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Mark Hunter Takes CCO Post at Deutsch LA

It’s been a fairly busy week for Deutsch LA. A few days after nabbing the Diamond Foods business, the agency announced that its new chief creative officer is Mark Hunter. Hunter in essence fills the void left by Eric Hirshberg, who quit the agency for a plum spot at Activision a few months back.

Canuck native Hunter most recently served as ECD at TBWA\London but also served as creative director at W+K Amsterdam on the flagship Nike account where he helped the agency win Clios, ANDYS and Cannes Lions. Previous to TBWA, where he worked on Twix, Adidas, Playstation and Nissan, Hunter spent two years (2007-2009) at Euro RSCG, where he was a CD and helped the agency win business from clients such as Chivas Regal Worldwide and the Conservative Party.

Ogilvy NY Welcomes Back Carson, Adds Gragnano

It seems like there’s been an executive creative director hiring spree this week as Ogilvy is the latest to announce that it’s added more senior creatives to its New York office, namely Heavy.com co-founder David Carson and award-winning Saatchi & Saatchi alum, Alison Gragnano.

Carson, whose duties will include partnering with fellow ECD Chris Mitton and leading teams on such clients as American Express, IKEA and Stoli, helped launch music network Fuse among other efforts. In a statement, the man who actually served as CD at Ogilvy on the IBM e-business during the late 90′s says, “I’m pretty excited to join Ogilvy at a time when emerging media has gone mass. A-list brands are chomping at the bit to leverage new channels of communication. It’s an enormous opportunity.”

Gragnano, meanwhile, will work on Unilever and Kimberly-Clark business. During her four years at Saatchi, she moved her way up to global CD status while working for brands like General Mills and P&G. Gragnano was part of the Crest team that won Gold at Cannes for the “You Can Say Anything With a Smile” campaign.

On the IBM front, Ogilvy also increased staff with the addition of ex-Crispin creative Jason Marks as GCD, TBWA\Digital Arts alum Howard Pyle as global director of digital platforms and former 180 Amsterdam head of digital production Pierre Wendling as executive producer.

Thursday Morning Stir

-Ogilvy takes home the pan-Euro Expedia ad account. link

-We like this promo for Moleskine (above). link

-Here are your 2010 Eurobest winners. link

-If you care about email marketing still, Epsilon and the DMA released new results from Q3 2010. link

-Pew: Six percent of U.S. adults use Twitter. link

Al Kelly Becomes CCO of Euro

In what should be big news, Al Kelly has been named chief creative officer of Euro RSCG. I think I might care a little bit more if I felt like this dude actually gave a shit about the industry. Kelly is what we like to call in this biz a “jumper”. He’s apparently worked at Goodby, Silverstein & Partners, Strawberry Frog, Fallon, AND Chiat (which we’ve reported on previously and is surprisingly NOT mentioned in the press release) all within the last couple of years. One question- why would you work at creative shops like those, only to sell out for Euro?! One answer…dolla dolla bills, yo. I bet he got paid a bundle.

According to Jeff Brooks, co-CEO of Euro RSCG New York, ”Al is a true 21st Century creative leader. He is a craftsman of big ideas and brand narratives, and is also deeply qualified to lead an agency in a digital age. He’s right in the sweet spot.”

Mmmhmm, riiight. I give it a month before this guy jumps ship and goes somewhere ridiculous to be CCO of the world at some shop like Tattoo Projects. LMAO. Let’s remember the good times, above.

NFL on FOX Crew Touts the Advantages of Super Bowl Rings

Believe it or not, the NFL regular season is already more than halfway over. Yes, it’s depressing, and at this rate, Randy Moss will have played for six different teams by the time we reach the playoffs. So, we look toward the end of the seasons as America’s most watched (and most annoying) NFL Sunday team shows the differences between the “Have and Have Nots” in this campaign previewing Fox’s coverage of the Super Bowl.

As is the case with most former professional athletes, a lot of ordinary and mundane tasks can come down to bragging rights. So, while Joe Buck, Curt Menefee and Jay Glazer may leer in jealousy at their Super Bowl-winning counterparts, they know that their lives drove them to be journalists instead of professional athletes, and while press passes do come with their benefits, they automatically mean getting to party with Usher or Hugh Laurie. Also, we get why Laurie’s there as his show House is on Fox, by why is Usher there? Was he just in the neighborhood?

Basically, the kind of folks who find the NFL on FOX funny and relevant will truly love this campaign. These are the same folks who think Howie Long is a studly stud, Jimmy Johnson and Troy Aikman are gods among men for restoring the Dallas Cowboys to greatness, Michael Strahan‘s sitcom should have been on longer and Terry Bradshaw was great in Failure to Launch. Still, I have yet to find anyone who thinks Frank Caliendo is funny or entertaining.

Two more spots and credits after the jump.
Read more

Thursday Odds and Ends

-How about a year of 2008 edits from OpenStreetMap? link

The PMA makes a call for entries. link

-Digital agency 4ORCE helped Modern Family beat Community in website usability or something. link

-Do advertisers really know a damn thing about 3D? link

-AT&T launched a new health practice. link

-Twitter made its first D.C. hire. link

-Nielsen needs new accountants. link

-Ford gets more sales with social media. Take that, Super Bowl. link

-Who has the best fish taco in America? Celeb chefs want to know. link

Another iPad Ad Rolls Out from TBWA\MAL

Here’s the newest iPad ad from TBWA\Media Arts Lab. Now, before you rip on it, I’ve gotta say that I don’t hate it. The music is catchy, it’s extremely simple, and at least they cast good hand models. We’re no stranger to TBWA\MAL’s iPad’s advertising and this one really isn’t too different from iPad’s initial ad, but, I still like it. Quit judgin’ me.

UPDATE: Previously, this post contained a phrase that many of you emailed or commented saying crossed a line. We’ve removed it, but for reference you can check the comments. Occasionally, in putting our toes up to the line, we cross it. Also, Innocul8tor’s a bit of a wild stallion. – Van Hoven

Christine O’Donnell’s Halloween Nightmares Have All Come True

It’s been a tough run for Senate hopeful Christine O’Donnell, and to round off the week, someone finally put out an ad portraying her as a witch (I suppose this isn’t too surprising). But that’s the price you pay for telling Bill Maher you’ve dabbled in witchcraft.

Let’s not forget about Ladybug Gate, aka the blue balls story heard round the world, aka this week’s biggest non-story (in the sense that this kind of piece isn’t a first for Gawker). Either way, the ad happened, at the behest of The American Federation of State, County and Municipal Employees (AFSCME), which went so far as to include “a computer chip that features a cackling witch”.

Let me take a second to say that NPR has been running a train on political ads, finding ways to talk about the upcoming election ads like a passive aggressive coworker trying to get you to come to his potentially lame halloween party. If you’re one of those magical people who manages to keep the fliers from entering your mailbox and never watches TV, this may come as a surprise to you: the ads this year are 3 parts crazy, one part pointless.

Also pointless: holding an opinion on political advertising (well, the direct mail kind anyway), because the consensus, according to NPR, people just don’t like it. But getting printed materials in an undecided voter’s hands is effective, say campaign consultants, even if the only time the voter sees it is as she takes it to the trash. And so it’s with that in mind that a cackling postcard makes sense, if you’re AFSCME, who couldn’t have picked a better time to put their ad out.

Read the full story here.

More: “Christine O’Donnell to Sean Hannity: No More National Media for Me

Tuesday Morning Stir

-Gap has a new logo. link

-Critics react to Google’s privacy policy. link

-Adidas drops out of Apple’s iAd platform. link

-Gravity hired Win Peniston as VP of digital strategy and development.

-DirecTV now invades your shopping experience at Borders. link

More: “Monday Morning Stir

Today’s Odd Pairing: Mark Romanek and Michelle Wie Team Up for Kia Spot

David & Goliath features overhyped golfer Michelle Wie in its latest spot for the Kia Soul. Challenger spirit, superior performance and terrific style are the marks Kia is trying to hit by bringing on Wie. Like Kia to the automotive category, Michelle brings a refreshing, yet still unfulfilled perspective to the world of golf. Stick them both together and you’ve got yourself a contemporary idea. It makes sense doesn’t it? The music, Kid Sister’s, “Pro Nails,” helps reinforce that idea.

To pull off the TV effort, D&G enlisted, oddly enough, director Mark Romanek (One Hour PhotoNever Let Me Go) and Spotwelders editor Michael Heldman.

More:Kia, D&G Attempt to Drive Change

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