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Luxury Watch Boutique Westime on Why In-Person Shopping Beats E-Commerce

There’s no denying it: online shopping is growing, notes the staff of Westime, a purveyor of fine watches with boutique locations in Southern California. In quarter four of 2013, e-commerce sales were up slightly more than 10 percent than the previous year, according to Internet Retailer. But, there’s one segment of the retail industry where online shopping doesn’t hold appeal.

Luxury retailers and brands such as Westime, Chanel, and Celine find that they are better able to serve their customers by not offering an online shopping option. While some cry snobbery, there’s proof that providing an in-person shopping experience is preferable to an online experience. Read more

Effective Law Firm Marketing Advice From Brian Loncar & Associates

Lawyers learn a lot of things in law school, but how to effectively market their skills is rarely one of those things, finds Brian Loncar & Associates. Being an excellent lawyer does not guarantee that you will be able to line up clients and run a successful practice; marketing is essential. Read more

Aidan J. Cassidy Explains the Benefits of a Law Enforcement Career

In an era of economic instability and a challenging job market, Aidan J. Cassidy notes that choosing a good career field can be challenging—but for some, a law enforcement career may be the answer. This job path offers a host of challenges and daily duties that not many other professions can match. In addition to this, law enforcement officers often have generous benefits packages and earn a sizeable wage.

Career Profiles reports that law enforcement offers a diversity of job options including municipal, corrections officer, private security guard, police officer, investigative officer, court clerk, criminologist, paralegal, lawyer, and even judge. There are also options at the state level, like highway patrol and state trooper. At the federal level, there are investigative or uniformed career positions like positions with the Drug Enforcement Agency (DEA) or the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF.) Read more

HBO GO, SS+K Screen Sex Scenes for You, Your Parents and Your Little Sister

In what we’ll call a creative take on those universally awkward coming-of-age moments experienced by everyone fortunate enough to live in a house equipped with HBO, SS+K advertises the network’s streaming service by reminding viewers of the scenes that would be particularly painful to watch with mom, dad and your little sister.

Our favorite part of this campaign is its acknowledgement–nay, embrace–of the fact that very few young people currently using HBO GO actually subscribe to the network.

The lineup of vices is extensive, covering everything from incest:

…to awkward body image issues:

…to that never-comfortable “It’s OK if you’re gay” conversation:

Read more

Newest Jewish Resident of Israel: Barack Obama

Hopefully, the world is big enough for two Barack Obamas.

One, of course, is the President of the United States. The other, however, is an African-American Jewish convert who recently changed his in an effort to spread awareness about his religion.

According to the Times of Israel, Obama (hereafter referring to the convert, not the Commander-in-Chief), converted to Judaism initially in 1995, eventually converting to Orthodox Judausm in 1997. Three years after becoming an Orthodox Jew, he moved to Israel and started working on getting his name changed.

According to The Washington Free Beacon, Obama’s goal in changing his name to mirror such a well-known public figure is to allow him to be “an advocate for Israel” and to provide him an avenue “to speak out in support of Israel.” Read more

12 Housing Trends to Watch, from Megatel Homes

For decades, Megatel Homes, a second-generation, family-owned custom home building company, has seen home trends come and go. The days of homeowners looking for stainless steel appliances and granite countertops are gone. Today’s home building trends, the company says, focus more on durability and environmental sustainability, rather than looks and flash.

Modern housing trends are what Samuel Rashkin, the chief architect for the US Department of Energy, refers to as “hard trends,” according to Plastic News. While soft trends, such as granite, hardwood flooring or shag carpeting in the 1970s were of the moment, hard trends look to the future, not just of a single house, but of housing across the country.

“There are 12 trends that will make homes more energy efficient, more secure, and more reliable,” a representative from Megatel says. The company believes that, in 2014, there will be a number of hard trends that will impact the housing market. Read more

World Open Education Week With Dr. Gary Michelson and Alya Michelson

World Open Education Week begins on March 10th and Dr. Gary Michelson and his wife, Alya Michelson, say that it’s an excellent direction for the country’s education system. As co-founders of a foundation that is intended to increase the availability of open digital textbooks in order to make higher education more widely available, you could say that World Open Education Week is right up their alley.

That’s because World Open Education Week is all about making educational materials, and some instruction, available to everyone at no cost.

A free education, available to every child, is one of the core values of America, but World Open Education Week is about something more than that. It’s about making higher education freely available too. Read more

How To Turn Email Subscribers Into Engaged Social Customers

Email marketing has long been an important channel for brands to reach subscribers for their latest deals, promotions, and content. In fact, marketers sent over 838 billion emails in 2013.

But the trouble with inbox marketing is that it happens in vacuum…nobody hears it when a consumer “clicks”.

When you keep a consumer in a private platform to make purchase decisions- you are missing the opportunity to establish a direct dialogue with a potential customer – and their audiences. Thanks to the proliferation of social & mobile platforms, there are now best practices for turning your subscriber list into engaged social customers.

By giving your email subscribers an opportunity to respond publicly via social channels – you can take your silent subscribers and turn them into engaged social participants who then spread your branded message to their audiences. When you give subscribers the ability to respond to a private email offer directly on social media- you dramatically increase your reach and amplification. Emerging technology now allows brands to then directly reach out to those interested consumers with the resources to complete a conversion. Read more

Grey Takes Over Papa John’s Biz

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Well, the official word trickled into the inbox a bit late on this, but nonetheless, in case you haven’t heard, Grey has taken over as national AOR for Papa John’s (will this affect his Peyton Manning bonding sessions? Only time will tell). From what we’ve been told, Grey beat out Arnold, BBDO and Doner for the pizza chain’s biz , which calls for a refresh of TV creative as well as integration of digital advertising and social media. Approximately 20 agencies in all participated in the initial RFP process, which kicked off last November. Grey takes over on Papa John’s biz for Ft. Lauderdale-based, Omnicom-owned Zimmerman, which chose not to defend.

In a statement, Papa John’s CMO Bob Kraut says, ” Everyone was impressed with the Grey team and their in-depth understanding of our brand and the QSR pizza category. Grey provided keen insights and strategy, which, combined with excellent creative, will help take the Papa John’s brand to the next level. We’re looking forward to working closely with them and welcome them to the Papa John’s team.”

Papa John’s spending is valued at $120 million.

Friday Odds and Ends

-So whatever became of the remains of Atomic Playpen (aka Atomic)? Well, fellow Minneapolis-based Snap Agency has acquired the remaining assets of the Playpen including web development work (which included efforts for Best Buy, General Mills, Target, and Mall of America), the former Atomic Playpen website as well as other digital channels.

-And we’ll close out Valentine’s Day with a few more ditties including the one from Raleigh, NC-based agency Baldwin& Instagram effort for Burt’s Bees (above).

-Speaking of Instagram V-Day efforts, Honda (with the help of RPA) is claiming to be the first brand to utilize Instagram Direct to collaborate with fans and customers on a song that will appear on a limited-edition heart-shaped LP. Honda is asking users to post photos or videos to Instagram of what they love about today and caption it using #LoveToday. Their responses will then be incorporated into the lyrics of the track used in the Honda Civic “Today Is Pretty Great” campaign featuring the band Vintage Trouble, and will be given away to the first 500 users. link

-Critical Mass and Pride Toronto have teamed up to send a special Olympics-themed Valentine’s Day message via a campaign called #LoveSochi. link

-Meanwhile, a few Miami Ad School students have come up with a way for creative duos to send some love to their art director or copywriting partner. link

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