Instead of caroling door to door, digital agency Atmosphere Proximity (who, you may remember were named North American digital AOR for Emirates back in June) is caroling tweet to tweet with their Twitter account.
The digital agency is sending their slightly off key Christmas carol parodies to disgruntled Twitter users who tweet angrily about subjects like holiday shopping, travel, seasonal overeating, and the lack of good TV this time of year, using the hashtag #TwitterCarols. I’m no fan of Christmas carols, (and I’m perhaps a bit burnt out on holiday items) so I found these kind of hard to listen to. The parodies fail to generate any real laughs, forcefully changing lyrics to songs like “Carol of the Bells” and “Joy to the World,” which inevitably comes across as more cheesy than clever. Atmosphere Proximity would have done well to listen to Guy Holiday’s advice: their take on a holiday card (at least that’s how it was presented to us) lacks animals, memes and reflection — although there are some minor pop culture references. A sloth or cat would have really spruced things up. So far there are four carol parodies: “Carol of the Malls” (featured above), “Kiss Those Skinny Jeans Goodbye,” “It’s the Best Time to Travel of the Year” and “The Hiatus.” Stay tuned for “Kiss Those Skinny Jeans Goodbye” and “The Hiatus” after the jump. Read more