This looks like a pretty legit report from the London newswires and it confirms what we first speculated on last week, that G2 was separating from Grey and aligning under Ogilvy. Well, this just adds to what’s already been a busy week for Martin Sorrell and the gang at WPP. Here’s what appears to be the official announce, verbatim:
“LONDON—WPP (NASDAQ:WPPGY), the world’s leading communications services group, announces that its wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form a company within the Group that becomes the largest and most geographically complete activation agency in the world.
The new entity marries the skill sets of two successful global businesses, which will operate in more than 100 offices in 56 countries. They bring complementary expertise in consumer activation, trade marketing, shopper marketing, one-to-one marketing and digital activation.