PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Charitable Campaign from Panasonic Aims to ‘Cut Out The Darkness’

“Cut Out The Darkness,” a charitable campaign from Panasonic, will donate “100,000 lanterns to communities living without electricity across the globe by 2018″ in an attempt to help some of the 1.3 billion people in the world living without electricity.

For the next phase its 100,000 Solar Lanterns Project, Panasonic is calling on “designers of all levels to submit paper-cut designs to be made in to lampshades for solar lanterns.” Visitors to the campaign website can submit their design, or vote other design entrants via the online poll. One hundred winning designs will be “fabricated by laser cutters and delivered to schools and homes without electricity throughout the world,” as well as being showcased alongside designs by 11 world-class paper-cutout artists: Hina Aoyama, Anna Howarth, Bovey Lee, Elaine Penwell, Elod Beregszaszi, Julene Harrison, Kako Ueda, Mayuko Fujino, Jonathan Chapman, Sarah Dennis and Xin Song. The solar lamps Panasonic plans to donate offer a safe and affordable alternative to the fire and health risks posed by kerosene lamps burned by many without electricity.¬†

Last year, for the first step of this initiative Panasonic “donated 8,000 compact solar lights to non-profit, non-governmental and humanitarian organisations working to solve social challenges in Myanmar (3,000 units) and India (5,000 units), along with 2,000 lights to refugee camps in Africa.” Now, you can help Panasonic continue to make a difference in areas lacking electricity, while also flexing your design muscle. You can keep tabs on the 100,000 Solar Lanterns Project on Panasonic’s official site, or their Facebook page. The “Cut Out The Darkness” campaign runs until the end of February, 2014.

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!