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Victors & Spoils

Victors & Spoils Wants to Help Out American Airlines

Hey, if it worked for Harley-Davidson, maybe lightning can strike twice for Boulder’s Victors & Spoils. Today, chief exec John Winsor penned a note on his blog to American Airlines, which filed for Chapter 11 protection this week. Winsor’s post is directed specifically at at the airline’s new CEO/chairman Thomas Horton, who took over for Gerard Arpey around the same time as the filing. What is Winsor & Co’s strategy? Well, according to his blog, V&S is pretending as if it were already American Airlines’ agency and has sent yet another unsolicited brief to its thousands of creatives (as well as offering $10K) to come up with the best idea on how to make the carrier “more nimble.”

Guess if it works out, the Victors & Spoils camp can always add more minutes to their work reel.

V&S Shows Off Two Years’ Worth of Work (Updated…Again)

Has it been two years already since John Winsor, Evan Fry and Claudia Batten launched Victors & Spoils? Time sure does fly, and apparently enough so that the Boulder-based crowdsourcing crew is ready to unveil an epic showreel of their own. But according to notes posted on The Denver Egotist, the seven-minute clip above is a rough cut and is “still missing Smartwool and Virgin America Provocateur digital initiative walk-thrus.” Don’t worry, we believe there’s still enough material here for our audience to weigh in on.

Update: Wow, that didn’t take long. As you can see, it appears someone caught wind at Victors & Spoils and has taken the video private. Well, if you’re looking for some sort of showreel from the V&S camp in the meantime, there’s this work for Virgin and a “Liberation” spot for Harley-Davidson.

Update 2: Aaaaand, it’s back up and running…for now.

Harley-Davidson ‘Liberates’ Domesticated Animals

From Boulder-based Victors & Spoils comes the motorcycle spot that crowdsourcing can buy. Debuting alongside the season premiere of FX’s hit show Sons of Anarchy last night, the second installment in the “No Cages” campaign for Harley-Davidson depicts a rather harmless looking young man release a bunch of dogs into the wild wilderness of suburbia.

Why would he do this? Maybe he’s on drugs. Maybe he doesn’t understand that pet-store animals spread disease throughout the community until they’re eventually killed off by raccoons. Maybe the dog’s living situation reminds our friendly anti-hero of his own time spent in the slammer. Or, maybe he’s just a dick. Whatever his motivation, it all makes up for a very “cute” spot. But wait, does “cute” traditionally sell motorcycles to rebellious youth or weary men going through midlife crises? Well, when you consider almost 5 million viewers (3.22 million in the 18-49 demographic) tuned into the SOA last night, maybe you’re not selling a counter culture. Maybe you’re just selling pop culture. Credits (not including concept winner Benjamin Swan of Sioux Falls, SD) after the jump.

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V&S Soliciting CMO Briefs via Twitter


Now that Victors & Spoils’ crowdsourced ad for Harley-Davidson has made its debut (and has already prompted mixed reaction on Twitter),  it looks like CEO John Winsor is looking for new projects to indulge his shop’s rather sizable creative department. From what we’ve been told, Winsor’s tweet above is an open call to CMOs at brands to submit project briefs to V&S. The exec will then put the “coolest, most interesting brief” out to the V&S crowd to come up with creative. Essentially, he’s asking CMOs to “pitch” V&S if they want to work with “the largest creative department in the world.”

So, What’s Victors & Spoils Really Like?

Boulder-based, crowdsourcing-focused shop Victors & Spoils does its best to explain its business model in this two-and-a-half minute clip, which among other things relays a simple message to haters: “Trust Us.” V&S has slowly come out of its shell in the last nine months, give or take, by finally revealing its client base, winning work for Harley and producing TV/online efforts for Dish and Virgin. VO duties come courtesy of one Evan Fry.

V&S, Leo Use 80′s Video as ANDYs Call for Entries

Awards season is coming sooner than we think and here’s Leo Burnett’s entry dubbed “Montage Me.” The agency teamed up with Boulder’s beloved Victors & Spoils and created this digital ditty, one of 1,000 call for entries submitted to the latter firm’s ANDYs challenge.

If you’re feeling ironic, clap your hands and submit a headshot or three to this Facebook-based effort, which lets your mug play a part in an 80′s music video. So far, only one of the three videos is available to participate in, but “Montage” won the hearts of V&S’s Evan Fry as well as ANDYs co-chairs Ty Montague and Michael Lebowitz. Along with V&S and Leo’s input, the project also was aided by the latter agency’s marketing services unit, Arc Worldwide, Tool of North America, Optimus and Comma.

In a somewhat humble statement regarding the “Squirrel Fight” call for entries competition, Fry says, “The idea to open up to the world the call for entries idea was a great one, and unfortunately I can’t take credit for that. It was all Ty and Michael and the ANDYs. It was crazy how many ideas came in. Probably because the award was so great – not only would your idea be produced as the official call for entries idea, but you’d also win the last coveted spot on the 2011 ANDYs jury alongside the biggest players in the industry. I just hope the winner doesn’t say anything stupid to Goodby or Keller.”

The “Montage Me” campaign runs through Jan. 7, which is the work submission deadline for the ANDYs itself.

Get Your Nuts Out, Folks!

Victors & Spoils has just announced a new brief in its Squirrel Fight for Oakley. The assignment is to create a disruptive and provocative script for video content under 2 mins. Oakley is prepared to buy and greenlight five scripts from this contest – at $4,000 per script. That’s like 2 months rent in NYC, people!

Evan Fry, the man himself, has this to say about the brief:

“Here at V&S we’re huge fans of Oakley. And John’s been connected to their CMO Scott Bowers for a long time. So this is an assignment we’re really happy to be helping shape up for those guys. The ask is awesome: Because Oakley means so many different things to so many different people, due to its diverse product offering and history and multiple-segment relevance – etc – let’s let a diverse group of folks take a crack at conjuring up provocative, relevant, disruptive video content that has what it takes to hopefully maybe even ‘go viral.’ And we’re here to help shepherd the ideas along and make sure Oakley get to pick from a wide range of awesome scripts. Then hopefully produce four or five. So this is truly a pet project and we couldn’t be more psyched to get some stuff made for some great creatives and for a killer brand.”

GOOD LUCK!

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