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TAXI

Kraft No Longer with Anomaly Toronto

kraft_mac_cheeseKraft Canada wants to make more folks north of the border eat Mac n’ Cheese. In order to achieve this goal, the company took its business from TAXI Canada to Anomaly Toronto a few months ago.

The key word in that partnership was “fun“, which served as the basis of a new, “wacky” campaign designed to “rekindle memories of a happy childhood.”

Now the brand has had a change of heart.

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WPP’s TAXI Begins Brewing New Relationship with Maxwell House

old maxwell house adThe year was 2010 when WPP rolled out the red carpet and doled out the cash for yet another advertising agency — TAXI.

The Toronto-based shop was bought to stand alone within the group and grow its own offices rather than merging with other units, according to Y&R Brands CEO Peter Stringham.

Apparently that was a good strategy: TAXI just wrangled itself a strong cup of the Kraft Foods empire with Maxwell House. Previously, the account was with W+K Portland.

The change comes only a couple of months after the coffee brand launched a new campaign called “Say Good Morning to a Good Day“; mcgarrybowen ran the account prior to W+K.

Seems that “the last drop” arrives more quickly each year. Stay tuned.