TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Cheerios Moms, Station Wagon Moms Unite with Brand’s ‘Project Drive-In’ Donation

HondaCheerios

We reported earlier on Honda’s “Day of Reckoning” for the Odyssey: a Twitter campaign engaging snack brands in dialogue over the Odyssey’s built-in vacuum cleaner.

Cheerios tweeted Honda in response, and donated $1,933 to Honda’s ‘Project Drive-In Fund‘ (which we’ve also covered; it would appear I’ve become the “Honda guy” around here, which is fine — I drive an Insight) to commemorate the birth year of the drive in. Honda has to feel pretty ecstatic about that move, as it ties together two of its campaigns and engages an outside audience. The two brands are a pretty perfect match, too. There must be a big overlap between station wagon moms and Cheerios moms.

Honda: feel free to send me free stuff. Cheerios: only if it’s frosted.

Mediabistro Course

Online Production for Writers and Editors

Online Production for Writers and EditorsStarting October 30, learn how translate your written work into multi-dimensional and editorially relevant digital content! In this course you'll learn how to navigate a CMS, crop, resize, and optimize photos, create graphics, enhance static text through HTML/CSS, and measure the effectiveness of your content using analytics. Register now!