Catherine Heath joined Modernista! as chief strategy officer. The Aussie native most recently served as VP, planning director at T.A.G. and worked on Microsoft’s Windows Mobile portfolio.
Heath began her career as a strategy planner at M&C Saatchi for brands like Vodafone and Ketel One, then held the senior strategy planner post in Y&R’s Australian network (Melbourne, Sydney, Brisbane)to serve brands like Virgin and Red Bull before starting her own consultancy Once Upon a Time Brands. Heath officially assumes her post at Modernista! on January 15.