A spokesperson told us that he would be moving with his family to Atlanta to ”take on new responsibilities”, and a fresh-off-the-virtual-press release tells us that those responsibilities include leading Sparks Grove, or “the marketing strategy and creative division of global consultancy North Highland.”
Bombeck earned the CDO title less than a year ago; previous roles included President of Havas Digital North America.
The hire comes amid something of a growth spurt for Sparks, which recently added “5,000 square feet of additional space in its Atlanta office” and promoted Bombeck’s predecessor Maria Bothwell to managing director and president of new ventures at North Highland.
Bombeck will report to North Highland CEO Dan Reardon.
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