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Sophie Kelly Takes Over as Barbarian Group CEO

sophiekellyTwo years after joining the Barbarian Group as president, Sophie Kelly has moved up to the big chair, taking over as chief executive officer of the Cheil-owned digital agency. As a result, Barbarian co-founder Benjamin Palmer, who’s served as CEO since the beginning in 2001, will shift to the chairman role at the agency and continue in his day-to-day efforts in “driving innovation through technology, new business, and agency culture” in partnership with Kelly.

Prior to her joining the Barbarians, Kelly spent over two years as managing director/partner at StrawberryFrog, working with clients ranging from Jim Beam to P&G’s Pampers. During her career, Kelly’s also had lengthy stints as global business director on Diageo at JWT NY and has worked in her native Australia at the likes of Mojo, Lowe Lintas and Leo Burnett Sydney. Regarding the new CEO, Palmer says, “Sophie has helped us grow up as an agency and has played an instrumental role in building the business while maintaining our creative and tech-focused culture. She’s been running the business operationally for some time, and this move is a recognition of her talent and achievements.”

Chase Completes Digital Review, Hands Duties to Publicis Groupe Tandem

Chase_Sapphire

It took approximately four months, but it appears that JP Morgan Chase has finally made its decision to hand its digital ad business to Publicis Groupe agencies Razorfish and Rosetta. Adweek reports that the Chase pitch involved four of the major holding companies including Omnicom, Publicis, IPG and Dentsu. JPMorgan Chase previously worked with Austin-based T3 on digital. Said agency was invited to participate.

Brand.com Reviews Realtor ORM Basics

Brand.com reviews the online reputation management needs of professionals from all fields, and what the company has found is that no professional community is exempt from the needs of positive online branding—including, and perhaps especially, real estate professionals. According to Brand.com president Michael Zammuto, this stems largely from the realities of how most consumers find realtors, in this online age. “When somebody wants to find an agent to assist him or her with buying or selling a home, it’s likely that the consumer will turn to the Internet—perhaps to a Facebook search, but more likely to a Google or Bing search,” Zammuto opines. “As such, what individuals find out about a particular realtor can really prove make or break.” Read more

Rich Gorman Lists 7 Ways to Get Ideas for Your Business Blog

By now, business owners have heard it said over and over again: If you want to engage your customers and potential clients—and if you want to achieve maximum visibility on Google—then you need to have a good business blog. Many of us are happy to agree with this, but not too sure of how, exactly, it is practically implemented. Indeed, regular business blogging is easier said than done, especially for those who are not trained writers and who are not always sure of how to come up with new ideas.

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Intel, Toshiba, Pereira & O’Dell Make Alien Movie to Sell Computer Processors

About a year ago, Intel and Toshiba partnered together with the help of Pereira & O’Dell to create “The Beauty Inside,” a so-called “social movie” that paired not-quite-movie stars Topher Grace and Mary Elizabeth Winstead as two young actors who can’t believe that this is where their careers have taken them thus far. The big budget online film was apparently effective enough at whatever it was trying to do to spawn a spiritual sequel, “The Power Inside,” starring Harvey Keitel as a guy you kind of feel sorry for until you you consider that he’s still finding work at his age.

As a press release tells us, the heavily product integrated plot will consist of “An alien invasion by a race of extraterrestrial moustaches and unibrows who take over the upper lips and eyes of people around the world. The main character is Neil, who together with his friends and the help of technology discovers his inner strength to defeat the moustache and unibrow invaders called Uricks. Intel-inspired Ultrabook™ devices by Toshiba play an important role in Neil’s journey of self-discovery.” We assume “inner strength” and “Intel-inspired Ultrabook™ devices by Toshiba” are pretty interchangeable in this scenario.

Similar to its predecessor, computer processor fans every can be part of the film by interacting with the protagonist via Facebook. Users can also upload a photo of themselves, edit that photo with a moustache and unibrow, and reach self-actualization after the process is completed. Credits after the jump.

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Tuesday Odds and Ends

-Joe Lozito, former Digitas SVP/technology, North America, has joined fellow Publicis Groupe-owned agency Rosetta as chief technology officer. Lozito will work out of Rosetta’s New York and Hamilton, NJ offices.

-Speaking of Digitas, Colin Kinsella, former CEO of said agency’s North American operations, has taken on the same role at Mindshare. link

-Yes, bacon has the power to change a mother’s life according to a new campaign for Maple Leaf Foods from WPP-owned, Toronto-based agency, john st (one spot above). link

-London-based production company Unit9 has brought on Margaux Renaudin as an interactive director.

-Whitehouse Post has promoted L.A.-based Shane Reid to editor.

-Hostess’s Twinkies are not only making a comeback, but they will now have nearly double the shelf life. link

Flannery Moves On Up to ECD at DFCB Chicago

Well, as those in know are telling us, a few tipsters may have received some mixed signals. Jon Flannery is NOT replacing Draftfcb Chicago CCO Todd Tilford but instead has been promoted from EVP/group creative director to EVP/executive creative director and will still report to the latter exec. Tilford in fact offers a statement with a little reveal, saying, “Jon is an exceptional strategic thinker and creative talent, and he knows how to engineer a collaborative environment where great work happens. We are in the process of turning the Chicago office into an open source creation studio, and Jon will play a critical role in making it happen. The path we are taking is going to be a an exciting one.”

Flannery has been with DFCB Chicago for over four years and was promoted, according to the agency, as a result of his work with clients including Kmart (he led creative on the recent viral hit for the brand, “Ship Your Pants”), Dow Chemical and The Shelter Pet Project. Prior to Draftfcb, the Chicago agency vet spent seven years as a senior creative at Element 79 (which was folded into Omnicom sibling DDB Chicago last fall), where he worked on Gatorade among other clients. Prior to E79, Flannery spent nearly a decade at Leo Burnett.

 

Advertising Jobs: Draftfcb, Column Five, McMurry

This week, Draftfcb is hiring a social strategist, and Column Five needs a producer. Meanwhile, McMurry is seeking a managing content editor, as well as an interactive marketing manager. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

Advertising Jobs: Draftfcb, Mullen, Parade Publications

This week, Draftfcb is hiring an account executive with retail experience, as well as a strategic planning director with pharmaceutical expertise. Mullen needs a creative director/GCD/copywriter, and Parade Publications is on the hunt for an ad sales administration and support associate. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.

Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.

VW, Deutsch LA Warn About Dangers of Idiocy

So yeah, we just watched that, a clusterfuck of marketing that’s making us believe in the automotive system that is Volkswagen,which is strong enough for a man but waged valiant tit-for-tat with the audience. Check out the video promoting Deutsch’s effort above. You can view another spot from the agency for the carmaker after the jump.

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