PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Zimmerman

Zimmerman President Out in Executive Reshuffling

Zimmerman

Zimmerman of Fort Lauderdale made industry headlines back in the summer of 2013 by poaching the chief marketer of now-former client Papa John’s (which went to Grey in February) to serve as its new president.

Now we hear, from multiple sources, that Andrew Varga no longer holds that position.

This latest executive shift should not come as a surprise: the agency’s CFO, VP and CEO all departed in recent months, and in September former Deutsch partner/CMO Michael Goldberg filled the chief executive position vacated by Pat Patregnani (who assumed the role at the same time Zimmerman hired Varga).

We’ve been unable to contact Varga and the agency has not offered a comment, but we do have what we consider to be definitive proof: he does not currently appear on the agency’s “people” page.

A source close to the shop tell us that Varga recently went on a “medical leave” and never came back. Based on multiple conversations with such sources in the past, we can surmise that this sort of unannounced departure is standard practice within the organization.

UPDATE: Varga’s departure was part of Golberg’s internal reshuffling; he promoted several staffers but didn’t make any new hires. EVP/MD David Kissell replaces Varga.

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Jordan Zimmerman Has a Winner

Zimmerman Win

When last we heard from Jordan Zimmerman, he offered to fly his most vocal advocate to Fort Lauderdale to tour his agency’s corporate headquarters and have lunch with the man himself, who would then “advise you any way I can on any business deal you have.”

What did an applicant have to do to win? Zimmerman simply asked the public to “wow me. Show me how passionate you are” about meeting him and receiving an autographed copy of his then-new book, Leading Fearlessly.

You’ll have to excuse us for missing out on the update to that story by more than two months, but Zimmerman did indeed choose a winner: John Hricik III, who you may know as the guy with the pink tie…or Zimmerman Advertising’s newest account services employee.

Unfortunately, we don’t have the video that Hricik submitted to win #LeadingFearlessly. But we do have a twitpic after the jump.

Read more

Michael Goldberg Named CEO of Zimmerman

04b2616

Fort Lauderdale-based Zimmerman has announced the hiring of Michael Goldberg as its new CEO, filling a position left vacant with the departure of Pat Patregnani several months ago., AdAge reports.

Goldberg arrives at Zimmerman from Deutsch, where he was a partner and chief marketing officer. The move marks a homecoming for Goldberg, who served as Zimmerman’s chief marketing officer for over eight years following Zimmerman absorbing fellow For Lauderdale agency Harris Drury Cohen in 2003. Goldberg was serving as Harris Drury Cohen’s CEO at the time of the acquisition. He eventually left to join Omnicom PR agency Porter Novelli as a senior partner and global chief marketing officer in 2012, before jumping to Deutsch later that year. Read more

White Castle Serves Up an Agency Review for the First Time Since 2009

white-castle-304Speaking of meats…for the past five years, Ft. Lauderdale’s  Zimmerman has been creative AOR for the iconic White Castle brand. Before 2009, JWT lead all White Castle creative for 15 years.

Now AdAge tells us that White Castle is shopping again.

Incumbent Zimmerman is still in the running, and the report gives us little in the way of details regarding other candidates. Here’s this word from the home of the Slider:

“We always look at all of our partners on a regular basis, every five to seven years,” said Kim Bartley, White Castle VP-marketing and menu development. The marketer issued a request for proposals to agencies in June and has seven shops in the running, she said. It plans to make a decision by October.

The review comes five months after Grey won the Papa John’s account.