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MRY Names MD for New San Francisco Office

Kingsley TaylorMRY‘s San Francisco office has a new Managing Director.

International agency vet Kingsley Taylor will oversee all “operations, marketing, business development and account servicing” for MRY West, effective immediately. The new office, which opened several weeks ago with approximately ten staffers in a space shared with other Publicis Shops, serves key clients including Adobe, Neutrogena, StubHub and Visa.

Taylor most recently worked as Director of New Business at L.A.’s David&Goliath, but his roots lie in the United Kingdom, where he spent two years in accounts at Oglivy & Mather before transferring to the agency’s New York office; he later held the Senior Partner, Global Business Director position at Ogilvy Los Angeles.

The release notes that Taylor “also served as a client service director at Mile 9″ and “held account management jobs in the U.K. at agencies like WDMP and G2″, working with clients ranging from Qualcomm to British American Tobacco and United Biscuits.

MRY founder/CEO Matt Britton writes:

“Kingsley brings a consultative approach to the business, along with energy, passion and an entrepreneurial style that will build on the great work our group has done out in San Francisco. He is a perfect fit for or culture and exactly who we need to spread the MRY love in the Bay Area.”

Taylor will report directly to Britton.

Publicis & Hal Riney Go to the Dogs with Purina

beneful

Last year was a good year for Purina’s Beneful dog food, which spent more than $52 million in measured media advertising. Fallon was at the helm of those buys, as they were with Purina One for more than 25 years.

Today, Fallon has neither brand.

Interpublic Group’s Avrett Free Ginsberg scored Purina One, and now Publicis & Hal Riney have won the creative for Beneful. While no one of note at Publicis & Riney could be reached for comment, Fallon was happy to say this about its quarter-century shaggy-dog story:

Agency CEO Mike Buchner said of the brand’s departure: “It has been an honor for Fallon to have represented Purina’s core dog food brands for over a quarter of a century. We are proud of the brands we’ve built together and the work we’ve created that has helped drive their business forward for decades.”

Seymour Zises Offers Sound Advice for Young Investors

For many people in their twenties, taking the time to talk to a financial planner like Seymour Zises is low on the to-do list, below “check Twitter” and “take a selfie.”
But Zises, the CEO of Family Management Corporation, advises young people to look for ways to start growing their wealth as early as possible.
“There is no excuse when it comes to investing in your future,” Zises said. “There are no restrictions regarding age, but there are certain guidelines you should operate within as a novice investor.”
According to Zises, young investors should consider maintaining a robust, diverse stock portfolio that includes long-term investments. Read more

Steven W. Korn Discusses How To Find The Sweet Spot When Organizing A Board Of Directors

According to Steven Korn, a well-organized board of directors is essential for a corporation to function efficiently and achieve its aims. This became clear recently when Walmart announced plans to reduce its board of directors to 14 members as two of its executives retire. Oversized company boards are likely to have trouble getting the job done. But the right balance of board members can be extremely advantageous to a company’s success, as business executive Steven Korn explains.
There’s no right or wrong way to organize a corporate board of directors, but there are some general guidelines that top executives recommend. According to Investopedia, having too many board members presents serious challenges. A massive board can be cumbersome and make it difficult for every member to have a say.
That’s why most corporate boards are fairly pocket-sized. Indeed, a Corporate Library study found that the average board size is 9.2 members and that the majority of boards range in size between 3 and 31 members.
Steven Korn, former Vice Chairman and COO of CNN and a current board member for the Brown Shoe Company, explains that smaller is better when it comes to corporate boards. “Most public company boards are not that big to begin with, not should they be. I think boards should be between 9 and 13 members. Now, there’s no magic to the number of members on the board. What you’re looking to do is fill certain competencies and make sure you’ve done that,” Korn explains. Read more

Luxury Watch Boutique Westime on Why In-Person Shopping Beats E-Commerce

There’s no denying it: online shopping is growing, notes the staff of Westime, a purveyor of fine watches with boutique locations in Southern California. In quarter four of 2013, e-commerce sales were up slightly more than 10 percent than the previous year, according to Internet Retailer. But, there’s one segment of the retail industry where online shopping doesn’t hold appeal.

Luxury retailers and brands such as Westime, Chanel, and Celine find that they are better able to serve their customers by not offering an online shopping option. While some cry snobbery, there’s proof that providing an in-person shopping experience is preferable to an online experience. Read more

Effective Law Firm Marketing Advice From Brian Loncar & Associates

Lawyers learn a lot of things in law school, but how to effectively market their skills is rarely one of those things, finds Brian Loncar & Associates. Being an excellent lawyer does not guarantee that you will be able to line up clients and run a successful practice; marketing is essential. Read more

Aidan J. Cassidy Explains the Benefits of a Law Enforcement Career

In an era of economic instability and a challenging job market, Aidan J. Cassidy notes that choosing a good career field can be challenging—but for some, a law enforcement career may be the answer. This job path offers a host of challenges and daily duties that not many other professions can match. In addition to this, law enforcement officers often have generous benefits packages and earn a sizeable wage.

Career Profiles reports that law enforcement offers a diversity of job options including municipal, corrections officer, private security guard, police officer, investigative officer, court clerk, criminologist, paralegal, lawyer, and even judge. There are also options at the state level, like highway patrol and state trooper. At the federal level, there are investigative or uniformed career positions like positions with the Drug Enforcement Agency (DEA) or the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF.) Read more

HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister

In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little sister.

Our favorite part of this campaign is its acknowledgement–nay, embrace–of the fact that very few young people currently using HBO GO actually subscribe to the network.

The lineup of vices is extensive, covering everything from incest:

…to awkward body image issues:

…to that never-comfortable “It’s OK if you’re gay” conversation:

Read more

Newest Jewish Resident of Israel: Barack Obama

Hopefully, the world is big enough for two Barack Obamas.

One, of course, is the President of the United States. The other, however, is an African-American Jewish convert who recently changed his in an effort to spread awareness about his religion.

According to the Times of Israel, Obama (hereafter referring to the convert, not the Commander-in-Chief), converted to Judaism initially in 1995, eventually converting to Orthodox Judausm in 1997. Three years after becoming an Orthodox Jew, he moved to Israel and started working on getting his name changed.

According to The Washington Free Beacon, Obama’s goal in changing his name to mirror such a well-known public figure is to allow him to be “an advocate for Israel” and to provide him an avenue “to speak out in support of Israel.” Read more

12 Housing Trends to Watch, from Megatel Homes

For decades, Megatel Homes, a second-generation, family-owned custom home building company, has seen home trends come and go. The days of homeowners looking for stainless steel appliances and granite countertops are gone. Today’s home building trends, the company says, focus more on durability and environmental sustainability, rather than looks and flash.

Modern housing trends are what Samuel Rashkin, the chief architect for the US Department of Energy, refers to as “hard trends,” according to Plastic News. While soft trends, such as granite, hardwood flooring or shag carpeting in the 1970s were of the moment, hard trends look to the future, not just of a single house, but of housing across the country.

“There are 12 trends that will make homes more energy efficient, more secure, and more reliable,” a representative from Megatel says. The company believes that, in 2014, there will be a number of hard trends that will impact the housing market. Read more

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