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Orci’s New Honda Campaign Features Soccer Song, About Soccer

Okay, so my Spanish may be a little rusty but I’m pretty sure the chorus to “Canción de Futbol” — the new song written by the band Kinky for Orci’s new Hispanic campaign for the 2014 Honda Civic Coupe — is “This song, song of soccer.” That being said, the song, which acts as the centerpiece for Orci’s “Gol!Gol!” campaign, is actually kind of catchy.

With the 2014 World Cup less than six months away, Orci decided to capitalize on people’s rabid obsession with the sport of soccer (I apologize to all international readers for using the term “soccer” but I’m American and am required to by law), as well as the popularity of Mexican electronic band Kinky. Orci wanted to tie fans’ youthful excitement for their favorite sport with the more fun, youthful features of the 2014 Honda Civic Coupe, using the song as a link between the two. “The same young, fun, excitement also applies to the 2014 Civic Coupe, so the song and futbol theme were a natural fit,” explains executive creative director Ricardo Cardenas.

“Gol!Gol!” — filmed by well-known Mexican director Diego Luna — features a couple of young soccer fans driving to a match in their new 2014 Honda Civic Coupe, singing along to “Canción de Futbol.” They soon realize that people they pass are also singing along to the song’s chorus, and dancing goofily — including star player Rafa Marquez. That’s pretty much the gist of “Gol!Gol!” — people jamming out to “Canción de Futbol.” Kinky’s song really is the heart of this campaign, and everything else seems built around it. You can check out the full, two minute version above, and keep an eye out for the 30 and 15 second versions which will air on national Spanish network and cable TV. The campaign was just launched today, and also includes online and mobile executions. Orci will also be taking over Honda’s Hispanic Twitter feed @HondaLatino for the “Gol!Gol!” campaign. “Canción de Futbol,” meanwhile, will receive an iTunes release later in the year. Credits after the jump. Read more

Atmosphere Proximity Tweets Carol Parodies for the Holidays


Instead of caroling door to door, digital agency Atmosphere Proximity (who, you may remember were named North American digital AOR for Emirates back in June) is caroling tweet to tweet with their Twitter account.

The digital agency is sending their slightly off key Christmas carol parodies to disgruntled Twitter users who tweet angrily about subjects like holiday shopping, travel, seasonal overeating, and the lack of good TV this time of year, using the hashtag #TwitterCarols. I’m no fan of Christmas carols, (and I’m perhaps a bit burnt out on holiday items) so I found these kind of hard to listen to. The parodies fail to generate any real laughs, forcefully changing lyrics to songs like “Carol of the Bells” and “Joy to the World,” which inevitably comes across as more cheesy than clever. Atmosphere Proximity would have done well to listen to Guy Holiday’s advice: their take on a holiday card (at least that’s how it was presented to us) lacks animals, memes and reflection — although there are some minor pop culture references. A sloth or cat would have really spruced things up. So far there are four carol parodies: “Carol of the Malls” (featured above), “Kiss Those Skinny Jeans Goodbye,” “It’s the Best Time to Travel of the Year” and “The Hiatus.” Stay tuned for “Kiss Those Skinny Jeans Goodbye” and “The Hiatus” after the jump. Read more

D&G’s New Blake Griffin/Jack McBrayer Spots for Kia Fail to Deliver

Back in October, we brought you news of David&Goliath’s new campaign for Kia Optima starring L.A. Clippers power forward Blake Griffin and Jack McBrayer (an actor best known for his work on 30 Rock) as a superhero team saving people from non-Kia purchases. We were a bit disappointed with the initial spot, but hoped that the spot’s title “Trailer” indicated it was just a teaser for things to come. Now, David&Goliath have released two new spots for the campaign, “Zipline” (featured above) and “Apologize to You.” Unfortunately, both fail to live up to the potential of the premise.

“Zipline” features Blake Griffin and sidekick Jack McBrayer crashing in on a lame Internet shopping session. They present the Optima as a better option, to a man who is understandably freaked out by this series of events. Griffin and McBrayer have good chemistry together, but the spot fails to capitalize on it and ultimately falls flat. It might help if the two interacted more, instead of seemingly splitting screen time in separate shots.

That “Zipline” is actually the better of the two spots should tell you something about “Apologize to You.” The spot features Griffin and a fire extinguisher-wielding McBrayer demanding a passerby apologize for not selecting the Optima. It’s repetitive to say the least, lacking any real substance in exchange for a failed attempt at cheap laughs. Hopefully, the folks over at David&Goliath can rebound from these efforts, as we still think this campaign has the potential to be funny. Credits and “Apologize to You” after the jump. Read more

David&Goliath Crafts New ‘Beautifully Simple’ Campaign for VIZIO

LA-based agency David&Goliath has crafted a new campaign promoting VIZIO’s M-Series Smart TV and VIZIO Sound Bar, complete with the new tagline, “Beautifully Simple.”

The TV campaign contains three new spots: “So Easy,” “My Station” and “Tiny Dancer.” Each of these was directed by Michael Downing, with cinematography by Masanobu Takayanagi (who has worked on Silver Linings Playbook and Babel). Together, the spots form a kind of narrative, beginning with “So Easy” (featured above). This spot, and the campaign as a whole, play on the fact that children often understand new technology better than their parents. In “So Easy” a young girl helps her dad through problems with his laptop and smartphone. The father then jumps at the opportunity to help his daughter pick a program on VIZIO’s M-Series Smart TV. A cute idea, that is unfortunately followed by the theme-line ”So easy, even an adult can figure it out.” This wouldn’t be a problem, if it wasn’t for the fact that Geico ruined the lines “So easy, even a…” for everyone, forever.

The next spot, “My Station,” is probably my favorite of the bunch, featuring the dad discovering his daughter’s Pandora station. “Tiny Dancer” concludes the series by upping the cute factor, as well as the father’s competence with the M-Series Smart TV. David&Goliath’s approach of creating a series of ads meant to be viewed in a certain order is interesting, and they pull it off by making each of them able to stand alone as well. I just wish they’d get rid of that theme-line.

Clearly targeted at dads, the campaign will run through the college football season on ESPN’s networks and Hulu into early 2014. Stay tuned for the final two spots, as well as credits, after the jump.  Read more

DigitasLBi Crafts Gesture-Based Retail Experience for Sprint

How do you take attention away from the fact that you were recently declared the worst cellular network in a consumer report? If you’re Sprint, apparently you get agency DigitasLBi to work with you to create a gesture-based, interactive retail experience. Because that’s the future: being able to shop online without having to use a pesky mouse and keyboard. But where to unveil such a creation? What is an event where people would see the Sprint name and not know any better?

Sprint will unveil the new “Shop. Hands Free. In 3D.” experience during the NASCAR Sprint Cup Series Champion’s Week in Las Vegas, tomorrow, Dec. 6. This follows on the success of the pilot unveiling, during NASCAR Sprint Cup Series race weekends at the Chicagoland in Septmber, and Kansas Speedways in October. NASCAR fans seemed pleased with the Sprint’s new magical technology, as evidenced in the above video.

So how does it work? Well, according to the announce, “…users move their hands through the air above a Leap Motion controller, which displays their actions onto a large screen ahead.” But wait, that’s not all. There’s a podium. A branded podium. To appeal to Nascar fans, DigitasLBi created “an eye-catching branded podium to house the technology.” Those who tried out the shopping experience then “supply their email addresses to receive their picture from the virtual photo booth as well as a link to the items they browsed.” Combining technology used in next-gen gaming with a theme park-esque photo service, that’s their strategy, because Sprint is “more than just a wireless company,” according to Sprint Program Manager Lane Allison.

Perhaps I’m being a bit hard on Sprint. After all “Shop. Hands Free. In 3D.” is sort of an intriguing prospect, if only for the novelty value. It’s just that this does absolutely nothing to repair Sprint’s damaged reputation. Since most people now view Sprint as something of  a joke, maybe that’s what they should be working on. Or maybe Sprint is just for NASCAR fans now.

 

Most Popular Stories on AgencySpy from the Last 7 Days

Sophie Kelly Takes Over as Barbarian Group CEO

sophiekellyTwo years after joining the Barbarian Group as president, Sophie Kelly has moved up to the big chair, taking over as chief executive officer of the Cheil-owned digital agency. As a result, Barbarian co-founder Benjamin Palmer, who’s served as CEO since the beginning in 2001, will shift to the chairman role at the agency and continue in his day-to-day efforts in “driving innovation through technology, new business, and agency culture” in partnership with Kelly.

Prior to her joining the Barbarians, Kelly spent over two years as managing director/partner at StrawberryFrog, working with clients ranging from Jim Beam to P&G’s Pampers. During her career, Kelly’s also had lengthy stints as global business director on Diageo at JWT NY and has worked in her native Australia at the likes of Mojo, Lowe Lintas and Leo Burnett Sydney. Regarding the new CEO, Palmer says, “Sophie has helped us grow up as an agency and has played an instrumental role in building the business while maintaining our creative and tech-focused culture. She’s been running the business operationally for some time, and this move is a recognition of her talent and achievements.”

Howard Nutt Reveals Tips for International Travel

Working as executive director and chairman of the board of directors for the Business Development Institute International, Howard Nutt is no stranger to travel.  In fact, throughout his career he has worked with companies in the United States, Canada, Mexico, Europe, and Asia Pacific.  Facilitating business deals, providing business development training and consultations, and building professional relationships have required him to refine his travel skills to maximize each trip.  Traveling internationally does not have to become an overwhelming task.  There are numerous ways that people can make sure they are ready for their trip, prevent avoidable hang-ups, and ensure smoother transitions.

1. Maintain a Valid Passport

Nowadays a passport is necessary to travel virtually anywhere, notes Howard Nutt.  Check each country’s entrance and exit requirements before the trip.  Find out if a visa is required, or if there are certain specifications the passport must meet.  Make sure that it will not expire during the trip.  If applying for a passport, do this several weeks before the trip to leave enough time for processing and shipping.

Howard Nutt recommends that people keep their passport on them at all times.  Leaving it in a bag or piece of luggage increases the risk that it will become lost or stolen.  Having it on their body means that they always have proof of identification on hand. Read more

Chase Completes Digital Review, Hands Duties to Publicis Groupe Tandem

Chase_Sapphire

It took approximately four months, but it appears that JP Morgan Chase has finally made its decision to hand its digital ad business to Publicis Groupe agencies Razorfish and Rosetta. Adweek reports that the Chase pitch involved four of the major holding companies including Omnicom, Publicis, IPG and Dentsu. JPMorgan Chase previously worked with Austin-based T3 on digital. Said agency was invited to participate.

Rich Gorman Lists 7 Ways to Get Ideas for Your Business Blog

By now, business owners have heard it said over and over again: If you want to engage your customers and potential clients—and if you want to achieve maximum visibility on Google—then you need to have a good business blog. Many of us are happy to agree with this, but not too sure of how, exactly, it is practically implemented. Indeed, regular business blogging is easier said than done, especially for those who are not trained writers and who are not always sure of how to come up with new ideas.

Read more

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