PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

The Barbarian Group

Barbarian Group Amplifies Web Presence for C40 Cities Network

Channeling their inner Al Gore we suppose, the folks at The Barbarian Group have unveiled a complete online redesign for C40 Cities, which is a network of the world’s “megacities” (including New York, London, Mumbai, Sao Paulo and Amsterdam) that is taking action to reduce greenhouse gas emissions. Not only did the Barbarians overhaul the C40 website itself, which includes some nice data visualization on the landing page, but the digital shop offers a nifty, animated infographic which lets you scroll down and get a nice visual sense of how big cities and climate change affect each other. You can get an idea of what the infographic looks like below and get some more background from TBG’s blog here.


Barbarians Shutting Down Shop in Boston

Within the last 15 minutes, we’ve received scores of anonymous tips from different IPs telling us that the Barbarian Group is closing its office on South Street in Boston, which was opened way back when in 2001. Here’s a statement from a spokesperson at the digital shop, which is offering paid relocation for everyone left in Boston who wants to move to either TBG’s New York or San Francisco office (the majority of staffers including senior leadership all migrated to the NYC branch a few years back).

“We’re sad to say we’re closing TBG’s 10-person Boston office. Put simply, there’s no strategic reason for us to keep it open.

Since we value their talent so much, the team has been offered paid relocation to New York or San Francisco over a 3-month wind down period and we’re doing everything we can to make their lives easier in the transition.
Over the past several years, TBG has been headquartered in New York, which leads client work such as GE, Bloomberg, Samsung, Pepsi and others. The company is growing and we continue to aggressively recruit in NYC, as well as our San Francisco office, which is building its own business as well as attracting top tech, planning and design talent.”

Here Are Some Updated Stats on TBG’s ‘Is Pinterest’ Project

By now, you’ve perhaps heard of yet another Barbarian Group online experiment called “Is Pinterest,” which asks the question if the latest social networking phenom is the next Facebook among other things (well, that answers our question according to the image above). The dev team over at TBG happened to send us over some stats for the effort, which will provide you with an answer once you fill in the blanks. Surprisingly, Whitney Houston cracked the top 10. See the stats below:
Total Page Views: 7012
Total Unique Visitors: 1605
Total Word Submissions: 3474

Total Tweets: 106
Total Likes: 61

Top Word Submissions:

383 Faceboook
210 Virtual pinboard
162 Twitter
133 Pinterest
91 Google
75 Big thing
57 Etch a Sketch
49 Tumblr
47 Whitney Houston
42 Iran
40 Celebrity sex tape
39 Mockingjay
33 MySpace
27 Catalogue of interest
25 Dog
22 Awesome
22 Visual bookmarking tool
17 Apple
16 Black
15 Failure
13 Flickr
12 Collaborative moodboard
10 Barbarian Group
10 Corgi

SXSWi Party Recap: The Barbarian Group and Tumblr ‘Robotrip’

SXSW Interactive 2012 went out with a bang this year, as Tumblr and the Barbarian Group took over one of Austin’s most famous indoor/outdoor venue, Mohawk.

Aside from holding claim to maybe the best venue in Austin, the Barbarians were able to bring SXSW Interactive’s most-impressive musical lineup to the show, with the bill including the likes of Japandroids, Kool Keith, Bear in Heaven, Matthew Dear, and Wavves (pictured above). While advertising industry concertgoers schmoozed in the upstairs VIP era, the standing area near the stage was at a constant level of intensity, featuring relentless moshing and body-passing, especially during Wavves’ set.

Outside, the waiting line snaked around the block. But, a lucky few had access to the R/GA Shuttle, a double-decker bus that carted around R/GA employees and their clients throughout the course of the conference. Why wait in an hour-long line when you can peer over the fence from the comfort of a party bus?

The “Robotrip” party (I don’t know what’s up with the name, either) served as the perfect transition from SXSW Interactive to the Music portion of the festival. Sure, you could’ve celebrated across town at GSD&M’s “Industry Party,” or you could’ve rocked out with some Barbarians and a ton of non-industry, non-badge-holding music fans dancing feverishly to their favorite bands. To be frank, I’m happy I picked the latter. Now, on to Music!

In More Barbarian News, Former Dos Equis Digital Team Joins Up

Who knew the Barbarian Group would have such a busy hiring week? Along with Adam Lau coming aboard, the Cheil-owned digital shop has confirmed that it’s also hired the New York-based creative team of Thom Woodley and Stephen Petronis as senior copywriter and senior art director, respectively. It looks like facial hair came into play as part of the hiring process as TBG tells us, “These guys are a top creative team and they both have very nice beards. Their magic is real and we’re excited to add them to our growing arsenal” (FYI, that’s Woodley pictured sans beard).

Thom and Steve as they’re known have been working together for years, joining forces on digital campaigns for Dos Equis (example), Lacoste and The Atlantic while at Euro RSCG NY/4D and most recently at Publicis NY on accounts such as Pepto Bismol. Check out their portfolio here.

And while we’re on the Barbarian topic, to follow up on yesterday’s Ryan McManus update, NYC design/strategy shop Hard Candy Shell confirms that the former TBG senior AD will be joining up with its production team in a few weeks.


Ogilvy Alum Adam Lau Joins the Barbarians (Updated)

Two weeks after reporting that Ogilvy’s Adam Lau was leaving the agency, we’ve received confirmation that his next destination is The Barbarian Group. Lau officially joins the digital shop’s New York hub tomorrow and will serve as a creative director.

As previously mentioned, Lau spent five years at Ogilvy NY before joining up with TBG, serving on the former’s IBM account as group creative director/copywriter. Prior to O&M, Lau held senior creative jobs at the likes of AKQA and McCann Erickson. Regarding his agency’s latest hire, Barbarian ECD Jay Zasa says, “Adam is one of the best creative leaders in the business, with a long record of success stretching back to digital’s earliest days.  We’re psyched he’s bringing his considerable talents and experience to TBG.”

Update: While Lau joins up with TBG, we’ve received word that senior art director Ryan McManus is leaving the digital agency after nearly six years of service.  The Barbarian camp says, “Ryan is a super-talented guy and we look forward to seeing what he makes next!” From what spies tell us, McManus is staying local in NYC and heading to a design/strategy shop called Hard Candy Shell. Still waiting for confirmation on that.

Barbarians Look Back at 2011′s ‘Social Media Milestones’

Ahh yes, let’s cue the blurry dream sequence and shimmering music to reveal a new social media-related infographic from The Barbarian Group, which is giving us the reminder that it seems like only yesterday…or three weeks ago. Anyhow, it’s a nice little refresher and as always, you can read about the behind-the-scenes info on TBG’s blog.



Barbarian Group Helps ADC Celebrate 91st Awards Show

When it’s not giving us online scavenger hunts, “cheat sheets” for digital creatives and such, The Barbarian Group has found the time to concoct an app that promotes the 91st Art Directors Club Awards. It was DDB New York and Finnish illustrator Rami Niemi that laid the foundation for the campaign (starring Lewis Black), but the Barbarians took it one step further by creating an e-card app that lets you provide a caption for one of the call-for-entries.

You can colorize, customize and choose a scene then share with friends. By the way, deadline for ADC Interactive, Design, Motion Graphics, Photography and Illustration entries is Jan. 20, Student is Jan. 27 and Advertising and Integrated submissions are due by Feb. 10.

Barbarian, Samsung Would Like You to Play a Game

Now that 72andSunny has displayed its Apple-baiting work for Samsung, let’s focus on another project for the latter electronics brand from the Barbarian Group, which is being dubbed as “a scavenger hunt through the bizarre and wonderful corners of Internet culture.” It’s a bit early for Easter, but there’s an egg hunt to take part in this next installment of TBG’s “Boosted” campaign, called “Secret Sites,” for Samsung and Intel. As you can deduce, there is promotion in play, mainly for the Samsung Series 7 laptops, but there is also a nod to the old-school meme known as the single-serving site. We’ll refrain from busting out a Tyler Durden soliloquy, but from the site itself, here’s how to play and possibly win. Cult of Apple, we guess, need not apply.

“Fill in the URLs

Write down daily challenge. You cannot enter it on this site. (Hackers ruin everything!!)
Get clues on Facebook and Twitter.
Fill in numbered spaces with corresponding letters.
Enter the URL in your browser. Hit enter.
Fastest person to each site wins a new Samsung Series 7 with 2nd Gen Intel® Core™ i5 Processor.

Think Fast

The fastest person to find a secret site could win the super speedy Samsung Series 7 with 2nd Gen Intel® Core™ i5 Processor. So get out the trusty ball point. It’s time to spill some secrets.
Get Sexy Series 7 06
Challenge 2 out of  7″


Barbarians, Vitamin T Draw Up ‘Cheat Sheet’ for Digital Creatives


Now that they’ve given you the Ad Agency Bloodline and the site-building flowchart, the Barbarian Group and Aquent’s Vitamin T have turned their focus to helping out digital creatives for their latest infographic collaboration, which could come in handy for those of you digital ninjas who are trying to map out your career options and figuring out how to apply skills sets.

The aptly titled “Where Will Your Skills Take You” infographic is basically set up as a choose-your-adventure game and takes you through the career paths of three characters in content delivery, design and development. According to the Vitamin T folks, “While there’s no wrong decision when it comes to choosing your character, itʼs important to pick the one that suits you best and comes tricked out with the tools you know how to use. Let’s face it, winning is a lot harder if youʼre an interactive copywriter sweating out the HTML or a visual designer trying your hand at SEO.”

The actual full-size infographic is a rather sprawling piece of work that’s equal parts informative and amusing and is a depiction we think is not too far removed from reality. Check out the entire visual here.