Nearly a year after resigning as president/CEO at BBDO Atlanta for what we were told at the time were “personal reasons,” Chris Hall is back in the mix, landing at SapientNitro to serve as managing director of its Southeast region, which covers Miami and Atlanta. Hall spent nearly 14 years serving as BBDO Atlanta boss, leading client work for AT&T, Capital One and ING (he was eventually succeeded by Gill Duff in May). Prior to BBDO, Hall spent 13 years at JWT Atlanta, where he eventually wound up as a senior partner.
As for his new gig, Hall will remain based in the ATL and will help develop and execute SapientNitro strategy as part of the idea engineers’ North American leadership team. Sapient president/CEO Alan J. Herrick provides this statement regarding the newest hire that’s equal parts complimentary and self-congratulatory: “Chris is just one more example of a seasoned executive who joins SapientNitro, inspired by our view of the future and what we’re building. Having dedicated his career to helping brands tell their stories, Chris recognized that SapientNitro is doing more than any other agency to redefine how stories are told for today’s always-on consumer.”