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VML

VML Brings BBQ to the People for Wendy’s

VML recently launched a digital campaign for Wendy’s new barbecue offerings, entitled “#BBQ4Merica.”

The online campaign debuted with a kind of mock PSA, introducing Wendy’s new menu items as tackling the issue of “barbecue inaccessiblity” for people in places like Miami Beach, Cape Cop and Malibu. “Hi I’m a celebrity, and these are just a few of the geographically underprivileged places where millions of Americans don’t have easy access to quality barbecue,” says a solemn Carlton Alfonso Ribeiro in the ad. He’s joined by Ralph Macchio and Steve Austin for the effort, and the trio appear individually in a series of other videos for the campaign (stick around for a couple after the break).

In addition to the online videos, the digital effort includes a call to make barbecue the “National Dish of America” and an invitation to “sponsor” friends by tagging them on social channels using the hashtag “#BBQ4Merica” There was also a recent 24-hour tweet-a-thon event hosted by Ribeiro, in which participants helped unlock content and win swag. Read more

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It’s a Four-Shop Race to Fill Honda’s Digital Needs

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American Honda Motor Company works hard to keep up with the competition but hasn’t been quite so successful in the hybrid space. Honda’s Prius equivalent may have been called The Insight, but the company recently pitted all three major holding companies against one another in the search for a bit more of that key noun.

Other campaigns have gone viral (shout out to Michael Bolton) and, according to AdWeek, Honda spends approximately $50 million on digital advertising each year.

Now who’s competing for that money?

Read more