Scarlett Johansson has become the first celebrity ambassador for a champagne brand, Moet. "She was talking to Thandie Newton about the rigid diet she's on," New York Post quoted a spy as saying. Sure she looks good, but hey. I liked her better with more meat on her bones.

Moet will launch a worldwide ad campaign featuring ScarJo this April. The campaign, shot by photographers Mert Alas and Marcus Piggottwill include print, outdoor and online, as the company earnestly tries to reinforce the brand as the “champagne of cinema” and the celebration.

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