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Pereira & O’Dell Explains ‘Hunkvertising’ on ‘Nightline’

San Francisco-based Pereira & O’Dell were recently invited onto ABC’s Nightline for a segment exploring the recent “hunkvertising” trend, and even created a “hunkvertisement” for the show.

The five-minute segment, entitled “The Art of the ‘Hunkvertisement’” features executive creative director Jaime Robinson and Renuzit director Chris Applebaum explaining the phenomenon to Nightline reporter Nick Watt. After exploring the ins and outs of “hunkvertising” the pair, along with the rest of their team, coach Watt on how Nightline can appeal to more women, and even film a 30 second “hunkvertisement” for the program produced in-house by P&O’D.

It’s kind of fun to watch Watt struggle with the concept of mixing male sexual objectification and humor in ads targeting women, which he at one point labels “bizarre” and then attempt to star (rather uncomfortably) in his own advertisement. Nightline approaches all kinds of reactions to the supposed trend, including the idea that these kinds of ads empower women, that it’s sexist to assume women need a hot guy to sell them kitchen and household items, and the crazies at One Million Moms doing what they do best (being crazy). The segment runs through a number of prototypical “hunkvertisements” in their examination of the phenomenon, notably Renuzit’s “Scent Gents,” which we’ve included after the jump. Read more

DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

Ted Ligety Talks to Snowflake for Climate Reality Project

Yes, as mentioned, the Climate Reality Project created a video of Olympic gold medalist Ted Ligety, who won in giant slalom in Sochi by the way, talking to a snowflake.

Following the uncharacteristically warm Winter Olympic Games, Ligety decided to team up with CRP on their “I Am Pro Snow” campaign. The spot was created in-house, using b-roll footage from “I Am Pro Snow” partner Warren Miller‘s new film, Ticket to Ride. Climate Reality Project’s creative team combed through the footage for moments when Ligety was speaking with the boom operator, and created a fictional conversation with an animated snowflake. The results are damn near unwatchable, culminating in a painful rap from the snowflake. It’s a shame really, because this is a good cause and more people need to be educated about the realities of climate change, which in this case, was intended to explain why it was hurting snow sports. Well, not quite. If you feel like torturing yourself for 90 seconds or so, you can watch the video above. Stick around for credits after the jump. Read more

Laser Cat Will Project Art Onto Bass Museum at ADC Awards

Back in November, we brought you news of Laser Cat, the giant art-eating cat that projects the art he ingests from his laser eyes. Launched by Hungry Castle and Umbrella and constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan, Laser Cat solicited submissions from agency creatives, as well as artists everywhere.

The original (unrealistic) goal was to gain one million submissions, allowing Laser Cat to project the art on the moon at this year’s ADC Annual Awards of Art + Craft in Advertising and Design at the Bass Museum in Miami Beach on April 8th. Unfortunately, the moon is out, but Laser Cat will be on hand at the ADC Awards in Miami to project 10,539 artworks onto the Bass Museum. In addition to submissions from many top agencies, Laser Cat was able to garner some pretty impressive celebrity submissions, including those from Banksy and David Lynch. For more, check out the videos above and below, or head on over to the Laser Cat site. And if you’d like to see Laser Cat in person, buy tickets for the ADC Awards in Miami Beach.

 

FCB, Canal+ Create ‘Wilhelm Scream’ Mockumentary

The newly Draft-less FCB worked with Canal+ to create a mockumentary on the famous “Wilhelm scream” entitled “The Woman Who Can’t Watch Movies.”

“The Wilhelm scream,” in case anyone needs a refresher, is the famous stock audio scream recorded by Sheb Wooley and named after the character Private Wilhelm in the 1953 western The Charge of the Feather River, although it was first used in the 1951 film Distant Drums. It saw a resurgence in popularity as a stock sound effect following its use in Star Wars and Indiana Jones. It is now so ubiquitous (it has been dubbed in over 200 films) that it has become something of an in-joke, used in recent years in films by Pixar, the Lord of the Rings triology, and countless other movies. (There are rumors that directors Steven Spielberg, George Lucas and Quentin Tarantino “maintain a bet as to who has used the “Wilhelm scream” more.”)

“The Woman Who Can’t Watch Movies” follows the (supposed) story of Sheb’s widow, Linda Dotson Wooley. Linda complains that she can’t watch movies anymore because she “just can’t bear to hear the sound of Sheb screaming out in pain over and over again.” After introducing Linda and her “condition” — a clever (although kind of sad) way to call attention to the sound effect’s ubiquity — the mockumentary introduces viewers to Canal+’s Scream Bank, “a catalog of donated screams for industry professionals to use in place of Sheb’s.” A few comically-off screams are then shown dubbed into a film, a great display of why the “Wilhelm Scream” has become such a well-worn cliche. The video is a teaser for Leave Wilhelm Alone, an upcoming documentary on the “Wilhelm scream.” Stick around for credits after the jump, and feel free to head on over to Canal+’s site and record a scream of your own. Read more

Kobe Bryant, Lionel Richie (!?) Star in New Nike/Foot Locker Spot from W+K

W+K’s trademark nonsensical humor is on full display in their latest, the new spot “Made by Kobe” promoting Kobe Bryant‘s Kobe 9 Collection for Nike, which launched on March 6th.

The spot imagines what it would be like if Kobe Bryant designed a piano: “It will turn piano boys into piano men. It will make Lionel Richie‘s tears cry tears.” Lionel Richie actually appears in the spot, tear slowly rolling down his cheek while he plays the piano, adding to the humorous tone. After talking up the hypothetical Kobe Piano, which looks pretty badass, the narrator introduces the “Made by Kobe*” Kobe 9 Collection. Although the product reveal comes 50 seconds into the 75 second spot, the sidelined Lakers star can be seen wearing his new line throughout the commercial.

The spot is exactly what we’ve come to expect from W+K, calling to mind some of their well-known past hits, like their famous work for Old Spice. The formula may be starting to show signs of age, but W+K still has a big leg up on the countless competitors attempting to imitate this kind of work. “Made by Kobe” will run until March 27th. Now if they’d only release that piano for real. Stick around for credits after the jump.

*Kobe is the name of a 12-year-old Chinese boy who works around the clock to handcraft the Kobe 9 Collection for 2 cents an hour. Read more

Volcano, Egg Films Produce Confusingly-Titled Spot for Act II Popcorn

Volcano teamed up with production company Egg Films to produce a new, 45 second spot for Act II Popcorn, which premiered March 1st.

The new spot, entitled “Not Just For Movies Anymore” revives the familiar “man enters into action of movie he is watching” trope. Said guy enters into the middle of an action movie where a man dangles from the top of a building while a gang of cronies waits on the rooftop for him to fall. The camera cuts to the popcorn-eater who spills popcorn on the dangling man, followed by the “Not Just For Movies Anymore” line appearing as text. It’s kind of a little vexing that a spot with that title would show a person enjoying the product while watching a movie. Doesn’t this kind of defeat the purpose? The title, I assume is meant to work with the “Bagged By Popular Demand” tagline, but wouldn’t it make more sense to show the guy enjoying Act II while doing something, anything, other than watching a movie? As is, the spot kind of reads: “Not just for movies anymore, although we can’t think of another time you’d eat popcorn, either.” Stay tuned for credits after the jump.

Read more

Cheil, Anton Jøsef Forge Goofiness for New Samsung Spot

Cheil Communications and Harpoon Pictures’ director Anton Jøsef introduce the new Samsung Galaxy Duos with the new spot, “Forged.”

The 38-second spot, “alludes to the elemental power, the dexterous usability and the high-end performance that is wrought in the heart of the Galaxy S Duos.” If that sounds ridiculous, it’s because it kind of is. “Forged” opens on a blacksmith hammering away intently. The creation that “emerges from a fiery crucible, backed by an explosion of intense flames” is the new Samsung Galaxy Duos. That’s right, a blacksmith crafted phone. We then cut to a guy in an office goofily holding up the phone while a coworker gives him a “What the hell are you doing?” look and cough.

So, “Forged” makes fun of the ridiculousness of its concept, making the majority of the spot a buildup to a joke that really isn’t much of a payoff, eventually ending with the tagline “Forged with features” without telling us what those features are. Needless to say, this direction is a bit perplexing. The Galaxy S Duos, by the way, “allows users to keep their work and personal calls separate while also providing better coverage and a stronger signal” — which sounds an awful lot like a feature you would want to highlight in an advertising campaign. Stick around for credits after the jump. Read more

In Case You Were Wondering, Arnold Has Launched ‘Urinary Tracks’

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Here’s how it begins with Arnold: “Every time you go pee there something interesting playing and you feel strange Shazaming it.” From what we’ve been told by sources, “it is nice to have music in the bathrooms now. Yes folks, “Urinary Tracks” is a thing. From what we’ve been told,it’s a web app that encourages people to tweet and post what they are listening to as they do their business and here is your link, @urinarytracks.

SuperHeroes Amsterdam Releases Creepy New LG Spot

SuperHeroes Amsterdam just released a creepy online spot promoting LG’s new G Flex phone called “The Most Human Phone Ever.”

The 2 minute spot imagines the G Flex as a kind of second skin, which morphs into who you’re talking to. A guy named Dan is celebrating his birthday when he receives the phone as a gift. When the phone (which has blended with his hand) starts buzzing, he answers it to find it’s his buddy on vacation calling from the beach. He’s attacked by a crab which creates a cut in Dan’s hand (really weird, right?) that we see heal in a matter of seconds — a way of showing off the G Flex’s self healing back cover. Believe it or not, following a false ending, it actually gets creepier from here.

Rogier Vijverberg, creative director and founder of SuperHeroes, explains: “Our mission is to bring out the superpower in anyone and anything. How awesome would it be if your phone could morph into your body? You would never drop it down the toilet again for a start. It really excites us to work with such brave innovators as LG, who are not afraid to challenge the realms of possibility.”

Watch “The Most Human Phone Ever” above, at your own risk, and stick around for credits after the jump. Read more

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