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Social Media

Integer Dallas Answers ‘Ask A Slurpee Hour’ in Style

Integer Dallas took the helm for Slurpee’s “Ask A Slurpee Hour” today on the brand’s Facebook pace, and the results were pretty hilarious. Since the results basically speak for themselves, I’ve decided to reproduce some of the highlights below:

Slurpee Cannabis

Slurpee Santa

Slurppe Marry It

 

Slurpee Dead

 

Slurpee Taiwan

Nissan Wants You to Open ‘The Briefcase’

Nissan’s new online initiative “The Briefcase” courtesy of TBWA\Chiat\Day LA features a high octane car chase (starring the new 2014 Nissan Rogue) ending in a click through to a contest offering contestants the chance to win one of three 2014 Rogues.

The video opens with a man getting in a hired car for his usual commute home from work. When a motorcycle pulls up and hands off a briefcase to the driver, however, all hell breaks loose. Soon everyone seems to be after the Rogue, including a helicopter that attempts to land on the car. In the end, they run into a blockade and a man shouts “Open the briefcase,” at which time viewers are prompted to click on a link to open it. This link clicks through to the contest on Nissan’s Facebook page. It’s a clever, interactive way to lead viewers to the contest, even if the video is a little over the top. Fans of the brand should enjoy having a background story going into the contest, where they can enter once per day, or more if they share information about the contest via email or social media — a pretty good way to incentivise sharing.

The contest begins today and runs through February 13th at 11:59 PM. You can enter the contest here for your chance to win a 2014 Nissan Rogue. Credits after the jump.

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RAPP Crafts Charming Animated Holiday Card via Vine

The folks over at full-service agency RAPP, have created a charming animated holiday card using Vine.

Its elegant simplicity (a short animation of ornaments climbing up a Christmas tree) makes it simultaneously one of the best uses of Vine and one of the more tasteful agency holiday cards of the season. Even Vine-haters may come around on this one (okay, probably not). It’s worth a quick view (above) as it won’t take more than a few seconds. Short, tasteful and to the point: what’s not to like? If you’re having trouble getting into the Christmas spirit, with a little over a week to go, it just may help nudge you over the edge. Thanks for keeping it classy, RAPP.

Erwin Penland, Saint Nick Team Up to Create ‘Klaus Score’

It appears Santa is keeping up with the times and has embraced social media. Erwin Penland (which of course took over ad duties on Denny’s a few months back) has teamed up with Old Saint Nick himself (and, we suspect, the NSA) to create the “Klaus Score” (which we assume is inspired by Klout score), a new social media metric measuring naughtiness/niceness.

To determine if you’ve been naughty or nice this year, “Santa factors in your Twitter, Facebook and Instagram activity to his complex algorithm” and determines whether you’ll be getting a lump of coal or a bunch of bright, shiny packages. Watch the video above to learn more about the magical algorithm Erwin Penland and Santa developed to measure social media niceness. If you’d like to find out your own Klaus Score, head over to getyourklausscore.com. It may be the best way to discover whether you’ve landed on the naughty or nice list this year. With only nine days until Christmas time is running out to change your status.

My Klaus Score is a 60, making my current status “Master of Merriment.” Let us know your own Klaus score in the comments section. We suspect a few of you may have been naughty.

Ta No Mapa! Draws a More Complete Rio de Janeiro

In America, we may have to worry about politicians manipulating our maps, but at least we know that the maps themselves are complete. In Brazil, that’s not something the people can take for granted. In Rio, for example, there are more than 1,000 favelas that simply appear as blank or incomplete spaces on maps. However, some folks at JWT Brazil just launched a campaign with the educational organization Afroreggae that will let students in Rio conduct research and accurately draw a new map that includes the favelas. The goal of “Ta No Mapa!” is to let kids interview business owners and ultimately manage the online mapping platform as a means of social communication. Think of it as digital networking for future employees who, until this point, have limited access to this type of social media entrepreneurship and creativity.

JWT and Afroreggae hope to expand to other cities and favelas in the future if the project succeeds. Bem feito and credits after the jump.

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As Long as There’s Internet, 360i’s Holiday Party Will Never End

How can a party never end? Well, when you create dozens of Vines of your employees dancing and post them on a website called Non-Stop Dance Spot, the evidence takes on an air of permanence, as long as the server bills and domain checks are paid. This feels like Friday news, but in the coming season of office parties, we thought it would be worthwhile to show you what’s going on at Dentsu-owned 360i: A lot of two-stepping, some spinning, and mild hip thrusting that gets the job done. The website subs out the Vines every six seconds, so there’s always something new to look at. Somebody put a lot of effort into this silliness. I’m writing about this silliness. But even though it’s silly, it’s certainly unique as far as office parties are concerned.

Alarm Clocks Go Social with God Morgon

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What if you could replace the dooming anticipation of your inevitable alarm clock ring with something spontaneous and interactive? We’re not talking about technology from Minority Report, but God Morgon, a Swedish company, linked up with Spotify for “a social wake-up clock” that let’s you choose songs for your friends’ alarms. Imagine if you give over Spotify power of attorney to that friend who wants to ruin your sleep by picking Slipknot. Or if a friend wants to trick you into oversleeping, he/she can throw on some Enya.

God Morgon is actually Sweden’s third largest juice brand – there’s got to be a joke in there somewhere. Sweden’s third tallest midget. But this non-juice product is very cool and seems simple and intuitive. Below, you can see some images of the interface:

Screen Shot 2013-12-06 at 3.05.10 PM

Care to Find Out Which of Your Facebook Friends Hate You?

hateface

Last month, we brought you news of Rather, the revamped version of the brilliant and much-needed unbaby.me, co-created by Chris Baker. Rather is a great tool that lets you replace things you don’t want to see in your social media feeds — be it babies, sports, religion or the Kardashians — with things you do want to see, like cats. Because everyone wants to see pictures of cats. Baker was also responsible for “Charity Bribes” and a welcome attempt to send M. Night Shyamalan back to film school. Now, Baker has a new project, dubbed Hate With Friends.

Created in partnership with Mike Lacher and Tiger Wang, Hate With Friends allows you to select which of your Facebook friends you hate. According to the parties involved, “Seemed surprising that the internet hadn’t shelled out the opposite version of bangwithfriends, so we did.” Anyway, if they also hate you, both parties will be notified. You can kind of think of it as the opposite of Bang With Friends (apparently now renamed Down), although I suppose there are some circumstances where it’s not the opposite.

We’re not sure how useful Hate With Friends will be for people, or what happens once both parties have confirmed that they hate each other. A simple unfriending? Words With Friends grudge match? A duel at sundown? A titty twister? I imagine it will mostly be used as a joke, amongst friends who do not hate each other, although I’m sure there’s plenty of mutual hate going around on Facebook, seeing as how Facebook has all but destroyed the meaning of the term “friend.” If you’d like to find out if you have any Facebook frenemies, head on over to Hate With Friends. Let us know how it goes in the comments section.

Deutsch NY Launches ‘Mob City’ Script on Twitter for TNT ‘Adaptweetion’

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Deutsch NY and TNT are using Mob City‘s Twitter handle, @MobCityTNT, to debut the screenplay of the series’ premiere, 140 characters at a time. This will make Mob City, “the first television screenplay ever to be adapted for, and published through, Twitter.” They’ve dubbed the process “adaptweetion.”

The first tweets of the Mob City screenplay were made on Monday, with new tweets appearing every 45 minutes between 10 AM and 7 PM (and later tonight). They’ve also taken advantage of Twitter Cards to inject photo and video footage into the stream. Those late to the game can also catch up by visiting the microsite for the script, where it is presented in chronological order. This all leads to the debut of Frank Darabont‘s three week television event this tonight at 9. Deutsch NY and TNT will make their last tweet tonight at 8:30, but they’re not giving everything away. To experience the final scene, you’ll have to turn in to TNT tonight at 9 and catch the episode. The cast and crew of the show — including @frankdarabont@miloventimiglia@simonpegg@edward_burns@jonnybernthal – also added their commentary to the feed to keep things interesting.

Tweeting (almost) the entire screenplay of a debut episode is a risky move, but it’s a good way to get people talking about the show before it even airs.“Today, fans are tweeting in real time with their favorite shows, and we wanted to stoke preshow chatter by providing fans with an experience that will invite them in before the show even airs,” explains Kerry Keenan, Deutsch NY’s chief creative officer.

Clearly, TNT is betting that the writing will suck you in and make you want to watch Mob City tonight. Leaving out the final scene is an obvious necessity, as some might wonder why they’d tune in to see a premiere when they know how it ends. I’m curious to see how this plays out, and what kind of effect this social campaign has on Mob City‘s ratings tonight, if any. Head on over to mobscript.com and @MobCityTNT, and let us know your thoughts on this campaign in the comments section. And tune in to TNT tonight at 9 for the show, if you’re interested. Credits after the jump. Read more

LA Ad Execs Reveal Favorite Xmas Childhood Memories for thinkLA, Toys for Tots

Nonprofit collaborative thinkLA has a fun social media campaign promoting their Holiday Gala this Thursday, Dec. 5. The campaign features LA ad executives — like Joe Baratelli (featured above), EVP/CCO at RPA (well, actually, it’s all RPA at the moment)– sharing their favorite holiday memories in 15 second long videos. We’ve included a few of our favorites, but you can check out the rest here, or follow thinkLA on Facebook or Twitter. The videos are a quick, fun way to get in the holiday spirit, if that’s your sort of thing. And this is all being done for a good cause.

According to the parties involved, the LA advertising community and thinkLA put together the second largest T0ys for Tots drive in Southern California (around 1,000 toys). Toy collection bins are making the rounds at agencies this week, and will continue collecting toys until December 17th. But the biggest Toys for Tots push will come during the Holiday Gala this Thursday. So check out the holiday videos (Lisa Herdman and J. Barbush are featured after the jump), and if you’re in Southern California this Thursday head on over to the Holiday Gala with something to donate to Toys for Tots. We hear thinkLA throws a great party, so why wouldn’t you? Read more

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