PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Chiat Planning Director Lands VP Gig at Kraft

Just a month after hearing rumors that she was leaving her director of planning gig at TBWA\Chiat\Day NY, to which she offered us a “no comment” at the time, it looks like Eliza Esquivel has indeed moved on to bigger and better things. The exec has now joined up with food and beverage giant Kraft as VP of global brand strategy.

Prior to her new gig, Esquivel spent three-and-a-half years at Chiat\Day, eventually moving up in February 2011 from group planning director on Skittles and Starbust among other accounts to director of planning at the agency’s NYC office. During her career, the new Kraft veep held senior planning positions at the likes W+K Amsterdam and JWT New York.

 

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!