a very real issue much closer to home than many suspect.
McCann’s “Not-So-Super” campaign shines a light on the sex trafficking epidemic happening in New York, elsewhere in this country, and all over the world. “It is the buyers of commercial sex who drive such a high demand that girls as young as 12 are trafficked across state lines to meet it. We need to address the day in and day out demand to bankrupt this so-called business model and put an end to the buying and selling of young girls once and for all,” says Sonia Ossorio, President, National Organization for Women – New York City. So McCann is hoping their campaign can help curb the demand for commercial sex, which spikes around big events like the Super Bowl, that leads to the exploitation of women and children by pimps and sex traffickers.
At the center of the campaign is the “Not-So-Super” website and the above video, a harrowing look at the victims of sex trafficking and the increased demand placed on sex workers during the Super Bowl and other big events (accompanied by an increase in the likeliness of physical abuse at the hands of their clients and pimps/traffickers). It’s hard to watch, especially on the Friday going into Super Bowl weekend, but it’s an important message that needs to be shared and a stark reminder that some dread the impending arrival of the big game. The website also offers a telephone hotline for people who are or may know victims of sexual trafficking, and a variety of other resources. The full campaign will “span film, print, street activities, a website and twitter initiatives.” Hopefully, “Not So Super” can help make a difference for victims of sexual trafficking at one of their most vulnerable times of the year.
Droga5 and experiential agency Fake Love collaborated on a recent campaign for belVita, mailing out trophies to the people behind their favorite #MorningWin tweets.
For the campaign, they selected their favorite #MorningWin tweets, then created trophies documenting the individuals performing the tasks they described with a 3D printer and mailed them out to the winners, a pretty cool way to make the leap from digital to real world engagement. When they “ran out of fake gold” they selected other contestants to receive digital trophies. Droga 5 and Fake Love also selected a group of celebrities to promote the campaign, who tweeted out their own “morning wins” and posted pics when they received their trophies. These celebrities include Mario Lopez, Timbaland, Diana Nyad, Tamera Mowry, Sean Lowe, Peter Facinelli, Sean White, Wayne Brady and Mike Epps. Check out the video above for a more thorough documentation of the campaign, and stick around for credits after the jump. Read more
Trop50′s “Resolution Rescue” campaign, produced by the newly merged Agency Republic (and Critical Mass), is sort of like a digital addiction sponsor. Only, the sponsor doesn’t try very hard to stop you from your addiction and really only wants you to drink more low-calorie orange juice.
Resolution Rescue offers a semi-personalized response to those who tweet about potentially breaking their New Year’s resolutions. The video above gives a good example of the creative work: @MissTrixster wants to stop eating sweets and do more exercise, so Trop50′s response makes a clever joke about training by staring at muffins. Agencies that roll out these response-based campaigns typically have a few options that repeat, but to Agency Republic’s credit, there seems to be enough detail and personalization to tailor to the needs of most tweeters.
Of course, the campaign also hinges on a few ridiculous points: people need to tweet thoughts about breaking resolutions without actually breaking them, and the resolutions need to be simple. What if your resolution is to stop tweeting? What if your resolution is to stop drinking sugary drinks? Does Trop50 send you a black screen? Credits after the jump.
Hill Holliday has a new campaign for NECCO’s classic Sweethearts, “#1 selling non-chocolate Valentine’s Day candy,” that personalizes the messages on the candy hearts via Twitter.
Here’s how it works: simply visit the Tweethearts site and tweet your message to @tweethearts, then take a look at your Tweetheat, fill out the name and address where you want it sent, pay $29.99 (yikes!) for a one pound bag, and wait 3-5 business days for the gift to show up. Users who don’t wish to order the candy can choose to simply share the digital image of their peronalized Tweetheart instead, not a bad option for those who don’t feel like ponying up $29.99 for a small bag of candy. Hill Holilday VP and creative director Rick McHugh was very excited about the campaign, saying, “Turning something that’s digital into something that’s physical is a dream creative assignment, and we’re thrilled to bring it to life for NECCO.”
The best part of the campaign has to be Hill Holiday producer Chuck Woodard rapping in the above video. Needless to say, it’s pretty funny. We’ll abstain from commenting further, and hand this one over to the comments section…
Integer Dallas took the helm for Slurpee’s “Ask A Slurpee Hour” today on the brand’s Facebook pace, and the results were pretty hilarious. Since the results basically speak for themselves, I’ve decided to reproduce some of the highlights below: