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Tribal DDB

Tribal, Clorox Part Ways?

Tipsters have been buzzing over the last few hours that Tribal DDB and Clorox’s relationship has come to an end. Tribal would not comment on the matter, but their relationship spans a few years, with the agency’s San Francisco office handling said client’s brands including Glad and Tilex. One tipster alleges that Tribal SF’s San Fran staff will now be absorbed by the DDB network, but once we find out more, we’ll let you know. We’ve also reached out to Clorox itself, so stay tuned if need be.

Mike Parker Leaving Tribal DDB

Another Tribal SF departure, you say? Well, after two tours of duty at Tribal DDB, the last one being a two-and-a-half year stint as both president of U.S. operations and managing director of the network’s Bay Area branch, Mike Parker is now leaving the agency. Sources familiar tell us that Parker is winding things down over the next few days at Tribal and eventually heading over to McCann Erickson’s San Francisco branch to take on the role of chief digital officer. No official date, though, has been set for Parker’s arrival at McCann.

The exec’s relationship with Tribal dates back to 2000 when he joined up with the agency’s Canadian operations, where he spent seven years and last served as managing director. In between his two stints at Tribal, Parker spent two years as director of digital strategy at Goodby.

Ciampa Out at Tribal DDB

A phone call has confirmed that Tribal DDB San Francisco ECD Keith Ciampa is no longer with the agency. Tipsters are saying that Tribal parted ways with the senior creative last week. Ciampa joined the network’s Bay Area branch just eight months ago from Goodby, taking over for Tony Cordero and leading creative for Tribal SF clients including Clorox, Intel and Microsoft as well as this nifty holiday-themed iPhone app.

During his two-year stint at GS&P, Ciampa served as interactive creative director on Sprint and Yahoo among other accounts. Prior to Goodby, he served as a creative director at McKinney. No word yet from the Tribal SF camp on replacement plans.

 

Tribal NY to Lose a Few

Tribal DDB New York confirms that managing partner Tim Pantello (pictured) and management supervisor Hillary Cooley have both left the agency. Pantello spent nearly five years at Tribal, and considering he joined the Digital Health Coalition, his move to take a leadership position come January at Digitas Health’s Philly HQ doesn’t look like the most illogical transition.

Cooley, meanwhile, spent four years at Tribal DDB NY, moving up from account executive to her most recent position. Like Pantello, she will assume a new job in 2012 as director of advertising at the American Precious Metals Exchange in Manhattan.  Spies add that management supervisor and four-and-a-half year Tribal NY vet Kim D’Aloise may have also left the agency, but we’ve yet to receive official word on that.

Tribal DDB Loses ConAgra Business

Sources familiar with the matter confirm that Tribal DDB’s relationship with ConAgra Foods has come to an end. We’ve been told that it was the San Francisco office that specifically handled a piece of the packaged foods giant’s digital business, which was just awarded to the agency earlier this year. Could it have been the creative leadership shift at Tribal SF from a few months back that compelled the brand to make its move, or is this just another case of the folks at ConAgra “constantly evaluating” their needs? Things that make you go hmmmm.

McDonald’s Canada Appoints Tribal as Digital AOR

After a “competitive” eight month review, McDonald’s Canada has picked Tribal DDB as its digital AOR up north. The Mickey D’s business, which includes the usual strategy and creative to web, mobile and social efforts, will primarily be handled out of Tribal’s Toronto office, though Vancouver will be involved as will the agency’s Montreal-based partner, creative agency Bleublancrouge. Seeing as Tribal DDB Canada’s already been involved with the recent national launch of the McCafe (Cossette led the marketing campaign) as well as a retooling of McDonalds.ca, the transition to digital AOR shouldn’t be too difficult. According to the agency itself, the Tribal DDB Canada appointment marks the first time in 11 years that the fast-food giant has partnered with one of DDB Canada’s groups for creative efforts.

Update: Here’s a little bit more from the Tribal camp on the new appointment: “Tribal DDB Canada was named digital AOR after a competitive pitch process involving a small list of short-listed agencies.  Before, there was no one incumbent agency for digital. As McDonald’s increases their digital initiatives they were looking for a digitally-focused agency to work collaboratively with all of their existing agencies.”

 

 

We Hear: So Maybe Tribal Dallas IS Being Absorbed by TracyLocke

Over the course of 24 hours, we’ve received a few tips regarding the relationship between Tribal DDB Dallas and TracyLocke, agencies which both denied any form of absorption back in May. Well friends, it appears that the rumor mill is churning yet again and it’s culminated into our favorite tip of the day: “TribalDDB dallas IS being absorbed into Tracy Locke. Rode in an elevator with Tribal employees who shared that those few who remained are being absorbed into TL and are moving out of Tribal offices into Tracy Locke. They have been told that Tribal Dallas is no more. Yes…agency mouthpieces do apparently lie.”

As due diligence demands, we’ve contacted both parties to see what’s up (they’ve yet to respond) and we’ll let you know when they tell us once again that this is NOT true. Until then, feel free to hum the Dallas theme song if you remember it.

Update: So, sources familiar with the matter tell us that it’s a “natural progression” of how the two agencies have been working and, yes, they do share clients including Pizza Hut and PepsiCo. We’ve been told that the Tribal Dallas name is intact (though directives are basically coming from NY) and this is just a result of of TL and Tribal already working in close proximity, staff and location-wise. There won’t be any cuts made, we’ve been told, by the closer agency cuddling.

Let’s Play the Game of Agency Obfuscation

And now, we introduce your favorite new Friday game that will waste 10 minutes of your time. But, hey, that’s 10 minutes closer to the weekend, right? You’ll thank us in 10 minutes.

This diversion comes from Larissa Hayden, an engagement planner at Tribal DDB, and her co-workers. Developed during her last days at the agency (where to next?), the Agency Obfuscation Game lists 21 word riddles, where players must guess the corresponding ad agency. Por ejemplo, “Fruit Amphibian” would be StrawberryFrog. Easy, yes? Well, how about “bad thing that could happen to a car, and what you do after it,” smart guy?

Play the game here, and feel free to post your score out of 21 or add additional riddles in the comments section. See, advertising nerdery can be fun!

Philips’ ‘Wake-up Light’ Could Make You a Morning Person

Odds are, waking up this morning was no easy task. After all, if the Lord Almighty wanted us to work on Mondays, then why would he schedule NFL games on Sundays? Something doesn’t add up.

As the northern hemisphere runs full-speed towards winter’s shorter days and longer nights, Philips claims it has technology to make grumpy snooze button-pushers into actual “morning people,” and it’s enlisting the help of its agency, Tribal DDB Amsterdam, to create a social campaign for its experimental “Wake-up Light.” Testing for the product began last year in the Norwegian town aptly named Longyearbyen, where a population of a little over 2000 qualifies it for the northernmost settlement in the world (video below). As Longyearbyen is plunged into complete darkness for about four months a year, Philips gave the town’s residents its “Wake-up Light” to simulate natural sunlight. From testers’ reviews, it seems that the light was pretty successful, and Longyearbyen-ers reported a better wake-up experience.

Now, Philips and Tribal DDB are asking volunteers to take the “Wake-up Light” challenge using social media. An app on Philips’ Facebook page not only categorizes what sort of a “morning person” a user is, but it asks willing participants to take place in a 21-day experiment with the Wake-up Light, tracking their progress on an iPhone app that tests alertness, mood and ease of getting out of bed. Philips boasts that the “Wake-app” is “the first consumer-facing app to feature tests undertaken in sleep laboratories and clinical studies.”

Full results from the study are set to be released in November. If you’re a skeptic and a slow-riser like myself, you have to admit you’re at least a little interested to see if this experiment goes as planned. View the Arctic experiment below and credits after the jump.

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Tribal DDB, Philips Are ‘Obsessed with Sound’

From Tribal DDB Amsterdam and Philips comes the “Obsessed with Sound” campaign, an interactive online experience starring the Grammy-winning Metropole Orchestra. As we’ve seen recently, it can be difficult for an electronics company to demonstrate how they “get” a purer audio experience better than anyone else, with JBL choosing to get endorsements from a wide array of musicians who use its equipment. For Phillips’ line of audio products, Tribal DDB opted to utilize a single musical entity, an entire orchestra, separate it by instrument type, and then break it up by individual musicians.

By following the “Hear Every Detail” tab on Philips’ Facebook page, users are guided to a new window. A camera pans around on the orchestra, and with the click of the button, a user is able to separate one instrument out from the rest of the orchestra and read a short biography of the musician behind the instrument.

As Tribal DDB ECD Chris Baylis explains in a statement, “In music, every single detail matters. It’s about the 2nd violinist, the triangle player, the double bassist, and the producer, all the ‘unheard heroes’. It’s the collaboration that brings brilliance to a piece of music. The challenge of the campaign was to have visitors experience every detail of the audio piece, to highlight each and every nuance of sound.” When we fired up the experience, we were floored by how intricate and astounding the campaign is. It’s work like this that gives often overused (and at times meaningless) words like “interactive” and “digital” depth, and the kind of innovative thinking you’d wish a branded “digital agency” produced all of the time. A standing ovation to Philips, Tribal DDB and, of course, the great talents of the Metropole Orchestra. Credits after the jump.

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