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Doner’s Latest Effort for Fiat Turns from Cute to Threatening

Doner’s latest spot promoting the Fiat starts out cute and sweet before taking a menacing turn.

The 54-second animated effort, entitled “Helpful Critters,” opens on a group of woodland critters talking up the Fiat 500′s gas mileage in a casual, conversational tone. “Do you get such crappy gas mileage, they know your name at the gas station? a bunny rabbit asks in a squeaky voice. “Why you hatin’ on the earth? With the Fiat 500, just think of the money you’d save,” adds a squirrel.

Things take a sinister turn around the midway point with the rabbit saying, “We think you should get a Fiat, if you know what’s good for you,” as her face suddenly changes from a smile to an evil glare. The critters then suggest that they know several members of the bear community and you could go missing (presumably murdered) if you don’t buy a Fiat.

It’s both reminiscent of Italian mafia stereotypes and the classic South Park episode “Woodland Critter Christmas” for its cuteness-turned-evil tone. Needless to say, threatening to murder potential customers is an odd approach for a car commercial.

Production Company Gets Gross in Honda Spec Spot

A production company chose a less-than-savory way to display the Honda Fit’s gas mileage with the new 60-second spec spot “Efficiency.”

The clip, created by production company A2F Pictures, shows a guy returning form what appears to have been a long road trip. He gets out of his Fit, yawns and stretches. Then he reaches into the back seat and takes out a giant jar of what we can only assume is piss, followed by the message, “The Honda Fit can travel over 400 miles without stopping.” Why advertise your actual gas mileage numbers, when you can just show a jar of human urine to illustrate miles traveled? We’re going to assume this guy has some kind of extreme, deep-seated aversion to rest areas, or he was traveling through Pennsylvania. Read more

David&Goliath Brings Back the Hamsters for Kia

To help launch Kia’s first electric vehicle, the Soul EV, the brand’s agency of record, David&Goliath is bringing back the Kia hamsters.

In the spot, entitled “Fully Charged,” several hamsters work in a high tech lab on the new Soul EV, and also turn a regular-sized hamster into a Kia hamster sized lady hamster, clad in a skin-tight leather outfit, which stirs their hamster loins. So the hamster scientist dudes run off to the pet store to get some more hamsters and turn up the party (which concludes with hamster dancing, of course).

The 60-second spot is set to the (horrible) unreleased Maroon 5 single “Animals” and will debut this Sunday during the MTV Video Music Awards. On September 2nd, a 30-second version of the spot will begin running on all major networks and cable, as well as YouTube, Facebook and Kia.com. The campaign will also include digital, OOH, POS, promotional, experiential and social elements. We’ve included the extended version of the spot above. People disturbed by the sexualization of small rodents should avoid watching. Fans of hamster dancing, on the other hand, can head here to learn the moves from the spot. Read more

Forsman & Bodenfors Conducts ‘Time Travel Experiment’ for IKEA

In one of the more bizarre spots you’ll see today, Swedish agency Forsman & Bodenfors enlists the aid of hypnotist Justin Tranz in a “Time Travel Experiment” for IKEA.

Tranz supposedly hypnotizes a couple, who are then told they are in the future as they meet their bratty daughter, upset with their birthday gift. From here, things get worse and worse for the couple as they are transported farther and farther into the future. The hypnosis is pretty unconvincing, as are the actors playing the couples’ future family members, as the ad drags on past the three minute mark. Meant to showcase IKEA’s new bedroom and bathroom catalog, it’s hard to believe many will sit through this long enough to notice the decor. While Forsman & Bodenfors may have had a huge success last year with Volvo’s “Epic Split,” chalk this one up as a huge miss.

The VIA Agency Clicks Clean with Reggie Watts for Greenpeace

The VIA Agency tapped comedian/musician Reggie Watts for a new Greenpeace campaign, called “#ClickClean,” promoting a green energy-powered Internet.

As you might expect from Watts’ involvement, things get pretty strange. In “Animals,” Watts sings about various family members clicking dirty as a seeming mantra while meditating in the jungle (!?), before going on to explain that before the Internet is powered by green energy, we’re all clicking dirty. Other spots in the campaign deal directly with possible green energy sources, such as solar, hydro, and wind power. These ads see Watts in the desert messing around with his looping machine, drifting on a giant lily pad, and yodeling in the vicinity of a windmill. It’s a different approach for Greenpeace, to say the least, and one thing you can say about the campaign is that it certainly is memorable.

“Some of the Internet’s biggest and most innovative companies, like Apple, Facebook and Google, are powering with modern, renewable energy. The #ClickClean movement expects the rest of the companies behind our online world, like Amazon and Twitter, to join them,” explains Greenpeace Senior Energy Campaigner Dave Pomerantz. “Reggie Watts is an Internet sensation for his comedy and music, so we’re proud to have him join the call to power the platforms on which his work is shared every day with renewable energy.”

Stick around for “Wind” and “Water” after the jump. Read more

Rooster CCO Takes Leave Amid Possible Boycott Over Transphobia

Yes, everyone has the right to an opinion. Many of them, in fact. And yet, the airing of those opinions in public may have adverse effects on one’s career. Who knew?!

Gavin McInnes, chief creative officer of Rooster in New York, has been asked to take “an indefinite leave of absence” following the publication of a post he wrote on transphobia — or fear of transgender people — and how it is, of course, the most “natural” thing in all the world.

Although the post is still available online in various places, the fact that this is what happens when you click on the main link to Thought Catalog hints at the problem behind McInnes’ post:

CCO Rooster Tumblr Post

Read more

George Tannenbaum Can Write Your AgencySpy Comments for You

george tannenbaumEveryone including your resident “spies” and the dudes behind this project knows that comments are a large part of the AgencySpy “experience”. They’re both a key draw and a source of multiple headaches for both Mediabistro employees and the agency comms directors who insist that we delete them, like, yesterday.

We would ask “who has the time?”, but that question feels a bit redundant.

Now George Tannenbaum, our city’s self-described “Busiest Freelance Creative Director“, thinks he can predict your comments before you even write them.

Yesterday on his “Ad Aged” blog — which Business Insider calls “most influential” — Tannenbaum presented readers with an “AgencySpy Comment Generator” that’s really just a list of the most common types of comments one tends to encounter on this super-friendly web site.

Read more

W+K NY Gets in on the Shark Action for Southern Comfort

The latest in W+K New York’s “Whatever’s Comfortable” campaign for Southern Comfort is a strange one.

Timed to coincide with Shark Week, the new spot, which is called “Shark,” opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera zooms in it becomes clear that her nails are painted to resemble shark jaws. She then slowly stirs the drink with her fingernails before plunging down and stabbing the maraschino cherry, which lets out a red, blood-like ooze. Strange stuff, for sure, but also one of the more compelling spots in the campaign and a well-timed release. Stick around for credits after the jump. Read more

CAA Marketing Crafts Back-to-School Music Video for Old Navy

In something of a different direction for the brand, CAA Marketing crafted a back-to-school music video for Old Navy.

“Unlimited” sees a girl facing her doubts and insecurities,  personified by a Grimace-like creature called a Womp Womp, on the first day of school with a motivational anthem. While the four-minute song, written by Tony-nominated songwriters Benji Pasek and Justin Paul, might prove something of an endurance test for most adults, it provides a positive message in a very relatable situation, and the target audience (elementary school aged kids, especially girls) typically can’t get enough of this type of thing. It seems that the video is catching on, too, with over four million views since being posted at the end of July. Stick around for credits after the jump. Read more

David Lynch Christian Louboutin Spot: Très Chic or Just Strange?

It’s been eight years since David Lynch last released a full-length film, but that doesn’t mean he hasn’t been busy: he’s launched his own coffee line, become a spokesperson for transcendental meditation, written and directed this Dior video, designed limited-edition Dom Perignon labels, and teamed up with Alyssa Milano to create a line of lycra-based workout leggings.

The latest addition to his marketing oeuvre is this :30 spot for Rouge Louboutin, Christian Louboutin’s $50 nail polish that lets fashionistas match their mani/pedi to the brand’s iconic red-bottomed shoes.

That was exactly as strange as we expected it to be–though it still amounted to a more coherent narrative than Inland Empire.

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