TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Chicago’s Newest Resident: A Giant Toyota Sign At Wrigley Field


A topic of debate for quite some time now, a large Toyota billboard that’s staring menacingly over Wrigley Field’s bleachers was unveiled this week.

The sign, a whopping 360 square feet of bright red car advertising, is what many locals believe to be an “eyesore,” obscuring the view of the Chicago skyline from the stadium and staining Wrigley Field’s reputation as the only major league ballpark with landmark status. Also, due to Toyota’s less than respectable recent past, it’s kind of embarrassing for the beloved Chicago Cubs to whore themselves out for an estimated $2.5 million a year, or so one would think. Then again, $2.5 million a year isn’t bad for the defiling of a historical landmark.

In any case, the sign will become a permanent fixture of the nearly century-old ballpark, and while many are likely to complain for another year or so, the city’s looking to destroy a long row of old buildings near the ballpark to create a shopping mall. By then, no one’s going to even notice Toyota’s sponsorship at all.

More: “Cubs: It’s A Waste Of Life”

Mediabistro Course

PR: Incorporating Social Media & Multimedia

Public Relations: Incorproating Social Media and MultimdediaStarting October 22, learn how to use Twitter, Facebook, and keyword search to get your client's message heard! In this course, you'll learn how to develop online video, make social media updates, display multimedia content, and master your client's SEO so that your message will spread and reach all the right places. Register now!