Boulder-based, crowdsourcing-focused shop Victors & Spoils does its best to explain its business model in this two-and-a-half minute clip, which among other things relays a simple message to haters: “Trust Us.” V&S has slowly come out of its shell in the last nine months, give or take, by finally revealing its client base, winning work for Harley and producing TV/online efforts for Dish and Virgin. VO duties come courtesy of one Evan Fry.
Victors & Spoils
Awards season is coming sooner than we think and here’s Leo Burnett’s entry dubbed “Montage Me.” The agency teamed up with Boulder’s beloved Victors & Spoils and created this digital ditty, one of 1,000 call for entries submitted to the latter firm’s ANDYs challenge.
If you’re feeling ironic, clap your hands and submit a headshot or three to this Facebook-based effort, which lets your mug play a part in an 80′s music video. So far, only one of the three videos is available to participate in, but “Montage” won the hearts of V&S’s Evan Fry as well as ANDYs co-chairs Ty Montague and Michael Lebowitz. Along with V&S and Leo’s input, the project also was aided by the latter agency’s marketing services unit, Arc Worldwide, Tool of North America, Optimus and Comma.
In a somewhat humble statement regarding the “Squirrel Fight” call for entries competition, Fry says, “The idea to open up to the world the call for entries idea was a great one, and unfortunately I can’t take credit for that. It was all Ty and Michael and the ANDYs. It was crazy how many ideas came in. Probably because the award was so great – not only would your idea be produced as the official call for entries idea, but you’d also win the last coveted spot on the 2011 ANDYs jury alongside the biggest players in the industry. I just hope the winner doesn’t say anything stupid to Goodby or Keller.”
The “Montage Me” campaign runs through Jan. 7, which is the work submission deadline for the ANDYs itself.
Victors & Spoils has just announced a new brief in its Squirrel Fight for Oakley. The assignment is to create a disruptive and provocative script for video content under 2 mins. Oakley is prepared to buy and greenlight five scripts from this contest – at $4,000 per script. That’s like 2 months rent in NYC, people!
Evan Fry, the man himself, has this to say about the brief:
“Here at V&S we’re huge fans of Oakley. And John’s been connected to their CMO Scott Bowers for a long time. So this is an assignment we’re really happy to be helping shape up for those guys. The ask is awesome: Because Oakley means so many different things to so many different people, due to its diverse product offering and history and multiple-segment relevance – etc – let’s let a diverse group of folks take a crack at conjuring up provocative, relevant, disruptive video content that has what it takes to hopefully maybe even ‘go viral.’ And we’re here to help shepherd the ideas along and make sure Oakley get to pick from a wide range of awesome scripts. Then hopefully produce four or five. So this is truly a pet project and we couldn’t be more psyched to get some stuff made for some great creatives and for a killer brand.”