“What better way to illustrate to our customers that we are still here than to air on the Super Bowl, which is not only watched for the game, but also for the advertising spots,” Chrysler spokeswoman Dianna C. Gutierrez told CNNMoney today.

Well, first you could start by not rubbing taxpayers’ money in their faces.

The ad will run 60-seconds and show off the “passion of Dodge.” Since when are cars passionate? This is confusing! It’s also costly: an estimated $6 million for the ad space alone.

Hey Wieden, can we see the ad?

More: “Wieden + Kennedy Takes Home Dodge, Interactive Pitches Commencing”